The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 62 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in user interface and usability — especially for hostel properties (4.7/5), with exclusive features like Mobile App.
Prostay stands out with exclusive features like Transactional Emails (booking, folios, etc) and On premise.
Side-by-side ratings based on 62 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 57 | 5 |
After analyzing 62 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Prostay users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #27 28 reviews | #50 5 reviews |
| Mid-Size (25-74 rooms) | #48 4 reviews | #71 0 reviews |
| Large (75-199 rooms) | #34 2 reviews | — |
| X-Large (200+ rooms) | #28 1 reviews | — |
By Property Type
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| Boutique ▾ | #33 16 reviews | #55 3 reviews |
| Luxury | #45 4 reviews | — |
| Branded / Chain | #44 4 reviews | #65 1 reviews |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | #47 0 reviews |
| Europe ▾ | #20 25 reviews | #50 1 reviews |
| Asia Pacific | #17 4 reviews | #16 4 reviews |
| Middle East | #11 2 reviews | — |
Counter by Counter and Prostay by Prostay both address the operational needs of hotels but diverge sharply in their core target markets and feature sets. Counter is tailored primarily for hostels, with 83% of its users from that segment and 50 verified reviews rating hostels at 4.7/5. In contrast, Prostay focuses on resorts and boutique hotels, with 80% of users in resorts and a perfect 5/5 rating from 4 resort reviews. Both systems aim to simplify property management through automation and integration, streamlining tasks like reservations, guest communication, and billing.
Where they overlap, both systems reduce manual workload by automating key workflows, such as payment processing and booking management. However, Counter centers on simplicity and mobility for hostel environments, while Prostay provides a broader, more sophisticated toolset suitable for full-service hotels and resorts, including on-premise deployment and extensive reporting capabilities.
If your property is a hostel or small budget accommodation with a focus on ease of use and mobile access, choose Counter. This is supported by Counter’s user base where 83% are hostels and its 50 reviews scoring 4.7/5 in that segment, reflecting strong operational fit. For boutique hotels or resorts seeking a comprehensive system with advanced features like native email marketing, integrated POS, and revenue management, Prostay is the stronger choice. Prostay’s perfect 5/5 rating from boutique and resort hotels, though limited to fewer than 10 reviews, indicates high satisfaction within these segments.
Data is thin for mid-sized limited service hotels and multi-property chains on both products, but Prostay’s multi-property support and offline mode suggest suitability for larger or more complex operations. Counter’s absence of multi-property capabilities and fewer integrations limit its fit for these properties.
Counter and Prostay both score highly on ease of use and onboarding, with Counter rated 4.6 and 4.7 respectively and Prostay slightly higher at 4.8 for both metrics. Reviewers emphasize Counter’s clean, intuitive interface, especially its mobile-friendly design, which simplifies training and daily management for hostel staff. Users highlight rapid staff adoption and minimal learning curves, a key operational advantage in high-turnover environments.
Prostay users also praise the system’s intuitive workflows and faster staff training, noting well-designed automation that expedites daily tasks. However, Prostay’s more complex feature set may require longer initial familiarization at larger properties.
Despite these nuances, the difference in ratings is less than 0.3 and both products have over 10 reviews, so ease of use is essentially comparable.
Edge: Even.
Prostay offers 21 unique features that Counter lacks, including transactional emails for bookings and folios, native email marketing, centralized messaging, task management, automated reminders and payment requests, automated space optimization, real-time status updates, drag-and-drop tapechart, rules-based room assignments, and a revenue management module. These features empower hotel managers and front desk staff to automate guest communications, optimize room allocation, and manage revenue dynamically, critical for resorts and boutique hotels with complex operations.
Counter’s unique features include group booking functionality, an automated night audit, and a mobile app that allows property management on the go. These simplify hostel operations by streamlining group check-ins and nightly financial reconciliation, with mobility enhancing frontline staff flexibility.
Since Prostay’s additional features directly impact operational efficiency and revenue optimization in full-service hotels, and it offers a broader set of integrated tools, it has a clear advantage in features.
Edge: Prostay by Prostay.
