Counter vs. Kross Booking: Which Is Right for You?

Updated May 15, 2026  ·  58 verified reviews analyzed

TLDR

We analyzed 58 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines in ease of use and onboarding , with exclusive features like Payment processing and Housekeeping module.

Kross Booking shines .

See the full breakdown below ↓

How Does Counter Compare to Kross Booking?

Side-by-side ratings based on 58 verified hotelier reviews on HTR.

HTScore
17
0
Likelihood to Recommend
91%
80%
Ease of Use
4.6/5
4.0/5
Customer Support
4.9/5
5.0/5
Value for Money
4.8/5
5.0/5
Starting Price Contact sales Contact sales
Verified Reviews 57 1

What Are the Pros and Cons of Counter vs Kross Booking?

After analyzing 58 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Kross Booking users highlight . Click any theme to see what reviewers say.

Counter Counter Kross Booking
Pros
+ User interface and usability
+ Customer support
+ Automated features
+ Platform integration
Cons
Bug issues
Reporting and revenue management
Pricing

Counter vs Kross Booking: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter Kross Booking
Small (10-24 rooms) #26 28 reviews
Mid-Size (25-74 rooms) #46 4 reviews
Large (75-199 rooms) #32 2 reviews
X-Large (200+ rooms) #31 1 reviews

By Property Type

Segment Counter Counter Kross Booking
Boutique #31 16 reviews
Luxury #44 4 reviews
Branded / Chain #43 4 reviews
Extended Stay #32 5 reviews

By Region

Segment Counter Counter Kross Booking
North America #25 8 reviews
Europe #20 25 reviews
Asia Pacific #16 4 reviews
Middle East #11 2 reviews

The Decision

Choosing between Counter by Counter and Kross Booking hinges on your hotel’s specific needs, size, and operational priorities. Both products aim to streamline property management but diverge significantly in features, user experience, and market presence. Counter, with its focus on hostels and extensive review backing, offers a more proven platform, whereas Kross Booking presents a broader scope of functionalities but with fewer reviews and less recent feedback. Which system aligns better with your strategic goals?

Quick Verdict

Counter by Counter emerges as the stronger choice owing to its higher review count, more recent feedback, and proven track record in the hostel segment. Its 54 reviews in the last six months and a 4.73/5 overall rating make it a reliable, well-supported platform. Kross Booking, with only one review and no recent feedback, cannot match the confidence level but might appeal to specialized vacation rental operators if its features align.

Is Counter or Kross Booking Better for Hotels?

Counter is designed primarily for hostels and small accommodations, making it ideal if your property is in this segment. It has a focus on simple operations with an intuitive interface, extensive integrations, and automation features. Kross Booking, on the other hand, targets vacation rentals and villas, offering a broad set of features like online check-ins, owner settlements, and guest communication tools, but with fewer reviews and limited regional presence.

Counter’s strengths lie in its ease of use, proven support, and mature integrations, suitable for small to mid-sized hostel operations. Conversely, Kross Booking’s comprehensive feature set caters to vacation rental managers seeking advanced operational tools. Which platform is better suited to your property type and growth plans?

Is Counter or Kross Booking Easier to Use?

Counter boasts a high ease-of-use rating at 4.6/5, with many reviewers praising its intuitive, simple interface that minimizes training time. Users highlight its mobile-friendly design, making it easy to manage operations on the go. Kross Booking scores slightly lower at 4/5 but is also generally regarded as user-friendly, with a visual interface and quick onboarding. However, limited recent reviews reduce confidence in its current usability.

Edge: Counter.

Which Has Better Features: Counter or Kross Booking?

Counter offers 19 unique features, including channel management, payment processing, booking engine, housekeeping, guest CRM, multi-currency support, and automated night audits—functions that are critical for small-scale, multi-operation properties. Its integrated POS system further enhances revenue management. Kross Booking, while rich in functionalities like online check-in, owner portals, and guest messaging, does not currently list as many distinct features or integrations.

Edge: Counter.

Which Has Better Customer Support: Counter or Kross Booking?

Counter’s support is highly rated at 4.96/5, with reviewers commending its fast, responsive assistance, particularly citing team members like Evelyn and Max. Many find support to be proactive and helpful, though some report slower responses in certain time zones. Kross Booking receives a perfect 5/5 rating, but with only one recent review, confidence in support quality is limited. The sole review lauds quick training and support, yet the lack of ongoing feedback makes this less conclusive.

Edge: Counter.

Which Has More Integrations: Counter or Kross Booking?

