Smart Host CRM

4.6 (105 REVIEWS)

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HT Score  
95 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Julia, Benjamin, Rupert + 14 more experts recommend Smart Host GmbH

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Smart Host CRM

4.6 (105 REVIEWS)

Ranked 4 (out of 60) in Hotel CRM & Email Marketing

Smart Communication for Hoteliers and Guests – Simple. Automated. Profitable.

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Ratings Summary

4.6
Excellent
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.3/5
Implementation
4.7/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Smart Host CRM is the #1 most trending product in the Hotel CRM & Email Marketing category (out of 60) and the #42 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

Smart Host GmbH has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
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95 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
About Smart Host CRM
Founded in 2017 | Headquarters in Berlin (Germany) | 23 employees
Smart Host is the hotel CRM for more direct bookings and covers all communications in the guest lifecycle. Thanks to PMS connectivity, you control all guest communications from one tool, always at the right time and through the right channel. Smart Host offers intelligent guest profiles with complete communication history, pre-& post-Stay surveys for interests, upselling and ratings, data-driven and automated newsletter campaigns to fill booking gaps thanks to artificial intelligence, offer manager with messaging module and payment processing.

Capabilities

Send pre-stay surveys to upsell and enrich customers

Get alerts for upcoming holidays and demand periods

Segment your guests to send targeted campaigns

Drag-n-drop newsletter builder to bring back guests

Measure campaign success with detailed reporting

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Available Add-ons & Modules

Campaigns

Our campaign module uses the information from intelligent guest profiles, to automatically suggest perfect campaigns. Such campaigns are inherently geared to the preferences and booking behavior of your guests. You only have to worry about the content of the newsletter. You do not trust our suggestions? No problem, create suitable recipient segments yourself!

INCLUDED

Guest Profiles

Our guest module is the central collection point for your guest data. The data from your hotel program, from the surveys and from the intelligent Smart Host analysis and together they result in a rich guest profile. This gives you a complete picture of your guests and their needs. This module is the basis for all further modules.

INCLUDED

Pre-Stay Surveys

Inform yourself before the arrival of your guests about their interests. With the help of our Pre-Stay Surveys you can collect the preferences of your guests and use them to further automatically enrich guest profiles. In addition, you have the opportunity to place your upselling offers even before your guests arrive.

INCLUDED

Post-Stay Surveys

The stay-related communication with your guests is rounded off by personalized post-stay evaluation surveys. This enables you to find out what is important to your guests on site and how you can improve your performance even further. We offer you the opportunity to respond to negative reviews in a solution-oriented way and and to publish positive reviews on the most popular review portals.

INCLUDED

Segmentation

You do not trust our campaign suggestions? No problem, you can also easily create the perfect target group yourself. With just a few clicks, you create the desired recipient segments and specify, among things like demographics, loyalty, interests, or even booking and stay behavior for your target group.

INCLUDED

Newsletter Builder

With our Smart Host building block system, you create Newsletters simply by dragging and dropping. You decide where you want to insert images, texts, links and other parts you would like to use. Next, you can fill your newsletter with individual content. All communication takes place in the design of your company, which we have already stored for you.

INCLUDED

Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

Smart Host GmbH Average Smart Host GmbH

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4

Success Stories

10

References

20

Featured Customers

Popularity by Segment

Size

6 | Small (10-24 room)

81 | Medium (25-74 room)

23 | Large (75-199 room)

Country

52 | Austria

26 | Germany

23 | Italy

10 | Switzerland

Type

32 | Resorts

24 | Luxury Hotels

15 | Bed & Breakfast & Inns

11 | Boutiques

4 | Branded Hotels

4 | Hostels

4 | Vacation Rentals & Villas

3 | City Center Hotels

1 | RV Parks & Campgrounds

Region

111 | Europe

Category

105 | Hotel CRM & Email Marketing

75 | Direct Booking Tools

71 | Guest Messaging Software

More Products by Smart Host GmbH

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Hotelier Rating

Excellent
83
Very Good
16
Average
9
Poor
3
Terrible
0

Property Size

  • Small (6)
  • Medium (81)
  • Large (23)

Country

  • Austria
    Austria
    (52)
  • Germany
    Germany
    (26)
  • Italy
    Italy
    (23)
  • Switzerland
    Switzerland
    (10)

Region

  • Europe
    Europe
    (111)
7

Newslettertool

Marketing from 75-99 room Luxury Hotel in Großarl (Austria)

Verified
3 days ago
Suggestions from the newsletter and the service from Smarthost. Setting the recipients and the analysis tool for the newsletters sent. Easy to use the page.
Country Austria
Marketing
Large Hotel
10

No more unattractive newsletters from the PMS!

