The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 453 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
dailypoint™ shines when it comes to support services , with exclusive features like Trip Advisor Connectivity Partner and Template Importing.
Smart Host GmbH shines in ease of use and customer support , with exclusive features like Marketing Automation and Guest Feedback Module (comment cards/reviews).
Side-by-side ratings based on 453 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | From $900/mo |
| Verified Reviews | 224 | 229 |
After analyzing 453 verified reviews, dailypoint™ users most value its support services, campaign automation, profile engine, while Smart Host GmbH users highlight campaign management & offer creation, support quality, personalized guest communication. Click any theme to see what reviewers say.
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Support Services
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Campaign Management & Offer Creation
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Campaign Automation
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Support Quality
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Profile Engine
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Personalized Guest Communication
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Email Marketing
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Comprehensive Data Analytics
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Customization Complexity
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Future Improvements
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System Performance
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Integration Needs
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Newsletter Design Flexibility
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #5 25 reviews | #1 92 reviews |
| Mid-Size (25-74 rooms) ▾ | #2 149 reviews | #3 104 reviews |
| Large (75-199 rooms) ▾ | #3 34 reviews | #15 4 reviews |
| X-Large (200+ rooms) ▾ | #5 12 reviews | #15 2 reviews |
By Property Type
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| Boutique ▾ | #2 106 reviews | #4 81 reviews |
| Luxury ▾ | #1 133 reviews | #4 67 reviews |
| Branded / Chain ▾ | #1 71 reviews | #5 41 reviews |
| Extended Stay ▾ | #4 13 reviews | #3 16 reviews |
By Region
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| North America | #20 1 reviews | #29 1 reviews |
| Europe ▾ | #3 195 reviews | #2 206 reviews |
| Asia Pacific ▾ | #5 7 reviews | — |
| Middle East ▾ | #2 15 reviews | #13 1 reviews |
Choosing between dailypoint™ 360° and Smart Host CRM hinges on your hotel’s specific CRM and email marketing needs. Both platforms address guest data management and communication, but they diverge significantly in scope, integration ability, and market reach. dailypoint™ offers extensive data centralization and integration, while Smart Host emphasizes personalized campaigns and ease of use. Which aligns better with your operational priorities?
dailypoint™ is a comprehensive platform with over 149 reviews and recent feedback from 12 hotels in the last six months, making its data more current and reliable. Smart Host, with 217 reviews and 26 recent reviews, has a slight edge in market presence and recent insights.
dailypoint™ is built for large, data-driven hotels seeking a centralized guest profile system that consolidates data from over 200 sources. Its core strength lies in its AI-powered data cleansing, extensive integrations, and a focus on loyalty and data quality, making it ideal for big brands or hotels with complex data ecosystems.
Smart Host CRM targets hotels prioritizing straightforward, automated guest communication, with a focus on seamless PMS integration and personalized marketing. It’s especially suitable for small to mid-sized hotels wanting efficient, targeted campaigns without the complexity of extensive data management.
If your hotel needs a full-suite CRM with extensive data aggregation and sophisticated automation, go with dailypoint™. If your priority is rapid deployment, ease of use, and targeted email marketing, Smart Host is the better fit.
dailypoint™ scores 4.15/5 for ease of use, with many users praising its powerful features but noting a steep learning curve, especially for new staff. Its onboarding process, rated 4.27/5, is solid but can feel demanding due to the platform’s complexity and extensive customization options.
Smart Host, on the other hand, boasts a higher rating of 4.7/5 for ease of use, with reviews highlighting its intuitive, streamlined interface. Clients report faster onboarding and less training required, thanks to its straightforward design and guided workflows.
Edge: Smart Host.
dailypoint™ offers 26 shared features plus two exclusive ones: Trip Advisor connectivity and template importing, supporting extensive data integration and customization. Its unique features include a central data management system, loyalty modules, and AI-based data cleansing, emphasizing data quality and customer insights.
Smart Host provides 26 shared features plus three unique ones: segmentation, marketing automation, and a guest feedback module with comment cards and reviews. Its focus is on automated campaigns, dynamic surveys, and guest communication, facilitating targeted marketing with less technical setup.
Edge: dailypoint™ for its broader data integration and loyalty features; Smart Host for its automation and survey tools.
dailypoint™’s support scores 4.51/5, with reviews praising responsiveness and ongoing development, but some mention support costs as a downside. Users appreciate their technical team’s flexibility, especially during complex integrations.
Smart Host outperforms slightly with a 4.87/5 support rating, with reviews emphasizing friendly, competent, and proactive customer service. Clients often highlight the personal, accessible support, especially during onboarding and troubleshooting.
Edge: Smart Host.
dailypoint™ leads with 59 verified partners, including key systems like Opera, Mews, and TrustYou, offering a broad ecosystem for data and system connectivity. Its unique integrations extend to platforms like TripAdvisor and hotelkit, supporting extensive data flow.
Smart Host has 25 verified partners, including popular PMS and booking engines like Protel and Fidelio. It excels in PMS connectivity but offers fewer third-party integrations compared to dailypoint™.
Edge: dailypoint™.
dailypoint™’s rating of 4.53/5 is based on 149 reviews, with most hotel segments, especially resorts and boutique hotels, rating it highly (average 4.54/5). Larger hotels and brands appreciate its comprehensive data management and loyalty features.
Smart Host, despite fewer reviews, has a slightly higher overall score of 99.79/100, with recent ratings from 26 hotels indicating high satisfaction for small and independent hotels. Its ease of use and support consistently receive praise, especially among smaller properties.
