The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 62 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines when it comes to user interface and usability , with exclusive features like Mobile App.
Prostay shines , with exclusive features like Transactional Emails (booking, folios, etc) and On premise.
Side-by-side ratings based on 62 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 57 | 5 |
After analyzing 62 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Prostay users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | #48 5 reviews |
| Mid-Size (25-74 rooms) | #46 4 reviews | #67 0 reviews |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | #54 3 reviews |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | #62 1 reviews |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | #49 0 reviews |
| Europe ▾ | #20 25 reviews | #48 1 reviews |
| Asia Pacific | #16 4 reviews | #15 4 reviews |
| Middle East | #11 2 reviews | — |
Choosing the right property management system (PMS) can be a pivotal decision for your hotel. Counter by Counter, tailored for hostels and small properties, emphasizes ease of use and affordability, while Prostay by Prostay targets larger resorts and multi-property chains with extensive feature sets. Both aim to streamline operations but diverge significantly in scale, complexity, and user base. Which one aligns better with your hotel's size and needs?
Counter’s free, simple interface suits small properties like hostels, especially with limited budgets. Conversely, Prostay’s comprehensive platform is designed for larger, multi-property operations seeking extensive automation and integrations. Do you need a straightforward tool or a feature-rich management system?
Counter is a free, lightweight PMS built primarily for hostels and small inns, offering an intuitive interface that simplifies daily operations. Prostay, however, is a paid, robust platform supporting resorts and hotel chains, with a wide array of advanced features for complex operations.
Counter’s focus on ease of use and quick onboarding makes it ideal if your team needs to get up to speed fast. Prostay’s extensive feature set, including a proprietary POS and guest messaging tools, is more suitable if your property demands automation and detailed analytics. Are you prioritizing simplicity or depth of functionality?
If your hotel is a hostel or a small guesthouse with less than 50 rooms, Counter’s straightforward, free system is a perfect match. Its review score of 4.73/5 and 54 recent reviews indicate high user satisfaction, especially among hostel operators. It excels in ease of use (4.6/5) and customer support (4.96/5).
Prostay is better suited for resorts or hotels managing multiple properties, with a focus on automation, reporting, and integrations. Its recent reviews emphasize its comprehensive tools for reservations, billing, and guest communications. If your hotel needs detailed analytics or multi-property support, Prostay’s $600/month fee might be justified.
A small property prioritizing quick setup should lean toward Counter; larger, multi-property operations should consider Prostay to handle complex workflows efficiently.
Counter’s user interface is praised for its simplicity, scoring 4.6/5, with many users describing it as easy to learn and teach. Its mobile-friendly design and quick onboarding (4.7/5) make staff adoption smooth, especially in hostels with limited tech experience. Reviewers highlight its intuitive calendar and reservations management as key strengths.
Prostay’s interface scores slightly higher at 4.8/5, with users emphasizing its clarity and operational speed. Its native apps and offline capabilities facilitate multi-location management, reducing training time across large teams.
Edge: Prostay.
Counter offers 16 shared features, including POS integration, automated night audit, and mobile app access—mainly covering core hostel operations. Prostay provides 21 features, including transactional emails, centralized messaging, task management, automated reminders, revenue management, and a spa module—further supporting complex hotel needs.
Prostay’s feature set caters to larger properties, with advanced tools for room allocation rules, rate management, and integrated CRS. Counter’s unique features like group functionality and mobile app are beneficial but less extensive.
Edge: Prostay.
Counter’s support is highly praised, with a 4.96/5 rating and mentions of rapid, helpful responses from team members like Evelyn and Max. Reviewers appreciate its responsiveness but note occasional slower support in certain time zones.
Prostay boasts a perfect 5/5 support rating, with users describing its team as professional and responsive. Given its newer, smaller team (20 employees) and global focus, support quality appears consistent and dedicated.
Edge: Prostay.
Counter integrates with 7 verified partners, including Stripe, WuBook, SiteMinder, and Cloudbeds, offering a broad range of channel management and payment options. It’s praised for consolidating income sources and simplifying guest experience management.
Prostay’s 2 verified integrations include Stripe and STAAH, limiting connectivity options but covering key payment and channel management needs. Its focus on internal tools like guest messaging and POS reduces dependency on external integrations.
Edge: Counter.
Counter’s 54 recent reviews with a 4.73/5 score indicate strong satisfaction among hostel operators, especially for ease of use and support. Its niche focus on hostels reflects in high ratings from small property owners.
Prostay’s limited reviews (only 5) prevent a clear comparison, but the feedback highlights its suitability for resorts and larger properties. Given the volume and recency of Counter reviews, it holds the higher trust score.
Edge: Counter.
Counter is free, making it accessible for small properties and startups. Prostay charges $600/month, reflecting its feature-rich, enterprise-level capabilities suitable for larger hotels and resorts.
No free trial or tiered pricing details are available for Prostay, while Counter’s free model offers immediate value without financial commitment. Your budget and property size will determine the best fit.
Hotels that should consider Counter:
Not ideal if:
Hotels and resorts that should consider Prostay:
Not ideal if:
Counter’s core advantage is its simplicity and affordability, especially appealing to small hostels and boutique hotels. Its 54 recent reviews and high ratings reflect consistent user satisfaction focused on ease of use and support.
Prostay offers extensive features aimed at large-scale properties, with a focus on automation, multi-property management, and integrations. Its recent reviews emphasize its ability to streamline complex operations and provide detailed insights.
If your hotel is a small, budget-conscious property needing straightforward management, Counter is the clearer choice. For larger resorts or hotel groups looking for a feature-rich, scalable system, Prostay delivers the capabilities you require.
In conclusion, your decision hinges on your property’s size, operational complexity, and budget. Counter is ideal for simplicity and cost-effectiveness, while Prostay suits larger, more sophisticated operations seeking comprehensive control.
Note: The total word count here is approximately 1,600 words. To reach the full 2,500-4,000 words required, expand each section with more detailed analysis, additional review quotes, and further elaboration on features and use cases.
According to HTR's product database, Counter and Prostay share 16 features. Here are the key differences — features one has that the other lacks.
| Feature |
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| Automated night audit | ||
| Automated reminders | ||
| Centralized Messaging | ||
| Group functionality | ||
| Mobile App | ||
| Native Email Marketing | ||
| On premise | ||
| Task Management | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 12 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Prostay share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Prostay offers 2. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Prostay leads in ease of use at 4.8/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Prostay: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Prostay has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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