The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Housekeeping module and Mobile App.
WebBookingPro shines , with exclusive features like Mobile optimized/responsive and Transactional Emails (booking, folios, etc).
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while WebBookingPro users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | #73 0 reviews |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | #81 0 reviews |
| Luxury | #44 4 reviews | #64 0 reviews |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | #49 0 reviews |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and WebBookingPro PMS hinges on your hotel’s specific needs and operational focus. Counter excels at serving hostels with its intuitive, mobile-friendly interface and strong support, while WebBookingPro offers a broader suite of features for diverse property types. Both aim to streamline operations, but their core strengths and target markets diverge sharply. So, which is the better fit for your hotel’s unique requirements?
Counter by Counter is a free, easy-to-use PMS designed specifically for hostels, with an emphasis on simplicity, mobility, and quick onboarding. WebBookingPro, on the other hand, is a paid platform suitable for all accommodation types, offering extensive features like rate management, multi-currency, and integrated CRS. Both platforms address reservation management, but Counter’s focus is on ease and support, whereas WebBookingPro aims for comprehensive control.
Counter boasts a high overall rating of 4.73/5 based on 54 reviews, with recent feedback reaffirming its ease of use and support quality. WebBookingPro’s overall rating is 0/5, with no recent reviews, indicating a lack of current user feedback and confidence. Given the recency and volume of Counter’s reviews, it’s clearly the more trusted choice at this time.
Do you need a straightforward solution focused on hostel management, or a multi-feature platform that supports a wider range of property types? This fundamental difference will guide your decision.
If your hotel is a hostel or small accommodation primarily operating in regions like Europe, North America, or Asia Pacific, Counter’s free, streamlined design makes it an ideal choice. Its features—like a housekeeper module, guest CRM, and automated night audit—are tailored for small-scale, high-turnover properties.
WebBookingPro is better suited if your hotel needs advanced rate management, multi-currency handling, website integration, or if you operate across multiple countries with diverse operational requirements. Larger hotels or chains seeking granular control and extensive customization should lean toward WebBookingPro.
Given Counter’s superior review volume and recent feedback, it’s the safer, more reliable option for most small to mid-sized hostels.
Counter’s user interface is highly rated at 4.6/5, with many reviews highlighting its simplicity and intuitive design. Hoteliers find it straightforward to learn, with onboarding rated at 4.7/5, and staff adoption rates are high due to its mobile-friendly, accessible layout.
WebBookingPro has no recent reviews or ratings available, making it impossible to assess its usability or onboarding experience. Without user feedback, the assumption is that it may be more complex and possibly less accessible for small properties or staff less familiar with PMS software.
Edge: Counter.
Counter offers 11 shared features plus 8 unique ones, including RevPaR & ADR reports, housekeeping modules, group functionality, automated night audit, and a guest CRM—features that are particularly useful for small, busy hostels. WebBookingPro provides 21 features, including multi-currency, rate management, digital registration, transactional emails, and integrated CRS, catering to hotels with more complex needs.
Counter’s features are focused on daily operations and guest management, while WebBookingPro’s suite supports dynamic pricing, online booking website integration, and revenue management. The choice depends on whether your hotel prioritizes daily operational efficiency or advanced revenue tools.
Edge: WebBookingPro.
Counter’s customer support rating is an impressive 4.96/5, with reviews praising its responsiveness and helpfulness, especially during onboarding. Support staff like Evelyn and Max are frequently mentioned for their professionalism, though some users note slower responses in certain time zones.
WebBookingPro has no recent reviews or ratings, making it difficult to gauge support quality. Its user base is smaller, and without recent feedback, support reliability remains uncertain.
Edge: Counter.
Counter has verified integrations with 7 partners, including Stripe, GOKI, Cloudbeds, SiteMinder, and others, providing connectivity with payment gateways, channel managers, and access control. WebBookingPro has 4 verified integrations, sharing Cloudbeds, but fewer than Counter.
Counter’s broader integration ecosystem means your property can connect more systems, improving operational flow and revenue management.
Edge: Counter.
Counter has accumulated 54 reviews, with an overall rating of 4.73/5, and recent reviews consistently praising its ease of use, support, and automation. Hoteliers especially note its suitability for hostels and small hotels, with an average rating of 4.75/5 in hostel-specific reviews.
WebBookingPro’s lack of recent reviews and ratings makes it impossible to determine current user satisfaction. Given the available data, Counter is clearly the preferred choice among hoteliers.
Edge: Counter.
Counter does not list specific pricing or offer a free trial, suggesting a custom or subscription-based model likely tailored to the client. WebBookingPro also does not disclose pricing, but its feature-rich platform suggests a paid subscription, potentially at a premium for larger properties.
Without explicit prices, your best approach is to contact sales for quotes, but Counter’s free core offering is a significant advantage for small properties.
Not ideal if you need advanced revenue management, multi-currency, or website booking integrations.
Not ideal if your property is small, budget-constrained, or primarily hostel-based.
Counter offers a straightforward, reliable, and well-supported PMS specifically for hostels and small accommodations. Its high user ratings and recent positive reviews make it the safer choice for properties seeking ease and support, especially in the hostel segment.
WebBookingPro provides a comprehensive set of features aimed at larger or more complex hotels, but its lack of recent user feedback raises questions about current support and usability. If your focus is on a small-scale property or hostel, Counter’s simplicity and community support make it the clear winner.
For hotels needing extensive revenue management and multi-language support, WebBookingPro’s feature set is tempting, but verify its performance and support before committing.
In most cases, especially given the recent review volume and support ratings, Counter is the recommended option for your hotel’s operational needs.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Counter and WebBookingPro PMS share 11 features. Here are the key differences — features one has that the other lacks.
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| A/B testing & optimization | ||
| Automated night audit | ||
| Centralized user & role management | ||
| Flat, floating and discounted rates | ||
| Group functionality | ||
| Housekeeping module | ||
| Mobile App | ||
| Mobile optimized/responsive | ||
| Multi-room bookings | ||
| Pooled inventory | ||
| RevPaR & ADR Reports | ||
| Tariffs |
Showing top differences. 17 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and WebBookingPro PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while WebBookingPro PMS offers 4. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. WebBookingPro PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and WebBookingPro has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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