The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Newway shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Newway users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Newway |
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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Newway |
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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Newway |
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and Newway by Newway hinges on your property’s operational needs. Both aim to improve efficiency, but Counter offers an all-in-one PMS tailored for hostels, while Newway specializes in revenue management, although it currently lacks a functioning user base or reviews. Are you looking for a comprehensive management system or a tool focused solely on revenue optimization?
Counter is an established PMS with a broad feature set, especially suited for hostel operators, whereas Newway appears to be a nascent platform without recent user feedback. Your decision depends on whether you prioritize an integrated PMS or a specialized tool for revenue.
With more than 50 recent reviews and a high overall rating of 4.73/5, Counter’s reputation is significantly stronger. Newway has no reviews or market presence yet, making Counter the more reliable choice for your hotel today.
Counter is a fully developed property management system designed for small to medium hostels, offering features like channel management, payment processing, booking engine, guest CRM, and housekeeping modules. It has a user-friendly interface rated 4.6/5, with a high customer support score of 4.96/5, and is praised for its ease of use and mobile compatibility.
In contrast, Newway lacks reviews, a rating, or detailed features, suggesting it’s still in early development or market entry phases. While Newway markets itself as a revenue management tool, it currently offers no user feedback or operational data, making Counter the more dependable solution.
Are you willing to adopt a platform with proven performance and community validation, or are you considering an untested solution with no user insights? Given the data, Counter’s proven track record makes it the clearer choice.
If your hotel needs a full-featured PMS that integrates channel management, payments, guest profiles, reporting, and automation, Counter is the clear winner. Its extensive feature set, used by over 50 hotels, including hostels and boutique hotels, makes it suitable for operators seeking a comprehensive solution.
If, however, your focus is exclusively on revenue optimization, and you are willing to gamble on a platform with no current reviews or market presence, Newway might eventually suit your needs. But with no existing customer base or proven features, Counter’s reliability and user feedback make it the safer choice for your property now.
Counter’s interface is rated 4.6/5 for ease of use, with many reviews praising its intuitiveness and straightforward navigation. Onboarding is similarly rated at 4.7/5, and users report staff adoption is quick, with minimal training required.
There is no available data or reviews for Newway’s user experience, which suggests it may lack the polish and user familiarity Counter offers. Given the proven positive feedback on Counter’s UI and onboarding process, Edge: Counter.
Counter provides 19 unique features, including a channel manager, payment processing, booking engine, calendar view, custom rates, group functionality, automated night audits, guest CRM, multi-currency/multilingual support, and ancillary revenue tracking. These features are tailored specifically for hostel and small hotel management.
Newway currently offers no detailed feature list or unique functionalities. While it emphasizes AI-driven revenue management, the absence of concrete features or a comparable feature count indicates Counter’s offerings are more mature and comprehensive. Edge: Counter.
Counter boasts a customer support score of 4.96/5, with reviews highlighting quick, helpful responses and dedicated staff like Evelyn and Max. Users appreciate the support’s responsiveness, especially during onboarding and troubleshooting, though some mention slower responses in certain time zones.
Newway, lacking reviews or support ratings, provides no insight into its customer service quality. Given Counter’s strong support reputation and recent positive feedback, Edge: Counter.
Counter has established integrations with seven verified partners, including WuBook, FLYR Hospitality, SiteMinder, Cloudbeds, Channex, Goki, and Stripe. These integrations facilitate channel management, payment processing, and access control, adding flexibility for your operations.
Newway has no listed integrations or verified partners, limiting its connectivity options currently. The availability of multiple integrations with Counter gives it a decisive edge for hotels seeking seamless operational linking. Edge: Counter.
Counter’s ratings are high across all categories, with 54 reviews in the past six months and a 91% likelihood of recommendation, mainly from hostel and boutique hotel segments. Its recent review count and high scores underscore strong user satisfaction.
Newway has no reviews or recent feedback, making it impossible to gauge user sentiment. Until Newway demonstrates proven performance, Counter remains the preferred option for hoteliers prioritizing community-vetted solutions. Edge: Counter.
Counter does not publicly disclose its pricing but offers a free, no-trial, all-in-one PMS, implying an accessible, potentially flexible model for small to medium properties. Its value stems from its extensive features and support, making it a cost-effective option.
Newway also does not provide explicit pricing details, suggesting it may be in early stages or still developing its pricing structure. Given the lack of transparent costs and user reviews, Counter’s established value proposition makes it the more predictable investment.
Not ideal if you need extensive revenue management or dynamic pricing tools—Counter’s focus is more operational than financial optimization.
Not ideal if you need an all-in-one PMS, reliable customer support, or proven integrations—Newway lacks a current user base, reviews, and detailed feature sets.
Counter by Counter offers a proven, feature-rich PMS designed specifically for hostels and small hotels, with high customer satisfaction and extensive integrations. Its ease of use and support make it ideal for properties seeking operational streamlining today.
Newway by Newway appears to be an emerging revenue management platform lacking reviews, proven features, or a customer base. While its AI focus is promising, it remains untested in the hotel industry and unsuitable as a standalone management solution.
For hoteliers wanting a reliable, community-validated PMS, Counter is the clear choice. If your hotel is prepared to experiment with a nascent platform solely for revenue optimization, Newway could be an option in the future, but not now.
According to HTR's product database, Counter and Newway share 0 features. Here are the key differences — features one has that the other lacks.
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Newway |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Newway share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Newway offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Newway: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Newway has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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