The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 58 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines when it comes to user interface and usability , with exclusive features like Group functionality and Automated night audit.
Hostify shines in ease of use and onboarding , with exclusive features like Guest Communication (SMS Messaging) and Transactional Emails (booking, folios, etc).
Side-by-side ratings based on 58 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $800/mo |
| Verified Reviews | 57 | 1 |
After analyzing 58 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Hostify users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | #68 0 reviews |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | #29 1 reviews |
By Property Type
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | #46 1 reviews |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and Hostify by Hostify hinges on your property's specific needs and operational priorities. Both aim to streamline property management, but Counter is tailored for hostels, especially those in Europe and North America, while Hostify targets vacation rentals and Airbnb-focused businesses worldwide. Your decision should be based on whether you prioritize ease of use, recent reviews, or feature depth.
Counter boasts a higher overall rating and more recent reviews, indicating a more established and trusted presence. Hostify, however, offers a broader feature set, especially for vacation rental management, despite its limited review data. Which system aligns better with your hotel’s size and operational model?
Counter is designed specifically for hostels and smaller accommodation providers, emphasizing simplicity, ease of use, and quick onboarding. Its intuitive interface scores 4.6/5 for ease of use, praised for its straightforward workflow and mobile accessibility.
Hostify, in contrast, caters more toward property managers handling hundreds of listings, with a focus on automation and multi-channel integration. Its support for large-scale vacation rentals and Airbnb management makes it a compelling choice if you operate multiple properties across platforms.
Both platforms lack extensive recent reviews; however, Counter has accumulated 54 reviews with recent feedback, making it the more reliable source of current customer sentiment. Hostify’s single review from the last six months offers limited insight but highlights its user-friendly approach.
Edge: Counter. Its extensive reviews, high ratings, and focus on hostels make it the more trusted choice for small to mid-sized properties.
If your hotel is a hostel, boutique inn, or a small independent property seeking a simple, cost-effective PMS, Counter is ideal. Its core features—booking management, channel integration, and POS—are sufficient for streamlined operations and are backed by a 4.73/5 overall rating from 54 reviews, including many recent positive comments.
Conversely, if your hotel manages a large portfolio of vacation rentals, or you need extensive automation, multi-channel management, and guest communication tools, Hostify is better suited. Despite limited reviews, its feature set supports managing hundreds of listings with tools like guest messaging, online check-in, and automated reminders.
For hotels looking for a free, easy-to-use solution with active support, Counter is the stronger pick. If automation and managing multiple Airbnb accounts are your top priorities, Hostify’s broader features make it worth considering.
Edge: Counter for small-scale, hostelry-focused operations; Hostify for large-scale vacation rental management.
Counter’s user interface scores 4.6/5, and users praise its intuitive design, especially for staff training and remote management. Support ratings are high at 4.96/5, with reviews highlighting quick, helpful responses from team members like Evelyn and Max.
Hostify’s UI boasts a perfect 5/5 rating, emphasizing its user-friendliness and continuous improvements. However, with only one recent review, feedback on support and ease of use remains limited.
Given the volume of reviews and ratings, Counter’s proven track record of onboarding and support makes it the more dependable choice for hotels prioritizing simplicity.
Edge: Counter. Its proven ease of use and responsive support give it the edge.
Counter offers 16 shared features plus 3 exclusive ones: group functionality, automated night audit, and cloud-based access. Its standout features include POS integration and automation for payments, streamlining daily operations.
Hostify provides 28 unique features, including guest communication via SMS, transactional emails, real-time status updates, online check-in/out, and a housekeeper mobile app. Its comprehensive automation suite supports scaling and managing large property portfolios.
While Hostify’s extensive feature set is impressive, Counter’s focus on essential hostel management features, especially POS and automation, makes it more targeted. The decision depends on whether you need a straightforward PMS or a feature-rich platform for larger operations.
Edge: Hostify, if extensive automation and guest communication are priorities; Counter if simplified hostel-specific features suffice.
Counter’s support is highly rated at 4.96/5, with reviewers praising the quick, professional assistance from team members like Evelyn and Max. Many mention their responsiveness during onboarding and troubleshooting, although some note support can be slower outside peak hours.
Hostify’s customer support also receives a perfect 5/5 rating, with reviewers emphasizing ongoing improvements and responsiveness. However, with only one recent review, the robustness of support in practice remains less certain.
Overall, Counter’s extensive review base and high satisfaction scores suggest a more dependable support experience.
Edge: Counter. Its proven responsiveness and support quality make it the better choice.
Counter’s 54 reviews, with a 4.73/5 overall rating, show strong satisfaction across small hotels, hostels, and independent properties. Hoteliers especially appreciate its ease of use, automation, and support, with recent reviews confirming continued positive experiences.
Hostify’s single recent review from a vacation rental operator rates it highly, but lacks the volume and diversity of feedback to establish clear superiority. Its features are valued, but overall satisfaction data is limited.
Given the volume and recency of reviews, Counter maintains a clear edge in customer ratings.
Edge: Counter. Its higher review count and ratings make it the more trusted choice.
Counter does not list a price or trial information publicly, suggesting a flexible or customized pricing model. It appears to be a free solution focused on hostel management, possibly with paid add-ons.
Hostify charges $800/month for its platform, with no mention of discounts or tiers. Its pricing reflects its enterprise-level automation and multi-channel features, suitable for larger property portfolios.
If affordability and simplicity are your priorities, Counter’s free model is appealing. For more extensive automation and scalability, Hostify’s price may be justified.
Edge: Counter, if budget is a concern; Hostify if you need a more comprehensive, paid solution.
Hotels that should consider Counter include:
Not ideal if:
Counter’s focus on hostels and small properties makes it perfect for teams seeking straightforward, efficient management.
Edge: Counter. Its simplicity and targeted features suit small-scale, hostel operators.
Hotels that should consider Hostify include:
Not ideal if:
Hostify fits best with property managers or rental owners scaling their operations with automation tools.
Edge: Hostify. Its automation and multi-channel features are tailored for large-scale rental management.
Counter is a straightforward, hostel-centric PMS praised for its ease of use, excellent support, and recent positive reviews. Its core automation features and channel integrations make it ideal for small to mid-sized properties, especially hostels and boutique hotels.
Hostify offers an expansive feature set designed for vacation rentals and large property portfolios, emphasizing automation, guest communication, and multi-channel management. Despite limited recent reviews, its capabilities suit property managers needing to scale operations efficiently.
For small, hostelry-focused businesses seeking reliability, Counter is the safer, more proven choice. Larger, multi-property managers prioritizing automation and integration should lean toward Hostify.
Counter’s high review count and recent feedback give it a definitive edge, confirming its status as the more trusted PMS for small-scale hotels and hostels.
Final Recommendation: If your hotel is a hostel or small boutique, go with Counter. If managing hundreds of vacation rentals or multiple Airbnb accounts, Hostify’s features justify its higher price.
According to HTR's product database, Counter and Hostify share 16 features. Here are the key differences — features one has that the other lacks.
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| Automated night audit | ||
| Automated reminders | ||
| Centralized Messaging | ||
| Cloud based | ||
| Group functionality | ||
| Guest Communication (SMS Messaging) | ||
| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Task Management | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 19 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Hostify share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Hostify offers 13. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Hostify leads in ease of use at 5.0/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Hostify: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Hostify has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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