The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 62 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in customer support and ROI , with exclusive features like Mobile App and Ancillary revenue tracking.
Lodgical Solution shines , with exclusive features like Guest Communication (SMS Messaging) and Native Email Marketing.
Side-by-side ratings based on 62 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 5 |
After analyzing 62 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Lodgical Solution users highlight . Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
User interface and usability
▾
|
|
|
+
Customer support
▾
|
|
|
+
Automated features
▾
|
|
|
+
Platform integration
▾
|
|
| Cons | |
|
−
Bug issues
▾
|
|
|
−
Reporting and revenue management
▾
|
|
|
−
Pricing
▾
|
|
How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #26 28 reviews | #51 2 reviews |
| Mid-Size (25-74 rooms) | #46 4 reviews | #55 2 reviews |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #31 16 reviews | #58 2 reviews |
| Luxury | #44 4 reviews | #52 2 reviews |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #25 8 reviews | #30 5 reviews |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and Lodgical Solution hinges on your property’s size, operational needs, and regional focus. Both products aim to streamline your management tasks, but Counter excels in the hostel sector with a proven track record of recent reviews and high customer satisfaction. Lodgical Solution offers a broader suite of features tailored to hotels of all sizes but has fewer recent reviews and a more limited regional presence. Your decision should reflect which system aligns best with your hotel’s specific demands.
Counter is the more established and well-reviewed platform, especially for hostel owners, with over 54 recent reviews and a 91% likelihood of recommendation. Lodgical Solution, despite its extensive features, has only 5 reviews, all older, and a slightly lower recommendation rate at 80%. If recent feedback and user confidence are priorities, Counter clearly leads.
Counter primarily targets hostels and small properties, simplifying daily operations with an intuitive interface, mobile management, and automated functions. Lodgical Solution, on the other hand, offers a comprehensive suite of features—like guest messaging, online check-in, and integrated payment terminals—tailored for mid-sized to larger hotels and resorts.
Counter’s strengths lie in its ease of use, fast onboarding, and stellar customer support, especially for small teams. Lodgical’s extensive feature set and ecosystem integrations provide a deeper management layer suited for properties with complex operational needs. Do you need a simple, reliable system for a small property or a feature-rich platform for larger operations?
If your hotel needs a straightforward, host-friendly PMS with minimal fuss, Counter is the clear pick. Its high review count and recent positive feedback demonstrate reliability, especially in the hostel sector. Conversely, Lodgical Solution appeals if you require advanced guest communication tools, robust analytics, and integration options, often better suited for hotels with broader service offerings.
Your choice depends on your size and operational complexity: for small, budget-conscious properties or hostels, Counter offers proven simplicity. For hotels emphasizing guest engagement and data insights, Lodgical’s feature depth might be more appropriate.
Counter boasts a 4.6/5 ease-of-use rating with 54 reviews and is praised for its clean, intuitive interface, especially on mobile. Users highlight its simplicity in managing reservations and check-ins, with support staff like Evelyn and Max repeatedly commended for responsiveness.
Lodgical Solution scores slightly higher, 4.8/5, with a straightforward design that many find easy to navigate. Its onboarding process is also rated 4.67/5, and users appreciate its comprehensive but accessible interface. Edge: Lodgical Solution.
Counter offers unique features like a calendar view, automated night audit, multi-currency handling, and a mobile app—totaling 7 exclusive features. Lodgical Solution provides 17 features only it offers, including guest messaging, online check-in/out, integrated payment terminals, real-time status updates, and advanced rate management.
While Counter excels in simplicity and core hostel functionalities, Lodgical’s broader feature set supports more complex management needs. Edge: Lodgical Solution.
Counter’s support is highly praised, with a 4.96/5 rating and frequent mentions of quick, helpful responses from staff like Evelyn and Max. Many reviews emphasize their responsiveness, even during system bugs, and ongoing product improvements.
Lodgical Solution’s support scores 4.6/5, with users valuing the friendly, patient staff and prompt responses. However, some users note a desire for better communication about upgrades and more tutorials. Edge: Counter.
Counter integrates with 7 verified partners, including major channel managers like Cloudbeds and SiteMinder, and payment systems like Stripe. Lodgical Solution connects with 20 partners, including niche systems like Nonius, RateBoard, and RoomCloud, offering broader ecosystem coverage.
If extensive third-party integrations are critical, Lodgical’s ecosystem is more comprehensive. However, Counter’s targeted integrations cover essential needs well. Edge: Lodgical Solution.
Counter has a robust 4.73/5 rating based on 54 reviews, with 91% of users recommending it, especially in the hostel and small hotel segments. Its recent reviews reinforce its reputation for usability and support.
Lodgical Solution, with only 5 reviews and no recent feedback, has a lower recommendation rate at 80%. Its user base—mainly larger hotels—has yet to produce recent, high-volume ratings. Edge: Counter.
Counter does not publicly disclose its pricing—no freemium or trial info is available, indicating potential custom quotes. Lodgical Solution also lacks transparent pricing details, typically requiring direct contact for quotes.
Both products seem to operate on a custom pricing model, possibly based on property size or feature needs. For clarity, contacting vendors directly is advised.
Counter stands out as a proven choice for hostels and small properties looking for a simple, highly-rated PMS. Its high review volume, recent positive feedback, and responsive support make it a solid, reliable option.
Lodgical Solution offers a wide array of management features ideal for mid-sized hotels or resorts that need advanced tools and integrations. However, with fewer recent reviews and a narrower regional footprint, its appeal is more niche.
If your property prioritizes ease of use, recent strong reviews, and dedicated hostel features, Counter is the clear recommendation. If your hotel needs a feature-rich system with extensive integrations and analytics, and you're operating primarily in North America, Lodgical Solution could fit better—but consider its limited recent feedback.
In conclusion, for most hoteliers, especially those in the hostel or small hotel segment, Counter provides a more tested, well-supported solution. For larger properties with complex needs and a focus on detailed management, Lodgical Solution remains a worthy contender, provided you can accommodate its regional limitations and lower recent review count.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|---|
According to HTR's product database, Counter and Lodgical Solution share 12 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Automated night audit | ||
| Automated reminders | ||
| Calendar view | ||
| Cloud based | ||
| Digital Registration | ||
| Gift Vouchers | ||
| Guest Communication (SMS Messaging) | ||
| Mobile App | ||
| Multi-currency | ||
| Multi-lingual | ||
| Native Email Marketing | ||
| Task Management |
Showing top differences. 12 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Lodgical Solution share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Lodgical Solution offers 20. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Lodgical Solution leads in ease of use at 4.8/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Lodgical Solution: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Lodgical Solution has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor