The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
NATERA SOFTWARE shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while NATERA SOFTWARE users highlight . Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
User interface and usability
▾
|
|
|
+
Customer support
▾
|
|
|
+
Automated features
▾
|
|
|
+
Platform integration
▾
|
|
| Cons | |
|
−
Bug issues
▾
|
|
|
−
Reporting and revenue management
▾
|
|
|
−
Pricing
▾
|
|
How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing a property management system (PMS) tailored for your hotel depends heavily on your operational needs and growth plans. Counter by Counter is a well-established PMS designed predominantly for hostels and small accommodations, offering a suite of features and a broad regional presence. Conversely, Welcome PMS by NATERA SOFTWARE claims to be a comprehensive system but currently has no public reviews or user data, making it difficult to gauge real-world performance. Given the available evidence, which platform aligns better with your hotel’s strategy?
Counter’s focus on hostels and small accommodations, combined with its extensive feature set, makes it a compelling choice for budget hotels, hostels, and boutique properties. Welcome PMS, with no recent reviews or user feedback, remains an untested contender—more of a conceptual solution than a proven system. For a hotel or hostel seeking a tested, flexible, and regionally available system, Counter is the clear option.
Counter and Welcome PMS aim to simplify hotel operations but approach this goal differently. Counter offers a full suite of features tailored for small to medium-sized properties, including channel management, booking engine, and automation, all backed by a strong review base. Welcome PMS claims to automate and manage reservations seamlessly, but the lack of recent reviews makes its usability and reliability uncertain.
Counter’s 54 reviews, with an overall rating of 4.73/5 and recent feedback, offer confidence in its stability and support. Welcome PMS’s absence of customer feedback leaves hoteliers unsure whether it can deliver on its promises or handle real-world complexities. Are you willing to adopt a less proven system, or do you prefer a platform with confirmed operational success?
If your hotel is a hostel, inn, or small boutique property needing an intuitive system that simplifies daily management, Counter is the better fit. It’s especially advantageous if you value features like channel management, automated night audits, and guest CRM, all within a mobile-friendly interface. Conversely, if your property is larger or requires a highly customizable, enterprise-level solution that integrates with a broad range of systems, Welcome PMS’s lack of reviews makes it a riskier choice.
Counter’s high user ratings (4.73/5) and extensive feature set—19 unique features—make it suitable for properties prioritizing ease of use, automation, and regional support. Welcome PMS’s unverified claims and zero reviews mean you must proceed cautiously, as actual performance and support quality are unknown. For a hotel that values proven results, Counter remains the safer, smarter choice.
Counter’s UI scores a 4.6/5, reflecting a highly rated, intuitive interface praised for its ease of onboarding and staff training. Users describe it as clear, simple, and fast, with many noting they could train staff in less than a week, and support staff like Evelyn and Max receive glowing reviews for responsiveness.
Welcome PMS’s ease of use cannot be assessed due to the absence of recent reviews or user ratings. Its claim to be user-friendly is unverified, and without feedback, you risk adopting a platform that may not meet your team's usability expectations. Edge: Counter.
Counter boasts 19 exclusive features, including a channel manager, booking engine, automated night audit, guest CRM, multi-currency support, and ancillary revenue tracking—many of which are absent in Welcome PMS. Welcome PMS’s feature set remains unspecified, with no detailed list or reviews to validate its capabilities.
Counter’s comprehensive feature list, especially its channel management and automation options, directly address common pain points for small hotels and hostels. Welcome PMS’s lack of detailed features makes it hard to compare, but based on available data, Counter’s features give it a decisive edge.
Counter’s customer support is rated 4.96/5, with recent reviews highlighting quick, helpful responses from team members like Evelyn and Max. Users frequently praise its support for being accessible and responsive, crucial for resolving operational issues swiftly.
Welcome PMS provides no recent reviews or support ratings, leaving potential users uncertain about its responsiveness or quality. Given the importance of prompt support in hospitality management, Counter’s proven support system confidently wins this round. Edge: Counter.
Counter integrates with 7 verified partners, including major platforms like SiteMinder, Cloudbeds, and Stripe, facilitating payment processing, channel management, and access control. Welcome PMS offers no publicly available integrations, which might suggest limited connectivity or a nascent platform.
Counter’s established integrations help streamline operations and expand your distribution channels. The absence of integrations in Welcome PMS significantly limits its flexibility. Edge: Counter.
Counter’s reviews, totaling 54, give it an overall rating of 4.73/5, with many praising its ease of use, automation, and support. The recent reviews (last 6 months) reinforce its positive reputation, especially among hostel and small hotel segments.
Welcome PMS has no recent reviews or ratings, preventing a meaningful comparison. Without verified user feedback, you can’t confidently say it meets industry standards. Based on current data, Counter’s high ratings make it the superior choice.
Counter does not publicly list a price but offers a flat monthly fee, with no implementation or trial costs, making it potentially affordable for small properties. Welcome PMS’s pricing is also unavailable, which suggests it may be a custom or enterprise-level quote—possibly less accessible for small operators.
Counter’s transparent pricing model and transparency are advantageous for budget-conscious hoteliers. The lack of pricing info for Welcome PMS complicates the decision, but its untested status suggests it might be geared toward larger, pricier deployments.
Counter excels for small to medium properties looking for an easy-to-use, well-supported platform with essential automation features.
Welcome PMS may suit enterprises ready to invest in a customizable, all-in-one property management solution—though its unproven status warrants caution.
Counter by Counter emerges as a highly-rated, feature-rich PMS with a proven track record among small hotels and hostels, especially in regions like Europe, North America, and beyond. Its extensive integrations, automated tools, and support make it a reliable choice for properties prioritizing ease of use and operational efficiency.
Welcome PMS, despite its ambitious scope, currently lacks the user feedback necessary to validate its claims. For hoteliers seeking a stable, reviewed platform with a clear operational advantage, Counter is the definitive choice.
If your hotel needs a flexible, well-supported system that handles everything from reservations to revenue management, Counter is the clear leader. Its recent reviews, high ratings, and extensive features make it a safe and effective solution.
However, if you are a larger property seeking a highly customizable enterprise system and are willing to navigate an untested platform, Welcome PMS might be worth exploring further. At this stage, its lack of verified user feedback makes it a riskier option.
In conclusion, for most small to medium hotels and hostels, Counter by Counter offers a more reliable, feature-rich, and well-supported experience.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|---|
According to HTR's product database, Counter and Welcome PMS share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Welcome PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Welcome PMS offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Welcome PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and NATERA SOFTWARE has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor