Counter vs. Hotel Software:
Which Is Right for You?

The Decision

You're evaluating two property management systems: Counter by Counter and Hotel Software by Acigrup. Both aim to streamline operations, but Counter is the clear leader given its robust feature set, recent reviews, and higher user confidence. Counter's focus on hostels and smaller properties makes it an attractive, cost-effective choice for certain segments, while Acigrup's minimal online presence and lack of recent feedback weaken its position.

Which system truly fits your hotel's specific needs? Let's compare them directly.

Is Counter or Acigrup Better for Hotels?

Counter and Acigrup both claim to simplify hotel management, but Counter’s more recent reviews and higher ratings show it has gained significant user confidence. Counter’s 54 reviews in the last six months with a 4.73/5 overall rating and a 91% likelihood to recommend demonstrate ongoing customer satisfaction; Acigrup, with no recent reviews or verified feedback, offers no such validation.

Counter's ease of use (4.6/5) and customer support (4.96/5) are consistently praised, unlike Acigrup, which lacks recent user feedback. Counter’s extensive feature set, including channel management, payment processing, and automated night audits, outpaces Acigrup’s limited online footprint, making Counter the more reliable choice today.

Are you willing to choose a system with no recent user validation? If not, Counter is the safer bet.

Counter vs Acigrup: Which Should Your Hotel Choose?

If your hotel primarily operates as a hostel, boutique, or city-center property, Counter’s dedicated features and user base make it the logical choice. Its focus on hostels, with 83% of its users in this segment, means it’s optimized for their specific workflows, especially for small to medium-sized properties looking for an affordable, easy-to-use PMS.

If your hotel needs a proven, scalable PMS with extensive integrations, Counter’s verified partnerships with platforms like SiteMinder, Stripe, and Cloudbeds make it the better choice. Acigrup, on the other hand, offers no recent reviews or verified integrations, so its suitability remains untested.

For hotels seeking a trusted, well-supported platform with a strong reputation, Counter stands out.

Is Counter or Acigrup Easier to Use?

Counter’s UI scores a 4.6/5, with many reviews highlighting its simple, intuitive interface that staff can learn quickly. Customers praise its mobile-friendly design, which allows management on the go, along with onboarding ratings of 4.7/5. Support staff like Evelyn and Max are often commended for their responsiveness.

In contrast, Acigrup provides no recent reviews or user ratings, leaving its ease of use unverified. Its lack of documented user experience makes Counter the clear winner for hotels prioritizing straightforward, quick adoption.

Edge: Counter.

Which Has Better Features: Counter or Acigrup?

Counter boasts 19 unique features, including a channel manager, integrated payment processing, booking engine, calendar view, and guest CRM—features absent from Acigrup. Its housekeeper module, automated night audit, multi-lingual, multi-currency support, and ancillary revenue tracking are tailored for small to midsize properties seeking comprehensive operational control.

Acigrup’s feature set remains undocumented, with no verified features or integrations available publicly. Given Counter’s extensive feature count and proven capabilities, it offers a distinctly richer toolset.

Edge: Counter.

Which Has Better Customer Support: Counter or Acigrup?

Customer support at Counter is rated 4.96/5, with reviews emphasizing quick, helpful responses and dedicated support staff. Hoteliers note that Evelyn and Max are “super responsive,” and the support team often resolves issues promptly, contributing to high user satisfaction.

Acigrup offers no recent customer support ratings or reviews, leaving its support quality unverified. Without recent feedback, Counter’s support reputation clearly favors it as the more dependable option.

Edge: Counter.

Which Has More Integrations: Counter or Acigrup?

Counter integrates with seven verified partners, including prominent platforms like SiteMinder, Stripe, Cloudbeds, and Goki, offering broad connectivity for distribution, payments, and access control. Its integrations streamline operations and expand market reach.

Acigrup has no verified partnerships or integrations documented publicly, raising questions about its connectivity and operational flexibility. For a hotel seeking seamless platform integration, Counter’s open ecosystem makes it the better choice.

Edge: Counter.

Which Do Hoteliers Rate Higher: Counter or Acigrup?

Counter’s overall rating of 4.73/5 and NPS score of 9.02/10 reflect high customer satisfaction. Its reviews are mostly recent, with users highlighting ease of use, support, and automation, especially among hostels and small hotels.

Acigrup lacks recent reviews or ratings, making it impossible to gauge current user sentiment. Given Counter’s solid recent feedback, it’s the clear favorite among hoteliers.

Edge: Counter.

How Much Do Counter and Acigrup Cost?

Counter does not publish explicit pricing but offers no-trial, no-implementation fees, and a flat monthly rate. Its value-for-money rating of 4.8/5 suggests competitive pricing, especially for small properties.

Acigrup's pricing remains undisclosed, with no trial options or transparent fee structure available. The lack of pricing transparency combined with no recent reviews diminishes confidence in Acigrup’s value proposition.

What Type of Hotel Should Use Counter?

• Hotels that operate as hostels, boutique, or city-center properties seeking an affordable, easy-to-use PMS.
• Teams that need quick onboarding with minimal training.
• Hotels that require automation in reservations, payments, and night audits.
• Properties looking for strong integrations with booking channels and payment providers.
• Hotels prioritizing support responsiveness and ongoing system updates.

Not ideal if: You operate at a large chain level needing extensive corporate reporting, or if you require a PMS with a well-documented support network outside of Europe and North America.

What Type of Hotel Should Use Acigrup?

• Hotels that are seeking a simple, possibly free or low-cost system with no recent user validation.
• Small properties or independent hotels with minimal operational complexity.
• Hotels that do not require extensive integrations or automation.
• Properties with flexible or limited budgets, willing to risk less verified support and features.

Not ideal if: Your hotel needs proven reliability, recent user feedback, or a comprehensive feature set.

Counter vs Acigrup: The Bottom Line for Hotels

Counter, with its 54 recent reviews and high ratings, is a proven, well-regarded system. Its extensive features, proven integrations, and responsive support make it suitable for small to midsize properties, especially hostels, seeking automation and operational simplicity.

Acigrup, with no recent feedback or verified features, offers no clear advantages. Its unverified status and lack of online presence make it an unreliable choice for hotels that value transparency, proven performance, and ongoing support.

If your goal is a reliable, feature-rich PMS with recent positive reviews, Counter is the clear choice. Acigrup may remain a placeholder without current validation, making it a risky option for your hotel’s management needs.