The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
InnGenius shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while InnGenius users highlight . Click any theme to see what reviewers say.
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InnGenius |
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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InnGenius |
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
| Segment |
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InnGenius |
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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InnGenius |
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing the right property management system (PMS) for your hotel hinges on your specific operational needs and strategic goals. Both Counter by Counter and InnGenius by InnGenius aim to streamline your daily tasks, but their approaches and market presence differ significantly. Counter excels for hostel operators with its feature-rich, easy-to-use platform and strong customer support, while InnGenius’s limited review data makes it less certain but potentially suitable for different hotel segments. Which product aligns more with your hotel’s priorities?
Counter is a well-established PMS with a high user rating of 4.73/5 based on 54 recent reviews, emphasizing its ease of use, support, and value. InnGenius, on the other hand, has no recent reviews or ratings, making it difficult to assess its reliability or user satisfaction.
Counter’s platform boasts 19 unique features—ranging from channel management to integrated payment processing and reporting—making it a thorough solution for hostel operators and small hotels. InnGenius offers no comparable feature set or user feedback, leaving its functionality and user experience unverified.
While Counter is highly praised for its simplicity and customer service, InnGenius’s market presence remains unclear, with no regions listed or verified integrations. Do you want a proven platform with active user feedback, or are you considering a less tested alternative?
If your hotel primarily operates as a hostel, with a focus on automation, channel management, and affordable solutions, Counter is the clear choice. It’s designed specifically for hostels and small properties, with features like booking engine, POS, and group booking management that cater to that market.
If your operations are broader, perhaps a mid-sized hotel or chain looking for a centralized PMS with integrated AI insights, InnGenius might appeal, though the lack of recent reviews makes it risky. For now, Counter’s proven track record and large user base make it the safer and more strategic investment.
For hoteliers seeking a reliable, full-featured PMS with ongoing support and extensive integrations, Counter is the recommended option. InnGenius’s untested platform might suit early-stage or experimental properties, but its absence of verified data is a concern.
Counter scores a 4.6/5 for ease of use, with reviews highlighting its intuitive, mobile-friendly interface and quick onboarding process, rated at 4.7/5. Users comment that staff can learn it fast, and the system simplifies daily operations like check-ins, reservations, and reporting.
InnGenius offers no recent reviews or usability ratings, raising questions about its user experience and initial setup. Without concrete feedback, it’s impossible to compare, but the lack of recent user data suggests a potential gap in usability validation.
Given Counter’s high ratings, clear interface, and positive feedback on onboarding, it’s the easier platform to adopt confidently. Edge: Counter.
Counter provides 19 exclusive features, including a channel manager, integrated payment processing, booking engine, automated night audit, guest CRM, multi-currency support, and ancillary revenue tracking. These features address core hospitality needs comprehensively and are frequently praised by users.
InnGenius offers no listed features or functionality details, making it impossible to compare feature breadth or depth. The absence of verified features and reviews indicates limited market validation.
Counter’s extensive feature set and robust integrations—such as Stripe, SiteMinder, and Goki—set it apart. Edge: Counter.
Counter’s support team scores an impressive 4.96/5, with reviewers praising their responsiveness, professionalism, and helpfulness. Clients like Evelyn and Max are specifically mentioned for their quick, effective assistance, even during complex issues.
InnGenius’s customer support and onboarding are not documented or rated, leaving their responsiveness and quality unverified. Without reviews or feedback, it’s impossible to gauge the level of support.
Counter’s well-rated, dedicated support team offers peace of mind and helps minimize operational disruptions. Edge: Counter.
Counter boasts 7 verified integration partners, including channel managers like SiteMinder, Goki, and Stripe for payments. These integrations enable your hotel to connect with major OTAs, payment gateways, and property services seamlessly.
InnGenius has no listed integrations or verified partners, making it uncertain whether it can connect with your existing systems or third-party tools.
Counter’s active integration ecosystem allows for a flexible, connected operation—an essential feature for modern hotels. Edge: Counter.
Counter’s recent reviews confirm a high satisfaction level, with a 4.73/5 rating from 54 hotel operators, predominantly within the hostel segment. The reviews praise its user-friendly interface, support, and value for money, with 91% likelihood to recommend.
InnGenius has no recent reviews or ratings, so customer satisfaction remains unestablished. This lack of data makes it difficult to confidently assess its performance or hotel reputation.
Counter’s strong, recent review data and high ratings suggest it is a trusted choice for hoteliers. Edge: Counter.
Counter does not publicly disclose its pricing but is described as a free system for hostel operators, with optional paid features like POS and integrations. Its value emerges from affordability, especially for small hostels and budget hotels.
InnGenius’s pricing details are unavailable, which may indicate a custom or enterprise model. Without transparent pricing, budgeting becomes uncertain.
Counter’s free-to-use model with optional paid add-ons provides clear value and flexibility for small to mid-sized properties. Edge: Counter.
Not ideal if your hotel requires complex revenue management, advanced reporting, or multi-property management beyond hostels.
Not ideal if you prefer a proven, feature-rich platform with extensive integrations and recent user reviews.
Counter offers a proven, feature-rich PMS specifically designed for hostels and small hotels, backed by high user ratings and active customer support. It simplifies daily operations through automation, integrations, and an intuitive interface, making it suitable for properties seeking reliability and ease of use.
InnGenius, lacking recent reviews and verified features, is less certain. It might appeal to hotels interested in AI and automation but risks operating with untested support and integration capabilities.
When choosing between the two, your decision should hinge on your property type, operational complexity, and need for proven support. For hostels and small properties, Counter is the safer, more dependable choice; for more ambitious, innovative hotels, further validation is needed before selecting InnGenius.
According to HTR's product database, Counter and InnGenius share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
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InnGenius |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and InnGenius share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while InnGenius offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. InnGenius: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and InnGenius has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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