Counter vs. WebBookingPro PMS: Which Is Right for You?

Updated May 16, 2026  ·  57 verified reviews analyzed

TLDR

We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines in ease of use and customer support , with exclusive features like Housekeeping module and Mobile App.

WebBookingPro shines , with exclusive features like Mobile optimized/responsive and Transactional Emails (booking, folios, etc).

See the full breakdown below ↓

How Does Counter Compare to WebBookingPro PMS?

Side-by-side ratings based on 57 verified hotelier reviews on HTR.

HTScore
17
0
Likelihood to Recommend
91%
0%
Ease of Use
4.6/5
0.0/5
Customer Support
4.9/5
0.0/5
Value for Money
4.8/5
0.0/5
Starting Price Contact sales Contact sales
Verified Reviews 57 0

What Are the Pros and Cons of Counter vs WebBookingPro PMS?

After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while WebBookingPro users highlight . Click any theme to see what reviewers say.

Counter Counter WebBookingPro WebBookingPro
Pros
+ User interface and usability
+ Customer support
+ Automated features
+ Platform integration
Cons
Bug issues
Reporting and revenue management
Pricing

Counter vs WebBookingPro: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter WebBookingPro WebBookingPro
Small (10-24 rooms) #26 28 reviews #73 0 reviews
Mid-Size (25-74 rooms) #46 4 reviews
Large (75-199 rooms) #32 2 reviews
X-Large (200+ rooms) #31 1 reviews

By Property Type

Segment Counter Counter WebBookingPro WebBookingPro
Boutique #31 16 reviews #81 0 reviews
Luxury #44 4 reviews #64 0 reviews
Branded / Chain #43 4 reviews
Extended Stay #32 5 reviews

By Region

Segment Counter Counter WebBookingPro WebBookingPro
North America #25 8 reviews
Europe #20 25 reviews #49 0 reviews
Asia Pacific #16 4 reviews
Middle East #11 2 reviews

The Decision

Choosing between Counter by Counter and WebBookingPro PMS hinges on your hotel’s specific needs and operational focus. Counter excels at serving hostels with its intuitive, mobile-friendly interface and strong support, while WebBookingPro offers a broader suite of features for diverse property types. Both aim to streamline operations, but their core strengths and target markets diverge sharply. So, which is the better fit for your hotel’s unique requirements?

Is Counter or WebBookingPro Better for Hotels?

Counter by Counter is a free, easy-to-use PMS designed specifically for hostels, with an emphasis on simplicity, mobility, and quick onboarding. WebBookingPro, on the other hand, is a paid platform suitable for all accommodation types, offering extensive features like rate management, multi-currency, and integrated CRS. Both platforms address reservation management, but Counter’s focus is on ease and support, whereas WebBookingPro aims for comprehensive control.

Counter boasts a high overall rating of 4.73/5 based on 54 reviews, with recent feedback reaffirming its ease of use and support quality. WebBookingPro’s overall rating is 0/5, with no recent reviews, indicating a lack of current user feedback and confidence. Given the recency and volume of Counter’s reviews, it’s clearly the more trusted choice at this time.

Do you need a straightforward solution focused on hostel management, or a multi-feature platform that supports a wider range of property types? This fundamental difference will guide your decision.

Counter vs WebBookingPro: Which Should Your Hotel Choose?

If your hotel is a hostel or small accommodation primarily operating in regions like Europe, North America, or Asia Pacific, Counter’s free, streamlined design makes it an ideal choice. Its features—like a housekeeper module, guest CRM, and automated night audit—are tailored for small-scale, high-turnover properties.

WebBookingPro is better suited if your hotel needs advanced rate management, multi-currency handling, website integration, or if you operate across multiple countries with diverse operational requirements. Larger hotels or chains seeking granular control and extensive customization should lean toward WebBookingPro.

Given Counter’s superior review volume and recent feedback, it’s the safer, more reliable option for most small to mid-sized hostels.

Is Counter or WebBookingPro Easier to Use?

Counter’s user interface is highly rated at 4.6/5, with many reviews highlighting its simplicity and intuitive design. Hoteliers find it straightforward to learn, with onboarding rated at 4.7/5, and staff adoption rates are high due to its mobile-friendly, accessible layout.

WebBookingPro has no recent reviews or ratings available, making it impossible to assess its usability or onboarding experience. Without user feedback, the assumption is that it may be more complex and possibly less accessible for small properties or staff less familiar with PMS software.

Edge: Counter.

Which Has Better Features: Counter or WebBookingPro?

Counter offers 11 shared features plus 8 unique ones, including RevPaR & ADR reports, housekeeping modules, group functionality, automated night audit, and a guest CRM—features that are particularly useful for small, busy hostels. WebBookingPro provides 21 features, including multi-currency, rate management, digital registration, transactional emails, and integrated CRS, catering to hotels with more complex needs.

Counter’s features are focused on daily operations and guest management, while WebBookingPro’s suite supports dynamic pricing, online booking website integration, and revenue management. The choice depends on whether your hotel prioritizes daily operational efficiency or advanced revenue tools.

Edge: WebBookingPro.

Which Has Better Customer Support: Counter or WebBookingPro?

