The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Lodgable shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Lodgable users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Lodgable |
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
| Segment |
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Lodgable |
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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Lodgable |
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and Lodgable by Lodgable hinges on your property type, operational needs, and growth plans. Both aim to streamline property management, but Counter’s extensive feature set and recent reviews make it the more reliable choice for most hoteliers. Lodgable’s lack of recent reviews and limited features suggest it’s less suited for dynamic hotel operations. Are you ready to see which fits your property best?
Counter excels with a dedicated focus on hostels and small hotels, boasting 54 reviews and a 4.73/5 overall rating, with recent feedback emphasizing its ease of use and support. Lodgable, with no recent reviews and an unlisted overall rating, appears to lack the active user base and recent validation necessary for hotelier confidence. Given the active reviews and high scores, Counter’s reputation is stronger, but does that mean it’s the right fit for your property?
Both products address basic management needs—booking, guest info, and operations—but Counter offers 19 unique features like channel management, payment processing, and group booking modules, which Lodgable does not list. While Lodgable emphasizes simplicity and automation, it’s unclear if it offers the depth of functionality modern hotels require. Do you need a full-featured PMS or a simpler tool?
Counter’s UI scores a 4.6/5, supported by 54 reviews praising its intuitive, mobile-friendly interface and quick staff onboarding, with users describing it as “easy to learn” and “very friendly." In contrast, Lodgable has no recent reviews or formal ratings, leaving its usability unverified. The absence of recent user feedback on Lodgable’s interface makes it difficult to assess; however, the lack of active reviews suggests limited adoption or support.
Counter’s onboarding ratings of 4.7/5 and the positive comments about its straightforward navigation strongly favor it. If ease of use is critical for your team’s quick onboarding and daily management, Counter clearly has the edge here.
Counter’s 19 exclusive features include a channel manager, payment processing, online booking engine, automated night audit, guest CRM, multi-currency, and ancillary revenue tracking—features critical for operational efficiency. Lodgable, by comparison, offers no listed exclusive features, implying a more limited feature set focused on basic management.
Counter’s comprehensive toolkit supports complex operations, multiple revenue streams, and multi-lingual, multi-currency transactions, giving you greater flexibility. If advanced features and extensive integrations matter, Counter is the clear winner.
Counter’s customer support scores a 4.96/5, with recent reviews highlighting its “fast, reachable support” and staff like Evelyn and Max, praised for their professionalism. Many users mention their support team’s responsiveness, even during system bugs or feature requests.
Lodgable offers no recent reviews or explicit support ratings, indicating a lack of recent customer feedback. This absence suggests it may not provide the same level of active support and responsiveness. For reliable, responsive assistance, Counter’s support team is the stronger choice.
Counter integrates with seven verified partners, including major channel managers and payment gateways like Stripe, Cloudbeds, SiteMinder, and Goki. These integrations enable streamlined operations across multiple platforms, centralizing income and simplifying guest management.
Lodgable has no listed verified integrations, limiting its ability to connect with third-party tools and platforms. If your operation depends on multiple integrations, Counter’s broader ecosystem is advantageous.
Counter’s reviews consistently rate the platform highly across segments, with a 4.75/5 in the hostel category and a 91% likelihood to recommend, supported by recent, positive feedback. Lodgable, with no recent reviews or ratings, cannot be reliably rated by users.
For properties like hostels, boutique hotels, and city-center hotels, Counter’s proven user satisfaction makes it the safer bet. The absence of recent Lodgable reviews suggests it’s not actively used or trusted by hoteliers today.
Counter does not list explicit pricing, but it’s a paid product without a freemium model. Lodgable’s pricing details are also unavailable, implying it either lacks transparent pricing or operates on a custom quote basis.
Given the active support and extensive features of Counter, expect a typical SaaS pricing model, while Lodgable’s unclear pricing suggests limited market presence or a smaller user base.
Not ideal if you’re a large hotel chain seeking enterprise-scale solutions or if budget constraints limit spending on PMS.
Not ideal if you need a full-featured PMS with multiple integrations, detailed reporting, or active support.
Counter is a full-featured, actively supported PMS with a proven track record and a broad feature set tailored for hostels and small hotels. Its recent reviews and high ratings confirm its reliability and user satisfaction, making it the recommended choice.
Lodgable, with no recent reviews, limited features, and no listed integrations, appears more suited for individual vacation rental hosts rather than full-service hotels. If you seek a dependable, scalable management platform, Counter is the clear winner.
Counter’s extensive feature set, active user base, and strong support make it the better choice for hoteliers wanting a reliable operational backbone. Lodgable may appeal to very small or simple rental operations, but it’s less equipped for hotel management needs.
In conclusion, if your hotel requires a well-supported, feature-rich platform with proven reviews, go with Counter. If your operation is small, focused solely on vacation rentals with minimal complexity, Lodgable might suffice.
According to HTR's product database, Counter and Lodgable share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
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Lodgable |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Lodgable share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Lodgable offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Lodgable: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Lodgable has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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