Counter vs. Hotelgest: Which Is Right for You?

Updated May 15, 2026  ·  57 verified reviews analyzed

TLDR

We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.

Hotelgest shines .

See the full breakdown below ↓

How Does Counter Compare to Hotelgest?

Side-by-side ratings based on 57 verified hotelier reviews on HTR.

HTScore
17
0
Likelihood to Recommend
91%
0%
Ease of Use
4.6/5
0.0/5
Customer Support
4.9/5
0.0/5
Value for Money
4.8/5
0.0/5
Starting Price Contact sales Contact sales
Verified Reviews 57 0

What Are the Pros and Cons of Counter vs Hotelgest?

After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Hotelgest users highlight . Click any theme to see what reviewers say.

Counter Counter Hotelgest
Pros
+ User interface and usability
+ Customer support
+ Automated features
+ Platform integration
Cons
Bug issues
Reporting and revenue management
Pricing

Counter vs Hotelgest: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter Hotelgest
Small (10-24 rooms) #26 28 reviews
Mid-Size (25-74 rooms) #46 4 reviews
Large (75-199 rooms) #32 2 reviews
X-Large (200+ rooms) #31 1 reviews

By Property Type

Segment Counter Counter Hotelgest
Boutique #31 16 reviews
Luxury #44 4 reviews
Branded / Chain #43 4 reviews
Extended Stay #32 5 reviews

By Region

Segment Counter Counter Hotelgest
North America #25 8 reviews
Europe #20 25 reviews
Asia Pacific #16 4 reviews
Middle East #11 2 reviews

The Decision

Choosing the right property management system (PMS) can significantly influence your hotel's operations and guest experience. Both Counter by Counter and Hotelgest by Hotelgest aim to streamline hotel management, but they diverge sharply in market presence, review credibility, and feature depth. Counter, with its focus on hostels and a strong track record, offers a comprehensive suite backed by recent, detailed reviews. Hotelgest, meanwhile, has minimal recent feedback and less regional reach, making its suitability less clear. How do these differences impact your decision?

Is Counter or Hotelgest Better for Hotels?

Counter has established itself as a leading PMS for hostels, boasting a 4.73/5 overall rating based on 54 recent reviews, with a 91% likelihood to recommend. Its strengths lie in ease of use, customer support, and high user satisfaction driven by features like channel management, payment processing, and automation. Conversely, Hotelgest's ratings are nonexistent or unverified, with no recent reviews or user feedback, making it difficult to gauge its real-world performance or suitability for your hotel.

Counter's user feedback emphasizes its intuitive interface, fast support, and reliable automation, making daily operations smoother. Hotelgest lacks recent reviews and detailed feedback, so its strengths, weaknesses, and user satisfaction remain uncertain. Does your hotel need a proven platform with solid reviews and active support? Or are you exploring less validated options?

Counter vs Hotelgest: Which Should Your Hotel Choose?

If your hotel primarily operates as a hostel or budget accommodation with a focus on automation, ease of management, and a proven track record, go with Counter. It’s the only platform with verified reviews, a high overall rating, and a broad feature set tailored for hostels, including channel management, booking engine, and integrated POS.

If your hotel is a traditional property seeking AI-driven insights or a less established PMS with undefined support and feature offerings, consider Hotelgest. However, given the lack of recent data and reviews, you risk choosing an untested solution that may not meet your operational needs. For clarity, Counter’s proven reputation makes it the safer choice.

Is Counter or Hotelgest Easier to Use?

Counter’s interface scores a 4.6/5 for ease of use, with many users describing it as clean, simple, and quick to learn. Onboarding experiences are rated highly, and staff report that the platform is intuitive enough for rapid staff adoption. Conversely, Hotelgest lacks any recent reviews or user feedback, preventing a definitive comparison on usability. The absence of user data suggests it may not yet have widespread adoption or proven ease of use.

Edge: Counter.

Which Has Better Features: Counter or Hotelgest?

Counter offers 19 unique features, including channel management, payment processing, booking engine, centralized guest CRM, automated night audits, multi-lingual and multi-currency support, and ancillary revenue tracking. These features are specifically built for hostels and small hotels, enabling comprehensive management from reservations to housekeeping.

Hotelgest provides AI-driven insights and automation tools, but with no detailed feature list or verified customer feedback, its capabilities remain unverified. It also has zero verified integrations, unlike Counter’s seven partners, including Stripe and SiteMinder. Counter’s extensive feature set clearly outmatches Hotelgest’s vague offerings.

Edge: Counter.

Which Has Better Customer Support: Counter or Hotelgest?

