The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Resort Data shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Resort Data users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and Resort Data hinges on your property’s specific needs. Counter is a streamlined property management system designed primarily for hostels and small accommodations, focusing on ease of use and automation. Resort Data, meanwhile, offers a more customizable system suited for a wide range of property types, including resorts and vacation rentals, with a longer track record and broader service offerings.
Both products aim to simplify daily operations, but they differ considerably in their target markets, feature depth, and support. Is your hotel seeking a simple, user-friendly interface optimized for hostels, or do you need a flexible, scalable platform capable of handling complex property types?
Counter has built a solid reputation with a 4.73/5 overall rating based on 54 recent reviews, and a high likelihood to recommend of 91%. It also boasts a near-perfect customer support rating of 4.96/5, making it the more trusted choice for hoteliers prioritizing ease of use and responsiveness. Resort Data, with zero current reviews and a 0/5 rating, remains untested in recent user feedback, which diminishes confidence in its suitability for your hotel today.
Given the recency and volume of Counter’s user reviews, it is the more reliable choice for hoteliers looking for proven performance, especially in the hostel segment. Resort Data’s lack of recent feedback makes it difficult to assess its current capabilities or support quality.
Counter excels as a PMS for hostels, inns, and small accommodations that prioritize straightforward operations and automation. Its features include channel management, booking engine, POS integration, automated night audits, and guest CRM, all designed to reduce manual tasks and improve operational efficiency.
Resort Data, however, serves a broader spectrum of property types like resorts, vacation rentals, and timeshare properties, emphasizing custom programming and tailored solutions. Its features are flexible but less detailed in the available data, and its recent market presence appears limited or unverified.
If your hotel needs a simple, reliable PMS optimized for small-scale lodging, Counter is the better fit. But if you operate a resort or complex property with diverse needs requiring tailored programming, Resort Data might appeal—though recent reviews are lacking. Do you prioritize proven, recent user feedback or a highly customizable platform?
If your hotel is a hostel, boutique inn, or small property seeking an easy-to-learn, mobile-friendly system, go with Counter. Its high ease of use (4.6/5), support (4.96/5), and positive reviews—91% likelihood to recommend—indicate strong satisfaction among similar hoteliers.
If you operate a resort, timeshare, or larger property with complex requirements, Resort Data’s longer history and broad service offering might seem advantageous. However, the absence of recent reviews, support ratings, and verified user feedback makes it difficult to recommend it confidently for your hotel today.
In summary, choose Counter for simplicity, quick onboarding, and proven performance. Resort Data may appeal if extensive customization is a must, but you'd be venturing into unverified territory.
Counter’s UI scores 4.6/5, with reviews consistently praising its intuitive and clean interface. Users highlight how quickly staff can learn the system, with many comments about fast onboarding and minimal training needs, especially for hostel environments. The mobile app enhances flexibility, and its cloud-based setup ensures remote management.
Resort Data, with no recent ratings or detailed reviews, offers a platform meant for customization but lacks clear user experience insights today. Without recent feedback, it’s unclear how user-friendly or modern its interface is, particularly for smaller or less tech-savvy teams.
Edge: Counter.
Counter offers 19 features exclusive to its platform, including channel management, payment processing, booking engine, automated night audit, guest CRM, multi-currency, multi-lingual support, and ancillary revenue tracking. These features are designed for operational automation, revenue management, and guest engagement.
Resort Data’s feature set is less transparent in the available data, with no specific features listed as exclusive or unique. Its focus appears to be on customization and broad accommodation types, but without detailed feature counts or recent user feedback, it’s difficult to compare directly.
Edge: Counter.
Counter’s customer support scores a near-perfect 4.96/5, with reviewers frequently praising the responsiveness and professionalism of support staff like Evelyn and Max. Recent reviews mention quick responses, helpful troubleshooting, and ongoing system improvements, especially in the last six months.
Resort Data provides 24-hour support, but without recent reviews or detailed feedback, it’s impossible to gauge current support quality. The lack of recent user sentiment diminishes confidence in its support reliability.
Edge: Counter.
Counter integrates with 7 verified partners, including major channel managers like SiteMinder, Goki, and Stripe for payments, offering broad connectivity within the industry. Its integrations support automation, online payments, and access control, streamlining multiple operational aspects.
Resort Data lists only 1 verified partner, Whistle, limiting its current connectivity options. The limited integrations suggest less flexibility and fewer options for expanding your property’s tech ecosystem.
Edge: Counter.
Counter’s recent reviews show a strong 4.73/5 overall rating, with 54 reviews in the last six months. Hoteliers, especially in the hostel segment, consistently praise its ease of use, support, and automation features, with 91% recommending it.
Resort Data has no recent reviews or ratings, making it impossible to gauge user satisfaction or property-specific feedback. Its unverified reputation makes Counter the clear leader in recent customer ratings.
Edge: Counter.
Counter does not publicly disclose pricing but appears to operate on a paid model without a freemium option. It is likely a monthly subscription, typical for SaaS PMS providers, with no implementation fees or trial information available.
Resort Data similarly does not specify prices or pricing models, which suggests that larger, customized implementations are typical. Both are likely priced based on property size and requirements, but Counter’s transparent review data indicates a more straightforward value for small properties.
Counter is designed for simplicity and efficiency, making it ideal for small, owner-operated properties.
Resort Data’s flexibility may appeal if your property has unique needs, but recent reviews are lacking, making it a less certain choice.
Counter by Counter is a proven, user-friendly PMS designed primarily for small properties such as hostels and inns. Its high user satisfaction, recent positive reviews, and extensive integration support make it a dependable choice for hoteliers seeking efficiency and ease.
Resort Data offers a flexible, customizable platform suitable for resorts and complex accommodations, but the absence of recent user feedback and support ratings makes it difficult to recommend confidently for your hotel today.
Choose Counter if you want a system that’s easy to implement, well-supported, and backed by recent positive reviews. Resort Data might be suitable if your property demands extensive customization, but you should proceed cautiously given the lack of current user validation.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Counter and Resort Data share 0 features. Here are the key differences — features one has that the other lacks.
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Resort Data share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Resort Data offers 1. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Resort Data: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Resort Data has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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