The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Smart Finder shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Smart Finder users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
When choosing a property management system (PMS), your hotel needs to consider the features, usability, support, and regional coverage of each option. Counter by Counter and Soraso by Smart Finder are both designed to streamline operations, but they diverge significantly in terms of maturity, feature set, and user feedback. Counter, with its more extensive review base and recent positive feedback, clearly stands out. Are you ready to dive deeper into their differences?
Counter by Counter is a PMS built specifically for hostels and small accommodation providers. It offers an array of features including channel management, booking engine, payment processing, and housekeeping modules, all tailored for budget and hostel properties. Soraso by Smart Finder, on the other hand, has no recent reviews or detailed feature data, making it difficult to gauge its suitability or reliability.
Counter has accumulated 54 reviews over recent months, with an average rating of 4.73/5 and a high likelihood to recommend at 91%. Soraso's absence of recent feedback and zero reviews suggest it's either very new or not widely adopted, which diminishes confidence in its stability or user satisfaction. Given this, which system truly meets your hotel’s operational needs?
If your hotel operates primarily as a hostel or budget accommodation and needs a proven, easy-to-use PMS with an extensive feature set, go with Counter. Its focus on hostels is evident in its specific modules like Housekeeping, group management, and multi-currency support, which suit your operational style.
If your hotel is larger, more complex, or requires a system with a broad global reach or advanced integrations, Soraso might be worth considering — but only if it can demonstrate the same level of stability and user satisfaction as Counter. As of now, Counter’s reviews and recent data make it the safer choice.
Counter scores a 4.6/5 in ease of use, with many users praising its intuitive interface and straightforward setup. Reviewers highlight its mobile-friendly design and simple calendar views, making staff onboarding quick and training minimal.
Soraso provides no recent usability data or reviews, making it impossible to assess its interface or onboarding experience. Without user feedback, confidence in its ease of use remains unverified.
Edge: Counter.
Counter offers 19 unique features, including a channel manager, booking engine, automated night audit, guest CRM, multi-lingual support, and ancillary revenue tracking. These features are tailored for hostel management, helping reduce manual work and improve operational flow.
Soraso's feature count and capabilities are not publicly detailed, and its lack of recent reviews means we cannot verify its functionality or compare it directly. Based on available data, Counter's extensive, tested feature set provides a clear advantage.
Edge: Counter.
Counter boasts a 4.96/5 support rating, with reviewers explicitly praising its responsiveness and professionalism. Comments mention quick assistance from staff like Evelyn and Max, which is critical for smooth daily operations.
There are no recent reviews for Soraso, leaving its support quality unverified. Without user feedback, we cannot confidently recommend it over Counter’s proven, high-rated support team.
Edge: Counter.
Counter integrates with 7 verified partners, including major platforms like SiteMinder, Cloudbeds, Stripe, and Goki. Such integrations enable your hotel to connect with key distribution channels and payment systems seamlessly.
Soraso has only 2 verified integrations, with no indication of compatibility with popular OTAs or payment gateways. For a hotel seeking reliable, extensive connectivity, Counter’s ecosystem offers more immediate value.
Edge: Counter.
Counter's reviews, averaging 4.73/5, come from 54 hoteliers, primarily from hostels and small hotels. Recent feedback highlights its ease of use, support, and operational improvements, reinforcing its positive reputation.
Soraso lacks recent reviews or ratings, making it impossible to gauge user satisfaction or property-specific feedback. Based on current data, Counter is the clear leader in user approval.
Edge: Counter.
Both products do not publicly disclose their pricing structures. Counter is offered without a trial or freemium model, and there’s no mention of implementation fees or monthly charges. Soraso's pricing details are unavailable, and its market presence suggests it might be tailored for larger or enterprise clients.
Without transparent pricing, your decision should focus on feature fit and support quality — Counter’s proven track record makes it a safer investment.
Not ideal if your property requires complex revenue management, advanced reporting, or large-scale enterprise features.
Not ideal if you prefer a proven, reviewed system with extensive user feedback or if regional support is critical.
Counter by Counter is a mature, well-reviewed PMS tailored for hostels and small hotels, with a strong feature set that covers core operational needs. Its recent reviews and high support ratings make it a dependable choice for hoteliers seeking reliability and ease of use.
Soraso by Smart Finder appears to be less established, with no recent reviews or detailed feature disclosures. Its suitability for your hotel remains uncertain without further user feedback or proven case studies.
Choose Counter if your priority is a tested, feature-rich PMS with excellent support. Consider Soraso only if your hotel has specific needs that Counter cannot meet and if you’re willing to take a risk on a less-reviewed system.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Counter and Soraso share 0 features. Here are the key differences — features one has that the other lacks.
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Soraso share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Soraso offers 2. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Soraso: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Smart Finder has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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