Smart Host CRM

4.6 (142 REVIEWS)

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HT Score  
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Michael, Martin, Sebastian + 23 more experts recommend Smart Host GmbH

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2024 Finalist HotelTechAwards

Hoteliers voted Smart Host GmbH as the #3 Hotel CRM & Email Marketing provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

Smart Communication for Hoteliers and Guests – Simple. Automated. Profitable.

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Ratings Summary

4.6
Excellent
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.3/5
Implementation
4.7/5

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Achievements

Trending Product

This vendor's trending score is rising, Smart Host CRM is the #1 most trending product in the Hotel CRM & Email Marketing category (out of 61) and the #22 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

Smart Host GmbH has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted Smart Host GmbH as the #3 Hotel CRM & Email Marketing provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
100 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
About Smart Host CRM
Founded in 2017 | Headquarters in Berlin (Germany) | 23 employees
Smart Host is the hotel CRM for more direct bookings and covers all communications in the guest lifecycle. Thanks to PMS connectivity, you control all guest communications from one tool, always at the right time and through the right channel. Smart Host offers intelligent guest profiles with complete communication history, pre-& post-Stay surveys for interests, upselling and ratings, data-driven and automated newsletter campaigns to fill booking gaps thanks to artificial intelligence, offer manager with messaging module and payment processing.

Capabilities

Send pre-stay surveys to upsell and enrich customers

Get alerts for upcoming holidays and demand periods

Segment your guests to send targeted campaigns

Drag-n-drop newsletter builder to bring back guests

Measure campaign success with detailed reporting

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Available Add-ons & Modules

Campaigns

Our campaign module uses the information from intelligent guest profiles, to automatically suggest perfect campaigns. Such campaigns are inherently geared to the preferences and booking behavior of your guests. You only have to worry about the content of the newsletter. You do not trust our suggestions? No problem, create suitable recipient segments yourself!

INCLUDED

Guest Profiles

Our guest module is the central collection point for your guest data. The data from your hotel program, from the surveys and from the intelligent Smart Host analysis and together they result in a rich guest profile. This gives you a complete picture of your guests and their needs. This module is the basis for all further modules.

INCLUDED

Pre-Stay Surveys

Inform yourself before the arrival of your guests about their interests. With the help of our Pre-Stay Surveys you can collect the preferences of your guests and use them to further automatically enrich guest profiles. In addition, you have the opportunity to place your upselling offers even before your guests arrive.

INCLUDED

Post-Stay Surveys

The stay-related communication with your guests is rounded off by personalized post-stay evaluation surveys. This enables you to find out what is important to your guests on site and how you can improve your performance even further. We offer you the opportunity to respond to negative reviews in a solution-oriented way and and to publish positive reviews on the most popular review portals.

INCLUDED

Segmentation

You do not trust our campaign suggestions? No problem, you can also easily create the perfect target group yourself. With just a few clicks, you create the desired recipient segments and specify, among things like demographics, loyalty, interests, or even booking and stay behavior for your target group.

INCLUDED

Newsletter Builder

With our Smart Host building block system, you create Newsletters simply by dragging and dropping. You decide where you want to insert images, texts, links and other parts you would like to use. Next, you can fill your newsletter with individual content. All communication takes place in the design of your company, which we have already stored for you.

INCLUDED

Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

Smart Host GmbH Average Smart Host GmbH

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No matching results

6

Success Stories

10

References

20

Featured Customers

Popularity by Segment

Size

9 | Small (10-24 room)

111 | Medium (25-74 room)

30 | Large (75-199 room)

Country

74 | Austria

33 | Germany

31 | Italy

13 | Switzerland

Type

39 | Resorts

31 | Luxury Hotels

19 | Bed & Breakfast & Inns

15 | Boutiques

6 | City Center Hotels

5 | Branded Hotels

5 | Vacation Rentals & Villas

4 | Hostels

2 | Extended Stay & Serviced Apartments

1 | RV Parks & Campgrounds

Region

151 | Europe

Category

142 | Hotel CRM & Email Marketing

98 | Direct Booking Tools

96 | Guest Messaging Software

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Hotelier Rating

Excellent
117
Very Good
20
Average
10
Poor
4
Terrible
0

Property Size

  • Small (9)
  • Medium (111)
  • Large (30)

Country

  • Austria
    Austria
    (74)
  • Germany
    Germany
    (33)
  • Italy
    Italy
    (31)
  • Switzerland
    Switzerland
    (13)

Region

  • Europe
    Europe
    (151)

Hoteliers say

NEW AI Review summary

Hoteliers like Smart Host for its user-friendly interface and efficiency in creating targeted communication campaigns that lead to higher revenue and increased customer satisfaction. Features like automated pre-stay and post-stay emails, detailed analytics on campaign performance, and the ability to create visually appealing newsletters make guest communication effortless and more engaging. However, some users have noted a need for additional customization options and better integration with hotel management systems.

