The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Hotellinx Systems shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Hotellinx Systems users highlight . Click any theme to see what reviewers say.
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Hotellinx Systems
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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Hotellinx Systems
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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Hotellinx Systems
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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Hotellinx Systems
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and Hotellinx by Hotellinx Systems hinges on your hotel’s specific operational needs. Both systems aim to streamline daily tasks, but Counter excels in user-friendliness and has a notable record of recent reviews. Hotellinx offers a broader suite of modules but lacks recent user feedback, which limits insight into its current performance. Your decision depends on whether ease of use and recent support matter most or a comprehensive suite of features.
Counter is designed primarily for hostels and smaller properties, offering a straightforward platform with a focus on ease of operation. Hotellinx targets a wider range of property types, including large hotels and resorts, aiming to deliver a full-featured management experience. Are you seeking a simple, quick-to-implement system or a robust, multi-functional platform for complex operations?
Counter holds a significant advantage with 54 recent reviews and a high overall rating of 4.73/5, backed by a strong 4.96/5 customer support score and a 91% likelihood to recommend. Hotellinx has no recent reviews and a 0/5 rating, making it difficult to assess its current usability or support quality. For your hotel, Counter is the clear, data-backed choice.
Counter is tailored for hostels and smaller properties, emphasizing simplicity, speed, and ease of onboarding. Its mobile-friendly interface and intuitive design mean your team can get started quickly, even with limited technical experience. Hotellinx, by contrast, appears to target larger, more complex properties with extensive modules, but the lack of recent user feedback raises questions about its current user experience.
Counter’s recent reviews highlight its straightforward setup, fast customer support, and feature-rich interface for day-to-day operations. Hotellinx’s absence of recent reviews makes it impossible to evaluate if it still delivers a smooth experience or if its broad module set translates into an easy-to-use platform. Do you prioritize proven usability or a comprehensive feature set that might require more training?
Edge: Counter.
If your hotel is a hostel, boutique, or small property needing a fast, easy-to-manage PMS, Counter is the preferable choice. Its 54 recent reviews, high ratings, and positive feedback on onboarding and support demonstrate its suitability for properties with limited IT staff or those seeking quick deployment.
If your hotel operates at a larger scale, with complex needs like integrated billing, housekeeping, and multi-department management, Hotellinx’s broader offering could be appealing. However, the absence of recent feedback makes it difficult to confirm whether it currently meets these needs effectively. Hotellinx might be better for established, bigger properties that already have experience with comprehensive systems.
Edge: Counter.
Counter scores 4.6/5 for ease of use, with users describing its interface as “clear,” “simple,” and “easy to understand.” Recent reviews praise its quick onboarding and minimal training requirements, making it suitable for staff with varying technical skills. The system’s mobile accessibility enhances flexibility and remote management.
Hotellinx, lacking recent reviews, provides no current user feedback on usability. Its broad module scope suggests a steeper learning curve, particularly for smaller teams or properties unfamiliar with complex PMS platforms. Based on available data, Counter’s usability advantage is clear.
Edge: Counter.
Counter offers 19 unique features, including channel management, payment processing, booking engine, guest CRM, multi-currency, and automated night audits. These tools are tailored for hostel-style operations, reducing manual workload and improving operational flow.
Hotellinx, with an unspecified number of features, provides modules for reservations, front desk, housekeeping, billing, and reporting—more suited for larger, multi-department hotels. Its feature set seems extensive but is unverified by recent user feedback, making it hard to gauge current functionality. Counter’s specific feature richness is a decided advantage for small to medium properties.
Edge: Counter.
Counter’s support receives a 4.96/5 rating, with reviews praising the team’s responsiveness and professionalism. Mentioned support staff like Evelyn and Max are lauded for their quick, helpful responses. Users report that support is accessible via chat and email, though some note slower response times in certain time zones.
Hotellinx has no recent reviews or ratings, leaving its support quality unverified. Given the importance of support in operational continuity, Counter’s proven track record makes it the safer choice for your hotel.
Edge: Counter.
Counter integrates with 7 verified partners, including popular platforms like SiteMinder, Stripe, Cloudbeds, and Goki. Its integrations cover channel management, online payments, access control, and revenue management.
Hotellinx connects with 6 verified partners, including shared integrations like SiteMinder and Onity. However, it offers fewer unique integrations, which may limit connectivity options for expanding your reach or automating processes. Counter’s broader integration ecosystem provides more flexibility.
Edge: Counter.
Counter’s overall rating of 4.73/5 is based on 54 recent reviews, with a strong 91% likelihood to recommend. Hotellinx lacks recent reviews, so no current user sentiment is available.
Counter’s user base, mainly hostels and small properties, consistently rates the platform highly for ease of use, support, and value. The absence of recent reviews for Hotellinx makes it impossible to determine current satisfaction levels, but the lack of recent data alone favors Counter.
Edge: Counter.
Counter does not publicly disclose pricing, but its model suggests a straightforward, value-oriented approach without implementation fees or tiered charges. Its high ratings for value and ROI imply competitive or flexible pricing, especially for small properties.
Hotellinx’s pricing is also undisclosed, but as a more comprehensive system, it likely involves larger investments typically associated with extensive modules and larger properties. Without transparent pricing data, Counter’s cost-effectiveness is an attractive factor for smaller hotels.
Edge: Counter.
Not ideal if:
Not ideal if:
Counter is a lightweight, hostelry-focused PMS with a proven track record in recent reviews. Its intuitive interface, strong support, and extensive features tailored for small properties make it the recommended choice for most hoteliers in the market today.
Hotellinx offers a broad suite of modules suitable for larger, multi-department properties but suffers from a lack of recent user feedback, which raises questions about current usability and support. Unless your property demands complex management or larger scale operations, Counter is the safer, more reliable option.
If you seek a straightforward, highly-rated platform with recent reviews and dedicated support, go with Counter. For larger, more complex operations that can handle a potentially steeper learning curve, Hotellinx might be worth exploring, but verify current user satisfaction first. Your hotel’s size, operational complexity, and need for support should guide your choice — Counter currently stands out as the more dependable solution for most properties.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Hotellinx Systems
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According to HTR's product database, Counter and Hotellinx share 0 features. Here are the key differences — features one has that the other lacks.
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Hotellinx Systems
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Hotellinx share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Hotellinx offers 6. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Hotellinx: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Hotellinx Systems has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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