Counter vs. HoresPlus: Which Is Right for You?

Updated May 15, 2026  ·  57 verified reviews analyzed

TLDR

We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines in ease of use and customer support , with exclusive features like Automated night audit and Cloud based.

Hores shines , with exclusive features like Transactional Emails (booking, folios, etc) and Guest Communication (SMS Messaging).

See the full breakdown below ↓

How Does Counter Compare to HoresPlus?

Side-by-side ratings based on 57 verified hotelier reviews on HTR.

HTScore
17
0
Likelihood to Recommend
91%
0%
Ease of Use
4.6/5
0.0/5
Customer Support
4.9/5
0.0/5
Value for Money
4.8/5
0.0/5
Starting Price Contact sales Contact sales
Verified Reviews 57 0

What Are the Pros and Cons of Counter vs HoresPlus?

After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Hores users highlight . Click any theme to see what reviewers say.

Counter Counter Hores Hores
Pros
+ User interface and usability
+ Customer support
+ Automated features
+ Platform integration
Cons
Bug issues
Reporting and revenue management
Pricing

Counter vs Hores: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter Hores Hores
Small (10-24 rooms) #26 28 reviews
Mid-Size (25-74 rooms) #46 4 reviews
Large (75-199 rooms) #32 2 reviews
X-Large (200+ rooms) #31 1 reviews

By Property Type

Segment Counter Counter Hores Hores
Boutique #31 16 reviews
Luxury #44 4 reviews
Branded / Chain #43 4 reviews
Extended Stay #32 5 reviews

By Region

Segment Counter Counter Hores Hores
North America #25 8 reviews
Europe #20 25 reviews
Asia Pacific #16 4 reviews
Middle East #11 2 reviews

The Decision

When choosing a property management system (PMS) for your hotel, your primary goal is often to streamline operations, improve guest experiences, and make data-driven decisions. Counter by Counter and HoresPlus by Hores both aim to serve these needs but approach them very differently. Counter is tailored for hostels, emphasizing simplicity and affordability, while HoresPlus offers a broader, more feature-rich platform suited for larger or more complex hotels. How do their strengths and weaknesses stack up for your property?

Counter's recent reviews and high user ratings suggest it is a reliable choice for hostel owners and small hotel operators. Conversely, HoresPlus, lacking recent reviews and a visible user base, appears less proven in the current market. Is this difference enough to influence your decision?

Is Counter by Counter or HoresPlus by Hores Better for Hotels?

Counter by Counter has achieved a high overall rating of 4.73 out of 5 based on 54 reviews, with recent feedback emphasizing its ease of use, fast customer support, and affordability. Its focus on simplicity makes it ideal for hostels and small hotels that prioritize straightforward management over complex features. However, users report bugs with bed availability and overbooking issues, which can disrupt daily operations.

HoresPlus by Hores, with no reviews in the past six months and a score of zero, lacks recent user feedback, making its reliability hard to assess today. It claims to manage all aspects of hotel operations from reservations to housekeeping but does not provide enough recent data to gauge performance or customer satisfaction. Given the absence of recent reviews, is it the safer choice for your hotel?

Are you seeking a proven, highly-rated PMS for a small or hostel property? Or are you prepared to gamble on a less-tested platform with potentially more features? The answer depends on your risk appetite and operational complexity.

HoresPlus by Hores vs Counter by Counter: Which Should Your Hotel Choose?

If your hotel is a hostel or small accommodation prioritizing ease of use, quick onboarding, and responsive support, Counter is the better fit. It boasts a 4.6/5 ease-of-use rating, with users praising its intuitive interface and mobile-friendly design. Its core features include automated night audits and seamless integrations with platforms like Stripe and GOKI, reducing manual tasks and enabling remote management.

HoresPlus might be more suitable if your property requires a broad set of features such as advanced revenue management, real-time reporting, guest messaging, or integrated payment terminals. However, without recent reviews or a demonstrated track record, it’s difficult to validate its effectiveness. Do you need a system with proven performance in small hostels or a comprehensive platform with extensive features for larger hotels?

