The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Mobile App and Guest CRM.
Thais PMS shines , with exclusive features like Spa & Wellness Module and EPoS.
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Thais PMS users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and Thais-Soft by Thais PMS hinges on your hotel’s specific operational needs. Both aim to streamline property management, but Counter offers a dedicated focus on hostels with a broad feature set and strong user feedback, while Thais-Soft caters to a wider range of hotel types but with limited recent reviews. Which solution aligns better with your priorities: ease of use and robust support, or extensive integration and flexibility?
Counter is the more established option, with 54 recent reviews and a high overall rating. Thais-Soft’s lack of recent feedback makes it harder to gauge current performance, making Counter the safer, more informed choice at this stage.
Counter and Thais-Soft both address the core needs of property management, including reservations, guest data management, and operations oversight. Counter’s strengths lie in its focus on hostels, its user-friendly interface, and its strong customer support, reflected in a 4.96/5 support rating and 91% likelihood to recommend. Thais-Soft, meanwhile, promises broad accessibility and data security but lacks recent reviews to verify its current effectiveness.
Counter’s 16.5/5 HT score and 54 reviews in the last six months demonstrate active use and ongoing refinement, whereas Thais-Soft’s zero recent reviews suggest limited recent adoption or feedback. Given this, Counter is the more tested and trusted choice today.
If your hotel operates primarily as a hostel or boutique property seeking an intuitive, easy-to-learn system, Counter is the clear pick. Its features like auto night audit, mobile app, guest CRM, and multi-currency support are designed to simplify daily tasks for small to medium-sized properties, especially hostels with high turnover.
Conversely, if your property is part of a larger hotel group needing a flexible system with extensive integrations to third-party partners, Thais-Soft’s 17 verified integrations—including solutions like HiJiffy, Oaky, and Cendyn—might appeal. However, the lack of recent reviews and a smaller support team (8 employees) could be a concern for hotels requiring responsive, ongoing support.
Counter scores 4.6/5 for ease of use, reflecting its clean, intuitive interface that loads well on mobile browsers and desktop. Users report that staff can learn and adopt the system quickly, with onboarding rated at 4.7/5, and praise for its straightforward calendar and automation features. Support from Counter is highly rated at 4.96/5, praised for quick responses from team members like Evelyn and Max.
Thais-Soft offers a SaaS platform emphasizing accessibility from any device, but with no recent reviews or detailed user feedback, it’s difficult to assess its UI/UX quality today. Its support and onboarding ratings are unknown, making Counter the clearer choice for ease of implementation and staff adoption.
Edge: Counter
Counter offers 13 shared features with Thais-Soft but distinguishes itself with 6 exclusive features, including a channel manager, online 24/7 support, automated night audit, mobile app, guest CRM, and multi-currency support. These features directly address operational automation and multi-platform management, especially valuable for hostels and small hotels.
Thais-Soft provides 2 unique features—Spa & Wellness Module and EPoS—more suited to hotels with integrated spa services or retail operations. Yet, with only 2 features exclusive to Thais, Counter’s richer feature set and automation tools make it the better overall choice.
Edge: Counter
Counter’s support team scores an impressive 4.96/5, with reviewers describing their responsiveness as “super helpful,” especially mentioning team members like Evelyn and Max. Hoteliers note that issues are rapidly addressed, even during busy periods, and the support team is receptive to feedback.
Thais-Soft, with only 8 employees and no recent reviews, offers limited insight into its support quality. The absence of recent customer feedback suggests weaker support infrastructure, making Counter’s high-rated, responsive team the preferable option.
Edge: Counter
Counter integrates with 7 verified partners, including major platform integrations like SiteMinder and Stripe, with some exclusive partners such as WuBook and Cloudbeds. These integrations streamline bookings, payments, and channel management—crucial for small properties seeking operational efficiency.
Thais-Soft boasts 17 verified partners, including prominent solutions like Cendyn, D-Edge, and RoomCloud, offering extensive connectivity. However, its limited recent reviews mean the effectiveness of these integrations is unverified in current contexts. Counter’s integrations are proven and actively used.
Edge: Thais-Soft
Counter’s recent reviews show an overall rating of 4.73/5 from 54 reviews, with an impressive 91% of hoteliers recommending it. Its user base is predominantly hostels (83%), with property ratings averaging 4.75/5, reflecting satisfaction among small-scale operators.
Thais-Soft has no recent reviews, making it impossible to accurately gauge current user satisfaction or property-specific ratings. Given the active feedback and high ratings for Counter, it remains the more trusted choice for hoteliers today.
Edge: Counter
Counter does not publicly disclose pricing details, but it offers a free, easy-to-implement system with no implementation fees or monthly charges. Thais-Soft’s pricing is similarly not specified, but no trial or freemium options are mentioned.
Both products appear to follow a quote-based or custom pricing model, which may be advantageous for flexible negotiations but complicates direct comparison. However, Counter’s free setup and transparent features suggest a lower barrier to entry.
Not ideal if your hotel requires extensive multi-property management, complex revenue reporting, or spa and retail integrations, as Counter focuses more on hostel needs.
Not ideal if your hotel relies on highly specialized features outside Thais-Soft’s current offerings or if you prefer active community feedback and recent support reviews.
Counter stands out as a well-reviewed, feature-rich PMS designed specifically for hostels and small hotels. Its active user base, recent feedback, and extensive automation tools make it a reliable choice for properties prioritizing ease of use, support, and integration.
Thais-Soft offers a broad array of integrations and modules like EPoS and spa management, making it suitable for larger, more diversified properties. However, its lack of recent reviews and limited support data make Counter the safer, more proven option for most hoteliers today.
For properties needing a straightforward, highly-rated PMS with extensive support and automation, Counter is the clear choice. If your operation requires specialized features and extensive integrations, and you’re comfortable with less recent feedback, Thais-Soft may be worth exploring further.
According to HTR's product database, Counter and Thais-Soft share 13 features. Here are the key differences — features one has that the other lacks.
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| Automated night audit | ||
| Channel Manager | ||
| EPoS | ||
| Guest CRM | ||
| Mobile App | ||
| Multi-currency | ||
| Online 24/7 support | ||
| Spa & Wellness Module |
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Thais-Soft share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Thais-Soft offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Thais-Soft: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Thais PMS has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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