Counter vs. Innfinity:
Which Is Right for You?

The Decision

Choosing between Counter by Counter and Innfinity by Innfinity Software Systems depends on your hotel’s size, operational needs, and customer support expectations. Both aim to streamline property management, but Counter’s focus on hostels and its more mature presence make it the more practical choice for most hoteliers. How do these differences align with your property’s specific requirements?

Counter has established itself as a user-friendly PMS with a proven track record, while Innfinity offers a broad, industry-spanning platform tailored for corporate and leisure properties alike. Your decision hinges on whether you prioritize ease of use, recent reviews, and active support, or require a more extensive, multi-industry solution.

Is Counter or Innfinity Better for Hotels?

Both products aim to handle essential property management functions, but Counter is designed specifically for hostels, offering features like an integrated channel manager, booking engine, and POS tailored for hostel operations. Innfinity, by contrast, caters more broadly to leisure, workforce housing, and corporate travel sectors, with a focus on complex integrations like Air Canada AC2U and private jet booking.

Counter’s recent reviews highlight its intuitive interface, ease of onboarding, and strong customer support, with a 4.73/5 rating based on 54 reviews, including recent feedback. Innfinity, however, has no recent reviews, making it difficult to assess its current performance or customer satisfaction. Given the more active review presence, Counter provides clearer insight into user experiences and ongoing improvements.

Edge: Counter

Counter vs Innfinity: Which Should Your Hotel Choose?

If your hotel is primarily a hostel or small property seeking a straightforward, easy-to-train system, Counter is the clear choice. Its features like channel management, automated night audits, and guest CRM are ideal for busy hostels handling high turnover and multiple online channels.

If you operate a leisure property, resort, or workforce accommodation needing extensive integrations and specialized travel booking tools—especially if your focus is North American markets—Innfinity could be more fitting. Its advanced corporate booking system and focus on connectivity make it better suited for large-scale or corporate-resort environments.

However, without recent reviews for Innfinity, Counter’s proven user satisfaction makes it the safer, more reliable option for most hotels.

Edge: Counter

Is Counter or Innfinity Easier to Use?

Counter boasts a high ease-of-use rating at 4.6/5 based on 54 recent reviews, with users praising its simple, intuitive interface, fast onboarding, and mobile functionality. Customers frequently mention how easily staff can be trained and how quickly they adapt to the system, with reviewers noting "no teaching necessary" and "very user-friendly" features.

Innfinity provides no recent reviews or ratings, making it impossible to assess its usability. Its target industries and complexity suggest it may have a steeper learning curve, especially for hotels unfamiliar with enterprise-level systems.

Edge: Counter

Which Has Better Features: Counter or Innfinity?

Counter offers 19 unique features including a channel manager, booking engine, automated night audit, POS system, guest CRM, multi-currency, and ancillary revenue tracking—features that are critical for hostel management and small hotels. Innfinity’s feature set is less transparent, with no detailed feature count available, but is known for its extensive corporate travel integrations and industry-specific solutions.

Counter’s comprehensive feature set, especially its automation and guest management tools, has been highly praised. Innfinity’s strengths lie in corporate and complex booking integrations, but its lack of recent reviews and detailed feature comparison puts Counter ahead for typical hotel needs.

Edge: Counter

Which Has Better Customer Support: Counter or Innfinity?

Counter’s support ratings are outstanding—4.96/5 based on 54 recent reviews, with users describing the support team as "super responsive" and "helpful," especially highlighting staff like Evelyn and Max. Common praise includes quick responses and proactive assistance, although some mention slower support in different time zones.

Innfinity offers no recent support reviews, leaving its customer service reputation unverified. Given Counter’s high support ratings and recent customer feedback, it clearly provides a more dependable support experience.

Edge: Counter

Which Has More Integrations: Counter or Innfinity?

Counter integrates with 7 verified partners, including popular channel managers, payment processors, and revenue management systems like SiteMinder, Stripe, and Cloudbeds. Innfinity only lists one verified integration—Whistle—limiting its connectivity options.

Counter’s broader integration ecosystem allows for more flexible and scalable operations, ideal for hotels relying on multiple platforms. Innfinity’s limited integrations mean less flexibility for expanding connectivity.

Edge: Counter

Which Do Hoteliers Rate Higher: Counter or Innfinity?

Counter’s recent reviews, totaling 54, paint a picture of strong satisfaction, with a 4.73/5 overall rating and 91% likelihood to recommend. Reviewers from hostels and small properties highlight its ease of use, automation, and support.

Innfinity’s lack of recent reviews prevents meaningful comparison, but the absence suggests less active user engagement or recent performance issues. Based on existing data, Counter is clearly the higher-rated platform.

Edge: Counter

How Much Do Counter and Innfinity Cost?

Counter does not publicly disclose specific pricing but is known not to charge implementation fees or offer a freemium model, indicating a straightforward pricing structure. Innfinity’s pricing details are also unavailable, with no trial or demo info provided.

Given the transparency and active market presence of Counter, you can anticipate a predictable cost structure aligned with its feature set, whereas Innfinity’s pricing remains unclear.

What Type of Hotel Should Use Counter?

• Hotels that operate primarily as hostels or budget accommodations with high guest turnover.
• Small to medium-sized properties seeking an intuitive, mobile-friendly PMS.
• Teams prioritizing ease of onboarding and rapid staff training.
• Properties that value automated features like night audits, POS, and guest CRM.
• Hotels with a focus on online channel management and multi-platform integrations.

Not ideal if your property requires highly advanced revenue management tools or extensive corporate travel integrations.

What Type of Hotel Should Use Innfinity?

• Larger resorts or properties with complex corporate booking needs.
• Hotels with a focus on integrating private jet, charter, or high-end travel services.
• Properties operating across multiple countries that need multi-currency support.
• Teams already embedded in North American or Canadian markets benefiting from Innfinity’s industry-specific integrations.
• Businesses requiring detailed corporate travel management and connectivity with airlines.

Not ideal for small, independent hotels or properties seeking a highly reviewed, user-friendly PMS.

Innfinity vs Counter: The Bottom Line for Hotels

At its core, Counter is a simple, effective PMS tailored for hostels and small hotels, with a proven track record of customer satisfaction and active support. Innfinity offers a broader, more complex suite suited for large properties or corporations, but its lack of recent reviews diminishes confidence in current performance.

Choose Counter if you need a reliable, easy-to-use platform that’s well-supported and highly rated by actual users. Opt for Innfinity only if your operations demand extensive corporate integrations and industry-specific travel solutions, and you’re prepared to navigate less transparent support and features.

For most hotels, Counter provides a safer, more mature solution backed by recent, positive reviews, and a robust feature set suitable for day-to-day operations.