In summary, for most small hotels and hostels, Counter’s high review count and recent positive feedback make it the safer, clearer choice. For hotels needing complex operational tools and proven reliability, HoresPlus’s lack of recent validation makes it a less attractive candidate at this time.

Is Counter by Counter or HoresPlus by Hores Easier to Use?

Counter’s user interface consistently receives top marks, with a 4.6/5 rating and praise for its clarity and simplicity. Users describe it as "easy to learn and teach" and appreciate the mobile accessibility that allows management from anywhere. The onboarding process, rated at 4.7/5, is straightforward, and staff adoption is smooth, thanks to its intuitive design.

HoresPlus, lacking recent reviews and a significant user base, offers no current data on ease of use. From its marketing materials, it aims to be an all-in-one, centralized platform, but without user feedback, its usability remains unverified. Is a proven, user-friendly system more critical than a feature-heavy one with untested interfaces?

Edge: Counter.

Which Has Better Features: Counter or Hores?

Counter features 17 shared functionalities such as reservations, check-ins, and basic reporting, but it offers only two features exclusive to its platform: automated night audits and cloud hosting. Its core strengths lie in automation, POS integration, and simplicity.

HoresPlus, on the other hand, offers a large suite of 32 unique features, including transactional emails, guest messaging, native email marketing, gift vouchers, task management, automated reminders, online check-in/out, guest apps, real-time status updates, and integrated payment options. These features cater to larger or more complex operations demanding extensive automation and customization.

Given the feature gap, if your hotel requires advanced automation, guest communication, and operational tools, HoresPlus has the edge. However, for smaller properties prioritizing core PMS functions, Counter’s streamlined approach may suffice.

Edge: HoresPlus.

Which Has Better Customer Support: Counter or Hores?

Counter’s support team has garnered a near-perfect rating of 4.96/5, with many reviews highlighting their responsiveness and professionalism. Clients like Evelyn and Max are praised for quick replies and helpful assistance, although some mention support delays in certain time zones.

In contrast, Hores has no recent reviews or publicly available customer support ratings. This absence makes it impossible to gauge the effectiveness of their support team today. For a hotel relying on responsive help, Counter’s proven support is a decisive advantage.

Edge: Counter.

Which Has More Integrations: Counter or Hores?

Both platforms support seven verified integrations, including popular partners like Stripe, Cloudbeds, and SiteMinder. Counter’s unique integrations include WuBook, FLYR, and Goki, which are tailored to the hostel and small hotel markets.

HoresPlus offers integrations with Profitroom, Bookassist, Onity, IDeaS, D-Edge, MyStay, and Bookolo, indicating a focus on larger hotel chains and revenue management solutions. If your property relies on specific third-party tools, consider these differences carefully.

Given the recent activity and community feedback, Counter’s integrations are well-tested and current, giving it a slight edge.

Edge: Counter.

Which Do Hoteliers Rate Higher: Counter or Hores?

Counter’s reviews, totaling 54 with recent feedback, paint a clear picture of satisfaction, especially among hostel operators. It maintains a high overall rating of 4.73/5 and a likelihood to recommend of 91%. Hotel segments like hostels and independent hotels rate it highly, with some praising its user-friendly interface and automation.

Hores, with no recent reviews and no available ratings, cannot currently be rated by hoteliers. This lack of recent data diminishes confidence in its current performance.

Edge: Counter.

How Much Do Counter and Hores Cost?

Both Counter and Hores do not publicly disclose specific pricing. Counter’s model is a flat monthly fee without a freemium or trial period, and no implementation costs are mentioned. Similarly, Hores offers no detailed pricing information, suggesting potential custom quotes based on the hotel’s needs.

Given the lack of transparent pricing, you should contact each provider directly for a quote tailored to your property’s size and features.

What Type of Hotel Should Use Counter?

  • Hotels that are small, especially hostels, boutique hotels, or B&Bs, prioritizing ease of use and quick onboarding.
  • Teams seeking a mobile-friendly system that can be managed remotely.
  • Properties that want to reduce manual tasks through automation, including POS and payment integrations.
  • Hotels that prefer a proven platform with recent positive reviews.
  • Small properties with tight budgets, since Counter offers a free or low-cost solution.

Not ideal if your hotel requires advanced revenue management, complex automation, or extensive customization, as these features are limited in Counter.

What Type of Hotel Should Use Hores?

  • Larger hotels or resorts that need comprehensive operational tools, including real-time reporting and automated guest communication.
  • Hotels with complex booking or revenue management needs, requiring integrations like IDeaS or D-Edge.
  • Properties looking for extensive automation options, including task management, digital check-in, and guest messaging.
  • Hotels that value a centralized system to manage multiple departments seamlessly.
  • Hotels with the budget to invest in feature-rich systems, as Hores provides a broad suite of functionalities.

Not ideal if your property is small, prefers simplicity, or has budget constraints, since Hores's extensive features might be more than you need.

The Bottom Line for Hotels: Counter vs Hores

Counter by Counter is a straightforward, highly-rated PMS ideal for small hotels and hostels that value simplicity, ease of use, and quick onboarding. Its recent reviews and high satisfaction ratings make it a trusted choice for properties seeking reliable, basic management tools.

HoresPlus offers a broad set of features aimed at larger, more complex hotels that need extensive automation, real-time reporting, and integrated guest communication. However, its lack of recent reviews and proven market presence today make it a less certain choice for hoteliers looking for reliable performance.

If your property is small or just starting out, Counter is the safer, more validated option. Larger, sophisticated properties should consider HoresPlus if they need the advanced features and are willing to navigate its untested current support landscape.


In summary, choose Counter if:

  • You operate a hostel or small hotel.
  • You need a proven, easy-to-use system with recent high reviews.
  • Automations and integrations meet your current needs.
  • Cost and simplicity are priorities.

Choose HoresPlus if:

  • Your hotel demands extensive automation and operational management.
  • You have the resources to implement a feature-rich platform.
  • You need detailed reporting, guest messaging, and integrated revenue tools.
  • You’re prepared to evaluate its performance over time.

Ultimately, your decision should align with your hotel’s size, complexity, and growth plans. The most recent data favors Counter, making it the recommended choice for today’s hoteliers.

How Much Do Counter and HoresPlus Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter Hores Hores

Which Features Does Counter Have That HoresPlus Doesn't (and Vice Versa)?

According to HTR's product database, Counter and HoresPlus share 17 features. Here are the key differences — features one has that the other lacks.

Feature Counter Counter Hores Hores
Automated night audit
Automated reminders
Cloud based
Gift Vouchers
Guest Communication (SMS Messaging)
Native Email Marketing
Task Management
Transactional Emails (booking, folios, etc)

Showing top differences. 22 more features differ between these products.

Counter vs Hores: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Unique capabilities

Automated night audit Cloud based
4.6/5 ease of use 5.0/5 support 7 integrations
Visit Profile
Hores
Hores
0.0/5 from 0 reviews

Unique capabilities

Transactional Emails (booking, folios, etc) Guest Communication (SMS Messaging) Native Email Marketing Gift Vouchers Task Management
0.0/5 ease of use 0.0/5 support 7 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Counter 4.7 vs 0.0 (+4.7)
Ease of Use Counter 4.6 vs 0.0 (+4.6)
Customer Support Counter 5.0 vs 0.0 (+5)
Value for Money Counter 4.8 vs 0.0 (+4.8)
Onboarding Counter 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About Counter vs HoresPlus

Can Counter replace HoresPlus?

It depends on your requirements. Counter and HoresPlus share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while HoresPlus offers 7. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or HoresPlus offer a free plan?

Counter: No. HoresPlus: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and HoresPlus?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Hores has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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