Operations
![]()
![]()
Popular in Operations
POPULAR SEARCHES
Best Property Management Systems of 2026
Your hotel's core operating system to effortlessly manage bookings, guest experiences, and operations.
Best Staff Collaboration Tools of 2026
Enhance team collaboration with real-time messaging, task sharing, and centralized updates across departments.
Best Hotel Accounting Software of 2026
Tools to manage your hotel's accounting, budgeting and financial planning.
FEATURED APPS
Revenue Management
![]()
![]()
Popular in Revenue Management
POPULAR SEARCHES
Best Revenue Management Systems of 2026
Maximize revenue with dynamic pricing, demand forecasting, and automated data insights.
Best Channel Managers of 2026
Hotel distribution software that syncs rates, availability and inventory across 3rd party channels
Best Business Intelligence of 2026
Say goodbye to spreadsheets and leverage modern BI tools to visualize your data and uncover hidden insights.
FEATURED APPS
Marketing
![]()
![]()
Popular in Marketing
POPULAR SEARCHES
Best Hotel CRM & Email Marketing of 2026
Turn guest data into action with personalized offers, targeted communication, and automated workflows.
Best Booking Engine of 2026
The eCommerce shopping cart for your hotel's website.
Best Hotel Metasearch Management Software of 2026
Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
FEATURED APPS
Guest Experience
![]()
![]()
Popular in Guest Experience
POPULAR SEARCHES
Best Hotel Guest Apps of 2026
Enhance stays with a guest app offering amenities info, messaging, mobile ordering, and upsell opportunities.
Best Contactless Check-in of 2026
Empower guests with easy online check-in, digital authorizations, and seamless upsells.
Best Guest Messaging Software of 2026
Connect with guests instantly through real-time messaging, automated responses, and seamless communication.
FEATURED APPS
Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Smart Host CRM
4.6 (245 REVIEWS)
HT Score
99 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Nastaran, Dominik, Dominik + 35 more experts recommend Smart Host GmbH
Read Recommendations
Smart Host CRM
Ranked 2 (out of 75) in Hotel CRM & Email Marketing
2026 Finalist
HotelTechAwards
Hoteliers voted Smart Host GmbH as the #3 Hotel CRM & Email Marketing provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldBring your guests back with Smart Host - from Data to Regulars
92% recommended by 236 hotels
All Suite Resorts, Andreus Resorts, Schlosshotel & 233 others
Bell - AI powered product analyst
I analyzed all of Smart Host GmbH’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Smart Host is praised for helping hotels centralize guest data, segment audiences, and automate personalized campaigns that drive more direct bookings and higher email engagement. Reviewers say it reduces manual work in pre-/post-stay communication, newsletter creation, and offer handling, while improving guest experience through tailored messaging and branded design. Buyers should note recurring gaps around advanced reporting, filters, booking-button tracking, and some offer/check-in/payment workflow limitations.
All Suite Resorts, Andreus Resorts, Schlosshotel & 233 others
Read their reviewsPartners say
Industry experts recommend Smart Host CRM for its seamless integration with PMS and other hotel systems, facilitating real-time, personalized guest interactions. Its ability to intelligently segment guest data, automate campaigns, and offer dynamic survey options distinguishes it in the crowded market. The user-friendly interface, combined with robust data analysis tools, ensures high ROI by enhancing guest engagement and operational efficiency. Some criticisms include the need for continuous training due to frequent updates, occasional complexity in feature utilization, and the necessity for more in-depth analytics support.
Nastaran, Dominik, Dominik and 34 others
Read their recommendationsWhat Types of Hotels Smart Host GmbH is Popular For
Size
6 | X-Small (1-9 room)
112 | Small (10-49 room)
101 | Mid-Sized (50-99 room)
35 | Large (100-499 room)
1 | X-Large (500+ room)
Country
111 | Austria
70 | Germany
37 | Italy
34 | Switzerland
1 | Greece
1 | United Arab Emirates
Type
103 | Boutique Hotels
83 | Bed & Breakfast & Inns
79 | Luxury Hotels
73 | Resorts
60 | Airport/Conference Hotels
50 | Branded Hotels
44 | City Center Hotels
44 | Limited Service & Budget Hotels
18 | Extended Stay & Serviced Apartments
9 | Vacation Rentals & Villas
8 | Hostels
3 | RV Parks & Campgrounds
2 | Casinos
1 | Motels
Region
253 | Europe
1 | Middle East
Category
245 | Hotel CRM & Email Marketing
157 | Guest Messaging Software
149 | Direct Booking Tools
Didn’t find what you were looking for?
