Counter vs. Prostay: Which Is Right for You?

Updated November 15, 2026  ·  62 verified reviews analyzed

TLDR

We analyzed 62 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines in user interface and usability — especially for hostel properties (4.7/5), with exclusive features like Mobile App.

Prostay stands out with exclusive features like Transactional Emails (booking, folios, etc) and On premise.

See the full breakdown below ↓

How Does Counter Compare to Prostay?

Side-by-side ratings based on 62 verified hotelier reviews on HTR.

HTScore
14
0
Likelihood to Recommend
91%
100%
Ease of Use
4.6/5
4.8/5
Customer Support
4.9/5
5.0/5
Value for Money
4.8/5
5.0/5
Starting Price Contact sales From $600/mo
Verified Reviews 57 5

What Are the Pros and Cons of Counter vs Prostay?

After analyzing 62 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Prostay users highlight . Click any theme to see what reviewers say.

Counter Counter Prostay Prostay
Pros
+ User interface and usability ▾
+ Customer support ▾
+ Automated features ▾
+ Platform integration ▾
Cons
− Bug issues ▾
− Reporting and revenue management ▾
− Pricing ▾

Counter vs Prostay: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter Prostay Prostay
Small (10-24 rooms) ▾ #27 28 reviews #50 5 reviews
Mid-Size (25-74 rooms) #48 4 reviews #71 0 reviews
Large (75-199 rooms) #34 2 reviews —
X-Large (200+ rooms) #28 1 reviews —

By Property Type

Segment Counter Counter Prostay Prostay
Boutique ▾ #33 16 reviews #55 3 reviews
Luxury #45 4 reviews —
Branded / Chain #44 4 reviews #65 1 reviews
Extended Stay ▾ #32 5 reviews —

By Region

Segment Counter Counter Prostay Prostay
North America ▾ #25 8 reviews #47 0 reviews
Europe ▾ #20 25 reviews #50 1 reviews
Asia Pacific #17 4 reviews #16 4 reviews
Middle East #11 2 reviews —

Is Counter by Counter or Prostay by Prostay Better for Hotels?

Counter by Counter and Prostay by Prostay both address the operational needs of hotels but diverge sharply in their core target markets and feature sets. Counter is tailored primarily for hostels, with 83% of its users from that segment and 50 verified reviews rating hostels at 4.7/5. In contrast, Prostay focuses on resorts and boutique hotels, with 80% of users in resorts and a perfect 5/5 rating from 4 resort reviews. Both systems aim to simplify property management through automation and integration, streamlining tasks like reservations, guest communication, and billing.

Where they overlap, both systems reduce manual workload by automating key workflows, such as payment processing and booking management. However, Counter centers on simplicity and mobility for hostel environments, while Prostay provides a broader, more sophisticated toolset suitable for full-service hotels and resorts, including on-premise deployment and extensive reporting capabilities.

Counter by Counter vs Prostay by Prostay: Which Should Your Hotel Choose?

If your property is a hostel or small budget accommodation with a focus on ease of use and mobile access, choose Counter. This is supported by Counter’s user base where 83% are hostels and its 50 reviews scoring 4.7/5 in that segment, reflecting strong operational fit. For boutique hotels or resorts seeking a comprehensive system with advanced features like native email marketing, integrated POS, and revenue management, Prostay is the stronger choice. Prostay’s perfect 5/5 rating from boutique and resort hotels, though limited to fewer than 10 reviews, indicates high satisfaction within these segments.

Data is thin for mid-sized limited service hotels and multi-property chains on both products, but Prostay’s multi-property support and offline mode suggest suitability for larger or more complex operations. Counter’s absence of multi-property capabilities and fewer integrations limit its fit for these properties.

Is Counter by Counter or Prostay by Prostay Easier to Use?

Counter and Prostay both score highly on ease of use and onboarding, with Counter rated 4.6 and 4.7 respectively and Prostay slightly higher at 4.8 for both metrics. Reviewers emphasize Counter’s clean, intuitive interface, especially its mobile-friendly design, which simplifies training and daily management for hostel staff. Users highlight rapid staff adoption and minimal learning curves, a key operational advantage in high-turnover environments.

Prostay users also praise the system’s intuitive workflows and faster staff training, noting well-designed automation that expedites daily tasks. However, Prostay’s more complex feature set may require longer initial familiarization at larger properties.

Despite these nuances, the difference in ratings is less than 0.3 and both products have over 10 reviews, so ease of use is essentially comparable.

Edge: Even.

Which Has Better Features: Counter by Counter or Prostay by Prostay?

Prostay offers 21 unique features that Counter lacks, including transactional emails for bookings and folios, native email marketing, centralized messaging, task management, automated reminders and payment requests, automated space optimization, real-time status updates, drag-and-drop tapechart, rules-based room assignments, and a revenue management module. These features empower hotel managers and front desk staff to automate guest communications, optimize room allocation, and manage revenue dynamically, critical for resorts and boutique hotels with complex operations.

