The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Automated night audit and Cloud based.
Hores shines , with exclusive features like Transactional Emails (booking, folios, etc) and Guest Communication (SMS Messaging).
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Hores users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
When choosing a property management system (PMS) for your hotel, your primary goal is often to streamline operations, improve guest experiences, and make data-driven decisions. Counter by Counter and HoresPlus by Hores both aim to serve these needs but approach them very differently. Counter is tailored for hostels, emphasizing simplicity and affordability, while HoresPlus offers a broader, more feature-rich platform suited for larger or more complex hotels. How do their strengths and weaknesses stack up for your property?
Counter's recent reviews and high user ratings suggest it is a reliable choice for hostel owners and small hotel operators. Conversely, HoresPlus, lacking recent reviews and a visible user base, appears less proven in the current market. Is this difference enough to influence your decision?
Counter by Counter has achieved a high overall rating of 4.73 out of 5 based on 54 reviews, with recent feedback emphasizing its ease of use, fast customer support, and affordability. Its focus on simplicity makes it ideal for hostels and small hotels that prioritize straightforward management over complex features. However, users report bugs with bed availability and overbooking issues, which can disrupt daily operations.
HoresPlus by Hores, with no reviews in the past six months and a score of zero, lacks recent user feedback, making its reliability hard to assess today. It claims to manage all aspects of hotel operations from reservations to housekeeping but does not provide enough recent data to gauge performance or customer satisfaction. Given the absence of recent reviews, is it the safer choice for your hotel?
Are you seeking a proven, highly-rated PMS for a small or hostel property? Or are you prepared to gamble on a less-tested platform with potentially more features? The answer depends on your risk appetite and operational complexity.
If your hotel is a hostel or small accommodation prioritizing ease of use, quick onboarding, and responsive support, Counter is the better fit. It boasts a 4.6/5 ease-of-use rating, with users praising its intuitive interface and mobile-friendly design. Its core features include automated night audits and seamless integrations with platforms like Stripe and GOKI, reducing manual tasks and enabling remote management.
HoresPlus might be more suitable if your property requires a broad set of features such as advanced revenue management, real-time reporting, guest messaging, or integrated payment terminals. However, without recent reviews or a demonstrated track record, it’s difficult to validate its effectiveness. Do you need a system with proven performance in small hostels or a comprehensive platform with extensive features for larger hotels?
In summary, for most small hotels and hostels, Counter’s high review count and recent positive feedback make it the safer, clearer choice. For hotels needing complex operational tools and proven reliability, HoresPlus’s lack of recent validation makes it a less attractive candidate at this time.
Counter’s user interface consistently receives top marks, with a 4.6/5 rating and praise for its clarity and simplicity. Users describe it as "easy to learn and teach" and appreciate the mobile accessibility that allows management from anywhere. The onboarding process, rated at 4.7/5, is straightforward, and staff adoption is smooth, thanks to its intuitive design.
HoresPlus, lacking recent reviews and a significant user base, offers no current data on ease of use. From its marketing materials, it aims to be an all-in-one, centralized platform, but without user feedback, its usability remains unverified. Is a proven, user-friendly system more critical than a feature-heavy one with untested interfaces?
Edge: Counter.
Counter features 17 shared functionalities such as reservations, check-ins, and basic reporting, but it offers only two features exclusive to its platform: automated night audits and cloud hosting. Its core strengths lie in automation, POS integration, and simplicity.
HoresPlus, on the other hand, offers a large suite of 32 unique features, including transactional emails, guest messaging, native email marketing, gift vouchers, task management, automated reminders, online check-in/out, guest apps, real-time status updates, and integrated payment options. These features cater to larger or more complex operations demanding extensive automation and customization.
Given the feature gap, if your hotel requires advanced automation, guest communication, and operational tools, HoresPlus has the edge. However, for smaller properties prioritizing core PMS functions, Counter’s streamlined approach may suffice.
Edge: HoresPlus.
Counter’s support team has garnered a near-perfect rating of 4.96/5, with many reviews highlighting their responsiveness and professionalism. Clients like Evelyn and Max are praised for quick replies and helpful assistance, although some mention support delays in certain time zones.
In contrast, Hores has no recent reviews or publicly available customer support ratings. This absence makes it impossible to gauge the effectiveness of their support team today. For a hotel relying on responsive help, Counter’s proven support is a decisive advantage.
Edge: Counter.
Both platforms support seven verified integrations, including popular partners like Stripe, Cloudbeds, and SiteMinder. Counter’s unique integrations include WuBook, FLYR, and Goki, which are tailored to the hostel and small hotel markets.
HoresPlus offers integrations with Profitroom, Bookassist, Onity, IDeaS, D-Edge, MyStay, and Bookolo, indicating a focus on larger hotel chains and revenue management solutions. If your property relies on specific third-party tools, consider these differences carefully.
Given the recent activity and community feedback, Counter’s integrations are well-tested and current, giving it a slight edge.
Edge: Counter.
Counter’s reviews, totaling 54 with recent feedback, paint a clear picture of satisfaction, especially among hostel operators. It maintains a high overall rating of 4.73/5 and a likelihood to recommend of 91%. Hotel segments like hostels and independent hotels rate it highly, with some praising its user-friendly interface and automation.
Hores, with no recent reviews and no available ratings, cannot currently be rated by hoteliers. This lack of recent data diminishes confidence in its current performance.
Edge: Counter.
Both Counter and Hores do not publicly disclose specific pricing. Counter’s model is a flat monthly fee without a freemium or trial period, and no implementation costs are mentioned. Similarly, Hores offers no detailed pricing information, suggesting potential custom quotes based on the hotel’s needs.
Given the lack of transparent pricing, you should contact each provider directly for a quote tailored to your property’s size and features.
Not ideal if your hotel requires advanced revenue management, complex automation, or extensive customization, as these features are limited in Counter.
Not ideal if your property is small, prefers simplicity, or has budget constraints, since Hores's extensive features might be more than you need.
Counter by Counter is a straightforward, highly-rated PMS ideal for small hotels and hostels that value simplicity, ease of use, and quick onboarding. Its recent reviews and high satisfaction ratings make it a trusted choice for properties seeking reliable, basic management tools.
HoresPlus offers a broad set of features aimed at larger, more complex hotels that need extensive automation, real-time reporting, and integrated guest communication. However, its lack of recent reviews and proven market presence today make it a less certain choice for hoteliers looking for reliable performance.
If your property is small or just starting out, Counter is the safer, more validated option. Larger, sophisticated properties should consider HoresPlus if they need the advanced features and are willing to navigate its untested current support landscape.
In summary, choose Counter if:
Choose HoresPlus if:
Ultimately, your decision should align with your hotel’s size, complexity, and growth plans. The most recent data favors Counter, making it the recommended choice for today’s hoteliers.
According to HTR's product database, Counter and HoresPlus share 17 features. Here are the key differences — features one has that the other lacks.
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| Automated night audit | ||
| Automated reminders | ||
| Cloud based | ||
| Gift Vouchers | ||
| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Task Management | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 22 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and HoresPlus share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while HoresPlus offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. HoresPlus: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Hores has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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