Counter provides integration with seven verified partners, including notable platforms like SiteMinder, Cloudbeds, Stripe, and GOKI. These integrations facilitate channel management, online payments, and access control, creating a cohesive operational environment. Kross Booking has no listed verified integrations, limiting its connectivity with other systems. For hotels relying on multi-platform operations, Counter’s broader integration ecosystem is a clear advantage.

Edge: Counter.

Which Do Hoteliers Rate Higher: Counter or Kross Booking?

Counter’s 54 recent reviews and an overall rating of 4.73/5 reflect strong satisfaction across various hotel types, especially hostels and independent properties. Reviewers laud its ease of use, automation, and support responsiveness, with a 91% likelihood to recommend. Kross Booking’s single review lacks enough data to determine user satisfaction but indicates high praise for its comprehensiveness. Given the review volume and consistency, Counter’s ratings are more reliable.

Edge: Counter.

How Much Do Counter and Kross Booking Cost?

Both products do not list explicit pricing details, suggesting a custom quote approach. Counter’s absence of a free tier or transparent pricing indicates it might be tailored for specific property sizes or needs. Kross Booking’s beta status implies potential future costs, but currently, no pricing is available. Your hotel should contact each provider directly for tailored quotes.

What Type of Hotel Should Use Counter?

  • Hotels that primarily operate as hostels or small inns, focusing on simple check-in/check-out processes.
  • Teams seeking an easy-to-learn, mobile-friendly platform with automation features.
  • Properties that need integrated POS and revenue tracking tools.
  • Small operators looking for a system with multiple integrations and role management.
  • Hotels that value responsive support and ongoing updates.

Not ideal if your property requires complex revenue management or extensive OTA connectivity beyond what Counter offers.

What Type of Hotel Should Use Kross Booking?

  • Vacation rentals and villas that need online check-in, owner portals, and guest messaging.
  • Teams seeking a platform with extensive features like maintenance tracking, police reporting, and integrated booking engines.
  • Operators aiming for a single system to handle reservations, income tracking, and guest communications.
  • Property managers willing to experiment with a beta platform that is expanding its visual interface.
  • Hotels that prioritize innovative features and a broad array of tools for guest experience.

Not ideal if your focus is on small hostels or properties that require extensive regional integrations or proven stability.

The Bottom Line for Hotels: Counter vs Kross Booking

Counter by Counter is a mature, well-reviewed PMS designed for small to mid-sized hostels and similar properties. Its high review count, ease of use, and robust integrations make it a dependable choice for properties prioritizing operational simplicity and support. Its extensive feature set supports daily management, automation, and revenue tracking, making it suitable for busy, small-scale hotels.

Kross Booking offers a versatile platform with many advanced features tailored toward vacation rentals and larger properties. Its capabilities in online check-in, owner management, and guest communication are appealing, especially for operators seeking a unified management system. However, with only one recent review, its reliability and support remain less certain.

If your hotel emphasizes stability, proven features, and a broad support ecosystem, Counter is the clear winner. Choose Counter if you want a trusted, high-rated platform with extensive integrations and ongoing development. If your property leans toward vacation rentals or requires specific features that Kross Booking offers, consider it, but be aware of its limited review data.

How Much Do Counter and Kross Booking Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter Kross Booking

Which Features Does Counter Have That Kross Booking Doesn't (and Vice Versa)?

According to HTR's product database, Counter and Kross Booking share 0 features. Here are the key differences — features one has that the other lacks.

Feature Counter Counter Kross Booking
Booking Engine
Calendar view
Channel Manager
Custom rates
Payment processing
RevPaR & ADR Reports

Showing top differences. 7 more features differ between these products.

Counter vs Kross Booking: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Ranks higher for

X-Small (< 10 rooms) #14 vs #40
Oc #29 vs #74

Unique capabilities

Channel Manager Payment processing Booking Engine Calendar view Custom rates
4.6/5 ease of use 5.0/5 support 7 integrations
Visit Profile
Kross Booking
4.0/5 from 1 reviews
4.0/5 ease of use 5.0/5 support 0 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Counter 4.7 vs 0.0 (+4.7)
Ease of Use Counter 4.6 vs 4.0 (+0.6)
Onboarding Counter 4.7 vs 4.0 (+0.7)

Frequently Asked Questions About Counter vs Kross Booking

Can Counter replace Kross Booking?

It depends on your requirements. Counter and Kross Booking share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Kross Booking offers 0. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 4.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or Kross Booking offer a free plan?

Counter: No. Kross Booking: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and Kross Booking?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Kross Booking has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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