Smart Host CRM
4.6 (105 REVIEWS)
HT Score
95 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Julia, Benjamin, Rupert + 14 more experts recommend Smart Host GmbH
Read RecommendationsSmart Host CRM
Ranked 4 (out of 60) in Hotel CRM & Email Marketing
Smart Communication for Hoteliers and Guests – Simple. Automated. Profitable.
92% recommended by 106 hotels
All Suite Resorts, Andreus Resorts, Schlosshotel & 103 others
Smart Host GmbH has 0 reviews from United States of America so we’re unable to verify that they operate in your local market.
Ratings Summary
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.3/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, Smart Host CRM is the #1 most trending product in the Hotel CRM & Email Marketing category (out of 60) and the #42 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSmart Host GmbH has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
About Smart Host CRM
Founded in 2017 | Headquarters in Berlin (Germany) | 23 employees
Smart Host is the hotel CRM for more direct bookings and covers all communications in the guest lifecycle.
Thanks to PMS connectivity, you control all guest communications from one tool, always at the right time and through the right channel. Smart Host offers intelligent guest profiles with complete communication history, pre-& post-Stay surveys for interests, upselling and ratings, data-driven and automated newsletter campaigns to fill booking gaps thanks to artificial intelligence, offer manager with messaging module and payment processing.
Capabilities
Send pre-stay surveys to upsell and enrich customers
Send pre-stay surveys to upsell and enrich customers
Our integrated artificial intelligence ensures that we propose a campaign plan optimized for your hotel from all available data. Automated booking periods, public holidays or school vacations are displayed and the personal seasonal and booking preferences of your guests are taken into account, so that you can set up exactly the right newsletter campaigns.
Get alerts for upcoming holidays and demand periods
Get alerts for upcoming holidays and demand periods
Our integrated artificial intelligence ensures that we propose a campaign plan optimized for your hotel from all available data. Automated booking periods, public holidays or school vacations are displayed and the personal seasonal and booking preferences of your guests are taken into account, so that you can set up exactly the right newsletter campaigns.
Segment your guests to send targeted campaigns
Segment your guests to send targeted campaigns
You do not trust our campaign suggestions? No problem, you can also easily create the perfect target group yourself. With just a few clicks, you create the desired recipient segments and specify, among things like demographics, loyalty, interests, or even booking and stay behavior for your target group.
Drag-n-drop newsletter builder to bring back guests
Drag-n-drop newsletter builder to bring back guests
With our Smart Host building block system, you create Newsletters simply by dragging and dropping. You decide where you want to insert images, texts, links and other parts you would like to use. Next, you can fill your newsletter with individual content. All communication takes place in the design of your company, which we have already stored for you.
Measure campaign success with detailed reporting
Measure campaign success with detailed reporting
Transparent reporting forms are the basis for campaigns and should help you to continuously improve your campaigns. You receive not only information on opening and click rates, but also a measurement of the revenues (inquiries and campaign bookings).
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
Available Add-ons & Modules
Campaigns
Our campaign module uses the information from intelligent guest profiles, to automatically suggest perfect campaigns. Such campaigns are inherently geared to the preferences and booking behavior of your guests. You only have to worry about the content of the newsletter. You do not trust our suggestions? No problem, create suitable recipient segments yourself!
Guest Profiles
Our guest module is the central collection point for your guest data. The data from your hotel program, from the surveys and from the intelligent Smart Host analysis and together they result in a rich guest profile. This gives you a complete picture of your guests and their needs. This module is the basis for all further modules.
Pre-Stay Surveys
Inform yourself before the arrival of your guests about their interests. With the help of our Pre-Stay Surveys you can collect the preferences of your guests and use them to further automatically enrich guest profiles. In addition, you have the opportunity to place your upselling offers even before your guests arrive.
Post-Stay Surveys
The stay-related communication with your guests is rounded off by personalized post-stay evaluation surveys. This enables you to find out what is important to your guests on site and how you can improve your performance even further. We offer you the opportunity to respond to negative reviews in a solution-oriented way and and to publish positive reviews on the most popular review portals.
Segmentation
You do not trust our campaign suggestions? No problem, you can also easily create the perfect target group yourself. With just a few clicks, you create the desired recipient segments and specify, among things like demographics, loyalty, interests, or even booking and stay behavior for your target group.
