dailypoint™ 360° – Central Data Management vs. Elements CRM: Which Is Right for You?

Updated May 15, 2026  ·  224 verified reviews analyzed

TLDR

We analyzed 224 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

dailypoint™ shines in ease of use and customer support , with exclusive features like Guest profiles and Event Based Automations.

elements.at New Media Solutions GmbH shines .

See the full breakdown below ↓

How Does dailypoint™ 360° – Central Data Management Compare to Elements CRM?

Side-by-side ratings based on 224 verified hotelier reviews on HTR.

HTScore
100
0
Likelihood to Recommend
89%
0%
Ease of Use
4.3/5
0.0/5
Customer Support
4.6/5
0.0/5
Value for Money
4.2/5
0.0/5
Starting Price From $600/mo Contact sales
Verified Reviews 224 0

What Are the Pros and Cons of dailypoint™ 360° – Central Data Management vs Elements CRM?

After analyzing 224 verified reviews, dailypoint™ users most value its support services, campaign automation, profile engine, while elements.at New Media Solutions GmbH users highlight . Click any theme to see what reviewers say.

dailypoint™ dailypoint™ elements.at New Media Solutions GmbH
Pros
+ Support Services
+ Campaign Automation
+ Profile Engine
+ Email Marketing
Cons
Customization Complexity
System Performance

dailypoint™ vs elements.at New Media Solutions GmbH: Rankings by Hotel Segment

How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment dailypoint™ dailypoint™ elements.at New Media Solutions GmbH
Small (10-24 rooms) #5 25 reviews
Mid-Size (25-74 rooms) #2 149 reviews
Large (75-199 rooms) #3 34 reviews
X-Large (200+ rooms) #5 12 reviews

By Property Type

Segment dailypoint™ dailypoint™ elements.at New Media Solutions GmbH
Boutique #2 106 reviews
Luxury #1 133 reviews
Branded / Chain #1 71 reviews
Extended Stay #4 13 reviews

By Region

Segment dailypoint™ dailypoint™ elements.at New Media Solutions GmbH
North America #20 1 reviews
Europe #3 195 reviews
Asia Pacific #5 7 reviews
Middle East #2 15 reviews

The Decision

Choosing between dailypoint™ 360° and Elements CRM hinges on your hotel’s specific needs and operational scale. Both aim to improve guest relationships and streamline data, but dailypoint™ 360° offers a comprehensive, hotel-centric CRM & data management platform, while Elements CRM is a more basic, user-friendly solution primarily suited for small teams. Which platform aligns with your hotel’s strategic goals?

dailypoint™ 360° has a proven track record with over 149 reviews, a high recent review count, and a 4.53/5 rating, making it the more established and trusted choice. Elements CRM, with no recent reviews or ratings, does not present comparable confidence or market presence. Are you ready for a proven, data-rich platform?

Quick Verdict: dailypoint™ 360° Provides More Proven Value for Hotels Today

dailypoint™ 360° stands out with significant user feedback, a high NPS score of 8.74/5, and a broad feature set tailored explicitly for hotels managing complex guest data and marketing campaigns. Elements CRM’s lack of reviews and recent ratings suggests it’s either a niche or less developed solution. When your goal is trusted, extensive support and proven results, dailypoint™ is the clear choice.

Is dailypoint™ or Elements CRM Better for Hotels?

dailypoint™ is designed for hotels seeking a centralized, scalable guest data platform integrated across multiple systems, making it ideal for large hotels, chains, or properties with sophisticated marketing needs. Elements CRM, focusing on simple customer management within the Apple ecosystem, might suit small, tech-savvy teams but lacks the depth of features or hotel-specific integrations.

If your hotel needs advanced data centralization, multi-channel automation, and extensive integrations, go with dailypoint™. If your team is small, primarily Apple-based, and requires basic CRM functions, Elements CRM could suffice—but it’s not recommended given the lack of recent validation.

Is dailypoint™ or Elements CRM Easier to Use?

dailypoint™ scores 4.15/5 for ease of use, and user reviews highlight its intuitive interface and smooth onboarding process. It offers a guided setup, supported by extensive support services, which helps hotel teams adopt the system quickly. Elements CRM’s usability details are unavailable, but the lack of recent reviews makes it difficult to assess its learning curve or user satisfaction.

Edge: dailypoint™

Which Has Better Features: dailypoint™ or Elements CRM?

dailypoint™ offers 28 features exclusive to its platform, including a centralized guest profile, advanced segmentation, automation, loyalty modules, and integrations with over 59 partners. Elements CRM lacks a detailed feature list, suggesting it provides more basic CRM functions without hotel-specific automation or extensive data management.

For a hotel needing comprehensive guest data management, targeted marketing, and automation, dailypoint™’s feature set is unmatched. Elements CRM might serve basic customer tracking but falls short for complex hotel marketing needs.

Edge: dailypoint™

Which Has Better Customer Support: dailypoint™ or Elements CRM?

dailypoint™ enjoys a high support rating of 4.51/5, with reviews praising its quick, accessible support and dedicated onboarding team. Users mention that its support team actively improves the system based on feedback, reflecting a responsive service culture.

There are no recent reviews or ratings for Elements CRM, making it impossible to evaluate its support quality. Given the importance of reliable support in hotel operations, this uncertainty favors dailypoint™.

Edge: dailypoint™

Which Has More Integrations: dailypoint™ or Elements CRM?

dailypoint™ integrates with 59 verified partners, including major hotel systems such as hotelkit, apaleo, and Xn protel Systems, offering extensive system connectivity. Elements CRM, with no listed integrations or verified partners, appears limited to basic functions within the Apple ecosystem.

For hotels needing a connected, multi-system environment, dailypoint™’s integrations are a decisive advantage. Elements CRM’s limited integration scope makes it less suitable for multi-platform hotel operations.

Edge: dailypoint™

Which Do Hoteliers Rate Higher: dailypoint™ or Elements CRM?

dailypoint™ boasts 149 reviews, with a 4.53/5 overall rating, and recent reviews reinforce its reliability and customer satisfaction. Hoteliers across segments, especially luxury and resort hotels, praise its guest insights and automation features, with comments like “enriches guest profiling” and “automations brought great results.”

Elements CRM has no recent reviews or ratings, so its user satisfaction cannot be reliably gauged. The existing data clearly favors dailypoint™ as the preferred choice among hoteliers.

Edge: dailypoint™

How Much Do dailypoint™ and Elements CRM Cost?

dailypoint™ is priced at a flat monthly fee of $600, with no implementation or trial fees, providing transparent, predictable costs. Elements CRM does not publish pricing details, which may indicate a bespoke quote or limited package options, but this lack of transparency is a drawback.

Given the clarity and value of dailypoint™’s pricing and its proven capabilities, it’s the safer investment for hotels seeking measurable ROI.

What Type of Hotel Should Use dailypoint™?

  • Hotels that manage multiple systems and require centralized guest data.
  • Hotels aiming for personalized marketing and loyalty programs.
  • Properties with complex operational workflows needing automation.
  • Hotels looking for extensive integrations and scalable solutions.
  • Hotels that prioritize data privacy and compliance (GDPR, CCPA, PCI).

Not ideal if:

  • Your hotel is very small, with minimal data management needs.
  • You lack technical resources for integration setup.
  • Your focus is solely on simple CRM functions without hospitality-specific features.

What Type of Hotel Should Use Elements CRM?

  • Small hotels or boutique properties with limited data needs.
  • Teams already deeply embedded in the Apple ecosystem.
  • Hotels seeking basic customer management and task tracking.
  • Properties with straightforward communication workflows.

Not ideal if:

  • You need a full-scale CRM integrated with multiple hotel systems.
  • You require automation, segmentation, or loyalty modules.
  • Your hotel plans to scale or expand its digital guest engagement.

dailypoint™ vs Elements CRM: The Bottom Line for Hotels

dailypoint™ offers a robust, hotel-focused platform with extensive integration, automation, and proven user satisfaction. Its broad feature set and high review count make it a trusted choice for large or growing hotels seeking a data-driven, personalized guest experience.

Choose dailypoint™ if your hotel needs a comprehensive, scalable system that enhances marketing, operations, and guest loyalty through deep data insights. Its proven track record and active support make it the safer, more effective investment.

Elements CRM may work for very small, tech-savvy teams with minimal complexity, but its lack of recent reviews and features means it’s less suitable for most hotels aiming for growth. For serious hotel data management and guest engagement, dailypoint™ remains the recommended leader.

How Much Do dailypoint™ 360° – Central Data Management and Elements CRM Cost?

Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

dailypoint™ dailypoint™ elements.at New Media Solutions GmbH
Starting Price From $600/mo

Which Features Does dailypoint™ 360° – Central Data Management Have That Elements CRM Doesn't (and Vice Versa)?

According to HTR's product database, dailypoint™ 360° – Central Data Management and Elements CRM share 0 features. Here are the key differences — features one has that the other lacks.

Feature dailypoint™ dailypoint™ elements.at New Media Solutions GmbH
Centralized data warehouse
Centralized multi-hotel/multi-brand solution
Guest profiles
Personalized one-to-communication
Template Editor
WYSIWYG - HTML Editor

Showing top differences. 16 more features differ between these products.

