The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
GuestPro shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while GuestPro users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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GuestPro |
|---|---|---|
| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
| Segment |
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GuestPro |
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
| Segment |
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GuestPro |
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and GuestPro by GuestPro hinges on your property’s needs, operational complexity, and growth plans. Both products aim to streamline management, but Counter has a proven track record with a strong user base and recent positive reviews. GuestPro’s presence is minimal with no recent reviews and no measurable market traction. Does your hotel prioritize a tested, feature-rich PMS with active support, or are you considering a less proven platform?
Counter offers a broad suite of features tailored for small to mid-sized hostels, Inns, and boutique hotels, while GuestPro remains largely untested in the current market. Given the recent review activity and high ratings, Counter’s reputation is more trustworthy. Are you willing to risk usability issues or bugs for an unverified platform?
Counter stands out with a 4.73/5 overall rating based on 54 reviews, with recent feedback emphasizing ease of use and excellent support. GuestPro, on the other hand, has no recent reviews or ratings, making its effectiveness and user satisfaction uncertain.
If your hotel needs a proven, well-supported PMS with integrated channel management, automation, and a user-friendly interface, Counter is the clear choice. If you’re exploring options with no current user feedback, GuestPro’s potential remains unverified. Which platform will best support your hotel’s immediate needs and future growth?
Counter’s interface scores a 4.6/5, with many reviews highlighting its intuitive design, quick onboarding, and mobile-friendly access. Support for staff training and remote management is a consistent theme in recent reviews, with users noting how quickly their teams adapted.
GuestPro offers no available ratings or recent feedback on ease of use, leaving its user experience unverified. Without current user reviews, it’s impossible to assess how easily your team would adopt GuestPro.
Edge: Counter.
Counter boasts 19 features exclusive to its platform, including channel management, payment processing, booking engine, housekeeper modules, online support, automated night audits, and multi-currency/multi-lingual options. These tools address operational needs from reservations to revenue reporting, simplifying complex tasks.
GuestPro provides no detailed feature list or unique functionalities, making it difficult to compare directly. Given Counter’s extensive feature set, it clearly offers more operational control and automation.
Edge: Counter.
Counter’s support is highly rated at 4.96/5, with recent reviews praising its responsiveness, professionalism, and quick problem resolution. Specific praise mentions team members like Evelyn and Max, who respond promptly and effectively.
GuestPro provides no recent support reviews or ratings, making an assessment impossible. Without verified feedback, Counter’s support remains the stronger, more reliable option.
Edge: Counter.
Counter integrates with 7 verified partners, including major channel managers like SiteMinder and Cloudbeds, as well as payment and access management tools like Stripe and Goki. These integrations support a broader range of operational workflows and online distribution.
GuestPro has no verified integration partners, limiting its connectivity and flexibility. Counter’s established ecosystem provides more opportunities to streamline your hotel’s tech stack.
Edge: Counter.
Counter’s 54 recent reviews yield a 4.73/5 overall score, with a 91% likelihood to recommend and a high satisfaction among hostel and boutique hotel users. Reviewers praise its usability, support, and feature set, especially in recent months.
GuestPro’s lack of recent reviews and ratings means its user satisfaction is unknown. With no current feedback, Counter’s established reputation makes it the safer bet.
Edge: Counter.
Both products do not publicly disclose specific pricing models, but Counter’s platform is free to use, with no implementation or monthly fees mentioned. GuestPro’s pricing details are unavailable, making direct comparisons impossible.
Given Counter’s transparency and proven value, it likely offers more accessible options for small hotels and hostels.
Not ideal if your hotel requires advanced revenue management, sophisticated marketing tools, or extensive customization.
Not ideal if your hotel is seeking a trusted, fully supported platform with proven user satisfaction and active development.
Counter’s core advantage is its established presence, extensive feature set, and high user satisfaction, supported by recent positive reviews. It’s a mature system designed for dynamic hospitality environments, especially hostels and boutique hotels, and backed by strong customer support.
GuestPro remains an untested candidate with no recent feedback, and its lack of detailed features or integrations raises concerns about suitability and ongoing support. For your hotel’s immediate needs, Counter’s proven reliability and active user base make it the stronger choice.
Choose Counter if you need a reliable, feature-rich PMS with recent reviews confirming ease of use and support. If you're exploring options without a pressing need for proven performance, GuestPro might warrant further investigation, but its current market absence suggests caution.
In summary, for most hoteliers ready to implement or upgrade a PMS today, Counter offers a safer, more validated solution.
According to HTR's product database, Counter and GuestPro share 0 features. Here are the key differences — features one has that the other lacks.
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GuestPro |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and GuestPro share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while GuestPro offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. GuestPro: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and GuestPro has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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