Counter’s unique features include group booking functionality, an automated night audit, and a mobile app that allows property management on the go. These simplify hostel operations by streamlining group check-ins and nightly financial reconciliation, with mobility enhancing frontline staff flexibility.

Since Prostay’s additional features directly impact operational efficiency and revenue optimization in full-service hotels, and it offers a broader set of integrated tools, it has a clear advantage in features.

Edge: Prostay by Prostay.

Which Has Better Customer Support: Counter by Counter or Prostay by Prostay?

Both products receive excellent customer support ratings: Counter scores 4.9/5 and Prostay 5/5, with onboarding scores at 4.7 and 4.8 respectively. Counter reviewers frequently mention specific support staff by name (Evelyn, Max, José) and praise their responsiveness and helpfulness, although some note slower support in certain time zones. Prostay users describe support as professional and responsive, with the onboarding process aided significantly by Prostay’s team during migration.

Given the minimal rating differences and high praise for support teams on both sides, customer support quality is effectively even.

Edge: Even.

Which Has More Integrations: Counter by Counter or Prostay by Prostay?

Counter leads with 7 verified integrations compared to Prostay’s 2. Both share Stripe for payment processing, but Counter uniquely integrates with WuBook, FLYR Hospitality, SiteMinder, Cloudbeds, Channex, and Goki, providing connectivity with major channel managers and access control systems that benefit properties with diverse distribution needs.

Prostay’s integrations are limited to Stripe and STAAH, the latter a channel manager but less widespread than those Counter supports.

Hotels relying on extensive OTA connections and multiple platforms will find Counter’s integration portfolio more flexible. Prostay’s fewer integrations may constrain connectivity, though its native features cover many operational areas.

Edge: Counter by Counter.

Which Do Hoteliers Rate Higher: Counter by Counter or Prostay by Prostay?

Counter has 57 reviews averaging 4.6/5 overall, with 50 reviews from hostels at 4.7/5 and 35 from limited service hotels at 4.6/5. Prostay’s rating is a perfect 5/5 but based on only 5 total reviews, with 4 from resorts and 3 from boutique hotels.

Due to Prostay’s limited review volume, its rating may not fully reflect the current product experience, especially as no reviews are from the last six months for either product. Counter’s review volume provides a more reliable performance indicator, especially for hostels.

Given the data, hoteliers in hostels and limited service hotels rate Counter highly with a substantial sample; boutique hotels and resorts rate Prostay perfectly but from a small sample.

Edge: Even.

How Much Do Counter by Counter and Prostay by Prostay Cost?

Counter does not publish pricing details and offers no free trial, monthly flat fee, per-room pricing, or implementation fees. It is described as a free PMS designed for hostels.

Prostay sets a base price of $600.00 with no published per-room or monthly fees and no trial offered. No implementation fees are listed.

The lack of transparent pricing from Counter and the fixed base price from Prostay make direct cost comparison difficult. Hostels benefit from Counter’s free access, while Prostay’s fee structure suits full-service hotels expecting a broader feature set.

What Type of Hotel Should Use Counter by Counter?

  • Hotels that operate primarily as hostels, supported by 83% of Counter’s user base and 50 reviews scoring 4.7/5.
  • Teams that need a mobile-friendly PMS enabling management from any device or location.
  • Properties seeking simple group booking management and automated nightly audits to reduce manual reconciliation.
  • Hostels requiring integrations with multiple channel managers and payment processors to maximize online distribution.
  • Teams valuing responsive support with quick follow-up, especially for English-speaking Europe-based properties.

Not ideal if:

  • Your hotel needs advanced revenue management or dynamic pricing tools.
  • You operate multiple properties requiring centralized management.
  • Your property demands sophisticated guest communication automation or email marketing.
  • You require a fully integrated POS system beyond basic payment processing.
  • You run a full-service resort or large boutique hotel needing extensive reporting and operational modules.

What Type of Hotel Should Use Prostay by Prostay?

  • Resorts and boutique hotels seeking a comprehensive PMS with integrated revenue management and native email marketing.
  • Properties requiring robust automation of guest communications, including transactional emails and centralized messaging.
  • Hotels that manage complex room assignments with rules-based automation and drag-and-drop tapecharts.
  • Teams needing multi-property support and offline operation capabilities for remote locations.
  • Properties wanting built-in POS and spa & wellness modules for full-service operational integration.

Not ideal if:

  • Your property is a hostel or small budget accommodation with limited staff technical training.
  • You require extensive channel integrations beyond Stripe and STAAH.
  • Cost is a major factor, given the $600 base price without transparent per-room pricing.
  • You prefer a fully cloud-based, mobile-first PMS with minimal initial setup.