Real-World Results: dailypoint™ vs elements.at New Media Solutions GmbH by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
dailypoint™ Grand Resort Bad Ragaz Small
+ Automated campaigns tailored to our guests
+ � activities, interests, or special occasions and prompt them to take action
+ Remarkable revenue impact!

"So, as you think about investing in Digital Hospitality, don‘t forget to think about what it might cost not to!"

Sîan Dunn
Sîan Dunn
Head of CRM & Customer Experience
elements.at New Media Solutions GmbH

No published case study for this goal yet.

Increase Operational Efficiency
dailypoint™ The Living Circle Small
+ Highly individualized offers and confirmations can be sent quickly and efficiently via Whitelisted Server
+ Receipt can be ensured and controlled. Lost revenue based on non-delivered confirmations is history.
+ The communication is tailormade to the recipient. The Booking Manager draws the necessary information from the adjusted, central guest profiles in dailypoint.

"We work with dailypoint because the integration between the Booking Manager module and our PMS works really well."

Vivienne Anderhub
Vivienne Anderhub
CRM Specialist
elements.at New Media Solutions GmbH

No published case study for this goal yet.

Improve Guest Experience
dailypoint™ Rotana Hotels Large
+ The new setup went live in January 2023 with currently 67 properties and 650,000 reward members live and running. By now dailypoint
+ the engine of the Rotana Rewards (Classic, Select, Exclusive).
+ Consolidated and cleaned profile for each guest that integrates with all dailypoint

"The decisive factor for selecting dailypoint was their wide experience in customer loyalty programs, their high standards in GDPR as well as their ability to connect partner system..."

Dominic Carr
Dominic Carr
Corporate Vice President Quality & Custo...
elements.at New Media Solutions GmbH

No published case study for this goal yet.

dailypoint™ vs elements.at New Media Solutions GmbH: The Bottom Line

dailypoint™
dailypoint™
4.5/5 from 224 reviews

What hoteliers love

Support Services 86% positive

While customer support is generally well-received for its responsiveness and effectiveness, some users mention the high cost of support services compa... While customer support is generally well-received for its responsiveness and effectiveness, some users mention the high cost of support services compared to other providers as a downside.

Campaign Automation 100% positive

There's positive feedback on Dailypoint's automation features, particularly in setting up targeted group-specific and automated campaigns, streamlinin... There's positive feedback on Dailypoint's automation features, particularly in setting up targeted group-specific and automated campaigns, streamlining marketing efforts, and improving workflow efficiency.

Profile Engine 100% positive

Users value the Profile Engine for its ability to generate relevant guest interests from multiple sources, leading to enriched guest profiles. This fe... Users value the Profile Engine for its ability to generate relevant guest interests from multiple sources, leading to enriched guest profiles. This feature aids in precise guest segmentation and engagement, offering a strategic advantage in personalized marketing initiatives.

Where hoteliers push back

Customization Complexity 80% negative

While offering extensive features, customization is noted as complex, with some users finding it challenging to tailor specific reports to their needs... While offering extensive features, customization is noted as complex, with some users finding it challenging to tailor specific reports to their needs. This indicates an area for potential improvement to enhance user experience.

System Performance 100% negative

There are mentions of system slowness during navigation, suggesting that improving speed could enhance overall user satisfaction and efficiency.

Unique capabilities

Centralized multi-hotel/multi-brand solution Centralized data warehouse Guest profiles Personalized one-to-communication WYSIWYG - HTML Editor
4.2/5 ease of use 4.5/5 support 59 integrations
Visit Website

Where the ratings diverge most

Overall Rating dailypoint™ 4.5 vs 0.0 (+4.5)
Ease of Use dailypoint™ 4.2 vs 0.0 (+4.2)
Customer Support dailypoint™ 4.5 vs 0.0 (+4.5)
Value for Money dailypoint™ 4.1 vs 0.0 (+4.1)
Onboarding dailypoint™ 4.3 vs 0.0 (+4.3)

Frequently Asked Questions About dailypoint™ 360° – Central Data Management vs Elements CRM

Can dailypoint™ 360° – Central Data Management replace Elements CRM?

It depends on your requirements. dailypoint™ 360° – Central Data Management and Elements CRM share many core Hotel CRM & Email Marketing features, but each has unique capabilities. dailypoint™ 360° – Central Data Management offers 59 verified integration partners, while Elements CRM offers 0. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. dailypoint™ 360° – Central Data Management leads in ease of use at 4.3/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do dailypoint™ 360° – Central Data Management or Elements CRM offer a free plan?

dailypoint™ 360° – Central Data Management: No. Elements CRM: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank dailypoint™ 360° – Central Data Management and Elements CRM?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. dailypoint™ has an HT Score of 100 and elements.at New Media Solutions GmbH has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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