AI-generated from the text of customer reviews

User Interface and Ease of Use
Newsletter Campaigns
Customer Support
Customization Options
Automated Campaigns and Segmentation
Data Analytics
Pre-stay and Post-stay Emails
Customer Feedback and Surveys
Integration with PMS
Technical Issues
9

Simple and direct

from 50-74 room in Schluchsee (Germany)

Verified
2 days ago
The newsletters are quick and easy to create and also look really good and professional. If you have any questions, the SmartHost employees will take care of all concerns very quickly.
Country Germany
Medium Hotel
10

Professional and user-friendly hotel CRM and effective email marketing.

from 50-74 room Boutique in Kempten (Germany)

Verified
9 days ago
We are extremely satisfied with SmartHost! We particularly appreciate how easy the software is to use and how clear the analysis tools are. The customizable templates for email marketing are also a great advantage. The customer service is always fast and friendly and always helps us competently. We are also pleased that the product is const...
Country Germany
Medium Hotel
9

Great tool and great customer service

Marketing from 100 to 199 room Resort in Aigen im Ennstal (Austria)

Verified
17 days ago
We have been using SmartHost for a while now and are very happy with it. The new editor offers many design options and the end result is very appealing. I would especially like to highlight the great customer service. If you have any questions, you always get a quick answer and quick, uncomplicated help. Special praise goes to Anna!
Country Austria
Marketing
Large Hotel
10

Clear and individual

Junior Controller from 50-74 room in Schluchsee (Germany)

Verified
17 days ago
Smart Host's flexibility is great, we can customize the design exactly how we want it. Plus, support is always available and quick to respond. We feel very well looked after and can only recommend Smart Host.
Country Germany
Junior Controller
Medium Hotel
10

Time-saving, modern and easy-to-use tools

Mitarbeiterin Büro und Rezeption from 50-74 room in Fischen im Allgäu (Germany)

Verified
18 days ago
With just a few clicks, you can create an offer and always get a good overview of the current status of the offers in the offer manager. Creating a newsletter is also simple and smart.
Country Germany
Mitarbeiterin Büro und Rezeption
Medium Hotel
9

Measurability.

Marketing from 50-74 room Resort in Hirschegg (Austria)

Verified
23 days ago
The measures are measured and analyzed, with all relevant data and key figures being recorded and evaluated. This enables a transparent and comprehensible presentation of the progress achieved to controlling.
Country Austria
Marketing
Medium Hotel
10

Super Hotel-CRM!

Geschäftsführende Gesellschafterin from 10 to 24 room Boutique in Norderney (Germany)

Verified
24 days ago
Smart Host is very user-friendly and efficient. The software is easy to use and you have the opportunity to communicate with guests in an appealing and targeted manner, even with little time investment. And most importantly: great customer support!
Country Germany
Geschäftsführende Gesellschafterin
Small Hotel
9

Great self-explanatory tool, easy to use and very good support

Hotelassistentin from 10 to 24 room Luxury Hotel in Pill (Austria)

Verified
25 days ago
Great prestay, poststay, newsletter communication tool. The text writing AI is helpful if you use it correctly. Targeted address management and target group-oriented newsletter writing is good.
Country Austria
Hotelassistentin
Small Hotel
10

Mega Support

Rezeption from 25-49 room Bed & Breakfast & Inn in Eben am Achensee (Austria)

Verified
26 days ago
It's great that you are always so easy to reach and always very patient with dinosaurs like me :)
Country Austria
Rezeption
Medium Hotel
10

Super!!!

Geschäftsführerin from 50-74 room in Seeboden (Austria)

Verified
28 days ago
Everything was great! From onboarding to signing the contract, everything was superbly organized. Always available, great support and reliable cooperation! I would especially like to highlight Lena - she is simply brilliant! She knows her stuff and is a wonderful person - always helpful and always in a good mood :-)
Country Austria
Geschäftsführerin
Medium Hotel
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