The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
KrossBooking shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while KrossBooking users highlight . Click any theme to see what reviewers say.
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KrossBooking |
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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KrossBooking |
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
| Segment |
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KrossBooking |
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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KrossBooking |
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Your team is evaluating two property management systems: Counter by Counter and KrossBooking by KrossBooking. Both aim to streamline your operations, but Counter is a dedicated PMS built specifically for hostels, while KrossBooking positions itself as a broader hospitality management tool. Counter boasts a comprehensive feature set, high user ratings, and active regional presence, unlike KrossBooking, which has no recent reviews or verified integrations. Which product will truly meet your needs?
Counter is a PMS designed primarily for hostels, with an all-in-one approach that combines channel management, booking engine, payment processing, and housekeeping modules. Its user base is heavily skewed toward hostels, with 83% of reviews coming from that segment, and it has a 4.73/5 rating based on 54 recent reviews, highlighting widespread satisfaction.
KrossBooking, in contrast, offers a centralized reservation system with AI-driven insights but has no recent reviews or verified customer feedback. Without recent data, it's difficult to gauge its real-world performance or how well it integrates into hotel workflows. Do you prioritize proven user feedback and active regional support?
If your hotel needs a mature, well-supported PMS with extensive integrations, go with Counter. Its broad feature set includes channel management, booking engine, payments, automated reports, and multi-currency support—features that are critical for busy properties.
On the other hand, if your hotel is seeking a flexible, possibly AI-enhanced system with future potential but no current reviews to confirm its reliability, KrossBooking might appeal. However, the lack of recent reviews and verified integrations puts its suitability into question. Given the data, Counter offers a safer, more tested option for hotels.
Counter scores exceptionally high on ease of use, with a 4.6/5 rating and positive reviews praising its intuitive, mobile-friendly interface. Users highlight how quickly staff can learn the system and how well it supports remote management, with many reviews emphasizing simple calendar views and straightforward operations.
KrossBooking’s usability remains unverified due to the absence of recent customer feedback. Without concrete ratings or reviews, it’s impossible to compare ease of use confidently.
Edge: Counter.
Counter offers 19 unique features, including a dedicated channel manager, payment processing, booking engine, housekeepings, group bookings, multi-lingual and multi-currency support, automated night audits, guest CRM, and ancillary revenue tracking. This extensive set is designed specifically for hostels and small hotels seeking all-in-one management.
KrossBooking provides no detailed feature list or differentiation points in the available data, making it impossible to compare feature depth or uniqueness. Based on available data, Counter’s feature set is significantly more comprehensive.
Edge: Counter.
Counter has a remarkable 4.96/5 support rating with reviews emphasizing its responsiveness and helpfulness. Users frequently mention staff like Evelyn and Max as professional, quick to respond, and attentive to issues, especially in critical operational moments.
KrossBooking provides no recent reviews or verified customer support ratings, leaving its support quality uncertain. Without user feedback, Counter clearly has the advantage here.
Edge: Counter.
Counter integrates with seven verified partners, including popular platforms like Stripe, SiteMinder, Cloudbeds, and Goki. These integrations allow for comprehensive operations, from online payments to channel management, enhancing your property’s connectivity.
KrossBooking has no verified integrations listed, raising questions about its ability to connect with your existing systems. Counter’s verified partner network provides a decisive edge.
Edge: Counter.
Counter’s reviews demonstrate consistent high ratings, especially among hostels, with a 4.75/5 average from 52 reviews. Users praise its simplicity, support, and automation, contributing to a 91% likelihood to recommend, with recent reviews confirming continued satisfaction.
KrossBooking lacks recent reviews or user ratings, making it impossible to determine how hoteliers perceive it. Based on available data, Counter is the more trusted choice.
Edge: Counter.
Counter does not specify pricing publicly, but there are no implementation fees or monthly charges mentioned—likely a custom quote based on your property's needs. KrossBooking’s pricing details are also unavailable, suggesting a need for direct inquiry.
Given the lack of transparent pricing data for both, expect to contact vendors for tailored quotes, but Counter’s transparent feature set suggests easier budget planning.
Not ideal if:
Not ideal if:
Counter is a well-established PMS tailored for hostels and small hotels, with a proven track record, extensive features, and high user satisfaction. Its broad integration network and support ratings make it a reliable choice for properties looking for an all-in-one management platform.
KrossBooking appears to be a nascent, less proven system, lacking recent reviews and verified integrations, which makes it a riskier option at this stage. Its focus on AI and automation may appeal in the future but currently lacks the confidence of proven performance.
If your hotel values reliability, comprehensive features, and strong support, Counter is the clear choice. For innovative experimentation and if you're comfortable with less validation, KrossBooking might be worth exploring further, but only with direct vendor confirmation of capabilities.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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KrossBooking |
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According to HTR's product database, Counter and KrossBooking share 0 features. Here are the key differences — features one has that the other lacks.
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KrossBooking |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and KrossBooking share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while KrossBooking offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. KrossBooking: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and KrossBooking has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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