The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Isidoro shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Isidoro users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Isidoro |
|---|---|---|
| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
| Segment |
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Isidoro |
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
| Segment |
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Isidoro |
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing the right property management system (PMS) can significantly impact your hotel's operations and guest experience. Counter by Counter has established itself as a leading solution for hostels and small properties, boasting a high review count and recent positive feedback. Isidoro by Isidoro, on the other hand, has little to no recent reviews or notable market presence, making it difficult to evaluate its effectiveness. Given the data, Counter is the more proven and supported option for hoteliers.
Counter addresses key operational challenges like booking management, channel distribution, and automation, while Isidoro’s offerings remain unverified in current hotel contexts. Are you willing to trust a new or untested platform over a well-reviewed system with a demonstrated track record?
Counter and Isidoro aim to streamline property operations, but their market relevance differs greatly. Counter’s extensive feature set, including channel management, payment processing, and automated night audits, is tailored for small to mid-sized properties, especially hostels. It boasts 54 reviews with a 4.73/5 rating, and no recent negative feedback, indicating strong ongoing support and development.
In contrast, Isidoro’s absence of recent reviews and zero verified integrations or user feedback make it an uncertain choice. Without user validation, it’s impossible to gauge whether Isidoro can handle complex hotel operations or scale effectively.
Would you prefer a platform with proven performance and active support, or are you considering an untested option with no recent market validation?
If your hotel needs a reliable PMS that handles multiple revenue streams, offers comprehensive automation, and supports integration with popular booking channels, Counter is the clear choice. Its user-friendly interface and high customer support scores make onboarding smoother, especially for hostels and small hotels.
If your primary goal is leveraging AI-driven review analysis and insights—assuming Isidoro delivers on its AI promises—you might consider it. But with no recent reviews or proven features, Isidoro's suitability remains speculative. Counter’s extensive feature set and verified integrations make it the safer, more dependable platform.
Are you looking for a trusted, feature-rich PMS or a platform still in development and validation stages?
Counter’s ease of use is highly rated at 4.6/5, with team reviews praising its intuitive interface and quick onboarding process. Many users highlight how staff can learn it swiftly, with straightforward navigation and mobile compatibility, which is crucial for busy hostel environments.
Isidoro offers no recent reviews or user feedback, making it impossible to assess its usability. Without a performance record, it’s uncertain whether it will be simple enough for your team to adopt comfortably.
Edge: Counter.
Counter offers 19 unique features, including a channel manager, payment processing, booking engine, automated night audit, guest CRM, and multi-currency support. Its comprehensive suite lets you manage reservations, revenues, and operations from a single platform.
Isidoro has no verified features or integrations listed, making it impossible to compare on this front. Its lack of documented capabilities leaves its functionality and value in question.
Edge: Counter.
Counter’s support is rated at 4.96/5, with reviews emphasizing quick, helpful responses and dedicated staff like Evelyn and Max. Reviewers appreciate the responsiveness, even during urgent issues like booking errors or bugs.
Isidoro has no recent reviews or support ratings, making it impossible to evaluate its customer service quality. Given the importance of reliable support, Counter’s high score is a significant advantage.
Edge: Counter.
Counter features integrations with seven verified partners, including leading platforms like Stripe, SiteMinder, Cloudbeds, Goki, and others. These integrations facilitate seamless payments, channel distribution, and access control.
Isidoro has no listed or verified integrations. Without supported partners or documented integrations, it’s limited in connecting with other essential hotel systems.
Edge: Counter.
Counter’s 54 recent reviews with a 4.73/5 rating indicate strong user satisfaction. Hoteliers in the hostel segment specifically praise its simplicity, automation, and support responsiveness, with many citing it as highly reliable.
Isidoro lacks any recent reviews or ratings, making it impossible to gauge user satisfaction or property-specific performance.
Edge: Counter.
Counter’s pricing details are not publicly disclosed, but no-trial, no-implementation fees suggest it’s tailored to small properties and hostels, with flexible options likely. Isidoro provides no available pricing information, suggesting it may be in early development or not yet commercially available.
Given Counter’s established presence and transparent pricing model, it offers a clearer understanding of its value proposition.
Not ideal if your hotel requires advanced revenue management, multi-property oversight, or complex group booking features.
Not ideal if you need a proven, supported PMS with recent reviews or extensive operational features.
Counter stands out as a proven, feature-rich PMS with a strong user base, recent reviews, and active support. Its extensive integrations and tailored features make it suitable for small hotels, hostels, and boutique properties aiming for operational efficiency.
Isidoro, lacking recent validation, offers no verifiable features or support data. Its AI focus might appeal to hotels prioritizing review insights, but without market proof, it remains a risky choice.
Choose Counter if you want a reliable, widely supported platform with a track record. Consider Isidoro only if your hotel is in the early stages of digital transformation and willing to experiment with unverified tools.
According to HTR's product database, Counter and Isidoro share 0 features. Here are the key differences — features one has that the other lacks.
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Isidoro |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Isidoro share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Isidoro offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Isidoro: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Isidoro has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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