The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
MIWA Lock Co. shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while MIWA Lock Co. users highlight . Click any theme to see what reviewers say.
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MIWA Lock Co. |
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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MIWA Lock Co. |
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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MIWA Lock Co. |
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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MIWA Lock Co. |
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
You’re evaluating Counter and MIWA Lock Co. as potential property management solutions. Counter is a PMS with an extensive feature set tailored for hostels, while MIWA Lock Co. primarily offers lock systems with no direct PMS features. Both aim to enhance operational security, but their core functionalities differ significantly. Are you seeking a full PMS or a security-focused lock system?
Counter addresses guest management, bookings, and operational automation, whereas MIWA Lock Co. focuses solely on lock hardware. Which one aligns better with your current needs? The choice hinges on whether you want an all-in-one property management platform or specialized security hardware.
Counter is a comprehensive PMS built specifically for hostels, boasting a 4.73/5 overall rating from 54 reviews, with recent feedback highlighting its ease of use, support, and feature richness. Its most recent reviews are all within the last 6 months, reinforcing current user satisfaction. MIWA Lock Co., with zero reviews and no recent data, offers no insights into user experience or satisfaction.
Counter’s strengths lie in its user-friendly interface, active customer support rated at 4.96/5, and its rich feature set, including channel management, booking engine, and integrated payments. MIWA Lock Co. remains a hardware provider, so its value proposition is limited to physical security solutions, not operational management. Given the lack of reviews for MIWA Lock Co., which product truly meets your operational needs?
If your hotel needs a full property management system that simplifies guest reservations, automates operations, and manages revenue, Counter should be your choice. Its 19 exclusive features, including booking engine, POS integration, and guest CRM, provide a unified platform for hostel operations. Conversely, if your primary concern is installing and managing electronic lock hardware to secure your property, MIWA Lock Co. offers specialized lock solutions, though without any user reviews or recent data.
For properties like hostels or small hotels seeking an all-in-one platform, Counter’s extensive feature set and recent positive reviews make it the clear winner. If your focus is solely on physical security hardware, with no need for integrated management, MIWA Lock Co. might be suitable—though its lack of reviews makes current performance or reliability uncertain.
Counter is rated 4.6/5 for ease of use, with a highly intuitive interface that simplifies staff onboarding and daily operations. Its mobile-friendly design and straightforward calendar view enable remote management and quick learning for new staff members. Support from Counter’s team is highly rated, with specific praise for responsiveness from staff like Evelyn and Max.
MIWA Lock Co., lacking review data, offers no insights into usability or user experience. As a hardware provider, its focus is on lock installation and management rather than user interface or software onboarding. Based on available data, Counter’s user experience is clearly superior.
Edge: Counter.
Counter boasts 19 unique features, including a channel manager, online booking engine, automated night audit, guest CRM, multi-currency support, and revenue tracking tools—none of which MIWA Lock Co. offers. It also provides modules for housekeepings, custom rates, and guest profiles, aimed at streamlining hostel operations.
MIWA Lock Co. offers no proprietary features beyond its hardware lock systems, which focus solely on physical security. Given the absence of software features in MIWA Lock Co., Counter’s comprehensive management tools clearly provide more value for operational efficiency.
Edge: Counter.
Counter’s support team earns a 4.96/5 rating, with reviews often praising their quick, helpful responses. Review quotes highlight staff like Evelyn and Max as highly professional and attentive, demonstrating a commitment to customer success. Recent reviews confirm ongoing support quality within the last 6 months.
MIWA Lock Co. has no recent reviews or feedback data, making it impossible to assess support quality or responsiveness. As a software solution, support responsiveness is critical—Counter’s proven track record makes it the more reliable choice for ongoing assistance.
Edge: Counter.
Counter integrates with seven verified partners, including popular platforms such as SiteMinder, Cloudbeds, Stripe, and Goki, enhancing operational connectivity. These integrations facilitate online reservations, payments, and access control, streamlining your property’s workflows.
MIWA Lock Co. offers no verified integrations, focusing exclusively on hardware locks. While hardware integrations are crucial for physical security, they do not provide the operational connectivity that Counter’s platform offers.
Edge: Counter.
Counter’s overall rating of 4.73/5 stems from 54 recent reviews, with high marks across ease of use, support, and value. Hotelier feedback, especially from hostels, emphasizes its simplicity and responsiveness, making it highly recommended for high-turnover properties.
MIWA Lock Co. has no available review data, so no hotelier ratings or feedback exist. Without recent reviews, it’s impossible to gauge user satisfaction or performance.
Edge: Counter.
Counter does not specify a base price but is offered as a paid platform with no free trial or implementation fees. Its pricing model appears to be subscription-based, with a focus on value for money, reflected in its 4.8/5 ROI rating.
MIWA Lock Co., being hardware-focused, typically involves hardware purchase and installation costs, but exact pricing details are unavailable. As a hardware provider, its cost is likely tied to the lock systems alone, without ongoing SaaS fees.
Not ideal if you prefer a simple hardware solution without management software or operate a large hotel chain requiring enterprise-level features.
Not ideal if you want a full PMS with guest booking, revenue management, and operational automation.
Counter stands out as a full-featured PMS with a recent, high rating from active users. Its comprehensive suite of tools supports hostel and small hotel operations effectively, backed by a strong support team. MIWA Lock Co., lacking review data and software features, is primarily a hardware provider—best suited if physical security is your sole focus.
Choose Counter if your hotel needs a unified platform to manage reservations, billing, and guest experience. Opt for MIWA Lock Co. only if your priority is installing secure, electronic locks and you already have a PMS in place.
In summary, Counter is the clear choice for hoteliers seeking operational efficiency and ongoing support. MIWA Lock Co. may serve as a security hardware option but does not compete in the software management space.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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MIWA Lock Co. |
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According to HTR's product database, Counter and MIWA Lock Co. share 0 features. Here are the key differences — features one has that the other lacks.
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MIWA Lock Co. |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and MIWA Lock Co. share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while MIWA Lock Co. offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. MIWA Lock Co.: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and MIWA Lock Co. has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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