Create Free Account
Join 1.5M+ hoteliers making data-driven decisions
OR
Already have an account?
Log in
By proceeding you agree to our Terms of Service and Privacy Policy
What you'll get
Full rankings
Access complete rankings based on verified reviews from real hoteliers to make informed decisions.
AI summaries and insights
Get AI-powered summaries of reviews and key differences to save hours of research time.
Price quote comparisons
Collect personalized quotes from multiple vendors and compare them side-by-side in a single click.
Free tech stack audit
Analyze your current hotel tech stack to identify gaps, redundancies, and optimization opportunities.
What is Smart Host GmbH?
Founded in 2017 | Headquarters in Berlin (Germany) | 23 employees
Smart Host CRM is a hotel CRM and guest communication platform that helps hotels centralize guest data, connect with PMS and other systems, segment audiences, and automate personalized messaging across the guest lifecycle. It streamlines pre-stay, in-stay, and post-stay communication, email campaigns, newsletters, and offers, making outreach more efficient and more relevant. By using automation and AI, it supports stronger guest loyalty, higher engagement, and more direct bookings while fitting smoothly into daily hotel operations.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Smart Host GmbH products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Smart Host GmbH Reviews Analyzed: 29
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Smart Host GmbH Expert Recommendations Analyzed: 26
Read expert recommendationsDescription provided by Smart Host GmbH
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Smart Host GmbH's Provided Description:
"Smart Host is the hotel CRM for more direct bookings and all communications in the guest lifecycle. With smart automation, PMS connection and AI, hotels use their data to make communication targeted, efficient and effective. More direct bookings, stronger guest loyalty, measurable success - visible in real time and at a glance in Smart Host, the world's most user-friendly hotel CRM."
FAQs
Capabilities
Send pre-stay surveys to upsell and enrich customers
Send pre-stay surveys to upsell and enrich customers
Our integrated artificial intelligence ensures that we propose a campaign plan optimized for your hotel from all available data. Automated booking periods, public holidays or school vacations are displayed and the personal seasonal and booking preferences of your guests are taken into account, so that you can set up exactly the right newsletter campaigns.
Get alerts for upcoming holidays and demand periods
Get alerts for upcoming holidays and demand periods
Our integrated artificial intelligence ensures that we propose a campaign plan optimized for your hotel from all available data. Automated booking periods, public holidays or school vacations are displayed and the personal seasonal and booking preferences of your guests are taken into account, so that you can set up exactly the right newsletter campaigns.
Segment your guests to send targeted campaigns
Segment your guests to send targeted campaigns
You do not trust our campaign suggestions? No problem, you can also easily create the perfect target group yourself. With just a few clicks, you create the desired recipient segments and specify, among things like demographics, loyalty, interests, or even booking and stay behavior for your target group.
Drag-n-drop newsletter builder to bring back guests
Drag-n-drop newsletter builder to bring back guests
With our Smart Host building block system, you create Newsletters simply by dragging and dropping. You decide where you want to insert images, texts, links and other parts you would like to use. Next, you can fill your newsletter with individual content. All communication takes place in the design of your company, which we have already stored for you.
Measure campaign success with detailed reporting
Measure campaign success with detailed reporting
Transparent reporting forms are the basis for campaigns and should help you to continuously improve your campaigns. You receive not only information on opening and click rates, but also a measurement of the revenues (inquiries and campaign bookings).
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
Available Add-ons & Modules
Campaigns
Our campaign module uses the information from intelligent guest profiles, to automatically suggest perfect campaigns. Such campaigns are inherently geared to the preferences and booking behavior of your guests. You only have to worry about the content of the newsletter. You do not trust our suggestions? No problem, create suitable recipient segments yourself!
Guest Profiles
Our guest module is the central collection point for your guest data. The data from your hotel program, from the surveys and from the intelligent Smart Host analysis and together they result in a rich guest profile. This gives you a complete picture of your guests and their needs. This module is the basis for all further modules.
Pre-Stay Surveys
Inform yourself before the arrival of your guests about their interests. With the help of our Pre-Stay Surveys you can collect the preferences of your guests and use them to further automatically enrich guest profiles. In addition, you have the opportunity to place your upselling offers even before your guests arrive.
