The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Tokeet shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Tokeet users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and Tokeet by Tokeet hinges on your hotel’s operational needs, size, and target market. Both are property management systems (PMS), but Counter’s focus on hostels and its more established presence with recent reviews make it a more reliable choice for similar properties. Tokeet, although less reviewed, offers automation suited for vacation rentals and multi-property portfolios. Which aligns better with your hotel’s profile?
Counter is primarily tailored for hostels, inns, and small hotels with a heavy hostel focus, offering a broad feature set and recent user validation. Tokeet, on the other hand, caters to vacation rentals and multi-property managers, emphasizing automation and integrations. Are you looking for a system optimized for hostel operations or one geared toward vacation rental management?
Counter is designed specifically for hostel management, with a straightforward interface and features like booking engine, group booking, and housekeeping modules, making daily operations easier. Tokeet, meanwhile, emphasizes automation, multi-channel booking management, and integrations with platforms like Airbnb and VRBO, serving property managers with multiple rentals or brands.
Counter’s recent reviews highlight its ease of use, with a 4.6/5 rating, and robust support rated at 4.96/5, backed by 54 recent reviews. Conversely, Tokeet’s reviews are scarce or nonexistent, making it difficult to gauge current customer satisfaction or real-world effectiveness. Given this, Counter’s recent user feedback makes it the clearer choice for properties needing a reliable PMS.
Would your hotel benefit more from specialized hostel features or from a flexible rental automation system?
If your hotel operates as a hostel or inn, especially with a heavy focus on bed & breakfast, boutique, or city-center properties, Counter’s dedicated features like its booking engine, group management, and integrated POS support make it an ideal fit. If your property is a vacation rental portfolio, managing multiple listings across platforms, Tokeet’s automation and multi-platform integrations are more compelling.
Counter’s 4.73/5 overall rating, recent reviews, and features like online support, multi-lingual options, and revenue tracking make it a dependable solution for small to medium hostel-type properties. Tokeet’s strength lies in managing multiple properties and streamlining booking processes across channels, which might appeal to property managers with a broader portfolio.
If your hotel’s focus is on hostel management with streamlined operations, go with Counter. If you need automation for multiple rentals and extensive platform integrations, Tokeet might be better—though its current lack of recent reviews is a concern.
Counter’s user interface receives a high 4.6/5 rating, praised for its clarity, simplicity, and mobile-friendly design. Users describe it as “easy to learn,” with onboarding rated at 4.7/5, and staff find it quick to adopt, especially for hostel staff. Support is also highly rated at 4.96/5, with mentions of quick, helpful responses from staff members like Evelyn and Max.
Tokeet’s interface and onboarding experience are not well-documented or reviewed recently, leaving uncertainty about ease of use. Its automation features are noted as strong points, but without recent reviews, user-friendliness remains unverified. Edge: Counter.
Counter boasts 19 exclusive features—such as integrated payment processing, booking engine, calendar view, custom rates, revenue reports, housekeeping, group management, and a mobile app. Tokeet’s feature list is less detailed, with no specific unique features highlighted or counted in available data, and no recent reviews to confirm its capabilities.
Counter’s feature depth and recent validation make it the more comprehensive PMS for hostel operations. Tokeet’s automation and multi-platform focus are strengths, but the absence of recent user feedback makes Counter’s feature set more trustworthy. Edge: Counter.
Counter’s support is highly praised, with a 4.96/5 rating and reviews that mention quick, helpful responses from staff like Evelyn and Max. Users appreciate their responsiveness and professionalism, especially crucial during onboarding and troubleshooting.
Tokeet’s support ratings and recent review data are unavailable, leaving support quality unclear. The lack of recent customer feedback suggests less confidence in Tokeet’s support compared to Counter’s well-reviewed service. Edge: Counter.
Counter has 7 verified partners, including prominent names like SiteMinder, Cloudbeds, Stripe, WuBook, Goki, and others. Tokeet has only 3 verified integrations, with shared partners being none, and fewer connections overall.
Counter’s broader partner network enhances its ability to connect with various booking channels, payment providers, and access controls. Its extensive integrations support more flexible, connected operations. Edge: Counter.
Counter’s recent reviews paint a positive picture, with a 4.73/5 rating and a 91% likelihood to recommend among its 54 reviews. Hoteliers especially appreciate its ease of use, support, and specific hostel-focused features.
Tokeet has no recent reviews or ratings available, making it impossible to gauge current user satisfaction. Its lack of recent feedback suggests that Counter’s user ratings are more reliable. Edge: Counter.
Both Counter and Tokeet do not list specific pricing details publicly, with no indication of freemium plans or trial offers. Counter is a paid PMS without mention of implementation fees, while Tokeet’s pricing remains undisclosed.
Given the lack of transparent pricing info, your best approach is to contact each vendor directly for a tailored quote based on your property size and needs.
Counter and Tokeet serve distinct markets. Counter excels in hostel management, with recent positive reviews, high usability ratings, and extensive integrations, making it a dependable choice for small, hostel-focused properties. Tokeet, although less reviewed recently, remains a strong option for multi-property rental managers needing automation and channel management.
For hostel operators or small hotels looking for reliability and proven support, Counter is the clear winner. If your focus is on managing multiple vacation rentals with automation, Tokeet could be suitable, but the current lack of recent feedback warrants caution.
In conclusion, Counter’s recent reviews, features, and support solidify its position as the preferable option for most small hotels and hostels. Tokeet’s niche appeal makes it relevant for multi-unit rental operations but requires further validation before committing.
According to HTR's product database, Counter and Tokeet share 0 features. Here are the key differences — features one has that the other lacks.
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Tokeet share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Tokeet offers 3. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Tokeet: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Tokeet has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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