The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
SiTec shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while SiTec users highlight . Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
User interface and usability
▾
|
|
|
+
Customer support
▾
|
|
|
+
Automated features
▾
|
|
|
+
Platform integration
▾
|
|
| Cons | |
|
−
Bug issues
▾
|
|
|
−
Reporting and revenue management
▾
|
|
|
−
Pricing
▾
|
|
How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Counter by Counter and SiTec by SiTec serve as property management systems (PMS) tailored to different hotel segments and operational needs. Counter specifically targets hostels with a focus on ease of use and integrated features, while SiTec appears less established, with no recent reviews or detailed feature data. Essentially, if your hotel operates as a hostel or hostel-like accommodation, Counter offers a proven, well-supported solution. But if your property is larger or in need of a different feature set, SiTec’s position remains less clear.
Counter offers a comprehensive set of features, high user ratings, and a strong support network, making it a compelling choice. SiTec, on the other hand, lacks recent reviews, detailed feature comparisons, and a visible market presence, raising questions about its suitability for your hotel. Given the review volume and recent feedback, Counter clearly leads in reliability and value, but is it the right fit for your specific needs?
Counter is a highly rated PMS with a 4.73/5 overall score based on 54 recent reviews, predominantly from hostel operators. Its ease of use (4.6/5) and customer support (4.96/5) are highly praised, with users emphasizing its intuitive interface, quick onboarding, and responsive support team. Conversely, SiTec has no recent reviews or detailed user feedback, making it impossible to assess its current performance, usability, or customer satisfaction levels.
Counter’s extensive feature set—channel management, payment processing, booking engine, guest CRM, and automated night audits—addresses critical operational needs for small to mid-sized hostels. SiTec’s feature list remains undisclosed, and its lack of verified integrations and recent reviews suggests a limited or unproven offering. Do you want a system with proven reliability and active user feedback, or is your focus on exploring options without recent validation?
Edge: Counter.
If your hotel operates primarily as a hostel, with a focus on simplicity, affordability, and quick implementation, Counter is your clear choice. Its high review count and recent positive feedback confirm it can effectively manage check-ins, reservations, and housekeeping, especially for smaller properties or hostels with high turnover.
If your hotel needs a PMS with a broader, more customizable feature set tailored to large or complex operations, SiTec’s capabilities—though not well documented—may be worth exploring further. However, given the lack of recent reviews and verified integrations, Counter is the safer, more tested option for most hoteliers seeking a reliable PMS now.
Summary:
Edge: Counter.
Counter’s UI consistently receives high marks, with a 4.6/5 ease of use rating and 4.7/5 onboarding score. Users highlight its clean interface, mobile-friendly design, and straightforward navigation, making staff training quick and efficient. Support is highly rated, with reviews praising responsiveness and professionalism, especially from team members like Evelyn and Max.
In contrast, SiTec offers no recent user reviews or detailed feedback on its interface, onboarding, or support experience. Without current data, it’s impossible to definitively compare usability. Based on available information, Counter’s user experience is proven and well-regarded.
Edge: Counter.
Counter boasts 19 exclusive features, including a channel manager, payment processing, booking engine, calendar view, guest CRM, multi-currency support, and automated night audits. These built-in tools directly support daily operations, revenue management, and guest engagement, making it a robust all-in-one solution.
SiTec’s feature set remains undisclosed and unreviewed, with no verified integrations or unique features listed. This lack of transparency and recent feedback suggests it may lack the depth and breadth of Counter’s capabilities.
Edge: Counter.
Customer support at Counter is rated nearly perfect at 4.96/5, with reviewers emphasizing the quick, helpful assistance from team members like Evelyn and Max. Hoteliers appreciate the responsiveness, especially during onboarding and troubleshooting, which is crucial for smooth operations.
No recent reviews or support ratings are available for SiTec, leaving its customer service reputation uncertain. Without tangible support feedback, Counter’s stellar ratings and detailed positive comments make it the more dependable choice.
Edge: Counter.
Counter has verified integrations with seven partners, including major platforms like Stripe, SiteMinder, Cloudbeds, and Goki. These integrations enhance booking management, payment processing, and access control, allowing your hotel to connect smoothly with leading industry tools.
SiTec has no listed or verified integrations, indicating limited or no connectivity with other systems. For hotels relying on multiple platforms, Counter’s integrations significantly expand operational flexibility.
Edge: Counter.
Counter’s reviews show a high satisfaction rate, with an 91% likelihood to recommend and an average rating of 4.73/5 based on recent feedback. Its primary users—hostels and boutique hotels—rate it highly, particularly appreciating its usability and support.
SiTec has no recent reviews or ratings, making it impossible to gauge user satisfaction or preferences. Given Counter’s strong, recent review data, it clearly has the trust of its user base.
Edge: Counter.
Counter does not publicly list its pricing, but it is described as a free platform with optional paid features and integrations. Given its focus on hostels, its value proposition appears budget-friendly with no implementation fees.
SiTec’s pricing details are similarly undisclosed, and no trial or subscription info is available. This obscurity makes it difficult to compare value directly, but Counter’s transparent, free model offers a clear financial advantage.
Edge: Counter.
Edge: Counter.
Edge: Counter.
Counter is a well-supported, feature-rich PMS designed for hostels and small accommodations. Its high review count, recent positive feedback, and extensive integrations make it a trustworthy choice for hoteliers seeking operational efficiency and ease of use.
SiTec remains an unverified contender with no recent reviews or clear feature data, making it a risky choice unless you have specific needs that Counter cannot fulfill. For most hotels, especially those in the hostel segment, Counter offers proven reliability and excellent support.
Choose Counter if you value proven performance, active user feedback, and a broad feature set. Consider exploring SiTec only if your property operates on a very different scale or has unique requirements not addressed by Counter, and you’re willing to accept the lack of recent validation.
In conclusion, Counter stands out as the clear leader for hotels and hostels seeking a reliable, well-reviewed PMS.
According to HTR's product database, Counter and SiTec share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and SiTec share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while SiTec offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. SiTec: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and SiTec has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor