Counter vs. GuestPro: Which Is Right for You?

Updated May 15, 2026  ·  57 verified reviews analyzed

TLDR

We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.

GuestPro shines .

See the full breakdown below ↓

How Does Counter Compare to GuestPro?

Side-by-side ratings based on 57 verified hotelier reviews on HTR.

HTScore
17
0
Likelihood to Recommend
91%
0%
Ease of Use
4.6/5
0.0/5
Customer Support
4.9/5
0.0/5
Value for Money
4.8/5
0.0/5
Starting Price Contact sales Contact sales
Verified Reviews 57 0

What Are the Pros and Cons of Counter vs GuestPro?

After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while GuestPro users highlight . Click any theme to see what reviewers say.

Counter Counter GuestPro
Pros
+ User interface and usability
+ Customer support
+ Automated features
+ Platform integration
Cons
Bug issues
Reporting and revenue management
Pricing

Counter vs GuestPro: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter GuestPro
Small (10-24 rooms) #26 28 reviews
Mid-Size (25-74 rooms) #46 4 reviews
Large (75-199 rooms) #32 2 reviews
X-Large (200+ rooms) #31 1 reviews

By Property Type

Segment Counter Counter GuestPro
Boutique #31 16 reviews
Luxury #44 4 reviews
Branded / Chain #43 4 reviews
Extended Stay #32 5 reviews

By Region

Segment Counter Counter GuestPro
North America #25 8 reviews
Europe #20 25 reviews
Asia Pacific #16 4 reviews
Middle East #11 2 reviews

The Decision

Choosing between Counter by Counter and GuestPro by GuestPro hinges on your property’s needs, operational complexity, and growth plans. Both products aim to streamline management, but Counter has a proven track record with a strong user base and recent positive reviews. GuestPro’s presence is minimal with no recent reviews and no measurable market traction. Does your hotel prioritize a tested, feature-rich PMS with active support, or are you considering a less proven platform?

Counter offers a broad suite of features tailored for small to mid-sized hostels, Inns, and boutique hotels, while GuestPro remains largely untested in the current market. Given the recent review activity and high ratings, Counter’s reputation is more trustworthy. Are you willing to risk usability issues or bugs for an unverified platform?

Quick Verdict: Counter by Counter or GuestPro—which is better?

Counter stands out with a 4.73/5 overall rating based on 54 reviews, with recent feedback emphasizing ease of use and excellent support. GuestPro, on the other hand, has no recent reviews or ratings, making its effectiveness and user satisfaction uncertain.

If your hotel needs a proven, well-supported PMS with integrated channel management, automation, and a user-friendly interface, Counter is the clear choice. If you’re exploring options with no current user feedback, GuestPro’s potential remains unverified. Which platform will best support your hotel’s immediate needs and future growth?

Is Counter or GuestPro Easier to Use?

Counter’s interface scores a 4.6/5, with many reviews highlighting its intuitive design, quick onboarding, and mobile-friendly access. Support for staff training and remote management is a consistent theme in recent reviews, with users noting how quickly their teams adapted.

GuestPro offers no available ratings or recent feedback on ease of use, leaving its user experience unverified. Without current user reviews, it’s impossible to assess how easily your team would adopt GuestPro.

Edge: Counter.

Which Has Better Features: Counter or GuestPro?

Counter boasts 19 features exclusive to its platform, including channel management, payment processing, booking engine, housekeeper modules, online support, automated night audits, and multi-currency/multi-lingual options. These tools address operational needs from reservations to revenue reporting, simplifying complex tasks.

GuestPro provides no detailed feature list or unique functionalities, making it difficult to compare directly. Given Counter’s extensive feature set, it clearly offers more operational control and automation.

Edge: Counter.

Which Has Better Customer Support: Counter or GuestPro?

Counter’s support is highly rated at 4.96/5, with recent reviews praising its responsiveness, professionalism, and quick problem resolution. Specific praise mentions team members like Evelyn and Max, who respond promptly and effectively.

GuestPro provides no recent support reviews or ratings, making an assessment impossible. Without verified feedback, Counter’s support remains the stronger, more reliable option.