Newsletter Builder
With our Smart Host building block system, you create Newsletters simply by dragging and dropping. You decide where you want to insert images, texts, links and other parts you would like to use. Next, you can fill your newsletter with individual content. All communication takes place in the design of your company, which we have already stored for you.
Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Success Stories
No more unattractive newsletters from the PMS!
Sarnen (Switzerland)
Using Guest Data Correctly Through Automated Segmentation
im Vinschgau (Italy)
Easy handling & personal collaboration!
Breisgau-Hochschwarzwald (Germany)
How Falkensteiner Hotels Personalizes its Marketing Communications to Drive More Revenue
Kiens (Italy)
References
"We have been working with Smart Host for some time now and are extremely happy that we chose the system. This was the best decision. Our newsletters all look top "styled" and do little work. It simplifies a lot. The filtering works fantastic and is super useful for many other things as well. We would recommend it to anyone."
Carina
Natur- & Biohotel Bergzeit
"We use Smart Host for newsletter distribution, which we control according to target groups. Super simple! So the guest gets the information he is interested in."
Anna Scheriau
Hotel St. Oswald
"The planning of the newsletters is really very well organized and a very big help for us. In general, we find that SmartHost approaches their customers and takes care of them very well."
Familie Hofer
Wiesenhof Garden Resort
"We started with the campaign module years ago. It is so clear and simple that an extension to the offer manager was only logical. I would especially like to emphasize the extremely nice AND competent team around Julian Leitner. I can only recommend Smart Host across the board."
Andrea Kogler
Owner @
Hotel Kogler
"This is exactly how a newsletter program should be! Super easy to use - clear & logical. The selection is suggested by an algorithm and works flawlessly, so Smart Host relieves us of the most difficult part of sending newsletters. The interface to our hotel program allows transparency and the success is easily measurable. In addition, the customer service is very helpful! All questions and concerns are quickly addressed. In short - our expectations were exceeded!"
Alise P.
Hotel Post Ischgl
"Smart Host has really grown on us. This tool enables us to make our day-to-day work much easier with the offer manager. Newsletters alone were old fashioned, now it's the Smart Host campaigns that help us pick up the guest where their interest lies and give us an overview of what success the campaign is having in the first place."
Tanja Weirather
Inhaber @
Panoramahotel Talhof
"For our hotel, Smart Host is an optimal relief for our employees in terms of correspondence with guests. In addition, a super contemporary sales tool for newsletter planning and design."
Gerhard Huber
Inhaber @
Concordia Wellnesshotel & Spa
"The arrival mailing is very good, because the guests can easily announce their wishes. For every change, the team is with the utmost care and fast implementation on my side. The review page is also top. If someone was not so happy, we can react immediately and the guest does not post it immediately on all online platforms. In times of Holiday Check and Co. a great advantage! I can only recommend the system."
Michaela Muster
Inhaberin @
Ratscher Landhaus Wein- und Genusshotel
"The newsletter planning is really a great tool with which you can advertise at the right time for the right period. You can send a lot of newsletters without being a annoyance, because the filtering works great and there is never a risk that guests get something twice or worse get a newsletter with a better price than the one they already have."
Mara Theiner
Manager @
Hotel Weisses Kreuz
"I have rarely experienced such friendly and competent support. Easy and understandable handling of the product. Everything is set up in such a way that you can use it without a lot of prior knowledge. You can send targeted newsletters and we have received an enormous increase in additional sales by sending pre-stay mails and learn a lot about our guests in advance, e.g. why the guest books with us. For us, this means that we can also provide the guest with specific information about his or her interests in advance."
Anja Herkenrath
Marketing Manager @
Torfhaus HARZRESORT
Featured Customers
Popularity by Segment
Size
6 | Small (10-24 room)
81 | Medium (25-74 room)
23 | Large (75-199 room)
Country
52 | Austria
26 | Germany
23 | Italy
10 | Switzerland
Type
32 | Resorts
24 | Luxury Hotels
15 | Bed & Breakfast & Inns
11 | Boutiques
4 | Branded Hotels
4 | Hostels
4 | Vacation Rentals & Villas
3 | City Center Hotels
1 | RV Parks & Campgrounds
Region
111 | Europe
Category
105 | Hotel CRM & Email Marketing
75 | Direct Booking Tools
71 | Guest Messaging Software
More Products by Smart Host GmbH
Hotelier Rating
7
Newslettertool
Marketing from 75-99 room Luxury Hotel in Großarl (Austria)
Verified
3 days ago
Suggestions from the newsletter and the service from Smarthost. Setting the recipients and the analysis tool for the newsletters sent. Easy to use the page.
Austria
Austria
Marketing
Large Hotel
10
No more unattractive newsletters from the PMS!
Sales & Marketing Manager from 50-74 room in Sarnen (Switzerland)
Verified
4 days ago
Everyone is totally enthusiastic and wouldn't want to do without the system!
Switzerland
Switzerland
Sales & Marketing Manager
Medium Hotel
10
Service-oriented company - uncomplicated newsletter creation or prey stay for the guest to be tailored individually to the company.
from 75-99 room Resort in Bad Birnbach (Germany)
Verified
4 days ago
Human support without long waiting times; here you can speak directly to an employee who always has a solution ready.
Germany
Germany
Large Hotel
10
The work is always carried out smoothly and efficiently in collaboration.
Front Office from 25-49 room Resort in Plan Da Tieja (Italy)
Verified
5 days ago
You learn a lot for the future, and you are always looked after and never feel lost. Lots of useful features.
Italy
Italy
Front Office
Medium Hotel
8
Great tool for email marketing
Rezeptionistin from 25-49 room Hostel in Mellau (Austria)
Verified
5 days ago
The pre- and post-stay emails are a great way to stay in touch with guests and get important information before their stay. The campaign tool is also very easy to use.
Austria
Austria
Rezeptionistin
Medium Hotel
10
Fast response, great statistics
Direktionsassistentin from 50-74 room Luxury Hotel in Ischgl (Austria)
Verified
8 days ago
Precise statistics, creating newsletters yourself as well as the translation function, selection options, quick feedback from the team, accuracy in sending and handling email addresses
Austria
Austria
Direktionsassistentin
Medium Hotel
10
All right
Hotelier from 50-74 room Bed & Breakfast & Inn in Fieschertal (Switzerland)
Verified
10 days ago
The entire package convinces me. I've been a customer for two years and am very satisfied. Can highly recommend this platform for digital laundry.
Switzerland
Switzerland
Hotelier
Medium Hotel
10
Great product!
Direktion from 25-49 room in Zermatt (Switzerland)
Verified
13 days ago
Handling is easy. The program automatically reads all data from our PMS and this allows you to do targeted marketing. The guest messaging software provides important information about guests' wishes and allows them to address these specifically before the guest arrives. You can generate more sales through newsletter campaigns. The rating to...
Switzerland
Switzerland
Direktion
Medium Hotel
8
We as a team have been able to gain some experience with Smarthost over the past few months. These applied primarily to newsletter creation
Rezeption from 50-74 room Resort in (Italy)
Verified
14 days ago
ProThe simple and easy creation of the newsletter. .Con: Would be great if there was an easy "undo" option. Possibly in the form of a button. Sometimes it happens that you accidentally delete part of the text in a newsletter.
Italy
Italy
Rezeption
Medium Hotel
8
E-Mail Marketing
CEO from 10 to 24 room Bed & Breakfast & Inn in Ortisei (Italy)
Verified
15 days ago
The program is designed to be very simple and clear. We use various auto-pilot campaigns that help us generate more inquiries and bookings. I really appreciate that the support team is available to us at any time.
Italy
Italy
CEO
Small Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Smart Host's CRM hotel software impresses with its comprehensive approach to guest and campaign management. From intelligent profiling to automated campaign suggestions, personalized offers, and streamlined communication, it empowers hotels to offer unique guest experiences while maximizing efficiency. The integration of artificial intelligence and transparent success measurement further distinguishes Smart Host in the competitive hotel software market.
Showing all answers to: "What does this product or service do well?"
Smart Host's CRM hotel software impresses with its comprehensive approach to guest and campaign management. From intelligent profiling to automated campaign suggestions, personalized offers, and streamlined communication, it empowers hotels to offer unique guest experiences while maximizing efficiency. The integration of artificial intelligence and transparent success measurement further distinguishes Smart Host in the competitive hotel software market.