Counter’s customer support rating is an impressive 4.96/5, with reviews praising its responsiveness and helpfulness, especially during onboarding. Support staff like Evelyn and Max are frequently mentioned for their professionalism, though some users note slower responses in certain time zones.

WebBookingPro has no recent reviews or ratings, making it difficult to gauge support quality. Its user base is smaller, and without recent feedback, support reliability remains uncertain.

Edge: Counter.

Which Has More Integrations: Counter or WebBookingPro?

Counter has verified integrations with 7 partners, including Stripe, GOKI, Cloudbeds, SiteMinder, and others, providing connectivity with payment gateways, channel managers, and access control. WebBookingPro has 4 verified integrations, sharing Cloudbeds, but fewer than Counter.

Counter’s broader integration ecosystem means your property can connect more systems, improving operational flow and revenue management.

Edge: Counter.

Which Do Hoteliers Rate Higher: Counter or WebBookingPro?

Counter has accumulated 54 reviews, with an overall rating of 4.73/5, and recent reviews consistently praising its ease of use, support, and automation. Hoteliers especially note its suitability for hostels and small hotels, with an average rating of 4.75/5 in hostel-specific reviews.

WebBookingPro’s lack of recent reviews and ratings makes it impossible to determine current user satisfaction. Given the available data, Counter is clearly the preferred choice among hoteliers.

Edge: Counter.

How Much Do Counter and WebBookingPro Cost?

Counter does not list specific pricing or offer a free trial, suggesting a custom or subscription-based model likely tailored to the client. WebBookingPro also does not disclose pricing, but its feature-rich platform suggests a paid subscription, potentially at a premium for larger properties.

Without explicit prices, your best approach is to contact sales for quotes, but Counter’s free core offering is a significant advantage for small properties.

What Type of Hotel Should Use Counter?

  • Hotels that operate primarily as hostels with high guest turnover.
  • Teams seeking an intuitive, mobile-friendly management system.
  • Properties with limited budgets that need a free, reliable PMS.
  • Hostel chains focusing on automation and guest communication.
  • Small hotels or inns looking for a straightforward operational solution.

Not ideal if you need advanced revenue management, multi-currency, or website booking integrations.

What Type of Hotel Should Use WebBookingPro?

  • Larger hotels or chains requiring extensive rate and revenue management.
  • Properties in diverse regions needing multi-currency and multi-lingual support.
  • Hotels with a significant online booking component, requiring website integration.
  • Businesses that want advanced marketing tools such as A/B testing and special offers.
  • Hotels with complex booking needs, including multi-room and group bookings.

Not ideal if your property is small, budget-constrained, or primarily hostel-based.

The Bottom Line for Hotels

Counter offers a straightforward, reliable, and well-supported PMS specifically for hostels and small accommodations. Its high user ratings and recent positive reviews make it the safer choice for properties seeking ease and support, especially in the hostel segment.

WebBookingPro provides a comprehensive set of features aimed at larger or more complex hotels, but its lack of recent user feedback raises questions about current support and usability. If your focus is on a small-scale property or hostel, Counter’s simplicity and community support make it the clear winner.

For hotels needing extensive revenue management and multi-language support, WebBookingPro’s feature set is tempting, but verify its performance and support before committing.

In most cases, especially given the recent review volume and support ratings, Counter is the recommended option for your hotel’s operational needs.

How Much Do Counter and WebBookingPro PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter WebBookingPro WebBookingPro

Which Features Does Counter Have That WebBookingPro PMS Doesn't (and Vice Versa)?

According to HTR's product database, Counter and WebBookingPro PMS share 11 features. Here are the key differences — features one has that the other lacks.

Feature Counter Counter WebBookingPro WebBookingPro
A/B testing & optimization
Automated night audit
Centralized user & role management
Flat, floating and discounted rates
Group functionality
Housekeeping module
Mobile App
Mobile optimized/responsive
Multi-room bookings
Pooled inventory
RevPaR & ADR Reports
Tariffs

Showing top differences. 17 more features differ between these products.

Counter vs WebBookingPro: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Ranks higher for

Small (10-24 rooms) #26 vs #73
Boutique #31 vs #81
Airport/Conference Hotels #44 vs #62
Luxury #44 vs #64

Unique capabilities

RevPaR & ADR Reports Housekeeping module Group functionality Automated night audit Mobile App
4.6/5 ease of use 5.0/5 support 7 integrations
Visit Profile
WebBookingPro
WebBookingPro
0.0/5 from 0 reviews

Unique capabilities

Mobile optimized/responsive Tariffs A/B testing & optimization Pooled inventory Flat, floating and discounted rates
0.0/5 ease of use 0.0/5 support 4 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Counter 4.7 vs 0.0 (+4.7)
Ease of Use Counter 4.6 vs 0.0 (+4.6)
Customer Support Counter 5.0 vs 0.0 (+5)
Value for Money Counter 4.8 vs 0.0 (+4.8)
Onboarding Counter 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About Counter vs WebBookingPro PMS

Can Counter replace WebBookingPro PMS?

It depends on your requirements. Counter and WebBookingPro PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while WebBookingPro PMS offers 4. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or WebBookingPro PMS offer a free plan?

Counter: No. WebBookingPro PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and WebBookingPro PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and WebBookingPro has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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