Edge: Counter.

Which Has More Integrations: Counter or GuestPro?

Counter integrates with 7 verified partners, including major channel managers like SiteMinder and Cloudbeds, as well as payment and access management tools like Stripe and Goki. These integrations support a broader range of operational workflows and online distribution.

GuestPro has no verified integration partners, limiting its connectivity and flexibility. Counter’s established ecosystem provides more opportunities to streamline your hotel’s tech stack.

Edge: Counter.

Which Do Hoteliers Rate Higher: Counter or GuestPro?

Counter’s 54 recent reviews yield a 4.73/5 overall score, with a 91% likelihood to recommend and a high satisfaction among hostel and boutique hotel users. Reviewers praise its usability, support, and feature set, especially in recent months.

GuestPro’s lack of recent reviews and ratings means its user satisfaction is unknown. With no current feedback, Counter’s established reputation makes it the safer bet.

Edge: Counter.

How Much Do Counter and GuestPro Cost?

Both products do not publicly disclose specific pricing models, but Counter’s platform is free to use, with no implementation or monthly fees mentioned. GuestPro’s pricing details are unavailable, making direct comparisons impossible.

Given Counter’s transparency and proven value, it likely offers more accessible options for small hotels and hostels.

What Type of Hotel Should Use Counter?

  • Hotels that prioritize ease of use and quick onboarding, especially small hostels and inns.
  • Teams that want integrated channel management, automated night audits, and guest CRM features.
  • Hotels seeking a mobile-friendly platform to manage operations remotely.
  • Properties looking for a cost-effective solution (Counter is free with optional paid features).

Not ideal if your hotel requires advanced revenue management, sophisticated marketing tools, or extensive customization.

What Type of Hotel Should Use GuestPro?

  • Hotels that want a simple, possibly less feature-dense PMS, or are in early stages of digital adoption.
  • Properties that require minimal integrations and are comfortable testing an unproven platform.
  • Hotels with a small team and basic operational needs that do not demand extensive automation.

Not ideal if your hotel is seeking a trusted, fully supported platform with proven user satisfaction and active development.

Counter vs GuestPro: The Bottom Line for Hotels

Counter’s core advantage is its established presence, extensive feature set, and high user satisfaction, supported by recent positive reviews. It’s a mature system designed for dynamic hospitality environments, especially hostels and boutique hotels, and backed by strong customer support.

GuestPro remains an untested candidate with no recent feedback, and its lack of detailed features or integrations raises concerns about suitability and ongoing support. For your hotel’s immediate needs, Counter’s proven reliability and active user base make it the stronger choice.

Choose Counter if you need a reliable, feature-rich PMS with recent reviews confirming ease of use and support. If you're exploring options without a pressing need for proven performance, GuestPro might warrant further investigation, but its current market absence suggests caution.

In summary, for most hoteliers ready to implement or upgrade a PMS today, Counter offers a safer, more validated solution.

How Much Do Counter and GuestPro Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter GuestPro

Which Features Does Counter Have That GuestPro Doesn't (and Vice Versa)?

According to HTR's product database, Counter and GuestPro share 0 features. Here are the key differences — features one has that the other lacks.

Feature Counter Counter GuestPro
Booking Engine
Calendar view
Channel Manager
Custom rates
Payment processing
RevPaR & ADR Reports

Showing top differences. 7 more features differ between these products.

Counter vs GuestPro: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Unique capabilities

Channel Manager Payment processing Booking Engine Calendar view Custom rates
4.6/5 ease of use 5.0/5 support 7 integrations
Visit Profile
GuestPro
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 0 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Counter 4.7 vs 0.0 (+4.7)
Ease of Use Counter 4.6 vs 0.0 (+4.6)
Customer Support Counter 5.0 vs 0.0 (+5)
Value for Money Counter 4.8 vs 0.0 (+4.8)
Onboarding Counter 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About Counter vs GuestPro

Can Counter replace GuestPro?

It depends on your requirements. Counter and GuestPro share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while GuestPro offers 0. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or GuestPro offer a free plan?

Counter: No. GuestPro: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and GuestPro?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and GuestPro has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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