The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Guest CRM and Guest profiles.
GODO shines , with exclusive features like Transactional Emails (booking, folios, etc) and Guest Communication (SMS Messaging).
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $1,100/mo |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while GODO users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and GODO by GODO hinges on your property type and operational needs. Counter is a free, hostelry-focused PMS praised for its ease of use, support, and integrations, making it an attractive option for hostels, particularly in the developing regions. GODO, on the other hand, is more tailored to vacation rentals and offers a broader set of automation features, but with a higher price and less recent user feedback. Which platform aligns better with your hotel's specific requirements?
Counter aims to simplify hostel management with an intuitive interface, while GODO emphasizes automation and data insights for vacation rentals. Your decision should consider the size of your operation, technical complexity, and budget constraints. Are you prioritizing ease of use and support, or automation and analytics?
Counter targets hostel operators, offering a free, mobile-friendly PMS that’s highly rated for ease of use (4.6/5) and customer support (4.96/5). Its review count (54) and recent feedback make it a reliable choice, especially for small to medium hostels seeking straightforward management. GODO, with no recent reviews or rating data, appears more oriented toward larger vacation rental businesses, but lacks recent user validation.
Counter’s reviews praise its simple, clear interface, fast support, and automation features like POS and payment processing. GODO’s absence of recent reviews and zero ratings cast doubt on its current effectiveness and user satisfaction. Would you prefer a proven, highly-rated platform or one lacking recent performance data?
If your hotel operates as a hostel or small accommodation, go with Counter. Its free access, ease of onboarding, and positive user feedback make it ideal for small teams with limited technical resources. If your property is a vacation rental business needing advanced automation, guest messaging, and revenue management, GODO’s suite of features might appeal, but lack of recent reviews weakens confidence.
Counter’s high ratings in support and ease of use (4.96/5 support, 4.6/5 ease) demonstrate its suitability for hostels that prioritize simplicity and customer service. GODO’s broader feature set (19 unique features) caters to complex property management, but without current user validation, its effectiveness remains uncertain. Which features are more critical for your property’s success?
Counter’s UI earns a 4.6/5 rating, praised for its clean, intuitive design, especially on mobile browsers, which is essential for hostel staff on the go. Its onboarding experience receives a 4.7/5, indicating a smooth start for new users, and support staff are highly rated. GODO’s lack of recent reviews and ratings in this area makes it impossible to assess usability today, but its broader feature set suggests a steeper learning curve.
Counter’s straightforward interface, combined with responsive customer support, simplifies staff training and daily management. GODO’s complexity and lack of recent feedback could lead to longer onboarding times and potential user frustration. Edge: Counter.
Counter offers 15 shared features plus four unique ones, including direct billing, guest CRM, guest profiles, and ancillary revenue tracking—features that suit hostel management well. GODO provides 19 unique features like transactional emails, SMS messaging, native email marketing, gift vouchers, automated reminders, and real-time reporting, catering more to vacation rental and hotel chains.
While Counter excels in core hostel functions, GODO’s extra features support advanced automation, marketing, and reporting needs. If your hotel requires robust guest communication and revenue tools, GODO’s feature set may be more suitable. For simplicity and essential management, Counter’s core features suffice. Which features are essential for your hotel’s growth?
Counter’s support is lauded for its responsiveness and professionalism, with a 4.96/5 rating. Customers frequently mention staff like Evelyn and Max, who respond quickly and help resolve issues efficiently. GODO’s customer support ratings and recent reviews are unavailable, making it difficult to assess their current level of service.
Given the recent positive feedback, Counter’s support team appears more reliable for resolving issues promptly. The absence of recent GODO reviews diminishes confidence in its support quality. Edge: Counter.
Counter boasts seven verified partners, including popular channels like SiteMinder, Cloudbeds, Stripe, and Goki, supporting a variety of operational integrations. GODO has five verified partners, including AeroGuest and RemoteLock, but with fewer options overall.
Counter’s broader integration network allows seamless connectivity with booking channels, payment providers, and access systems, which is crucial for small hostels and boutique hotels. GODO’s fewer integrations may limit flexibility but could be sufficient for property-specific automation. Which integrations are vital to your operations?
Counter’s reviews, totaling 54 in the past six months, provide recent, positive feedback, with a 4.73/5 overall rating and a 91% likelihood to recommend. Hoteliers, especially hostels, praise its simplicity, support, and automation features. GODO has no recent reviews or ratings, making it impossible to gauge current user satisfaction.
Counter’s high and recent review count demonstrates ongoing user confidence. GODO’s lack of recent validation suggests it may not be actively supported or adopted. Which platform do you trust more based on recent user feedback?
Counter is a free platform, with no implementation or monthly fees, making it highly attractive for small, budget-conscious hotels. GODO charges a $1,100 monthly fee, without a trial or freemium option, reflecting its broader feature set and target market.
Counter’s free model allows hotels to test and implement without upfront investment. GODO’s high recurring fee might be justified for larger operations needing extensive automation and marketing tools, but it’s a significant expense for small hotels. Is your budget aligned with GODO’s pricing?
Hotels that should use Counter:
Not ideal if:
Hotels that should use GODO:
Not ideal if:
Counter stands out as a free, user-friendly PMS with high support ratings, ideal for hostels and small hotels that need core management features and reliable support. GODO offers a broader feature set focused on automation, marketing, and revenue optimization but lacks recent validation from users, which raises questions about its current effectiveness.
Choose Counter if your hotel values simplicity, support, and affordability, especially in regions where budget and ease of use matter most. Opt for GODO if your operation demands automation, detailed insights, and extensive marketing tools, and you’re willing to invest in a more complex platform despite the limited recent user feedback.
In conclusion, for most small to mid-sized hotels and hostels, Counter's proven track record and high recent ratings make it the safer, more reliable choice today. GODO may appeal to larger, automated properties, but its current market presence and recent reviews are lacking. Make your decision based on your operational complexity, budget, and growth plans.
According to HTR's product database, Counter and GODO share 15 features. Here are the key differences — features one has that the other lacks.
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| Ancillary revenue tracking | ||
| Automated reminders | ||
| Centralized Messaging | ||
| Direct billing | ||
| Gift Vouchers | ||
| Guest CRM | ||
| Guest Communication (SMS Messaging) | ||
| Guest profiles | ||
| Native Email Marketing | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 11 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and GODO share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while GODO offers 5. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. GODO: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and GODO has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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