Counter vs. Hotel.Profi: Which Is Right for You?

Updated May 16, 2026  ·  57 verified reviews analyzed

TLDR

We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.

Hotel.Profi shines .

See the full breakdown below ↓

How Does Counter Compare to Hotel.Profi?

Side-by-side ratings based on 57 verified hotelier reviews on HTR.

HTScore
17
0
Likelihood to Recommend
91%
0%
Ease of Use
4.6/5
0.0/5
Customer Support
4.9/5
0.0/5
Value for Money
4.8/5
0.0/5
Starting Price Contact sales Contact sales
Verified Reviews 57 0

What Are the Pros and Cons of Counter vs Hotel.Profi?

After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Hotel.Profi users highlight . Click any theme to see what reviewers say.

Counter Counter Hotel.Profi
Pros
+ User interface and usability
+ Customer support
+ Automated features
+ Platform integration
Cons
Bug issues
Reporting and revenue management
Pricing

Counter vs Hotel.Profi: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter Hotel.Profi
Small (10-24 rooms) #26 28 reviews
Mid-Size (25-74 rooms) #46 4 reviews
Large (75-199 rooms) #32 2 reviews
X-Large (200+ rooms) #31 1 reviews

By Property Type

Segment Counter Counter Hotel.Profi
Boutique #31 16 reviews
Luxury #44 4 reviews
Branded / Chain #43 4 reviews
Extended Stay #32 5 reviews

By Region

Segment Counter Counter Hotel.Profi
North America #25 8 reviews
Europe #20 25 reviews
Asia Pacific #16 4 reviews
Middle East #11 2 reviews

The Decision

Choosing between Counter by Counter and Hotel.Profi by Hotel.Profi comes down to your property's needs and operational scale. Both aim to streamline hotel management, but Counter’s focus on hostel-specific features and its proven track record make it the more reliable choice for most hoteliers. Hotel.Profi, lacking recent reviews and a clear feature set, can't match the confidence level of Counter. Are you ready to focus on a system with proven impact?

Quick Verdict

Counter enjoys a robust 4.73-star rating from 54 reviews, with recent feedback confirming its ease of use, support quality, and extensive feature set. Hotel.Profi, however, has no recent reviews or ratings, leaving its performance unverified. For hoteliers seeking a trusted platform backed by recent user experiences, Counter is the clear winner.

Is Counter or Hotel.Profi Better for Hotels?

Counter targets hostel owners and smaller hotels, providing an all-in-one platform optimized for managing guest reservations, payments, and operations. Hotel.Profi claims to serve a broader hotel market but offers no recent reviews or detailed feature information to support its efficacy. Counter’s ability to handle channel management, automated night audits, and guest CRM makes it a more practical choice for hostels and boutique hotels. Is your property looking for a proven, feature-rich PMS with ongoing support? Then Counter is the better fit.

Counter vs Hotel.Profi: Which Should Your Hotel Choose?

If your hotel primarily operates as a hostel or small accommodation—requiring easy-to-use, mobile-friendly management—Counter’s high ease-of-use rating (4.6/5) and 54 recent reviews make it the logical choice. It offers key features like channel management, payment processing, and group functionalities, which Hotel.Profi currently lacks or hasn't demonstrated through user feedback.

On the other hand, Hotel.Profi's limited data, with no recent reviews or verified integrations, suggests it is untested in the market. If your hotel needs a flexible, scalable system supported by positive user feedback, Counter’s established presence and feature depth give it a decisive edge. Do you want a platform with proven results or an unverified option?

Is Counter or Hotel.Profi Easier to Use?

Counter’s user interface scores an impressive 4.6/5, with reviews praising its intuitive design, mobile compatibility, and quick onboarding. Users highlight how new staff can adapt rapidly and that the system simplifies daily tasks, even during busy periods. In contrast, Hotel.Profi offers no recent ratings or user feedback, making it impossible to assess ease of use. Based on current data, your team will find Counter easier to adopt and operate smoothly. Edge: Counter.

Which Has Better Features: Counter or Hotel.Profi?

Counter provides 19 unique features such as channel management, integrated payment processing, booking engine, house-keeping module, and automated night audits—all absent from Hotel.Profi’s profile. It also supports multi-currency, multi-lingual options, and guest CRM, making it a comprehensive tool for small to medium properties. Hotel.Profi’s feature set remains unverified, with no detailed list or user reviews to confirm its capabilities. For a feature-rich experience, Counter’s debut speaks volumes. Edge: Counter.

Which Has Better Customer Support: Counter or Hotel.Profi?

Counter’s support is highly rated at 4.96/5, with reviews praising its responsiveness and helpfulness; staff like Evelyn and Max receive specific commendations. Many users mention quick response times and proactive assistance, particularly during onboarding. Hotel.Profi, without recent user reviews, provides no verifiable support ratings or feedback. Based on available data, Counter’s support quality is a key advantage. Edge: Counter.

Which Has More Integrations: Counter or Hotel.Profi?

Counter integrates with 7 verified partners including Stripe, Cloudbeds, SiteMinder, and Goki, providing a well-rounded ecosystem of tools. Hotel.Profi has no verified integrations listed or user feedback confirming its connectivity. For hoteliers seeking a PMS with existing integrations to streamline operations and expand distribution, Counter’s partner network is a distinct advantage. Edge: Counter.

Which Do Hoteliers Rate Higher: Counter or Hotel.Profi?

Counter’s reviews, collected from 54 users over recent months, average 4.73/5, with a 91% likelihood to recommend, especially among hostel and boutique hotel segments. Hotel.Profi has no recent ratings or reviews, so its user satisfaction remains unverified. If high ratings and recent positive feedback are your benchmarks, Counter’s consistent performance makes it the stronger choice. Edge: Counter.

How Much Do Counter and Hotel.Profi Cost?

Counter’s pricing details are unavailable, but there is no indication of a free tier or trial, suggesting it might be a paid solution. Hotel.Profi also does not specify pricing models, making direct comparison difficult. Given Counter’s established presence and feature set, expect a standard SaaS pricing structure. Confirming costs directly with providers is advisable before final decisions.

What Type of Hotel Should Use Counter?

  • Hotels that operate as hostels or small accommodations needing an easy, mobile-friendly PMS.
  • Teams that prioritize quick onboarding, automated operations, and responsive support.
  • Properties seeking channel management, guest CRM, and online payment features.
  • Hotels looking for a system that simplifies daily operations without extensive training.
  • Not ideal if your property requires advanced revenue management or complex group booking features.

What Type of Hotel Should Use Hotel.Profi?

  • Hotels or resorts seeking a broad, possibly multi-property management platform.
  • Teams that prefer an AI-driven system with integrated guest feedback summaries.
  • Properties looking for a system with a built-in revenue optimization tool (though unverified).
  • Hotels that value a scalable, cloud-based solution with flexible workflows.
  • Not ideal if you demand proven support, recent reviews, or verified integrations.

The Bottom Line for Hotels

Counter stands out as a reliable, proven PMS with a track record of high ratings, extensive features, and dedicated support, especially suited for hostels and small hotels. Its recent review volume and detailed feature list give hoteliers confidence in its ability to manage daily operations effectively. Hotel.Profi, lacking recent data and verified features, remains untested and less trustworthy at this point.

Choose Counter if you need a dependable, feature-rich platform with proven user satisfaction. If Hotel.Profi updates its offering and garners recent feedback, it may be worth reconsidering. For now, Counter’s established performance makes it the clear choice for your hotel’s management needs.

How Much Do Counter and Hotel.Profi Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter Hotel.Profi

Which Features Does Counter Have That Hotel.Profi Doesn't (and Vice Versa)?

According to HTR's product database, Counter and Hotel.Profi share 0 features. Here are the key differences — features one has that the other lacks.

Feature Counter Counter Hotel.Profi
Booking Engine
Calendar view
Channel Manager
Custom rates
Payment processing
RevPaR & ADR Reports

Showing top differences. 7 more features differ between these products.

Counter vs Hotel.Profi: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Unique capabilities

Channel Manager Payment processing Booking Engine Calendar view Custom rates
4.6/5 ease of use 5.0/5 support 7 integrations
Visit Profile
Hotel.Profi
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 0 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Counter 4.7 vs 0.0 (+4.7)
Ease of Use Counter 4.6 vs 0.0 (+4.6)
Customer Support Counter 5.0 vs 0.0 (+5)
Value for Money Counter 4.8 vs 0.0 (+4.8)
Onboarding Counter 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About Counter vs Hotel.Profi

Can Counter replace Hotel.Profi?

It depends on your requirements. Counter and Hotel.Profi share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Hotel.Profi offers 0. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or Hotel.Profi offer a free plan?

Counter: No. Hotel.Profi: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and Hotel.Profi?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Hotel.Profi has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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