Counter vs. Shalom PMS: Which Is Right for You?

Updated May 15, 2026  ·  57 verified reviews analyzed

TLDR

We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.

Shalom PMS shines .

See the full breakdown below ↓

How Does Counter Compare to Shalom PMS?

Side-by-side ratings based on 57 verified hotelier reviews on HTR.

HTScore
17
0
Likelihood to Recommend
91%
0%
Ease of Use
4.6/5
0.0/5
Customer Support
4.9/5
0.0/5
Value for Money
4.8/5
0.0/5
Starting Price Contact sales Contact sales
Verified Reviews 57 0

What Are the Pros and Cons of Counter vs Shalom PMS?

After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Shalom PMS users highlight . Click any theme to see what reviewers say.

Counter Counter Shalom PMS
Pros
+ User interface and usability
+ Customer support
+ Automated features
+ Platform integration
Cons
Bug issues
Reporting and revenue management
Pricing

Counter vs Shalom PMS: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter Shalom PMS
Small (10-24 rooms) #26 28 reviews
Mid-Size (25-74 rooms) #46 4 reviews
Large (75-199 rooms) #32 2 reviews
X-Large (200+ rooms) #31 1 reviews

By Property Type

Segment Counter Counter Shalom PMS
Boutique #31 16 reviews
Luxury #44 4 reviews
Branded / Chain #43 4 reviews
Extended Stay #32 5 reviews

By Region

Segment Counter Counter Shalom PMS
North America #25 8 reviews
Europe #20 25 reviews
Asia Pacific #16 4 reviews
Middle East #11 2 reviews

Is Counter or Shalom PMS Better for Hotels?

Counter stands out as a specialized PMS designed for hostels, with over 54 recent reviews and a 4.73/5 overall rating, indicating strong customer satisfaction. Shalom PMS, with no recent reviews and a score of zero, offers no current indication of user experience or satisfaction, making Counter the more dependable choice.

Counter’s feature set includes a channel manager, payment processing, booking engine, and a suite of operational tools, all highly rated for usability. Shalom PMS lacks publicly available features or user feedback, which makes it difficult to assess its suitability for your hotel’s operational needs.

Counter’s global presence and tailored hostel features suggest it’s more suited for your team if you operate in regions like Europe, North America, or Asia Pacific. Shalom PMS, without regional or segment data, offers no clear market fit or proven track record, raising questions about its effectiveness.

Do you prefer a well-reviewed, established system with proven features, or are you willing to test a less documented solution that might require more vetting?

Counter vs Shalom PMS: Which Should Your Hotel Choose?

If your hotel needs a reliable, user-friendly PMS with integrated channel management, payment processing, and automation, go with Counter. Its broad feature set—19 unique features tailored for hostels—means you’re getting an all-in-one platform proven to improve operational efficiency.

If your primary focus is on a simple, lightweight system that can potentially integrate with other tools, and you’re confident in trialing an untested product, Shalom PMS might be worth exploring. However, without recent reviews or verified integrations, its capacity to support your hotel’s growth remains uncertain.

For hotels that prioritize automation, reporting, and multi-platform management, Counter is the safer, more proven option. Conversely, if your property is flexible, tech-savvy, and looking for a possibly customizable solution without current user validation, consider Shalom PMS—but proceed with caution.

Edge: Counter.

Is Counter or Shalom PMS Easier to Use?

Counter’s interface is consistently praised for its simplicity, with a 4.6/5 ease-of-use rating based on 54 reviews. Users highlight how intuitive and straightforward it is for staff to learn, with many noting quick onboarding and minimal training needs.

Shalom PMS offers no recent reviews or user feedback, making it impossible to assess its usability. The lack of data suggests it’s either niche or untested, which could imply a steeper learning curve or inconsistent user experience.

Your team will likely find Counter’s familiar, clean design easier to adopt, especially given its positive support feedback and documented usability. The absence of recent reviews for Shalom PMS leaves its ease of use in question.

Edge: Counter.

Which Has Better Features: Counter or Shalom PMS?

Counter boasts 19 distinct features, including a channel manager, booking engine, POS integration, automated night audit, guest CRM, multi-currency, and ancillary revenue tracking—all highly rated by users. Shalom PMS’s feature set is either undisclosed or nonexistent in documented sources, offering no clear advantage or comparable functionality.

Counter’s comprehensive suite supports daily operations, revenue management, and guest interactions, making it robust for small to medium properties. Without detailed feature data or user feedback, Shalom PMS cannot be confidently recommended for advanced operational needs.

The feature count and detailed reviews favor Counter, especially for properties aiming for automation and multi-channel distribution. Shalom PMS remains an unknown in its capabilities.

Edge: Counter.

Which Has Better Customer Support: Counter or Shalom PMS?

Counter’s support team earns a 4.96/5 rating based on 54 reviews, with users praising their quick, professional responsiveness. Specific testimonials mention support staff like Evelyn and Max for their helpfulness, even amid system bugs.

