The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
hotelizer shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while hotelizer users highlight . Click any theme to see what reviewers say.
|
|
hotelizer |
|---|---|
| Pros | |
|
+
User interface and usability
▾
|
|
|
+
Customer support
▾
|
|
|
+
Automated features
▾
|
|
|
+
Platform integration
▾
|
|
| Cons | |
|
−
Bug issues
▾
|
|
|
−
Reporting and revenue management
▾
|
|
|
−
Pricing
▾
|
|
How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
hotelizer |
|---|---|---|
| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
| Segment |
|
hotelizer |
|---|---|---|
| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
| Segment |
|
hotelizer |
|---|---|---|
| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter and Hotelizer PMS hinges on your hotel’s specific needs, operational complexity, and growth plans. Both claim to streamline hotel management, but Counter’s established presence and robust review base make it a more reliable choice, especially for hostels and budget accommodations. Hotelizer, however, remains less proven with no recent reviews or significant regional presence, raising questions about its maturity and support.
Counter offers a comprehensive suite tailored for hostels, inns, and small hotels, with features like channel management, automated night audits, and integrated POS. Hotelizer’s capabilities appear more generalized, but without recent user feedback or regional deployment data, it’s hard to judge its effectiveness. Do you prioritize proven performance or a less tested alternative?
Counter’s strengths lie in its extensive feature set designed specifically for budget and hostel accommodations, backed by 54 reviews and a 4.73/5 overall rating. Its recent reviews demonstrate high satisfaction with ease of use, customer support, and support for multiple integrations. Conversely, Hotelizer shows no recent reviews or user feedback, making it difficult to assess its real-world performance or customer satisfaction.
Counter’s positive reviews highlight its user-friendly interface, quick onboarding, and responsive support, which are critical for fast-paced hostel environments. Hotelizer’s lack of recent data leaves a void in understanding whether it can reliably deliver on its promises or support hotel operations effectively. Which platform’s proven track record will best serve your property’s growth?
If your hotel operates primarily as a hostel, inn, or budget accommodation and needs a flexible, easy-to-use systems with multiple integrations, Counter is the clear choice. Its 16.5+ HTR score and 4.73/5 rating from over 50 recent reviews speak volumes about its reliability and user satisfaction.
If, however, your property is a traditional hotel seeking a scalable, all-in-one PMS without regional limitations, Hotelizer might seem appealing—though the lack of recent reviews makes this uncertain. Counter’s strong market presence and dedicated focus on hostels make it the safer, more proven investment for hospitality providers prioritizing ease of use and support.
Counter’s usability is highly rated, with a 4.6/5 Ease of Use score, supported by reviews praising its intuitive interface and quick onboarding. Hoteliers mention that staff can learn Counter rapidly, and the mobile app allows management on the go. Reviewers appreciate its simple calendar views and straightforward operations, making daily management less burdensome.
In contrast, Hotelizer provides no recent user feedback or scores, leaving its user experience unverified. Without recent reviews, assessing its ease of adoption or interface intuitiveness remains speculative.
Edge: Counter.
Counter boasts 19 unique features, including a channel manager, integrated booking engine, automated night audit, POS system, guest CRM, and multi-currency support—features that are critical for hostel operations. It also offers group booking management, online support, and revenue tracking, making it a well-rounded tool for small-to-medium properties.
Hotelizer, with no documented features or recent updates, remains an ambiguous choice. Its lack of verifiable features limits confidence in its capability to support complex or growing hotel operations.
Edge: Counter.
Counter’s customer support receives a 4.96/5 rating based on recent reviews, with hoteliers praising its responsiveness and helpful staff like Evelyn and Max. Users mention quick resolution of issues, although some note support timeliness varies by time zone.
There are no recent reviews or ratings for Hotelizer, leaving its support quality unverified. Without feedback, it’s risky to assume it can match Counter’s high standards.
Edge: Counter.
Counter features integrations with 7 verified partners, including major channel managers, payment platforms, and property services like Stripe, Cloudbeds, and Goki. These integrations streamline operations and expand market reach, especially for hostels aiming to automate payments and connect with multiple OTAs.
Hotelizer lists no verified integrations or partnerships, raising concerns about its ability to connect with essential third-party tools. Counter’s active integration network provides a clear advantage.
Edge: Counter.
Counter’s reviews, totaling 54, reflect an overall strong satisfaction, especially among hostel operators, with a 4.75/5 average rating from 52 reviews in this segment. Recent feedback emphasizes ease of use, support quality, and system reliability.
Hotelizer has no recent reviews, making it impossible to gauge user sentiment or satisfaction levels. Its lack of feedback significantly diminishes confidence in its effectiveness.
Edge: Counter.
Counter does not publicly disclose its pricing but is offered as a free system targeted at hostels, with no mention of hidden fees or implementation costs. Its value proposition centers on affordability and ease of deployment.
Hotelizer’s pricing information is unavailable, with no indication of whether it follows a subscription model or charges per room. The absence of transparent pricing complicates a fair comparison.
Not ideal if:
Not ideal if:
Counter is a proven, feature-rich PMS designed specifically for hostels and similar accommodations, with a track record backed by over 50 recent reviews and high satisfaction scores. It excels in ease of use, support, integrations, and operational automation, making it a solid choice for budget and hostel properties.
Hotelizer offers a broader hotel management approach, but the absence of recent reviews, support data, or verified features makes it difficult to assess its reliability or suitability. If your property is a hostel or small hotel seeking dependable performance, Counter is the safer, more established option.
For properties requiring a tested, well-supported system with a strong focus on hostels, Counter clearly outperforms. If you’re a traditional hotel that can wait for more user feedback and proof of capability from Hotelizer, it may warrant a closer look once more reviews emerge.
According to HTR's product database, Counter and Hotelizer PMS share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
hotelizer |
|---|---|---|
| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Hotelizer PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Hotelizer PMS offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Hotelizer PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and hotelizer has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor