The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
HotelXP shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while HotelXP users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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HotelXP |
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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HotelXP |
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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HotelXP |
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and HotelXP by HotelXP hinges on your hotel's operational needs and growth plans. Counter, with its established track record and robust review base, is a PMS tailored explicitly for hostels and small accommodations, offering core features like channel management, booking engine, and automated night audits. HotelXP, however, lacks review data and market presence, making it difficult to judge its suitability for your property—yet, it promises a broader scope of functions for larger or more complex hotels.
Counter stands out as the more proven option, especially for hostels and small hotels seeking a straightforward, reliable PMS. Conversely, without recent reviews or a clear feature set, HotelXP remains untested in the market, making it a riskier choice for your team. Now, the key question is: which platform aligns better with your hotel's size and operational complexity?
Counter has amassed a significant number of reviews—54 in total, with recent feedback—making it the more trustworthy option. It boasts a high overall score of 4.73/5, with customer support rated nearly perfect at 4.96/5, and ease of use at 4.6/5. Users praise Counter’s intuitive interface, rapid support, and feature set tailored to hostel management, including channel management, booking engine, and automated night audits.
HotelXP, on the other hand, has no reviews or ratings available, which signals it’s either new or not yet adopted widely. Without user feedback, it’s impossible to assess its performance, support, or usability. The lack of recent reviews for HotelXP makes Counter the safer, more data-backed choice. Are you comfortable risking unproven software for potential additional features?
If your hotel is a hostel, boutique inn, or small property needing a straightforward, tested PMS with strong customer support, go with Counter. Its existing hotelier community praises its ease of onboarding and operational features, making it ideal for busy staff.
If your hotel requires a more comprehensive system with advanced analytics or AI-driven insights—features not yet verified in HotelXP—Counter’s proven performance should guide your decision. HotelXP’s promise of unified reservation and guest management may appeal if you’re looking for a future-proof solution, but without reviews, it’s a gamble.
For now, Counter’s extensive feature set, regional presence, and positive reviews make it the clear choice for most small to mid-sized hotels looking for reliability. HotelXP might be worth considering only if you prioritize untested, future-facing technology and are willing to accept the risk of limited feedback.
Counter scores highly on usability, with a 4.6/5 rating for ease of use. Users describe its interface as clear, simple, and quick to learn, with many noting staff training is minimal. The onboarding process is rated 4.7/5, with hoteliers highlighting the intuitive design and mobile-friendly operation, enabling managers to handle tasks remotely.
HotelXP has no available user ratings or reviews, leaving its usability unverified. Without real user feedback, it’s impossible to assess how easily your team can adopt and operate the system. Given Counter’s established reputation for user-friendliness, it remains the more reliable choice for hotels prioritizing ease of staff onboarding.
Edge: Counter.
Counter offers 19 unique features, including a channel manager, payment processing, booking engine, automated night audit, guest CRM, group booking management, multi-currency, and multi-lingual support. Its integration with platforms like Stripe, Goki, and SiteMinder enhances operational flexibility, especially for hostels and small hotels.
HotelXP’s feature set is not publicly detailed, and it has no verified integrations or unique features documented in the available data. This lack of transparency and user feedback sidelines HotelXP in competing for feature depth. For now, Counter’s comprehensive and proven feature set gives it a decisive edge.
Edge: Counter.
Counter’s support team earns an impressive 4.96/5 rating, with hoteliers praising quick, helpful responses. Review quotes highlight staff like Evelyn and Max for their professionalism, though some note support can be slower outside certain time zones.
HotelXP’s support and onboarding ratings are unavailable, and there are no reviews to gauge user satisfaction. Without concrete feedback, it’s impossible to compare support quality, but Counter’s well-rated support team and detailed positive feedback tip the scale comfortably.
Edge: Counter.
Counter integrates with seven verified partners, including major platforms like Stripe, SiteMinder, Goki, Cloudbeds, and FLYR Hospitality. These integrations support channel management, payments, and revenue management, making Counter adaptable to diverse operational needs.
HotelXP has no verified integrations documented, suggesting a limited or undeclared partner ecosystem. The lack of integrations reduces flexibility and hinders connectivity with existing systems. Therefore, Counter’s established network of integrations gives it a clear advantage.
Edge: Counter.
Counter’s reviews, with 54 recent entries, consistently rate the product at 4.73/5 overall. Hoteliers across different segments, especially hostels, appreciate its ease of use, support, and feature set, with a 91% likelihood to recommend.
HotelXP, lacking reviews, cannot be rated by users, leaving its reception unknown. Without recent feedback, Counter’s proven high ratings are the definitive choice for hoteliers seeking a trusted, well-rated PMS.
Edge: Counter.
Pricing details for Counter are not publicly available, and it operates on a custom model—common in SaaS for PMS systems. HotelXP also does not disclose pricing, making comparison impossible.
Given the lack of transparency, your best approach is to contact vendors directly for quotes. However, the proven market presence and user reviews for Counter suggest it offers competitive, scalable pricing suitable for small and medium hotels.
Not ideal if:
Not ideal if:
Counter’s notable review count, high ratings, and proven feature set make it the safer, more established choice for small and mid-sized hotels, especially hostels. Its extensive integrations, responsive support, and regional presence reinforce its suitability for properties seeking reliability and ease of use.
HotelXP, while promising a broad feature scope and AI-driven insights, lacks actual user feedback and market presence, making it a riskier investment. It may appeal to larger, innovative hotels willing to experiment with untested systems but isn't recommended for hotels that value proven performance.
In conclusion, if your priority is stability, support, and proven features backed by recent reviews, Counter is the clear winner. Consider HotelXP only if you're prepared to accept the unknowns of a less-tested platform and see potential future benefits.
According to HTR's product database, Counter and HotelXP share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
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HotelXP |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and HotelXP share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while HotelXP offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. HotelXP: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and HotelXP has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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