Both products receive excellent customer support ratings: Counter scores 4.9/5 and Prostay 5/5, with onboarding scores at 4.7 and 4.8 respectively. Counter reviewers frequently mention specific support staff by name (Evelyn, Max, José) and praise their responsiveness and helpfulness, although some note slower support in certain time zones. Prostay users describe support as professional and responsive, with the onboarding process aided significantly by Prostay’s team during migration.
Given the minimal rating differences and high praise for support teams on both sides, customer support quality is effectively even.
Edge: Even.
Counter leads with 7 verified integrations compared to Prostay’s 2. Both share Stripe for payment processing, but Counter uniquely integrates with WuBook, FLYR Hospitality, SiteMinder, Cloudbeds, Channex, and Goki, providing connectivity with major channel managers and access control systems that benefit properties with diverse distribution needs.
Prostay’s integrations are limited to Stripe and STAAH, the latter a channel manager but less widespread than those Counter supports.
Hotels relying on extensive OTA connections and multiple platforms will find Counter’s integration portfolio more flexible. Prostay’s fewer integrations may constrain connectivity, though its native features cover many operational areas.
Edge: Counter by Counter.
Counter has 57 reviews averaging 4.6/5 overall, with 50 reviews from hostels at 4.7/5 and 35 from limited service hotels at 4.6/5. Prostay’s rating is a perfect 5/5 but based on only 5 total reviews, with 4 from resorts and 3 from boutique hotels.
Due to Prostay’s limited review volume, its rating may not fully reflect the current product experience, especially as no reviews are from the last six months for either product. Counter’s review volume provides a more reliable performance indicator, especially for hostels.
Given the data, hoteliers in hostels and limited service hotels rate Counter highly with a substantial sample; boutique hotels and resorts rate Prostay perfectly but from a small sample.
Edge: Even.
Counter does not publish pricing details and offers no free trial, monthly flat fee, per-room pricing, or implementation fees. It is described as a free PMS designed for hostels.
Prostay sets a base price of $600.00 with no published per-room or monthly fees and no trial offered. No implementation fees are listed.
The lack of transparent pricing from Counter and the fixed base price from Prostay make direct cost comparison difficult. Hostels benefit from Counter’s free access, while Prostay’s fee structure suits full-service hotels expecting a broader feature set.
Not ideal if:
Not ideal if:
Counter by Counter and Prostay by Prostay serve distinct hotel segments with some feature overlap but clear operational differences. Counter focuses on hostels with a straightforward, mobile-accessible platform and multiple integrations optimizing online distribution. Prostay targets resorts and boutique hotels demanding sophisticated automation, revenue management, and multi-property support.
Choose Counter if your property is a hostel or limited budget hotel valuing ease of use, mobile flexibility, and broad channel management integration. The free pricing model and high review volume in this segment confirm its operational fit and value.
Choose Prostay if you operate a full-service resort or boutique hotel requiring advanced features like centralized guest messaging, revenue management, integrated POS, and offline capabilities. Prostay’s perfect ratings in boutique and resort segments reflect satisfaction with its comprehensive toolset despite limited review volume.
This comparison is definitive where segment data is sufficient: Counter excels in hostels and entry-level properties; Prostay is better for larger, full-service hotels needing extensive operational control.
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Direct billing | ||
| RevPaR & ADR Reports | ||
| Multi-currency | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
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Marketing & Ecommerce
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| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Booking Engine | ||
| Transactional Emails (booking, folios, etc) | ||
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Administration & Configuration
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| Centralized user & role management | ||
| Multi-lingual | ||
| Cloud based | ||
| On premise | ||
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Customer Management
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| Guest Communication (SMS Messaging) | ||
| Guest profiles | ||
| Centralized Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
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Front Office
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| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Automated night audit | ||
| Calendar view | ||
| Multi-lingual | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| ID Scanning & Registration Pre-fill | ||
| Lobby Kiosk | ||
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Housekeeping
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| Housekeeping module | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Integrated Payment Terminal & Card Reader | ||
| Direct billing | ||
| Multi-currency | ||
| Payment processing | ||
| Payment Requests | ||
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Reservations Management
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| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Revenue management module | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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| EPoS | ||
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Spa
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| Spa & Wellness Module |
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Unique capabilities
Unique capabilities
It depends on your requirements. Counter and Prostay share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Prostay offers 2. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Prostay leads in ease of use at 4.8/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Prostay: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 14 and Prostay has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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