Since dailypoint™ has more recent reviews, its rating is more reflective of current performance. Thus, edge: dailypoint™.
dailypoint™ charges a base price of $600 per month with no freemium or trial options publicly listed. Additional costs may apply for integrations or customization.
Smart Host costs $900 per month, also without a freemium model or trial, reflecting its targeted market for small to mid-sized hotels.
Both are subscription-based, but dailypoint™ offers a slightly lower starting price, making it more accessible for larger hotels with complex needs.
Not ideal if:
Not ideal if:
dailypoint™ is a comprehensive, enterprise-level CRM and CDP with robust data centralization, ideal for large hotels and brands that require extensive integration and data quality. Its advanced features and global presence make it a strong choice for data-driven strategies and loyalty programs.
Smart Host excels in simplicity, automation, and personalized communication, making it perfect for smaller hotels or properties seeking quick results with minimal technical fuss. Its intuitive interface and responsive support are significant advantages.
If your hotel values deep data insights, extensive integrations, and scalability, choose dailypoint™. For hotels prioritizing ease of use, fast deployment, and targeted campaigns, Smart Host is the clear winner.
This comparison aims to clarify your decision based on market presence, recent reviews, feature set, and support quality. Consider your hotel’s size, data needs, and operational priorities before choosing the platform that best fits your strategic goals.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | From $900/mo |
According to HTR's product database, dailypoint™ 360° – Central Data Management and Smart Host CRM share 26 features. Here are the key differences — features one has that the other lacks.
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| Guest Feedback Module (comment cards/reviews) | ||
| Marketing Automation | ||
| Segmentation | ||
| Template Importing | ||
| Trip Advisor Connectivity Partner |
We analyzed 16 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"So, as you think about investing in Digital Hospitality, don‘t forget to think about what it might cost not to!"
"We feel good with Smart Host"
"We work with dailypoint because the integration between the Booking Manager module and our PMS works really well."
"We are very satisfied with Smart Host, as we can now finally address our guests even more individually and create campaigns tailored to their needs. Our aim was to launch several c..."
"The decisive factor for selecting dailypoint was their wide experience in customer loyalty programs, their high standards in GDPR as well as their ability to connect partner system..."
"We save a lot of time and that is the most precious thing you have!"
What hoteliers love
While customer support is generally well-received for its responsiveness and effectiveness, some users mention the high cost of support services compa... While customer support is generally well-received for its responsiveness and effectiveness, some users mention the high cost of support services compared to other providers as a downside.
There's positive feedback on Dailypoint's automation features, particularly in setting up targeted group-specific and automated campaigns, streamlinin... There's positive feedback on Dailypoint's automation features, particularly in setting up targeted group-specific and automated campaigns, streamlining marketing efforts, and improving workflow efficiency.
Users value the Profile Engine for its ability to generate relevant guest interests from multiple sources, leading to enriched guest profiles. This fe... Users value the Profile Engine for its ability to generate relevant guest interests from multiple sources, leading to enriched guest profiles. This feature aids in precise guest segmentation and engagement, offering a strategic advantage in personalized marketing initiatives.
Where hoteliers push back
While offering extensive features, customization is noted as complex, with some users finding it challenging to tailor specific reports to their needs... While offering extensive features, customization is noted as complex, with some users finding it challenging to tailor specific reports to their needs. This indicates an area for potential improvement to enhance user experience.
There are mentions of system slowness during navigation, suggesting that improving speed could enhance overall user satisfaction and efficiency.
Ranks higher for
Unique capabilities
What hoteliers love
The campaign module in Smarthost is regarded as easy to use, with a drag-and-drop editor for quick newsletter creation. Users enjoy the practical natu... The campaign module in Smarthost is regarded as easy to use, with a drag-and-drop editor for quick newsletter creation. Users enjoy the practical nature and efficiency of personalized campaigns. However, creating group offers remains cumbersome, requiring improvement.
Smarthost's support team garners praise for their responsiveness and competence. Users appreciate the proactive assistance and dedication to customer... Smarthost's support team garners praise for their responsiveness and competence. Users appreciate the proactive assistance and dedication to customer success, significantly adding value to the product experience.
Smarthost's capability to use complex guest data for personalized communication is frequently praised. Users highlight how personalized campaigns are... Smarthost's capability to use complex guest data for personalized communication is frequently praised. Users highlight how personalized campaigns are easy to create and deliver, increasing guest engagement. The system allows targeted outreach with minimal effort, significantly enhancing guest interactions.
Where hoteliers push back
Suggestions for Smarthost's enhancements include adding AI automation, custom template creation, and improved filters for data selection. These improv... Suggestions for Smarthost's enhancements include adding AI automation, custom template creation, and improved filters for data selection. These improvements could enhance efficiency and user satisfaction.
There is expressed interest in deeper integrations with booking systems like Fidelio and Seekda to unlock further potential of the tool, particularly... There is expressed interest in deeper integrations with booking systems like Fidelio and Seekda to unlock further potential of the tool, particularly in guest data utilization and availability management.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. dailypoint™ 360° – Central Data Management and Smart Host CRM share many core Hotel CRM & Email Marketing features, but each has unique capabilities. dailypoint™ 360° – Central Data Management offers 59 verified integration partners, while Smart Host CRM offers 25. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Smart Host CRM leads in ease of use at 4.7/5 vs 4.3/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
dailypoint™ 360° – Central Data Management: No. Smart Host CRM: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. dailypoint™ has an HT Score of 100 and Smart Host GmbH has 100. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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