The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 64 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines when it comes to user interface and usability .
Kwentra shines , with exclusive features like Revenue management module and On premise.
Side-by-side ratings based on 64 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 7 |
After analyzing 64 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Kwentra users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | #68 1 reviews |
| Mid-Size (25-74 rooms) | #46 4 reviews | #50 3 reviews |
| Large (75-199 rooms) | #32 2 reviews | #29 3 reviews |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | #52 3 reviews |
| Luxury | #44 4 reviews | #49 3 reviews |
| Branded / Chain | #43 4 reviews | #58 1 reviews |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | #66 0 reviews |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East ▾ | #11 2 reviews | #9 6 reviews |
Choosing between Counter by Counter and kwentra by Kwentra hinges on your property’s size, complexity, and operational needs. Both systems aim to streamline hotel management, but Counter is designed explicitly for hostels and small accommodations, while kwentra caters to a broader range of hotel types, including resorts and boutique hotels. This fundamental difference shapes their core strengths and limitations.
Counter offers a free, user-friendly PMS tailored for hostel operations, focusing on simplicity and ease of use. Kwentra, on the other hand, provides a more extensive, feature-rich environment suitable for hotels seeking detailed control and integration. Which system aligns better with your current challenges and future growth plans?
Counter by Counter is a free, easy-to-navigate PMS built primarily for hostels and small properties. Its focus on simplicity makes it ideal if your team struggles with complex systems or needs rapid onboarding. Counter’s mobile-friendly design and straightforward calendar management appeal to facilities emphasizing quick check-ins and quick access from anywhere.
Kwentra by Kwentra, however, offers a comprehensive ecosystem with 28 unique features not available in Counter, such as integrated CRS, revenue management, online check-in/out, and digital registration. It is better suited for hotels that require detailed control over reservations, pricing, and operations, especially properties with multiple revenue streams or complex operational needs. Do you need a lean system or a feature-packed management suite?
Counter scores notably higher for ease of use with a 4.6/5 rating, backed by its simple, intuitive interface tailored for hostel staff. Its onboarding process is rated 4.7/5, and users praise its straightforward navigation and quick staff adoption, especially in hostel settings where minimal training is preferred.
Kwentra earns a slightly higher 4.83/5 for user-friendliness, with a more detailed interface that may require more time for staff to master. However, its comprehensive features are well-organized, making it accessible for hotel teams experienced with more complex systems. Edge: Counter.
Kwentra offers 28 unique features, including an integrated CRS, EPoS, revenue management, online check-in/out, ID scanning, and automated space optimization, providing a deep operational toolkit. Counter, by comparison, has only 19 core features, focusing on essential PMS functions like reservations, POS integration, and automation for small properties.
Counter excels in core PMS functions and simplicity, but kwentra’s extensive feature set caters to hotels needing detailed control over pricing, distribution, and guest engagement. For properties seeking comprehensive management, kwentra’s feature count gives it the edge.
Edge: Kwentra.
Counter’s support is consistently praised, with a 4.96/5 rating and specific mentions of staff like Evelyn and Max for their quick, helpful responses. Reviews highlight their responsiveness and willingness to implement ongoing improvements, making support a key strength.
Kwentra’s support scores 4.83/5, with users also praising their helpfulness and quick response times. However, since Counter’s reviews are more recent and numerous, their support experience reflects a slightly more consistent high standard. Edge: Counter.
Kwentra integrates with 18 verified partners, including major platforms like SiteMinder, Expedia, and Yanolja Cloud, plus a variety of systems for revenue, POS, and guest management. Counter’s seven verified partners include key integrations such as Stripe, Goki, and a few channel managers, with SiteMinder also among them.
While kwentra’s broader ecosystem allows more comprehensive operational connections, Counter’s focused integrations cover essential channels and payment systems. If extensive third-party connectivity is crucial, kwentra has the advantage; otherwise, Counter’s core integrations suffice.
Edge: Kwentra.
Counter boasts a 4.73/5 overall rating from 54 reviews, primarily from hostel operators in Europe, North America, and Asia. Hoteliers appreciate its simplicity, fast support, and ease of onboarding, with a notable 91% likelihood to recommend.
Kwentra has a perfect 5/5 rating based on only 6 reviews, mainly from boutique and resort properties in the Middle East and Africa. Its higher rating is partly due to its extensive feature set, but the limited review count makes it less representative.
Given the recency and volume, Counter’s ratings are more reliable and indicative of its consistent performance. Edge: Counter.
Counter’s pricing details are not publicly disclosed but are known to be free, making it highly accessible, especially for small hostels or startups with limited budgets. The absence of a paid tier simplifies decision-making for budget-conscious properties.
Kwentra also does not publicly list prices, but its more advanced features typically imply a subscription-based model suited for mid-sized or larger hotels. The price likely scales with the level of access to its extensive features.
Both systems are free or subscription-based but lack transparent pricing details; your specific costs will depend on your property’s size and needs.
Not ideal if your property:
Counter is best for small, budget-conscious hostels prioritizing simplicity.
Not ideal if your hotel:
Kwentra suits hotels seeking a full-stack management ecosystem with advanced automation and control.
Counter stands out as a streamlined, cost-effective solution built specifically for hostels and small properties. Its core strengths lie in ease of use, fast onboarding, and responsive customer support, all backed by a sizable user base and recent positive reviews.
Kwentra offers a broad array of features, integrations, and automation options designed for mid-sized and larger hotels. Its extensive ecosystem enables detailed operational control but comes with a steeper learning curve and higher complexity.
If your hotel values simplicity, affordability, and quick deployment, Counter is the clear choice. If you require a full-featured system capable of supporting complex operations and multiple integrations, kwentra is the better fit.
In conclusion, for most small hotels and hostels, Counter’s more recent reviews and higher overall ratings make it a more reliable and proven solution.
According to HTR's product database, Counter and kwentra share 19 features. Here are the key differences — features one has that the other lacks.
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| EPoS | ||
| Gift Vouchers | ||
| Integrated CRS | ||
| Integrated ID & Passport Scanner | ||
| On premise | ||
| Revenue management module |
Showing top differences. 16 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Ranks higher for
Unique capabilities
It depends on your requirements. Counter and kwentra share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while kwentra offers 18. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. kwentra: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 16 and Kwentra has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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