Counter by Counter vs Prostay by Prostay: The Bottom Line for Hotels

Counter by Counter and Prostay by Prostay serve distinct hotel segments with some feature overlap but clear operational differences. Counter focuses on hostels with a straightforward, mobile-accessible platform and multiple integrations optimizing online distribution. Prostay targets resorts and boutique hotels demanding sophisticated automation, revenue management, and multi-property support.

Choose Counter if your property is a hostel or limited budget hotel valuing ease of use, mobile flexibility, and broad channel management integration. The free pricing model and high review volume in this segment confirm its operational fit and value.

Choose Prostay if you operate a full-service resort or boutique hotel requiring advanced features like centralized guest messaging, revenue management, integrated POS, and offline capabilities. Prostay’s perfect ratings in boutique and resort segments reflect satisfaction with its comprehensive toolset despite limited review volume.

This comparison is definitive where segment data is sufficient: Counter excels in hostels and entry-level properties; Prostay is better for larger, full-service hotels needing extensive operational control.

How Much Do Counter and Prostay Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter Prostay Prostay
Starting Price — From $600/mo

Feature Comparison: Counter vs Prostay

These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.

Feature Counter Counter Prostay Prostay
▾ Accounting & Finance
80%
80%
Direct billing
RevPaR & ADR Reports
Multi-currency
Transactional Emails (booking, folios, etc)
Automated night audit
▾ Marketing & Ecommerce
50%
88%
Guest Communication (SMS Messaging)
Native Email Marketing
Guest profiles
Guest CRM
Gift Vouchers
Channel Manager
Booking Engine
Transactional Emails (booking, folios, etc)
▾ Administration & Configuration
75%
100%
Centralized user & role management
Multi-lingual
Cloud based
On premise
▾ Customer Management
25%
75%
Guest Communication (SMS Messaging)
Guest profiles
Centralized Messaging
Transactional Emails (booking, folios, etc)
▾ Front Office
42%
67%
Mobile Device Notes & Tasks (Voice-to-Text)
Mobile App
Automated night audit
Calendar view
Multi-lingual
Task Management
Automated reminders
Guest profiles
Tablet/Kiosk Check-in
Payment Requests
Centralized Messaging
Automated Space Optimization
▾ Groups Management
50%
50%
Group functionality
Automated Space Optimization
▾ Guest Experience
0%
12%
Integrated ID & Passport Scanner
Digital Registration
Guest App
Online Check-in
Online Checkout
Guest Messaging
Transactional Emails (booking, folios, etc)
ID Scanning & Registration Pre-fill
Lobby Kiosk
▾ Housekeeping
13%
50%
Housekeeping module
Housekeeping Mobile App
Real-Time Status Updates
Automated Assignments
Real Time Reporting
Shift Planning
Employee Messaging
Online Checkout
▾ Payments
60%
80%
Integrated Payment Terminal & Card Reader
Direct billing
Multi-currency
Payment processing
Payment Requests
▾ Reservations Management
23%
100%
RevPaR & ADR Reports
Gift Vouchers
Channel Manager
Integrated CRS
Drag-n-Drop Tapechart
Rate Management
Automated Space Optimization
Rules Based Room Assignments
Transactional Emails (booking, folios, etc)
▾ Revenue Management
60%
100%
RevPaR & ADR Reports
Custom rates
Ancillary revenue tracking
Revenue management module
Base Pricing
▾ Taxes & Compliance
0%
25%
PCI Compliant
GDPR Compliant
SOC2 Complaint
Tax Configuration
▾ Support & Training
100%
100%
Online 24/7 support
▾ Food & Beverage
0%
100%
EPoS
▾ Spa
0%
100%
Spa & Wellness Module

Counter vs Prostay: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Ranks higher for

Mid-Size (25-74 rooms) #48 vs #71
Small (10-24 rooms) #27 vs #50
X-Small (< 10 rooms) #14 vs #60
Bed & Breakfast & Inns #30 vs #72

Unique capabilities

Group functionality Automated night audit Mobile App
4.6/5 ease of use 4.9/5 support 7 integrations
Visit Profile
Prostay
Prostay
5.0/5 from 5 reviews

Unique capabilities

Transactional Emails (booking, folios, etc) On premise Native Email Marketing Centralized Messaging Task Management
4.8/5 ease of use 5.0/5 support 2 integrations
Visit Profile

Frequently Asked Questions About Counter vs Prostay

Can Counter replace Prostay?

It depends on your requirements. Counter and Prostay share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Prostay offers 2. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Prostay leads in ease of use at 4.8/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or Prostay offer a free plan?

Counter: No. Prostay: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and Prostay?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 14 and Prostay has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality ▾

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness ▾

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score ▾

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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