Post-Stay Surveys
The stay-related communication with your guests is rounded off by personalized post-stay evaluation surveys. This enables you to find out what is important to your guests on site and how you can improve your performance even further. We offer you the opportunity to respond to negative reviews in a solution-oriented way and and to publish positive reviews on the most popular review portals.
Segmentation
You do not trust our campaign suggestions? No problem, you can also easily create the perfect target group yourself. With just a few clicks, you create the desired recipient segments and specify, among things like demographics, loyalty, interests, or even booking and stay behavior for your target group.
Newsletter Builder
With our Smart Host building block system, you create Newsletters simply by dragging and dropping. You decide where you want to insert images, texts, links and other parts you would like to use. Next, you can fill your newsletter with individual content. All communication takes place in the design of your company, which we have already stored for you.
Smart Host GmbH Reviews Summary
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.3/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, Smart Host CRM is the #1 most trending product in the Hotel CRM & Email Marketing category (out of 75) and the #39 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSmart Host GmbH has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted Smart Host GmbH as the #3 Hotel CRM & Email Marketing provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Smart Host GmbH Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
No matching results
Smart Host GmbH Case Studies
How Lerch Genusswelten Cut OTA Revenue by €500K and Added €738K in Direct Bookings with Smart Host
Marktoberdorf (Germany)
Driving Engagement and Repeat Bookings
Bad Waltersdorf (Austria)
How MeineZeit hotels turned generic outreach into targeted campaigns and built a culture of digital change across five properties.
WendischRietz (Germany)
How Hotel Oderberger Perfected Guest Communication with Smart Host
Berlin (Germany)
How Hotel Post Ischgl restructured its guest communication with Smart Host
Ischgl (Austria)
Finally: easy guest communication
Westerstede (Germany)
More customer satisfaction in less time? Utopia?
Ratsch an der Weinstrasse (Austria)
No more unattractive newsletters from the PMS!
Sarnen (Switzerland)
Using Guest Data Correctly Through Automated Segmentation
Laces (Italy)
Easy handling & personal collaboration!
Titisee-Neustadt (Germany)
How Falkensteiner Hotels Personalizes its Marketing Communications to Drive More Revenue
Casteldarne (Italy)
References
"We have been working with Smart Host for some time now and are extremely happy that we chose the system. This was the best decision. Our newsletters all look top "styled" and do little work. It simplifies a lot. The filtering works fantastic and is super useful for many other things as well. We would recommend it to anyone."
Carina
Natur- & Biohotel Bergzeit
"We use Smart Host for newsletter distribution, which we control according to target groups. Super simple! So the guest gets the information he is interested in."
Anna Scheriau
Hotel St. Oswald
"The planning of the newsletters is really very well organized and a very big help for us. In general, we find that SmartHost approaches their customers and takes care of them very well."
Familie Hofer
Wiesenhof Garden Resort
"We started with the campaign module years ago. It is so clear and simple that an extension to the offer manager was only logical. I would especially like to emphasize the extremely nice AND competent team around Julian Leitner. I can only recommend Smart Host across the board."
Andrea Kogler
Owner @
Hotel Kogler
"This is exactly how a newsletter program should be! Super easy to use - clear & logical. The selection is suggested by an algorithm and works flawlessly, so Smart Host relieves us of the most difficult part of sending newsletters. The interface to our hotel program allows transparency and the success is easily measurable. In addition, the customer service is very helpful! All questions and concerns are quickly addressed. In short - our expectations were exceeded!"
Alise P.
Hotel Post Ischgl
"Smart Host has really grown on us. This tool enables us to make our day-to-day work much easier with the offer manager. Newsletters alone were old fashioned, now it's the Smart Host campaigns that help us pick up the guest where their interest lies and give us an overview of what success the campaign is having in the first place."
Tanja Weirather
Inhaber @
Panorama Hotel Talhof
"For our hotel, Smart Host is an optimal relief for our employees in terms of correspondence with guests. In addition, a super contemporary sales tool for newsletter planning and design."
Gerhard Huber
Inhaber @
Concordia Wellnesshotel & Spa
"The arrival mailing is very good, because the guests can easily announce their wishes. For every change, the team is with the utmost care and fast implementation on my side. The review page is also top. If someone was not so happy, we can react immediately and the guest does not post it immediately on all online platforms. In times of Holiday Check and Co. a great advantage! I can only recommend the system."
Michaela Muster
Inhaberin @
Ratscher Landhaus - Hotel Sudsteiermark
"The newsletter planning is really a great tool with which you can advertise at the right time for the right period. You can send a lot of newsletters without being a annoyance, because the filtering works great and there is never a risk that guests get something twice or worse get a newsletter with a better price than the one they already have."
Mara Theiner
Manager @
Hotel Weisses Kreuz
"I have rarely experienced such friendly and competent support. Easy and understandable handling of the product. Everything is set up in such a way that you can use it without a lot of prior knowledge. You can send targeted newsletters and we have received an enormous increase in additional sales by sending pre-stay mails and learn a lot about our guests in advance, e.g. why the guest books with us. For us, this means that we can also provide the guest with specific information about his or her interests in advance."
Anja Herkenrath
Marketing Manager @
Torfhaus HARZRESORT
Featured Customers
More Products by Smart Host GmbH
Hotelier Rating
Looking for specific info?
10
Newsletter
Back-office from 10 to 24 room Branded Hotel in Ortisei (Italy)
Verified
1 days ago
Through the newsletter, Smarthost offers a good opportunity to advertise the company professionally. This is modern advertising that can achieve good results in the long term.
Italy
Italy
Back-office
Small Hotel
9
Modern design and smart send timing — with newsletter line issues
Marketingmitarbeiterin from 50-74 room Resort in Carezza (Italy)
Verified
2 days ago
The modern design, continuous development, AI-based data on when it is best to send the newsletter, and especially nice the Pre Stay message.
Italy
Italy
Marketingmitarbeiterin
Mid-Sized Hotel
8
Simple, clear daily work with fast support — occasional technical glitches
Marketing from 200 to 499 room Branded Hotel in Uberlingen (Germany)
Verified
4 days ago
Fast and reliable support via email and phone.
Simple and clear work with SmartHost, e.g., when creating newsletters (email marketing).
Good and clear structure that makes daily work easier and contributes to more direct bookings.
Regular training with practical content that really helps in everyday work.
Germany
Germany
Marketing
Large Hotel
10
Easy to use and professional for guests — but offers need more flexibility
Owner from 25-49 room Boutique in Aschau Im Chiemgau (Germany)
Verified
4 days ago
Smarthost is very easy to use and appears very professional to guests in all respects. Many areas are covered.
Germany
Germany
Owner
Small Hotel
9
Helpful pre-stay emails — but design issues can be tricky
Marketing from 75-99 room Bed & Breakfast & Inn in Vienna (Austria)
Verified
4 days ago
Informs our hotel guests via pre-stay email about what the hotel has to offer and about important facts and Info related to their stay.
Austria
Austria
Marketing
Mid-Sized Hotel
10
Personalized pre-stay letters and WhatsApp support — but small tweaks need support
Teamleader Resort from 50-74 room Boutique in Grindelwald (Switzerland)
Verified
7 days ago
We are very pleased with the Pre-Stay Letter - that guests can personalize their stay in advance, WhatsApp option, and the support team from Smart Host.
Switzerland
Switzerland
Teamleader Resort
Mid-Sized Hotel
8
Enjoyable newsletters with quick, reliable support — but pricey and too AI-heavy
Gastgeber from 25-49 room Boutique in Reckingen-Gluringen (Switzerland)
Verified
9 days ago
Newsletter and Pre Stay E-Mails
Moritz works very well, his newsletters are enjoyable.
The support is quick and reliable.
Personal contact.
Switzerland
Switzerland
Gastgeber
Small Hotel
7
Reliable support and strong collaboration — after a rough start
Sales and Marketing Assistant from 75-99 room Airport/Conference Hotel in Stuttgart (Germany)
Verified
9 days ago
After a challenging initial phase, the collaboration has now developed significantly positively. Particularly noteworthy are the good accessibility of contacts and the reliable and quick support.
We especially rate the cooperation with the campaign assistant team very positively. It is professional, solution-oriented, and pleasant. The tea...
Germany
Germany
Sales and Marketing Assistant
Mid-Sized Hotel
9
A simple tool with a big impact.
Hotelleitung from 25-49 room Bed & Breakfast & Inn in Portschach am Worther See (Austria)
Verified
9 days ago
I like the way the data is prepared (statistics, reservation download) and the editor, which is really easy to use. The customer support is also TOP! We have received some pre-stay feedback since the launch and can therefore prepare a lot of things in advance and also address them directly with the guest at check-in, etc. We have gained poi...
Austria
Austria
Hotelleitung
Small Hotel
7
Easy-to-use newsletters with fast support — but AIDA integration needs work
Executive Assistant from 75-99 room City Center Hotel in Adelboden (Switzerland)
Verified
10 days ago
We like the newsletter tool. It is easy to use and looks really professional.
You can create a newsletter in 15 minutes if you know what you want to write.
If we have a question, we get immediately an answer.
Switzerland
Switzerland
Executive Assistant
Mid-Sized Hotel
- 1
- 2
- 3
- 4
- 5
- 6
- ...
- 25
Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
The offer tool from Smarthost is really great. It is not only visually appealing and user-friendly, but the option for guests to accept an offer directly and pay immediately is something I find especially impressive. It saves a lot of time and creates an excellent user experience for the guest. In addition, it’s a very strong CRM, and from our customers who are using it, I’ve heard nothing but positive feedback.
Showing all answers to: "What does this product or service do well?"
The offer tool from Smarthost is really great. It is not only visually appealing and user-friendly, but the option for guests to accept an offer directly and pay immediately is something I find especially impressive. It saves a lot of time and creates an excellent user experience for the guest. In addition, it’s a very strong CRM, and from our customers who are using it, I’ve heard nothing but positive feedback.
Smarthost does an excellent job of transforming guest data into actionable insights. The platform makes it incredibly easy to understand guest behavior, segment audiences, and launch personalized communication that actually converts. Its automation features are intuitive and save a tremendous amount of time, while the intelligent recommendations ensure that marketing efforts are always targeted and relevant. The tool is user-friendly, powerful, and delivers measurable uplift in upsells and direct bookings.
Smarthost does an excellent job of transforming guest data into actionable insights. The platform makes it incredibly easy to understand guest behavior, segment audiences, and launch personalized communication that actually converts. Its automation features are intuitive and save a tremendous amount of time, while the intelligent recommendations ensure that marketing efforts are always targeted and relevant. The tool is user-friendly, powerful, and delivers measurable uplift in upsells and direct bookings.
Smart Host is exceptionally strong at transforming raw guest data into high-impact, automated, and personalized communication. Its CRM and automation engine reliably drive direct revenue because campaigns are based on real guest behavior, not generic marketing blasts. For hotels that lack the resources for sophisticated segmentation or manual campaign building, Smart Host provides a level of marketing precision that most properties simply cannot achieve on their own. The platform’s ability to centralize guest profiles and automate pre-stay, upsell, and post-stay communication is where it truly delivers measurable value.
Smart Host excels at transforming guest data into meaningful, revenue-driving communication. The platform makes it incredibly easy for hotels to create personalized and automated campaigns across the entire guest journey — from pre-stay messaging and in-stay engagement to post-stay follow-ups.
Smart Host also stands out for its strong automation capabilities. It not only saves valuable time for marketing and reservations teams, but also ensures that guests receive consistently relevant, timely information — ultimately supporting higher conversion rates and more direct bookings.
Question:
What differentiates this product or service from the competition?
Answer:
What truly makes this partnership special is the way our solutions work together so naturally and seamlessly, allowing our customers to create a truly smooth and memorable guest journey. I also really value the way the Smarthost team works: they genuinely take the time to listen to their customers’ needs & challenges, respond with thoughtful, solution-driven ideas, and always stay honest by only promising what they can truly deliver.
Showing all answers to: "What differentiates this product or service from the competition?"
What truly makes this partnership special is the way our solutions work together so naturally and seamlessly, allowing our customers to create a truly smooth and memorable guest journey. I also really value the way the Smarthost team works: they genuinely take the time to listen to their customers’ needs & challenges, respond with thoughtful, solution-driven ideas, and always stay honest by only promising what they can truly deliver.
Smarthost stands out through its uniquely intelligent approach to guest segmentation and automation. Unlike many competitors that rely on static templates or generic campaigns, Smarthost uses real behavioral data to create meaningful, personalized interactions at scale. The platform feels modern, intuitive, and far less complex than many legacy CRM tools, making it easy for hotel teams to see immediate value. Their customer support is also exceptionally proactive and solution-oriented, which makes the entire experience feel like a true partnership rather than just another software subscription.
Smarthost stands out through its uniquely intelligent approach to guest segmentation and automation. Unlike many competitors that rely on static templates or generic campaigns, Smarthost uses real behavioral data to create meaningful, personalized interactions at scale. The platform feels modern, intuitive, and far less complex than many legacy CRM tools, making it easy for hotel teams to see immediate value. Their customer support is also exceptionally proactive and solution-oriented, which makes the entire experience feel like a true partnership rather than just another software subscription.
Smart Host’s advantage is that it is purpose-built for hotels, not a repurposed email tool. This means automated offers tied to availability, lifecycle-based messaging, integrated PMS data, and analytics designed specifically for hospitality revenue goals. Many marketing tools claim personalization; Smart Host actually operationalizes it at scale. Its strength is the combination of hotel-specific CRM + automation + revenue-oriented communication, all in one system. For properties in the DACH region especially, it’s one of the most mature and field-tested solutions available.
Smart Host stands out through its strong focus on data-driven personalization and its ease of use. Hotels can quickly create targeted campaigns without needing deep marketing expertise.
What truly differentiates Smart Host is the close, collaborative partnership they offer and their openness to integrations. The team understands hotel needs, moves fast, and works proactively with partners — making the platform not only effective, but also highly adaptable within a hotel’s existing tech stack.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Be open to change. The tool is intuitive to use, and supported by a team that truly listens and helps you get the most out of it and it smoothens your guest journey and reduces a lot of work load. :)
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Be open to change. The tool is intuitive to use, and supported by a team that truly listens and helps you get the most out of it and it smoothens your guest journey and reduces a lot of work load. :)
Give Smarthost the opportunity to show what it can really do by integrating it fully into your guest communication workflows from the start. The more data you allow the system to work with, the more powerful the insights and automation become. Don’t hesitate to lean on their team during onboarding — their guidance will help you unlock value quickly and ensure that your marketing becomes more targeted, efficient, and impactful from day one.
Give Smarthost the opportunity to show what it can really do by integrating it fully into your guest communication workflows from the start. The more data you allow the system to work with, the more powerful the insights and automation become. Don’t hesitate to lean on their team during onboarding — their guidance will help you unlock value quickly and ensure that your marketing becomes more targeted, efficient, and impactful from day one.
Approach Smart Host as a strategic revenue engine, not an optional marketing add-on. The hotels that see the strongest ROI are the ones that commit to clean PMS data, define a clear guest communication strategy, and allow Smart Host to automate aggressively across the guest lifecycle. If you’re looking to meaningfully increase direct bookings and reduce manual workload, Smart Host can deliver — but only if you use it as the core of your CRM and guest communication framework, not as a side tool.
Take the time to fully explore Smart Host’s automation and segmentation features — that’s where you’ll see the biggest impact. And make sure to review all available integration options with their team. They are highly collaborative and can help you connect Smart Host seamlessly within your existing tech stack to maximize results.
+ 34
recommend
Recommended by
Nastaran Anjileli
Team Lead Sales
@
straiv GmbH
Dominik Langkabel
Sales Director
@
Mews
Dominik Langkabel
Sales Director
@
Mews
Tobias Roelen-Blasberg
Co-Founder
@
MARA Solutions
Samira Gruber
Partnerships & Marketing
@
Guestnet
Nastaran Anjileli
Team Lead Sales
@
straiv GmbH
Dominik Langkabel
Sales Director
@
Mews
Dominik Langkabel
