The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Online 24/7 support and Automated night audit.
GP Dati Hotel Service shines , with exclusive features like Revenue management module and On premise.
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while GP Dati Hotel Service users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Your hotel is evaluating two property management systems: Counter by Counter and GP Dati Scrigno by Zucchetti. Counter, launched in 2019 and designed primarily for hostels, offers an intuitive, mobile-friendly interface with a focus on ease of use and automation. GP Dati Scrigno, established in 1978, is a comprehensive hotel management platform emphasizing integration across departments and customer relationship marketing. Which system aligns better with your hotel’s needs?
Counter is built for small to mid-sized hostels, prioritizing simplicity, automation, and rapid onboarding. GP Dati Scrigno caters to larger hotel operations seeking extensive departmental integration and strategic management tools. Which features matter most for your property?
Counter excels at providing a quick, easy-to-navigate platform for hostels, with high ratings in ease of use (4.6/5) and customer support (4.96/5). Its review count of 54 over recent months indicates active engagement, and the platform’s recent reviews show consistent satisfaction among hostel operators. Conversely, GP Dati Scrigno has no recent reviews, a zero score across ratings, and no user feedback, making it impossible to assess its current performance.
Counter’s strengths include a mobile-friendly interface and automated features such as payment processing and POS integration, ideal for fast-paced hostel environments. GP Dati Scrigno offers a broad, all-in-one suite designed for large hotel chains, with complex features like customer data sharing and departmental integration, but lacks recent user insights to evaluate its usability or support quality.
Are you looking for a proven, well-rated solution with recent reviews? Or do you require a highly integrated system that might lack current user feedback?
If your hotel needs a straightforward, affordable PMS that simplifies daily operations and is easy for staff to adopt, go with Counter. Its focus on hostels and small hotels means you'll benefit from an intuitive interface, automation, and excellent support, especially if your team values quick onboarding and mobile management.
If your hotel requires an enterprise-level system that integrates marketing, sales, finance, and operational data into one platform, GP Dati Scrigno might be more suitable. Its core strength lies in centralized data sharing and customer relationship management, making it ideal for larger hotels or chains with complex departmental needs.
For most small to mid-sized hostels, Counter's track record and recent reviews make it the clear choice. Larger hotels seeking deep integration and strategic management should consider GP Dati Scrigno, despite the lack of recent user feedback.
Counter’s user interface scores a high 4.6/5, praised for its simplicity and mobile compatibility. Reviewers highlight its clean, intuitive design that’s easy to learn and operate, with onboarding rated 4.7/5. Support responsiveness is also a standout, with many users citing quick, helpful assistance from dedicated staff.
In contrast, GP Dati Scrigno has no available recent reviews or ratings, leaving its ease of use and onboarding experience unverified. Its extensive features suggest a steeper learning curve, more suited for users comfortable with complex systems.
Edge: Counter.
Counter offers 16 shared features plus three unique functionalities: online support 24/7, automated night audit, and multi-currency management. Its automation capabilities and channel manager integrations with platforms like SiteMinder and Stripe are highly regarded.
GP Dati Scrigno’s seven unique features include a Spa & Wellness module, revenue management, integrated CRS, digital registration, native email marketing, and ID/passport scanning. It boasts a broad set of strategic tools but lacks the extensive third-party integrations available in Counter.
While Counter’s features cater to daily operations and automation, GP Dati Scrigno’s strengths lie in departmental coordination and marketing. For core PMS functionalities, Counter has a slight edge in versatility and integration options.
Edge: Counter.
Counter’s support is praised for its responsiveness and professionalism, with an average rating of 4.96/5. Reviewers frequently mention quick help from staff like Evelyn and Max, though some note slower responses in certain time zones.
GP Dati Scrigno has no recent reviews or ratings to evaluate support quality. Its lack of recent engagement makes it impossible to determine current support standards or responsiveness.
Edge: Counter.
Counter integrates with seven verified partners, including major channel managers like SiteMinder and Cloudbeds, and payment platforms like Stripe. Its integration ecosystem supports multi-platform booking management and automated payments.
GP Dati Scrigno integrates with only one verified partner—Duetto—focusing on revenue management. Its limited integrations restrict connectivity with third-party tools compared to Counter.
For those valuing a broad ecosystem, Counter provides more options. GP Dati Scrigno’s narrower integration scope suits hotels seeking a centralized, all-in-one management suite.
Edge: Counter.
Counter’s overall rating of 4.73/5, based on 54 recent reviews, indicates strong user satisfaction. Hoteliers particularly appreciate its ease of use, automation, and support, especially in hostel segments where it scores 4.75/5.
GP Dati Scrigno lacks recent reviews and ratings, preventing a meaningful comparison. The absence of recent user feedback suggests its performance and satisfaction levels are unverified in the current market.
Given the active review base, Counter is the higher-rated product by a considerable margin.
Edge: Counter.
Counter does not publicly disclose pricing but operates on a subscription model with no freemium, flat monthly, or per-room fees. Its transparent pricing structure isn’t available, but users highlight it as affordable for small hostels.
GP Dati Scrigno also provides no explicit pricing details, with both platforms offering no-trial options. Cost may vary based on custom configurations or enterprise agreements, but transparency is limited.
In absence of concrete figures, your best bet is to contact vendors directly for tailored quotes.
Not ideal if...
Not ideal if...
Counter is an accessible, well-rated PMS designed for hostels and small hotels, offering ease of use, automation, and extensive integrations. With over 54 recent reviews and a 4.73/5 rating, it provides a proven solution with responsive support, making it ideal for properties prioritizing simplicity and operational automation.
GP Dati Scrigno is a robust, enterprise-focused management suite aimed at larger hotels seeking departmental integration and strategic tools. However, the lack of recent user feedback limits confidence in its current performance or support.
For most small to mid-sized properties, especially hostels, Counter’s active, positive reputation makes it the better choice. Larger hotels requiring deep departmental connectivity should consider GP Dati Scrigno, provided they can verify its current support and usability.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Counter and GP Dati Scrigno (by Zucchetti) share 16 features. Here are the key differences — features one has that the other lacks.
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| Automated night audit | ||
| Digital Registration | ||
| Integrated CRS | ||
| Multi-currency | ||
| Native Email Marketing | ||
| On premise | ||
| Online 24/7 support | ||
| Revenue management module | ||
| Spa & Wellness Module |
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and GP Dati Scrigno (by Zucchetti) share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while GP Dati Scrigno (by Zucchetti) offers 1. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. GP Dati Scrigno (by Zucchetti): No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and GP Dati Hotel Service has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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