Counter’s customer support scores an impressive 4.96/5, with reviewers praising fast, helpful responses from dedicated support staff like Evelyn and Max. Recent reviews mention support responsiveness even during busy times, which enhances user confidence.

Hotelgest's support ratings are unavailable, and there are no recent reviews to determine responsiveness or quality. The lack of recent feedback puts its customer support into question, especially when critical issues arise. Given the importance of reliable support, Counter’s well-documented responsiveness is a decisive advantage.

Edge: Counter.

Which Has More Integrations: Counter or Hotelgest?

Counter integrates with seven verified partners, including major channel managers (SiteMinder, Goki), POS systems (Stripe), and revenue tools (Flyr). These integrations facilitate seamless operations across platforms and improve revenue management.

Hotelgest reports no verified integrations or partner connections. Without integrations, your hotel might face manual data entry and fragmented operations, limiting efficiency. Counter’s open integration ecosystem makes it more adaptable to your existing tech stack.

Edge: Counter.

Which Do Hoteliers Rate Higher: Counter or Hotelgest?

Counter is rated 4.73/5 overall, with 54 recent reviews, predominantly from hostel operators and small hotels. Hoteliers highlight its user-friendliness, support, and automation as key benefits.

Hotelgest has no recent reviews or ratings available, making it impossible to assess user satisfaction or property-specific feedback. The recent review volume and high ratings for Counter make it the clearly preferred choice among hoteliers actively using PMS platforms today.

Edge: Counter.

How Much Do Counter and Hotelgest Cost?

Counter does not publicly list pricing but is marketed as a free PMS tailored for hostels, with no implementation or monthly fees. Its business model appears to be based on optional paid add-ons or integrations.

Hotelgest's pricing details are unavailable, and no trial or demo information is provided. The lack of transparent pricing complicates direct comparison, but Counter’s free offering and clear value proposition favor its adoption for budget-conscious or small properties.

What Type of Hotel Should Use Counter?

  • Hotels that operate primarily as hostels, budget accommodations, or inns seeking an easy-to-use, all-in-one management tool.
  • Teams that prioritize automation, swift onboarding, and responsive support.
  • Hotels needing integrated channel management, POS, and revenue reporting.
  • Properties with limited technical staff or those looking for a mobile-friendly platform.

Not ideal if your hotel requires advanced AI insights, extensive customization, or enterprise-scale solutions.

What Type of Hotel Should Use Hotelgest?

  • Hotels interested in AI-driven insights, automation, and data-driven guest management.
  • Larger hotels or chains seeking centralized, cloud-based PMS with AI recommendations.
  • Hotels prepared to evaluate a platform with limited or unverified support and integration options.
  • Properties focused on innovative, tech-heavy solutions that are willing to tolerate potential support gaps.

Not ideal if you need proven support, extensive integrations, or a large user community.

The Bottom Line for Hotels

Counter is the clear leader for your hotel if you want a well-supported, feature-rich PMS with proven success among hostels and small hotels. Its high ratings, recent reviews, and broad integration ecosystem attest to its reliability and operational value.

Hotelgest may appeal if you seek AI-driven features and are comfortable with unverified support and limited recent feedback. However, the absence of recent reviews and integrations makes it less trustworthy for active, revenue-generating properties.

Ultimately, if your goal is stability and proven performance, Counter is the safer, smarter choice. For innovative, experimental solutions, Hotelgest might be worth exploring, but with caution.

How Much Do Counter and Hotelgest Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter Hotelgest

Which Features Does Counter Have That Hotelgest Doesn't (and Vice Versa)?

According to HTR's product database, Counter and Hotelgest share 0 features. Here are the key differences — features one has that the other lacks.

Feature Counter Counter Hotelgest
Booking Engine
Calendar view
Channel Manager
Custom rates
Payment processing
RevPaR & ADR Reports

Showing top differences. 7 more features differ between these products.

Counter vs Hotelgest: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Unique capabilities

Channel Manager Payment processing Booking Engine Calendar view Custom rates
4.6/5 ease of use 5.0/5 support 7 integrations
Visit Profile
Hotelgest
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 0 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Counter 4.7 vs 0.0 (+4.7)
Ease of Use Counter 4.6 vs 0.0 (+4.6)
Customer Support Counter 5.0 vs 0.0 (+5)
Value for Money Counter 4.8 vs 0.0 (+4.8)
Onboarding Counter 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About Counter vs Hotelgest

Can Counter replace Hotelgest?

It depends on your requirements. Counter and Hotelgest share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Hotelgest offers 0. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or Hotelgest offer a free plan?

Counter: No. Hotelgest: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and Hotelgest?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Hotelgest has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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