The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
HostWare shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while HostWare users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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HostWare |
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
| Segment |
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HostWare |
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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HostWare |
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing the right Property Management System (PMS) can dramatically impact your hotel’s operations and guest experience. Counter by Counter and Hosware FRO by HostWare address this need, but their core strengths and market presence differ sharply. Counter is a robust, well-rated PMS with extensive features and a large, active user base, while HostWare’s offering lacks recent reviews and measurable market traction. Which platform aligns best with your hotel’s needs?
Counter has established itself as a leading PMS for hostels and small hotels, with 54 reviews and a 4.73/5 overall rating, including a 4.96/5 for customer support and 4.8/5 for value. Its reviews highlight ease of use, responsive support, and a comprehensive feature set, making it a trusted option for busy hostels needing reliable automation and integrations. In contrast, HostWare’s reviews are nonexistent, and it has no recent ratings or verified customer feedback, leaving its effectiveness and reliability unproven.
Counter’s feature set includes channel management, payment processing, a booking engine, and guest CRM, totaling 19 unique features. HostWare offers none of these, focusing perhaps on simpler or more niche solutions. The absence of recent reviews for HostWare raises questions about ongoing development, support, and user satisfaction, whereas Counter’s active review base signals sustained user engagement and product reliability. Are you comfortable choosing a product with proven, current user satisfaction, or risking an untested, unsupported platform?
If your hotel needs an easy-to-use, feature-rich PMS with proven customer support and a large user base, go with Counter. Its extensive integrations—such as with Stripe, SiteMinder, and Goki—allow smooth operations across sales channels, and its strong focus on hostels makes it ideal for budget, boutique, or hostel properties seeking simplicity and automation.
If, however, your hotel prioritizes a basic system without the need for advanced integrations, or if your property operates in a niche market where HostWare’s specific features might apply, consider HostWare. But note that without recent reviews or measurable user feedback, its suitability remains uncertain, especially for properties that require ongoing support and system reliability.
In summary, for most hotels, especially those in need of a dependable, well-supported PMS with active community feedback, Counter is the clear choice. HostWare’s lack of recent reviews and verified integrations make it a risky proposition unless your needs are very specific and simple.
Counter scores an impressive 4.6/5 for ease of use, with many users praising its intuitive, mobile-friendly interface. Onboarding is rated at 4.7/5, and reviews mention that staff can be trained quickly thanks to its straightforward design. Support is highly responsive, with a 4.96/5 rating—hoteliers frequently comment on the quick, helpful responses from their support team.
HostWare’s user experience and onboarding details are not available, and there are no recent reviews to evaluate its usability or support quality. Without such data, it’s impossible to confidently compare ease of use, but the absence of user feedback suggests it may lack the polish and confidence that Counter offers.
Edge: Counter.
Counter's 19 features cover a broad operational spectrum, including channel management, payment processing, booking engine, calendar view, custom rates, revenue reports, housekeeping, direct billing, group functionality, online support, automated night audits, mobile app, multi-currency, multi-lingual capabilities, and guest CRM. These tools enable full control over daily operations and guest management.
HostWare, on the other hand, offers no listed features or unique capabilities. Its limited feature set and lack of verified integrations or advanced tools make it less suitable for hotels seeking a comprehensive management platform. Counter’s extensive feature count and proven integrations provide a clear advantage.
Edge: Counter.
Counter’s support team boasts a 4.96/5 rating, with reviewers describing them as "super helpful," "responsive," and quick to resolve issues—especially supporting busy hostel environments. Specific praise goes to team members Evelyn and Max for their professionalism and quick responses.
HostWare has no recent reviews or support ratings available, making it impossible to assess its support quality. Given the importance of reliable, accessible customer service in hotel operations, the absence of recent feedback makes HostWare a less trustworthy option.
Edge: Counter.
Counter integrates with 7 verified partners, including prominent platforms like WuBook, SiteMinder, Cloudbeds, Goki, and Stripe. These integrations facilitate online bookings, payment processing, access control, and revenue management, giving your hotel a flexible, interconnected tech environment.
HostWare has no verified or listed integrations, limiting its ability to connect with essential third-party tools. For hotels that rely on multiple systems working together, Counter’s extensive integration ecosystem offers a significant operational advantage.
Edge: Counter.
Counter’s community of users rates it highly, with a 4.73/5 overall score based on 54 reviews, and a 91% likelihood to recommend. Hotel properties across various segments, especially hostels, rate it as highly effective and easy to adopt. Recent reviews reinforce its reputation for responsiveness and feature reliability.
HostWare has no reviews or ratings, making it impossible to gauge user satisfaction or performance. Without recent feedback, comfort levels with the product remain speculative and unverified.
Edge: Counter.
Counter is a free PMS tailored for hostels, with no implementation fees or trial costs. Its value stems from its extensive features and support, making it an attractive option for budget-conscious properties.
HostWare’s pricing details are not publicly available, and there is no indication of trial offers or subscription models. The lack of transparent pricing and recent reviews suggests it may not be a scalable or well-supported solution for growing hotels.
Edge: Counter.
Not ideal if your hotel requires highly customized revenue management, advanced group handling, or multi-property management features that Counter currently lacks.
Not ideal if your hotel values a proven support track record, extensive features, or active user feedback.
Counter by Counter is a comprehensive, well-rated PMS predominantly used by hostels and small hotels, offering features like channel management, automated payments, and guest CRM. Its large user base, recent active reviews, and verified integrations give it a clear edge in reliability and performance.
HostWare FRO remains an unproven option with no recent reviews or verified user feedback, limiting its credibility for most hotels. Unless your property has minimal management needs and you’re prepared to take a risk on untested software, Counter is the safer, smarter choice.
For hotels prioritizing robust features, strong support, and proven market presence, Counter stands out as the more dependable option to streamline operations and elevate guest experiences.
According to HTR's product database, Counter and Hosware FRO share 0 features. Here are the key differences — features one has that the other lacks.
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HostWare |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Hosware FRO share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Hosware FRO offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Hosware FRO: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and HostWare has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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