Sales Director
@
Mews
Tobias Roelen-Blasberg
Co-Founder
@
MARA Solutions
Samira Gruber
Partnerships & Marketing
@
Guestnet
Maureen Träger
Partner Manager
@
straiv
Anton von Verschuer
Head of Marketing
@
RateBoard
Maurice Sausse
Manager
@
Guestline
Martin Tauber
CEO & Co-Founder
@
Guestnet
Philipp Becker
Geschäftsführer
@
Martin Becker GmbH
Michael Albert
Owner
@
Zahlenwerk21
Sebastian Linecker
CEO
@
Linecker GmbH
Oliver Kremmer
Director of Sales and Client Relations
@
asut computer & rechenzentrum GmbH
Martin Leitinger
Vertriebsmitarbeiter
@
GAS
Daniel Franzelin
Head of Marketing
@
RateBoard
Janis Pardon
Sales Manager
@
Mews
Janis Pardon
Sales Manager
@
Mews
Dennis Gündner
Senior Sales Manager
@
SuitePad GmbH
Christian Pfanner
CEO
@
be-oh Marketing
Andreas Rhein
CEO
@
Der Hotelflüsterer™
Julia Schröder
Head of Sales & Marketing
@
Hotellistat GmbH
Benjamin Kammerer
Head of Sales
@
TourOnline AG
Rupert Christandl
Team Lead Sales
@
Casablanca Hotelsoftware GmbH
Benjamin Heiß
Developer
@
elite solutions gmbh
Gera Bachner
Quality & Project Manager
@
hotelkit GmbH
Tilmann Volk
Managing Director
@
SuitePad GmbH
Vasiliki Filippidou
Manager
@
Planet
Thomas Hertkorn
Lead AI & Innovations, Lead SMB Department
@
Peak Ace AG
Dennis Pfister
CCO
@
DIRS21 by TourOnline AG
Larissa Leitner
Co-Founder & MD
@
Empion
Alexandra Spiropoulos
Marketing Manager
@
RateBoard GmbH
Maureen Träger
Partner Success Manager
@
straiv GmbH
Christoph Lülling
Sales Manager
@
Softstar GmbH
[email protected] Kuhnhardt
COO
@
happyhotel
Kathrin Pfeifer
Marketing & Communication
@
CASABLANCA hotelsoftware
Ricarda Müller
COO
@
ibelsa GmbH
Matthias Trenkwalder
Managing Director
@
RateBoard
Are you a consultant or vendor that recommends Smart Host GmbH?
Leave a recommendation
News
Smart Host GmbH
4 weeks ago
How Lerch Genusswelten Cut OTA Revenue by €500K and Added €738K in Direct Bookings with Smart Host
Smart Host GmbH
9 months ago
Driving Engagement and Repeat Bookings
Smart Host GmbH
1 year ago
How MeineZeit hotels turned generic outreach into targeted campaigns and built a culture of digital change across five properties.
Smart Host GmbH
1 year ago
How Hotel Oderberger Perfected Guest Communication with Smart Host
Smart Host GmbH
1 year ago
How Hotel Post Ischgl restructured its guest communication with Smart Host
Smart Host GmbH
2 years ago
Finally: easy guest communication
Smart Host GmbH
2 years ago
More customer satisfaction in less time? Utopia?
Smart Host GmbH
2 years ago
No more unattractive newsletters from the PMS!
Smart Host GmbH
2 years ago
Using Guest Data Correctly Through Automated Segmentation
Smart Host GmbH
2 years ago
Easy handling & personal collaboration!
Smart Host GmbH
2 years ago
How Falkensteiner Hotels Personalizes its Marketing Communications to Drive More Revenue
Smart Host GmbH Integrations
Find Great Pairing Apps
No matching results
No matching results
| Company | Functionality | |
|---|---|---|
Mews
92% recommended by 1041 hotels |
Property Management Systems
|
|
hotelkit
94% recommended by 617 hotels |
|
|
MARA Solutions
97% recommended by 374 hotels |
Reputation Management
|
|
SuitePad
94% recommended by 266 hotels |
In-Room Hotel Tablets
|
|
happyhotel
97% recommended by 176 hotels |
Revenue Management Systems
|
|
Guestnet
95% recommended by 176 hotels |
Hotel Guest Apps
|
|
Planet
78% recommended by 130 hotels |
Property Management Systems
|
|
Straiv
94% recommended by 92 hotels |
Contactless Check-in
|
|
apaleo GmbH
97% recommended by 29 hotels |
Property Management Systems
|
|
|
Mews
92% recommended by 1041 hotels |
Property Management Systems
|
Support
Verified Support
Smart Host GmbH has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
Verified
0 seconds ago
Products Reviewed
What do you like most?
What do you dislike or think could be improved?
0.0
Ease of Use
0.0/5
Customer Support
0.0/5
ROI
0.0/5
Implementation
0.0/5
Download the Free Guide
Your guide was sent!
Your guide was successfully sent to .
This email may be incorrect
Our check detected that this address may have been entered incorrectly. Please confirm or correct it before we continue:
This looks like it may contain a typo.
Get Your Free AI Analyst Report
Custom recommendations tailored to your property
Trusted by
