The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 58 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Marriott International shines .
Side-by-side ratings based on 58 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 1 |
After analyzing 58 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Marriott International users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | #59 1 reviews |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | #68 1 reviews |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | #60 1 reviews |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | #43 1 reviews |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and FOSSE by Marriott International hinges on your hotel’s size, operational needs, and budget. Both are property management systems (PMS), but they serve vastly different markets: Counter is tailored for small to medium hostels and independent hotels, while FOSSE is Marriott’s internal solution for large-scale hotel chains. The challenge is determining which system will best streamline your operations and elevate your guest experience.
Counter excels in ease of use and affordability, boasting a high user rating and recent reviews that reinforce its reliability. Conversely, FOSSE, favored by Marriott’s global network, offers deep integration within a large enterprise environment but suffers from usability and customer support concerns. Which aspects matter most for your property?
Counter and FOSSE are designed to solve core hotel management issues—booking, check-in, billing, and reporting—but they diverge sharply in execution. Counter offers an intuitive, mobile-friendly interface that simplifies daily tasks for hostels and small hotels, making staff onboarding straightforward. FOSSE, on the other hand, is a complex, menu-heavy system that requires extensive training, aimed at larger properties with more sophisticated needs.
Recent reviews show Counter’s user-friendly design and responsive support consistently receive high marks, with a 4.73/5 overall rating and 54 reviews, the most recent being in the last six months. FOSSE’s reviews are scarce, and its older ratings reflect frustrations around ease of use and support, which could hinder daily operations for smaller teams. Are you seeking simplicity or comprehensive control?
If your hotel needs a straightforward, affordable system with high adoption among hostels and boutique hotels, go with Counter. It offers 19 unique features, including channel management, integrated payments, and a mobile app, with a 91% likelihood to recommend, based on recent reviews. Its ease of onboarding (4.7/5) and excellent support (4.96/5) make it ideal for properties prioritizing operational simplicity.
If, however, your hotel is part of a large chain like Marriott, requiring deep integration with corporate systems, extensive analytics, and centralized control, FOSSE might seem appealing. Yet, given the limited reviews and poor ratings for usability (2/5), FOSSE appears less suitable unless your team is prepared for a steep learning curve and ongoing technical challenges. Which factors are most critical for your hotel?
Counter’s interface scores 4.6/5 for ease of use, with a simple navigation structure that new staff can learn quickly. Users praise its mobile-friendly platform and straightforward onboarding process, citing minimal training time and high staff adoption. Support staff, like Evelyn and Max, are repeatedly commended for their responsiveness.
FOSSE, however, struggles with usability. It’s described as "menu heavy" and lacking a GUI, causing users to feel it's "retro" and "muscle memory intensive." The system requires numerous keystrokes and manual inputs, making daily tasks more cumbersome. Edge: Counter.
Counter offers 19 distinct features, including a channel manager, automated night audit, guest CRM, group functionality, and multi-currency support. These features are designed specifically for small properties to streamline operations and improve revenue management.
FOSSE offers core functions like reservations, billing, and guest check-ins, but lacks the breadth of specialized features Counter provides. Its feature set appears more limited, with no mention of advanced automation or guest relationship tools. Edge: Counter.
Counter’s support scores impressively at 4.96/5, with recent reviews highlighting quick, helpful responses from dedicated staff like Evelyn and Max. Users frequently praise their responsiveness and flexibility, especially for a newer platform.
FOSSE’s customer support reviews are absent, but its older ratings and comments suggest dissatisfaction. Users mention slow support and technical issues that remain unresolved, which could hamper daily operations in a small hotel setting. Edge: Counter.
Counter integrates with seven verified partners, including Stripe, GOKI, Cloudbeds, and SiteMinder, offering flexibility with popular third-party platforms. These integrations help streamline online bookings, payments, and access management.
FOSSE’s integration options are limited to two verified partners, including Marriott’s proprietary systems. This restricts connectivity with external booking channels and management tools, making Counter more adaptable for independent hotels and hostels. Edge: Counter.
Counter’s overall rating of 4.73/5 and NPS score of 9.02/10 reflect strong satisfaction, especially among hostels and independent hotels. Recent reviews highlight ease of use, automation, and support as key strengths.
FOSSE’s ratings are either unavailable or low, with some reviews criticizing its complexity and support delays. Given the recent review activity and high satisfaction, Counter leads in hotel ratings. Edge: Counter.
Pricing details for Counter are not publicly available, but it is described as a free PMS tailored for hostels, making it highly accessible for small operators. Marriott’s FOSSE is a proprietary system with no published pricing, typically included within larger enterprise agreements.
For small properties or startups, Counter’s free model provides unmatched value. Larger chains like Marriott likely negotiate FOSSE as part of their enterprise contracts, making direct comparisons difficult. Which budget fits your hotel?
Not ideal if you require extensive automation, advanced revenue management, or large-scale integrations. Hotels with complex, multi-property portfolios might find Counter’s feature set limiting.
Not ideal if you are an independent hotel or small property that values ease of use and quick setup. Smaller teams may find FOSSE’s complexity and support gaps problematic.
Counter is a straightforward, feature-rich PMS designed for small to medium properties, especially hostels. Its ease of use, recent positive reviews, and competitive features make it a reliable choice for independent hoteliers.
FOSSE offers a robust, enterprise-level platform tailored for Marriott’s large-scale operations but suffers from usability issues and limited external integrations. Its scarcity of recent reviews and lower support ratings suggest it’s less suitable for smaller hotels.
Choose Counter if your priority is simplicity, affordability, and rapid deployment. Opt for FOSSE only if your hotel is part of a large chain with the resources to manage complex systems, and deep integration with Marriott’s ecosystem is essential.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Counter and FOSSE share 0 features. Here are the key differences — features one has that the other lacks.
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and FOSSE share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while FOSSE offers 2. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 2.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. FOSSE: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Marriott International has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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