The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Mobile App.
Seekda shines , with exclusive features like Transactional Emails (booking, folios, etc) and Payment Requests.
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Seekda users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | #72 0 reviews |
| Mid-Size (25-74 rooms) | #46 4 reviews | #63 0 reviews |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | #74 0 reviews |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | #65 0 reviews |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | #42 0 reviews |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
You're evaluating Counter by Counter and Seekda PMS by Seekda to streamline your hotel's operations. Both products aim to manage reservations, guest data, and integrations, but their core strengths and usability diverge significantly. Counter, with its focus on hostels and small properties, offers a straightforward and highly rated experience, whereas Seekda provides a broader suite of features for larger or more complex hotels. Which fits your property's needs better?
Counter is a free, user-friendly PMS built mainly for hostels, emphasizing ease of use and quick onboarding. Seekda, by contrast, is a paid, feature-rich system targeting hotels seeking extensive customization and advanced integrations.
Counter's recent reviews, totaling 54, highlight its simplicity, reliability, and strong support, with a 4.73/5 overall rating and a 91% likelihood to recommend. Seekda, with no recent reviews, lacks current user feedback, making Counter the clearer choice for hoteliers valuing proven performance.
Do you need a straightforward, cost-effective solution or a comprehensive platform with advanced features? The answer determines which product suits your hotel best.
If your hotel is a hostel or small property prioritizing ease of use, quick onboarding, and low-cost operations, go with Counter. Its intuitive interface, mobile accessibility, and automated features are designed to reduce manual tasks and improve guest management.
If your hotel requires more advanced functionalities like revenue management, real-time reporting, or integrated payment solutions at a higher price point, Seekda's extensive feature set may better serve your needs. However, note that Seekda's reviews are absent, so user feedback on its usability and support is unavailable.
For properties in regions where Counter is available, and your team values simplicity combined with solid support, Counter is the more tested option. Larger hotels needing sophisticated automation and integrations might want to consider Seekda, but caution due to limited recent feedback.
Edge: Counter.
Counter scores a high 4.6/5 for ease of use based on recent reviews, with users praising its simple, intuitive interface. Implementers report quick onboarding, and staff find it easy to learn, often requiring minimal training, especially for hostel environments.
Seekda's usability data is unavailable, but given its extensive feature list, it likely involves a steeper learning curve. Without recent reviews, we cannot verify how easily hoteliers adopt and navigate Seekda.
For your team prioritizing straightforward management and fast onboarding, Counter's ease of use is a decisive advantage.
Edge: Counter.
Counter offers 16 shared features with Seekda but provides 3 unique features, including RevPaR & ADR Reports, Automated Night Audit, and a Mobile App, tailored for hostel management. Seekda's 19 exclusive features include Ticketing, Task Management, Automated Reminders, and an integrated Payment Terminal, catering to hotels requiring extensive automation and financial tools.
Seekda's broader feature set makes it more suitable for hotels needing comprehensive revenue management, real-time reports, and advanced integrations. Counter's features focus on simplicity and automation, ideal for small property operations.
If you seek a lightweight PMS with essential automation, Counter's features suffice. For more complex needs, Seekda's extensive capabilities edge ahead.
Edge: Seekda.
Counter's support ratings are impressive at 4.96/5, with reviews highlighting fast, responsive, and helpful assistance. Users mention specific support team members like Evelyn and Max, praising their professionalism and promptness, though some note support variability across time zones.
Seekda lacks recent support reviews, leaving its support quality unverified. Given Counter's recent high ratings and positive feedback, it clearly leads in support quality.
For urgent or ongoing support needs, Counter's proven responsiveness offers peace of mind.
Edge: Counter.
Seekda boasts 32 verified integrations, including popular systems like WebRezPro, RateBoard, and TrustYou, offering extensive connectivity options. Counter has 7 verified partners, such as Stripe, SiteMinder, and Cloudbeds, but fewer overall integrations.
If your property relies on numerous or specific third-party tools, Seekda's larger integration network is advantageous. Counter's streamlined integrations are sufficient for many hostel operations but may limit scalability for larger hotels.
Overall, Seekda's broader ecosystem makes it the better choice if extensive connectivity is your priority.
Edge: Seekda.
Counter's recent reviews, from 54 users, give it a 4.73/5 rating, with many praising its simplicity and support. Hotels across segments, especially hostels, report high satisfaction, with some noting its suitability for small operations and ease of management.
Seekda has no recent reviews, so its user satisfaction and property segment ratings are unknown. Based on current data, Counter clearly has higher, more recent ratings, reflecting better user sentiment.
If user experience and recent feedback matter most, Counter's ratings make it the preferred option.
Edge: Counter.
Counter is a free PMS, making it accessible for small properties and startups. Seekda charges a base price of $600 monthly, with no free tier or trial period, offering a more traditional SaaS pricing model.
If budget constraints are critical, Counter's free offering is appealing, though it may lack some advanced features. Seekda's cost may be justified if your hotel needs its additional automation and integrations and can allocate the budget.
Cost-sensitive properties leaning toward simplicity should opt for Counter; larger or more complex operations might find value in Seekda's paid plan.
Edge: Counter.
Not ideal if your hotel needs extensive revenue management, complex automation, or a large number of integrations.
Not ideal if your hotel prefers a simple, cost-effective PMS focused on hostel operations or has limited automation needs.
Counter, with its focus on ease of use, affordability, and recent high ratings, is ideal for hostels and small hotels seeking straightforward management. Its quick onboarding, mobile-friendly interface, and responsive support make it a reliable choice for properties prioritizing simplicity.
Seekda offers a broader set of features, integrations, and automation tools, suitable for larger hotels or those with complex operational needs. However, the lack of recent reviews makes its current performance less certain.
If your property values proven user satisfaction and simplicity, Counter is the clear winner. For hotels that require extensive automation and integrations, Seekda could be appropriate but warrants further investigation due to limited recent feedback.
According to HTR's product database, Counter and Seekda PMS share 16 features. Here are the key differences — features one has that the other lacks.
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| Automated night audit | ||
| Automated reminders | ||
| Digital Registration | ||
| Mobile App | ||
| Payment Requests | ||
| Real-Time Status Updates | ||
| RevPaR & ADR Reports | ||
| Task Management | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 10 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Seekda PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Seekda PMS offers 32. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Seekda PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Seekda has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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