The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
HS/3 shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while HS/3 users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
When choosing a property management system (PMS), your hotel needs a solution that simplifies operations, enhances guest experiences, and integrates with your current platforms. Counter by Counter and HS/3 (acq Mews) both aim to streamline hotel management but diverge sharply in terms of maturity, features, and market presence. Counter’s recent reviews and high ratings make it the more reliable choice for hoteliers seeking proven performance.
Counter by Counter is a newer but rapidly growing PMS with a strong user base, especially among hostels and small hotels. HS/3, acquired by Mews, has a less prominent presence, with no recent reviews or ratings. So, which one is truly better suited for your property?
Counter by Counter is a property management system designed specifically for hostels and small-scale accommodations, offering a straightforward, easy-to-use platform. HS/3 aims to serve larger hotels with a more extensive suite of features but lacks recent reviews to validate its efficacy.
Counter’s core strength lies in its simplicity, intuitive interface, and recent positive user feedback, making it a dependable option. Conversely, HS/3’s limited market presence and absence of up-to-date reviews make it difficult to assess its current performance.
Given that Counter has 54 reviews with a 4.73/5 overall rating and recent feedback from users highlighting its ease of use and responsive support, it’s clear that Counter is the more tested and trusted solution. HS/3’s lack of recent reviews means less confidence in its current capabilities. Are you comfortable trusting a system with no recent user feedback?
If your hotel is a hostel or small property that needs a user-friendly, affordable, and feature-rich PMS, go with Counter. Its focus on hostels, combined with a 4.75/5 rating from 52 reviews, ensures it meets your operational needs without overwhelming your staff.
If you manage a larger property and require extensive customization, advanced revenue management, or integration with complex third-party tools, HS/3 might seem appealing. However, given the lack of recent reviews or evidence of ongoing support, Counter remains the more dependable choice for most hotels.
For small hotels and hostels looking for a low-cost, easy-to-implement solution, Counter will serve you well. Larger hotels needing highly customizable functionality should consider HS/3, but beware of the limited recent validation of its current performance.
Counter boasts a 4.6/5 ease of use rating from users, who praise its intuitive, mobile-friendly interface that simplifies daily operations. Customers report that staff can learn the system quickly, and onboarding is rated at 4.7/5, making staff adoption straightforward.
HS/3 has no available recent user ratings or reviews, leaving its usability unverified. Without recent feedback, it’s impossible to confirm whether HS/3 offers a comparable user experience.
Edge: Counter. Its well-rated, user-friendly interface and positive onboarding reviews make it the clear choice for hotels prioritizing ease of use.
Counter offers 19 distinct features, including a channel manager, booking engine, payment processing, automated night audit, guest CRM, and multi-currency support. These capabilities cover essential hotel operations, particularly for small to mid-sized properties.
HS/3’s feature set remains unverified due to a lack of recent reviews or detailed information, making it difficult to compare directly. It’s unclear whether HS/3 provides the same breadth of functionality or the depth of features found in Counter.
Based on available data, Counter’s comprehensive suite—especially its channel management, online support, and payment integrations—gives it a distinct advantage. Edge: Counter.
Counter earns a 4.96/5 support rating, with reviewers highlighting its responsiveness and helpfulness. Specific praise goes to support staff like Evelyn and Max, who are praised for quick, professional responses.
HS/3 has no recent reviews or ratings, so its customer support quality cannot be confidently assessed. The absence of recent feedback indicates a lack of ongoing validation.
Edge: Counter. Its high support rating and recent positive reviews make it the more reliable partner for your hotel.
Counter integrates with 7 verified partners, including popular channel managers like SiteMinder and Cloudbeds, payment processors like Stripe, and other industry-specific tools. This breadth of integrations allows seamless connectivity with your existing systems.
HS/3 has no listed or verified integrations, which could limit your ability to connect with essential third-party services. This reduces operational flexibility significantly.
Edge: Counter. Its verified integrations provide a smoother operational flow and future-proofing.
Counter has accumulated 54 recent reviews, with a stellar 4.73/5 overall rating. Hoteliers, especially those managing hostels, consistently praise its ease of use, support, and features.
HS/3 has no recent reviews or ratings, making it impossible to assess user satisfaction. The lack of recent feedback suggests limited current customer engagement or support.
Edge: Counter. Its high review count and recent positive feedback establish its reputation among hoteliers.
Counter does not list specific pricing but is known for its free or low-cost setup tailored for hostels. Its transparent, straightforward approach makes it accessible to small properties.
HS/3 provides no current pricing or licensing details, which complicates budgeting decisions. Without clear pricing, assessing value becomes difficult.
In general, Counter’s free, flexible model favors small to mid-sized properties, whereas HS/3’s unclear pricing leaves a gap in value evaluation.
Counter by Counter is a specialized PMS built for small hotels and hostels, with a proven track record, high user satisfaction, and robust features. Its recent reviews and high ratings confirm its reliability.
HS/3, acquired by Mews, appears to target larger properties but suffers from an absence of recent user feedback, making its current performance uncertain. For most hoteliers, especially those in the hostel or small hotel segment, Counter is the safer, more validated choice.
If your team values ease of use, proven support, and extensive integrations, go with Counter. HS/3 might appeal if you need highly tailored enterprise features, but the lack of recent validation makes it a risky option. Ultimately, Counter’s recent performance data makes it the clear winner for your hotel’s operational needs.
According to HTR's product database, Counter and HS/3 (acq Mews) share 0 features. Here are the key differences — features one has that the other lacks.
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and HS/3 (acq Mews) share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while HS/3 (acq Mews) offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. HS/3 (acq Mews): No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and HS/3 has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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