Sales & Marketing Manager from 50-74 room in Sarnen (Switzerland)

Verified
4 days ago
Everyone is totally enthusiastic and wouldn't want to do without the system!
Country Switzerland
Sales & Marketing Manager
Medium Hotel
10

Service-oriented company - uncomplicated newsletter creation or prey stay for the guest to be tailored individually to the company.

from 75-99 room Resort in Bad Birnbach (Germany)

Verified
4 days ago
Human support without long waiting times; here you can speak directly to an employee who always has a solution ready.
Country Germany
Large Hotel
10

The work is always carried out smoothly and efficiently in collaboration.

Front Office from 25-49 room Resort in Plan Da Tieja (Italy)

Verified
5 days ago
You learn a lot for the future, and you are always looked after and never feel lost. Lots of useful features.
Country Italy
Front Office
Medium Hotel
8

Great tool for email marketing

Rezeptionistin from 25-49 room Hostel in Mellau (Austria)

Verified
5 days ago
The pre- and post-stay emails are a great way to stay in touch with guests and get important information before their stay. The campaign tool is also very easy to use.
Country Austria
Rezeptionistin
Medium Hotel
10

Fast response, great statistics

Direktionsassistentin from 50-74 room Luxury Hotel in Ischgl (Austria)

Verified
8 days ago
Precise statistics, creating newsletters yourself as well as the translation function, selection options, quick feedback from the team, accuracy in sending and handling email addresses
Country Austria
Direktionsassistentin
Medium Hotel
10

All right

Hotelier from 50-74 room Bed & Breakfast & Inn in Fieschertal (Switzerland)

Verified
10 days ago
The entire package convinces me. I've been a customer for two years and am very satisfied. Can highly recommend this platform for digital laundry.
Country Switzerland
Hotelier
Medium Hotel
10

Great product!

Direktion from 25-49 room in Zermatt (Switzerland)

Verified
13 days ago
Handling is easy. The program automatically reads all data from our PMS and this allows you to do targeted marketing. The guest messaging software provides important information about guests' wishes and allows them to address these specifically before the guest arrives. You can generate more sales through newsletter campaigns. The rating to...
Country Switzerland
Direktion
Medium Hotel
8

We as a team have been able to gain some experience with Smarthost over the past few months. These applied primarily to newsletter creation

Rezeption from 50-74 room Resort in (Italy)

Verified
14 days ago
ProThe simple and easy creation of the newsletter. .Con: Would be great if there was an easy "undo" option. Possibly in the form of a button. Sometimes it happens that you accidentally delete part of the text in a newsletter.
Country Italy
Rezeption
Medium Hotel
8

E-Mail Marketing

CEO from 10 to 24 room Bed & Breakfast & Inn in Ortisei (Italy)

Verified
15 days ago
The program is designed to be very simple and clear. We use various auto-pilot campaigns that help us generate more inquiries and bookings. I really appreciate that the support team is available to us at any time.
Country Italy
CEO
Small Hotel
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Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

Smart Host's CRM hotel software impresses with its comprehensive approach to guest and campaign management. From intelligent profiling to automated campaign suggestions, personalized offers, and streamlined communication, it empowers hotels to offer unique guest experiences while maximizing efficiency. The integration of artificial intelligence and transparent success measurement further distinguishes Smart Host in the competitive hotel software market.

Question:

What differentiates this product or service from the competition?

Answer:

Smart Host distinguishes itself through its holistic approach to guest and campaign management, leveraging advanced features, artificial intelligence, and user-friendly interfaces to create a comprehensive and efficient solution for hotels. The focus on customization, automation, and data-driven decision-making sets it apart from other similar tools in the market.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Implementing a robust CRM system like Smart Host is a powerful tool for enhancing guest experiences and optimizing marketing efforts. To fully capitalize on its features, invest time and resources in comprehensive staff training. Ensure your team is well-versed in using the system to its full potential, from creating personalized campaigns to leveraging AI-driven insights. The success of the platform often hinges on the proficiency of its users, so fostering a culture of continuous learning and proficiency will maximize the benefits for your hotel.

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Recommended by
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Support

Verified Support

Smart Host GmbH has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Recommended

92%

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