The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Hotelgest shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Hotelgest users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Hotelgest |
|---|---|---|
| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
| Segment |
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Hotelgest |
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
| Segment |
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Hotelgest |
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing the right property management system (PMS) can significantly influence your hotel's operations and guest experience. Both Counter by Counter and Hotelgest by Hotelgest aim to streamline hotel management, but they diverge sharply in market presence, review credibility, and feature depth. Counter, with its focus on hostels and a strong track record, offers a comprehensive suite backed by recent, detailed reviews. Hotelgest, meanwhile, has minimal recent feedback and less regional reach, making its suitability less clear. How do these differences impact your decision?
Counter has established itself as a leading PMS for hostels, boasting a 4.73/5 overall rating based on 54 recent reviews, with a 91% likelihood to recommend. Its strengths lie in ease of use, customer support, and high user satisfaction driven by features like channel management, payment processing, and automation. Conversely, Hotelgest's ratings are nonexistent or unverified, with no recent reviews or user feedback, making it difficult to gauge its real-world performance or suitability for your hotel.
Counter's user feedback emphasizes its intuitive interface, fast support, and reliable automation, making daily operations smoother. Hotelgest lacks recent reviews and detailed feedback, so its strengths, weaknesses, and user satisfaction remain uncertain. Does your hotel need a proven platform with solid reviews and active support? Or are you exploring less validated options?
If your hotel primarily operates as a hostel or budget accommodation with a focus on automation, ease of management, and a proven track record, go with Counter. It’s the only platform with verified reviews, a high overall rating, and a broad feature set tailored for hostels, including channel management, booking engine, and integrated POS.
If your hotel is a traditional property seeking AI-driven insights or a less established PMS with undefined support and feature offerings, consider Hotelgest. However, given the lack of recent data and reviews, you risk choosing an untested solution that may not meet your operational needs. For clarity, Counter’s proven reputation makes it the safer choice.
Counter’s interface scores a 4.6/5 for ease of use, with many users describing it as clean, simple, and quick to learn. Onboarding experiences are rated highly, and staff report that the platform is intuitive enough for rapid staff adoption. Conversely, Hotelgest lacks any recent reviews or user feedback, preventing a definitive comparison on usability. The absence of user data suggests it may not yet have widespread adoption or proven ease of use.
Edge: Counter.
Counter offers 19 unique features, including channel management, payment processing, booking engine, centralized guest CRM, automated night audits, multi-lingual and multi-currency support, and ancillary revenue tracking. These features are specifically built for hostels and small hotels, enabling comprehensive management from reservations to housekeeping.
Hotelgest provides AI-driven insights and automation tools, but with no detailed feature list or verified customer feedback, its capabilities remain unverified. It also has zero verified integrations, unlike Counter’s seven partners, including Stripe and SiteMinder. Counter’s extensive feature set clearly outmatches Hotelgest’s vague offerings.
Edge: Counter.
Counter’s customer support scores an impressive 4.96/5, with reviewers praising fast, helpful responses from dedicated support staff like Evelyn and Max. Recent reviews mention support responsiveness even during busy times, which enhances user confidence.
Hotelgest's support ratings are unavailable, and there are no recent reviews to determine responsiveness or quality. The lack of recent feedback puts its customer support into question, especially when critical issues arise. Given the importance of reliable support, Counter’s well-documented responsiveness is a decisive advantage.
Edge: Counter.
Counter integrates with seven verified partners, including major channel managers (SiteMinder, Goki), POS systems (Stripe), and revenue tools (Flyr). These integrations facilitate seamless operations across platforms and improve revenue management.
Hotelgest reports no verified integrations or partner connections. Without integrations, your hotel might face manual data entry and fragmented operations, limiting efficiency. Counter’s open integration ecosystem makes it more adaptable to your existing tech stack.
Edge: Counter.
Counter is rated 4.73/5 overall, with 54 recent reviews, predominantly from hostel operators and small hotels. Hoteliers highlight its user-friendliness, support, and automation as key benefits.
Hotelgest has no recent reviews or ratings available, making it impossible to assess user satisfaction or property-specific feedback. The recent review volume and high ratings for Counter make it the clearly preferred choice among hoteliers actively using PMS platforms today.
Edge: Counter.
Counter does not publicly list pricing but is marketed as a free PMS tailored for hostels, with no implementation or monthly fees. Its business model appears to be based on optional paid add-ons or integrations.
Hotelgest's pricing details are unavailable, and no trial or demo information is provided. The lack of transparent pricing complicates direct comparison, but Counter’s free offering and clear value proposition favor its adoption for budget-conscious or small properties.
Not ideal if your hotel requires advanced AI insights, extensive customization, or enterprise-scale solutions.
Not ideal if you need proven support, extensive integrations, or a large user community.
Counter is the clear leader for your hotel if you want a well-supported, feature-rich PMS with proven success among hostels and small hotels. Its high ratings, recent reviews, and broad integration ecosystem attest to its reliability and operational value.
Hotelgest may appeal if you seek AI-driven features and are comfortable with unverified support and limited recent feedback. However, the absence of recent reviews and integrations makes it less trustworthy for active, revenue-generating properties.
Ultimately, if your goal is stability and proven performance, Counter is the safer, smarter choice. For innovative, experimental solutions, Hotelgest might be worth exploring, but with caution.
According to HTR's product database, Counter and Hotelgest share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
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Hotelgest |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Hotelgest share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Hotelgest offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Hotelgest: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Hotelgest has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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