The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 67 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Crave Interactive shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Payments and Guest Messaging.
TigerTMS shines .
Side-by-side ratings based on 67 verified hotelier reviews on HTR.
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| Starting Price | From $400/mo | Contact sales |
| Verified Reviews | 67 | 0 |
After analyzing 67 verified reviews, Crave Interactive users most value its customer service, user interface, customization, while TigerTMS users highlight . Click any theme to see what reviewers say.
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Customer service
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User interface
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Customization
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Guest communication
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Hardware issues
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Seamless system integration
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How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #6 13 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #9 26 reviews | — |
| Large (75-199 rooms) ▾ | #4 14 reviews | — |
| X-Large (200+ rooms) ▾ | #5 7 reviews | — |
By Property Type
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| Boutique ▾ | #6 26 reviews | — |
| Luxury ▾ | #5 31 reviews | — |
| Branded / Chain ▾ | #4 27 reviews | — |
| Extended Stay | #10 2 reviews | — |
By Region
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| North America ▾ | #4 26 reviews | — |
| Europe ▾ | #8 31 reviews | — |
| Asia Pacific | #8 2 reviews | — |
| Middle East | #8 1 reviews | — |
Choosing between Crave Mobile Platform by Crave Interactive and iPortal by TigerTMS hinges on your hotel’s specific needs. Both aim to elevate guest experience through mobile services, but their features, support, and market presence differ significantly. Crave, with its extensive reviews and recent positive feedback, clearly dominates in credibility and depth of offerings. Which product aligns better with your hotel’s operational goals and guest engagement goals?
Crave Interactive’s platform is a well-established, feature-rich solution designed to boost guest engagement, streamline service requests, and increase revenue. Its recent reviews highlight a high overall rating (4.75/5) and glowing customer support (4.79/5), especially praised for ease of use and onboarding. Conversely, iPortal by TigerTMS claims a broad functionality set but lacks recent reviews or a measurable user base, raising questions about its current market effectiveness.
While both products aim to digitize guest services, Crave’s proven track record and recent feedback suggest it is more reliable for hotels seeking a mature, supported solution. iPortal appears to be less tested in live hotel environments, making it a riskier choice unless specific features align uniquely with your needs. Are you willing to invest in a platform with proven success versus exploring a less documented alternative?
If your hotel prioritizes a platform with a proven track record, extensive features, and strong customer support, Crave is the clear choice. Its user-friendly interface, high review scores, and broad regional presence (operating in 14 countries) make it suitable for luxury hotels, resorts, and branded properties aiming for high guest satisfaction and operational efficiency.
On the other hand, if your hotel needs a simple, PMS-integrated guest app with basic functionalities like chat, bill viewing, or HVAC control, and you are comfortable with its undisclosed support and recent market presence, iPortal could suffice. However, with no recent reviews or detailed feature data, it’s less compelling for hotels seeking reliability and proven ROI.
Given Crave’s review count (48 reviews in the last 6 months) and its 93% likelihood to recommend, it clearly outperforms iPortal in credibility. Would you prefer a platform with transparent, recent user feedback or one with limited publicly available data?
Crave’s platform scores a 4.61/5 for ease of use, with users describing the interface as “super customizable,” “user-friendly,” and “easy for guests to understand.” Customer onboarding is rated 4.57/5, and many reviews mention quick setup and proactive support, making staff adoption straightforward.
In contrast, iPortal offers no specific ratings or recent user feedback, leaving its ease of use unverified. The absence of reviews about onboarding or user experience makes it difficult to gauge how quickly your team can adopt and start benefiting from the platform.
Edge: Crave Interactive.
Crave’s platform boasts 25 unique features, including hotel directory, multi-lingual support, contactless ordering, payments (Apple Pay, Google Pay), room service, QR codes, and NFC capabilities—many tailored for enhancing guest engagement and operational automation. These features are absent from iPortal, which offers no detailed feature list or unique functionalities.
iPortal’s broad integration with PMS and services like guest chat, bill viewing, and auto check-out are helpful but lack the specialized features found in Crave, especially in digital menus, in-venue ordering, and upselling tools. Crave’s extensive feature set provides more avenues to increase revenue and guest satisfaction.
Edge: Crave Interactive.
Crave’s customer support scores an impressive 4.79/5, with reviews highlighting quick, polite responses and proactive problem-solving. Hoteliers consistently mention their support team’s responsiveness, even during off-hours, as a key strength.
There are no recent reviews or support ratings available for iPortal, making it impossible to assess its responsiveness or quality. Without documented user experiences, Crave’s support reputation clearly makes it the safer choice for hotels that rely on prompt assistance.
Edge: Crave Interactive.
Crave integrates with 17 verified partners, including Oracle Hospitality, Infor, and Amadeus, providing flexible options for linking with property management, POS, and other hotel systems. Its broad partner network ensures compatibility with many existing systems.
iPortal connects with 28 verified partners, including Mews, RMS, and protel, and offers more extensive integration options. If your hotel already uses a specific PMS or hospitality system, check for shared integrations—iPortal has a slight edge in partner count.
Edge: TigerTMS (iPortal).
Crave’s recent reviews (0 in the last 6 months, but a total of 48 reviews) reflect a high overall rating of 4.75/5 and a 93% likelihood to recommend. Property types such as luxury, branded, and boutique hotels consistently praise its ease of use, feature set, and support.
iPortal has no recent reviews or ratings available, making it impossible to gauge user satisfaction. Without current feedback, it’s safer to trust Crave’s proven reputation and high rating.
Edge: Crave Interactive.
Crave’s pricing starts at a base fee of $400, with no freemium, monthly flat, or per-room charges. Its transparent pricing structure simplifies budgeting, with no implementation fees or trial options listed.
Pricing for iPortal is undisclosed, making it difficult to compare costs directly. Given Crave’s clear, upfront pricing, it provides better value certainty for your hotel’s budgeting.
Not ideal if your hotel:
Not ideal if your hotel:
Crave Interactive stands out with its extensive feature set, proven performance, and strong support, making it ideal for hotels seeking a reliable, mature guest engagement platform. Its recent reviews and high ratings underscore its credibility and ongoing value for hotels across segments.
iPortal offers broad integrations and some core guest services but lacks recent user feedback and detailed feature explanations, making it a less confident choice for hotels prioritizing proven results. Unless your hotel’s needs are minimal and your tech setup is compatible, Crave is the more secure investment.
In summary, if you want a trusted, well-reviewed product with a proven track record, Crave is the recommended choice. For hotels needing basic, PMS-integrated guest services and willing to explore a less documented platform, iPortal could suffice but with added risk.
Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | — |
According to HTR's product database, Crave Mobile Platform and iPortal (by Tiger TMS) share 0 features. Here are the key differences — features one has that the other lacks.
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| Automatic Translations (Multi-Lingual) | ||
| Hotel Directory | ||
| Payments | ||
| Request Management | ||
| Room Service Ordering | ||
| Web Based (Appless) |
Showing top differences. 13 more features differ between these products.
What hoteliers love
Crave Interactive provides exceptional customer service with quick response times and helpful support staff. Hoteliers appreciate the efficient and pr... Crave Interactive provides exceptional customer service with quick response times and helpful support staff. Hoteliers appreciate the efficient and proactive support, which helps in resolving issues promptly.
While the user interface is appreciated for being user-friendly and intuitive for guests, some feedback suggests it could be more modern and customiza... While the user interface is appreciated for being user-friendly and intuitive for guests, some feedback suggests it could be more modern and customizable to better fit individual hotel needs.
Customization options, especially for menu updates and guest interfaces, are limited and often require support from Crave Interactive's team. Users ex... Customization options, especially for menu updates and guest interfaces, are limited and often require support from Crave Interactive's team. Users express a desire for more control over customizations.
Where hoteliers push back
Several reviews mentioned concerns with the hardware, specifically tablet durability and charging difficulties. These issues can affect overall effici... Several reviews mentioned concerns with the hardware, specifically tablet durability and charging difficulties. These issues can affect overall efficiency and guest satisfaction when using the system.
The system's integration with other hotel management systems, such as Simphony and PMS, is highlighted for making operations smoother and reducing man... The system's integration with other hotel management systems, such as Simphony and PMS, is highlighted for making operations smoother and reducing manual entry. This has been particularly beneficial during large events and for managing room services efficiently.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Crave Mobile Platform and iPortal (by Tiger TMS) share many core Hotel Guest Apps features, but each has unique capabilities. Crave Mobile Platform offers 17 verified integration partners, while iPortal (by Tiger TMS) offers 28. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Crave Mobile Platform leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Crave Mobile Platform: No. iPortal (by Tiger TMS): No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Crave Interactive has an HT Score of 75 and TigerTMS has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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