The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 59 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in customer support and ROI , with exclusive features like Mobile App and Guest CRM.
Nitesoft shines , with exclusive features like Revenue management module and Guest Communication (SMS Messaging).
Side-by-side ratings based on 59 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $900/mo |
| Verified Reviews | 57 | 2 |
After analyzing 59 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Nitesoft users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | #63 1 reviews |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | #67 1 reviews |
| Luxury | #44 4 reviews | #62 1 reviews |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | #26 1 reviews |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and Nitesoft PMS by Nitesoft depends on your hotel's specific needs, operational style, and growth plans. Both systems aim to simplify management, but Counter excels with extensive reviews and recent positive feedback, indicating a more mature product with proven reliability. Nitesoft, while newer and less reviewed, emphasizes automation and scalability, primarily targeting hotels seeking a cloud-native solution. How do you prioritize user experience, features, and support in your decision?
Counter stands out as the more established platform, with 54 reviews in the last six months and a high overall rating of 4.73/5. Its recent reviews affirm its ease of use and responsive support, making it a strong choice for hostels and small hotels. Nitesoft, with only 2 recent reviews and a rating of 0/5, remains less proven but offers a broad suite of automation features ideal for larger or more tech-forward hotels.
Given the recency and volume of reviews, Counter’s reliability and user satisfaction make it the safer, more dependable option for most hotels.
Counter is designed specifically for hostels, inns, and budget hotels, offering a straightforward, mobile-friendly interface that staff find intuitive. Its core strengths lie in ease of daily operations, automatic payment processing, and platform integrations, which reduce manual work and streamline check-ins. Conversely, Nitesoft’s platform emphasizes automation and scalability, supporting features like self-check-in, flexible payment methods, and remote management, catering more to growing hotels seeking extensive automation.
Counter’s main advantage is its simplicity and proven support network, making it ideal for small properties prioritizing ease of use. Nitesoft’s focus on automation and cloud capabilities suits hotels with larger operational demands or those planning rapid expansion.
Are you seeking a tried-and-tested system that is easy to implement and operate daily? Or a scalable, automation-heavy platform for future growth? Your choice hinges on your current needs and growth ambitions.
If your hotel needs a straightforward, reliable PMS predominantly for hostel-style accommodations with minimal training, go with Counter. Its positive reviews, high NPS score, and user-friendly mobile interface make it ideal for small, staff-heavy operations looking for quick adoption and support.
If your hotel requires extensive automation, self-service features, or plans to scale quickly, Nitesoft might fit better despite its limited review base. Its cloud-based architecture and automation modules are designed for larger hotels or chains seeking to reduce manual tasks and enhance guest self-service.
For hostels and smaller properties, Counter’s proven track record is more compelling. Larger or growth-oriented hotels should evaluate Nitesoft’s automation capabilities, but be aware of its limited review history.
Counter boasts a high ease-of-use rating of 4.6/5, with many users praising its simple, intuitive interface that is easy to train staff on. Its onboarding process receives 4.7/5, and reviews frequently mention how quickly staff adapt to the system. Support responsiveness is also highly rated, with reviewers describing the support team as fast and helpful.
Nitesoft scores slightly lower with a 4.5/5 ease of use rating, with users appreciating its web-based, accessible platform. Reviewers note that its learning curve is minimal, especially for new staff, and that its support team is flexible for feature requests.
Edge: Counter
Counter offers 16 shared features, with three exclusive functionalities: mobile app, guest CRM, and multi-currency support. These features are tailored to small hotels and hostels, emphasizing operational simplicity and flexible payment handling.
Nitesoft provides a broader set of 32 unique features, including advanced modules like EPoS, gift vouchers, revenue management, guest communication (SMS), integrated payment terminals, digital registration, guest app, real-time status updates, shift planning, and rate management. Its feature set is more comprehensive for larger hotels or properties seeking automation.
Edge: Nitesoft
Counter receives a 4.96/5 support rating, with reviews highlighting its fast, professional, and helpful team. Users frequently mention specific staff members like Evelyn and Max, praising their responsiveness and problem-solving skills, though some note slower support in certain time zones.
Nitesoft’s support scores 4.5/5, with positive feedback on its flexibility for feature requests and ease of contact. Given its smaller user base and fewer recent reviews, support quality is less consistently documented.
Edge: Counter
Counter integrates with seven verified partners, including popular platforms like SiteMinder, Stripe, and Cloudbeds. Its integrations facilitate payments, channel management, and access control, primarily supporting small to medium-sized properties.
Nitesoft offers 16 verified integrations, including industry leaders such as VISIT, Nonius, yieldPlanet, STAAH, and Onity. Its broader integration ecosystem supports larger hotels and those needing extensive third-party connections.
Edge: Nitesoft
Counter’s user ratings are notably high, with a 4.73/5 overall score based on 54 reviews, most of which are recent and positive. Hoteliers in hostels and small hotels praise its ease of use, fast support, and operational reliability.
Nitesoft, with only two reviews, does not have enough recent feedback to establish a clear rating. The limited review volume and lower score suggest less proven satisfaction among hoteliers.
Edge: Counter
Counter is openly available as a free PMS, with no implementation fees or subscription charges mentioned, making it highly accessible for small hostels and budget properties.
Nitesoft’s pricing is $900 per month, with no free tier or trial period, reflecting its focus on larger hotels or those seeking extensive automation features. Its cost may be a barrier for small properties but justified for hotels needing advanced modules.
Not ideal if you require extensive automation, revenue management, or advanced guest communication features.
Not ideal if your hotel is small, budget-conscious, or prefers a simple, proven platform without extensive automation modules.
Counter is a well-established, easy-to-use PMS with a high satisfaction rate among small hotels and hostels. Its recent reviews and support ratings demonstrate reliability, making it ideal for properties that prioritize simplicity and quick implementation.
Nitesoft offers a broad array of automation features and integrations suited for larger or expanding hotels willing to invest in a scalable, cloud-native system. Its limited review base makes its proven track record less clear, but its feature set is compelling for growth-minded properties.
If your hotel seeks stability, user-friendly operation, and proven support, Counter is the clear choice. For hotels focused on automation, scalability, and extensive integrations, Nitesoft could be worth considering despite its limited review history.
According to HTR's product database, Counter and Nitesoft PMS share 16 features. Here are the key differences — features one has that the other lacks.
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| Digital Registration | ||
| EPoS | ||
| Gift Vouchers | ||
| Guest CRM | ||
| Guest Communication (SMS Messaging) | ||
| Integrated Payment Terminal & Card Reader | ||
| Mobile App | ||
| Multi-currency | ||
| Revenue management module |
Showing top differences. 23 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Nitesoft PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Nitesoft PMS offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Nitesoft PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Nitesoft has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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