SmartHost provides our customers with a fast and easy way to create campaigns and/or offers at the highest level. The offers convert very well, and the campaigns have high click-through rates, generating an above-average number of bookings. For our customers and us, SmartHost is a strong partner in this field!
Smart Host has a good variety of connections to PMS and channel managers
Our shared customers sometimes tell us, that the customer support is excellent.
Smart Host is a very well known Hotel CRM tool in the industry and a strong partner in the DACH region.
We don’t work with the software itself but we can say that implementing new features and making changes in the API is always very easy with Smart Host as their teams are very professional and easy to communicate with.
Our customers like using Smart Host and are very satisfied with the integration to Elite.
· Fine segmentation of guest data and creation of guest profiles
· Easy to understand and to use
· Many features for automation of guest communication and content creation
· Live dashboard for an overview of the hotel’s figures
· Powerful integrations to many PMS and channel managers
Question:
What differentiates this product or service from the competition?
Answer:
Smart Host distinguishes itself through its holistic approach to guest and campaign management, leveraging advanced features, artificial intelligence, and user-friendly interfaces to create a comprehensive and efficient solution for hotels. The focus on customization, automation, and data-driven decision-making sets it apart from other similar tools in the market.
Showing all answers to: "What differentiates this product or service from the competition?"
Smart Host distinguishes itself through its holistic approach to guest and campaign management, leveraging advanced features, artificial intelligence, and user-friendly interfaces to create a comprehensive and efficient solution for hotels. The focus on customization, automation, and data-driven decision-making sets it apart from other similar tools in the market.
The user interface of SmartHost is clear, understandable, and easy to use for our customers. As technology partners, it is important for us to interact on an equal footing and continually develop the products in the best interest of our shared customers.
Smart Host is very fast when it comes to deliver new features and implement new APIs with partners
The tech team is super professional and easy to communicate with when it comes to implement an API
We heard that Smart Host is one of the best Hotel CRMs with the best integrations in the DACH region
We enjoy working with Smart Host as it has been shown in the past that customer satisfaction is very important to them and this is consistent with our philosophy here at Elite.
The integration with Elite is constantly improving, the more common customers we have.
· Personal support through long-term assigned personal success manager
· Enables very personal, individualized guest communication with little time and effort
· Fast software development and Smart Host delivers many new features all the time
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Implementing a robust CRM system like Smart Host is a powerful tool for enhancing guest experiences and optimizing marketing efforts. To fully capitalize on its features, invest time and resources in comprehensive staff training. Ensure your team is well-versed in using the system to its full potential, from creating personalized campaigns to leveraging AI-driven insights. The success of the platform often hinges on the proficiency of its users, so fostering a culture of continuous learning and proficiency will maximize the benefits for your hotel.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Implementing a robust CRM system like Smart Host is a powerful tool for enhancing guest experiences and optimizing marketing efforts. To fully capitalize on its features, invest time and resources in comprehensive staff training. Ensure your team is well-versed in using the system to its full potential, from creating personalized campaigns to leveraging AI-driven insights. The success of the platform often hinges on the proficiency of its users, so fostering a culture of continuous learning and proficiency will maximize the benefits for your hotel.
If you want to professionalize your campaigns with your existing guest data and create offers quickly and easily with a direct interface to your channel manager and/or hotel software, then SmartHost is a very good partner for you.
Very good system which perfectly complements our PMS. We have had very good experiences with SmartHost.
The extensive interface between Casablanca and SmartHost offers every hotelier great added value. We also get very good feedback from existing customers.
Most parts of the integration in Elite are in the background, which means you can keep your usual routine and improve it with the additional features smart host offers.
Additionally you can send offers with one click including alls the data that you have already entered in Elite.
As with most software, make sure to get a presentation or demo. They are really good at answering all questions you might have so don't be shy reaching out about whatever topic you would like to hear more about.
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Are you a consultant or vendor that recommends Smart Host GmbH?
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Posts
Smart Host GmbH
1 week ago
No more unattractive newsletters from the PMS!
Smart Host GmbH
3 weeks ago
Using Guest Data Correctly Through Automated Segmentation
Smart Host GmbH
1 month ago
Easy handling & personal collaboration!
Smart Host GmbH
1 month ago
How Falkensteiner Hotels Personalizes its Marketing Communications to Drive More Revenue
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Support
Verified Support
Smart Host GmbH has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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