Shalom PMS provides no recent reviews or support ratings, leaving its support quality uncertain. The lack of publicly available customer support feedback suggests it’s either untested or less responsive.

For your team, reliable support is critical; Counter’s proven high support ratings provide peace of mind. The absence of support data for Shalom PMS makes it a risky choice if ongoing assistance is a priority.

Edge: Counter.

Which Do Hoteliers Rate Higher: Counter or Shalom PMS?

Counter’s overall rating of 4.73/5 from 54 reviews demonstrates strong, recent user satisfaction, especially among hostel operators. Property types like hostels and boutique hotels rate it at 4.75/5, reflecting ongoing confidence and positive experiences.

Shalom PMS has no recent reviews or scores, making it impossible to determine user sentiment or satisfaction levels. Its lack of feedback and engagement suggests it is less trusted or less widely adopted.

Hoteliers seeking proven satisfaction should favor Counter, which has recent, high ratings from a diverse range of property types. Shalom PMS’s current standing remains unverified.

Edge: Counter.

How Much Do Counter and Shalom PMS Cost?

Counter does not publicly disclose its pricing but is described as a free, no-trial platform tailored for hostels. Additional features like integrations or advanced modules may incur costs, but basic use appears accessible without upfront fees.

Shalom PMS similarly offers no publicly available pricing details, leaving potential users to contact sales directly. Its lack of transparent pricing makes comparison difficult.

If cost is a decisive factor, Counter’s free-to-use model, combined with its feature set, offers significant value. The cost structure of Shalom PMS remains uncertain, discouraging quick decision-making.

What Type of Hotel Should Use Counter?

  • Hotels that operate hostels, budget accommodations, or small properties with high occupancy.
  • Teams seeking an easy-to-learn, mobile-friendly system with automation features.
  • Properties needing integrated channel management and payment processing.
  • Hotels that value quick onboarding and responsive support.
  • Hotels with limited technical resources, seeking a cost-effective or free solution.

Not ideal if you require complex revenue management, extensive customization, or large-scale property features beyond hostels.

Counter best suits properties prioritizing ease, automation, and integrations, especially in regions where it already has a strong presence.

What Type of Hotel Should Use Shalom PMS?

  • Hotels and property managers looking for a simple, lightweight PMS solution.
  • Teams willing to test and evaluate an unproven system for potential future benefits.
  • Properties with basic operational needs that don’t rely heavily on integrations or automation.
  • Hotels that prioritize centralized reservation management and automated invoicing.
  • Operators seeking a platform with a friendly interface, if supported by actual user reviews.

Not ideal if you require a mature, well-supported system with proven customer support and extensive feature sets.

Given the lack of recent feedback, Shalom PMS may be better suited for early-stage properties or as a supplementary tool rather than a core management system.

The Bottom Line for Hotels: Counter vs Shalom PMS

Counter is a well-established, feature-rich PMS trusted by over 54 hoteliers in the past six months, with recent reviews confirming its ease of use, support quality, and operational capabilities. Its high ratings and broad regional presence position it as a reliable choice for small to medium properties, especially hostels.

Shalom PMS’s lack of recent reviews and transparent features makes it difficult to recommend confidently. Unless your property is open to testing less established systems and can accept the uncertainty around support and functionality, Counter should be your first choice.

If you need a proven, supported, and comprehensive PMS to streamline your hostel or small hotel operations, Counter offers the certainty and performance you require. Conversely, if you are exploring new platforms with flexible ambitions and no pressing operational needs, Shalom PMS might warrant further investigation—but with caution.

How Much Do Counter and Shalom PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter Shalom PMS

Which Features Does Counter Have That Shalom PMS Doesn't (and Vice Versa)?

According to HTR's product database, Counter and Shalom PMS share 0 features. Here are the key differences — features one has that the other lacks.

Feature Counter Counter Shalom PMS
Booking Engine
Calendar view
Channel Manager
Custom rates
Payment processing
RevPaR & ADR Reports

Showing top differences. 7 more features differ between these products.

Counter vs Shalom PMS: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Unique capabilities

Channel Manager Payment processing Booking Engine Calendar view Custom rates
4.6/5 ease of use 5.0/5 support 7 integrations
Visit Profile
Shalom PMS
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 0 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Counter 4.7 vs 0.0 (+4.7)
Ease of Use Counter 4.6 vs 0.0 (+4.6)
Customer Support Counter 5.0 vs 0.0 (+5)
Value for Money Counter 4.8 vs 0.0 (+4.8)
Onboarding Counter 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About Counter vs Shalom PMS

Can Counter replace Shalom PMS?

It depends on your requirements. Counter and Shalom PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Shalom PMS offers 0. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or Shalom PMS offer a free plan?

Counter: No. Shalom PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and Shalom PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Shalom PMS has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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