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Smart Host CRM
4.6 (171 REVIEWS)
Philipp, Martin, Maurice + 26 more experts recommend Smart Host GmbH
Read RecommendationsRanked 2 (out of 65) in Hotel CRM & Email Marketing
Hoteliers voted Smart Host GmbH as the #2 Hotel CRM & Email Marketing provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldSmart Communication for Hoteliers and Guests! Smart Host - from Data to Regulars
92% recommended by 172 hotels
All Suite Resorts, Andreus Resorts, Schlosshotel & 169 others
Bell - AI powered product analyst
I analyzed all of Smart Host GmbH’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Smart Host for its robust email marketing capabilities, enhancing guest communication and loyalty while increasing direct bookings. The software streamlines guest management, automates campaign workflows, and delivers data-driven insights, optimizing hotel revenue and reducing operational costs. Notably, its integration with PMS systems provides real-time insights and simplifies processes, although users seek further customization and integration improvements.
All Suite Resorts, Andreus Resorts, Schlosshotel & 169 others
Read their reviewsPartners say
Industry experts recommend Smart Host CRM for its seamless integration with PMS and other hotel systems, facilitating real-time, personalized guest interactions. Its ability to intelligently segment guest data, automate campaigns, and offer dynamic survey options distinguishes it in the crowded market. The user-friendly interface, combined with robust data analysis tools, ensures high ROI by enhancing guest engagement and operational efficiency. Some criticisms include the need for continuous training due to frequent updates, occasional complexity in feature utilization, and the necessity for more in-depth analytics support.
Philipp, Martin, Maurice and 26 others
Read their recommendationsSupport
World-class
39 reviews mentions in "Support""
37 positive
2 negative
Hoteliers often praise the customer support of Smart Host GmbH’s Hotel CRM & Email Marketing product, Smart Host CRM, for its responsiveness and expertise. They note that the support team is quick to assist during implementation and addresses needs effectively without requiring a ticket system. Support is described as goal-oriented and ensures that suggestions are implemented swiftly. Additionally, hoteliers appreciate the patience and professionalism during onboarding, specifically highlighting individualized attention in support interactions. This is crucial for clients’ smooth transition and ongoing satisfaction with the product.
Geschaftsfuhrer
2 months ago
Verified
... SmartHost is extremely easy to use and has a huge number of direct bookings. We didn't expect such a quick success. Plus a fast, helpful, competent support team. ...
See full reviewInhaber
2 months ago
Verified
... Overall, we are very happy with the tool. We have been using it for several months for our direct communication with guests, but above all internally as an analysis tool in preparation for our mailings to our guests. The support - where necessary - was very quick and, above all, goal-oriented and has so far solved ...
See full reviewBeratunt
2 months ago
Verified
... The support is remarkable, thank you very much. The short processing times are very good for the user. We really appreciate that and it makes working fun. ...
See full reviewDirektionsassistentin
2 months ago
Verified
... Very professional. From sales to introduction, implementation, everything was top notch ...
See full reviewHotelrezeption
2 months ago
Verified
... The campaigns are very good, but the evaluation of each campaign can still be improved. Otherwise, development is ongoing and our wishes are taken into account. ...
See full reviewChef
2 months ago
Verified
... The software provided is easy to use, very well performing, the customization is good, and the support is always ready to help us when in need. we like basically everything! ...
See full reviewManagement
2 months ago
Verified
... The uncomplicated way if you need help without a ticket system. That the team is open to new ideas and wishes and that these are not only promised but also implemented. ...
See full reviewHoteldirektor
2 months ago
Verified
... Perfect cooperation, quick feedback, top system. Easy to use for everyone. Support takes its time, is very committed and solution-oriented. The system is easy to understand. ...
See full reviewDigital Management
3 months ago
Verified
... Closeness to the customer - if there are any technical problems, SmartHost is there immediately - you have the feeling of working on an equal footing. The offer module is our favorite, it enables ...
See full reviewMarketing
3 months ago
Verified
... What I like best is Smart Host's email marketing. It's easy to use, allows for personalized campaigns and helps you target guests. This increases loyalty and generates more direct bookings - efficient and time-saving! It simplifies guest management, optimizes workflows and offers valuable insights through data-based analyses. The intuitive operation and first ...
See full reviewRezeptionistin
3 months ago
Verified
... Customizability for regular guests, we are generally on first name terms with the guests and it would be nice to be able to strike a more informal tone with the offers. ...
See full reviewMarketing
3 months ago
Verified
... The direct, friendly customer service, the constant development, the immediate help with questions and great training/meeting offers! It doesn't take long for inquiries to be responded to and contact by phone ...
See full reviewAssistenz der Geschaftsleitung
3 months ago
Verified
... We can easily create and send our newsletters ourselves without the help of a marketing agency. If we still have questions, we can simply contact Smarthost and clarify them. ...
See full reviewReservation
5 months ago
Verified
... The interface and user interface are very minimalistic but intuitive, comparable to other tools. Small adjustments can also be made by non-technical people. ...
See full reviewMarketing und Grafikdesign
5 months ago
Verified
... Personal contact and quick processing of questions or concerns by phone and email. Precise analysis of the campaigns sent and statistics in the dashboard. ...
See full reviewHoteldirektorin
5 months ago
Verified
... Competent advice in all matters. Very helpful and, above all, direct contact person who is responsible for us and is available for all concerns. Easy handling of the tools, very intuitive structure, ...
See full reviewCluster Digital Operations Manager
5 months ago
Verified
... The simple presentation of all modules and the small info boxes that explain what something means everywhere. The editor is also very practical, especially the translation in one click and the AI help for generating texts/headings. the onboarding ...
See full reviewGastgeberin
5 months ago
Verified
... The ease of use and the many options. The direct correspondence with the guest is great. The statistics are clear and helpful. ...
See full reviewEmpfangsassistenz
5 months ago
Verified
... The user interface is easy to use and looks nice. It is user-friendly for guests. Booking is possible directly when creating an offer. The idea of guest merging. ...
See full reviewRezeptionistin
6 months ago
Verified
... In my opinion, more extensive offers are still a bit confusing. Some guests are sometimes not familiar with the area and prefer to book by phone or have to ask for help by email. For larger offers, I ...
See full reviewMarketing & Sales Managerin
7 months ago
Verified
... Effective newsletter tool for targeted guest communication ...
See full reviewRezeptionsleitung
7 months ago
Verified
... The newsletters are quick and easy to create and also look really good and professional. If you have any questions, the SmartHost employees will take care of all concerns very quickly. ...
See full reviewStellvertretende Geschaftsleitung
7 months ago
Verified
... Professional and user-friendly hotel CRM and effective email marketing. ...
See full reviewMarketing
8 months ago
Verified
... We have been using SmartHost for a while now and are very happy with it. The new editor offers many design options and the end result is very appealing. I would especially like to highlight the great ...
See full reviewMitarbeiterin Buro und Rezeption
8 months ago
Verified
... It would sometimes be advantageous to receive a notification by email when a guest has a question about the offer, so that you don't always have to actively check for new messages in the tool. ...
See full reviewMarketing
8 months ago
Verified
... It would be great if you could see even more clearly which posts are working particularly well. One way to achieve this would be to implement a visualization tool such as a heat map. With such a heat map, you could see at a glance which posts are particularly well received by the target group and which are performing less well. This visual representation would not only make analysis ...
See full reviewGeschaftsfuhrende Gesellschafterin
8 months ago
Verified
... Smart Host is very user-friendly and efficient. The software is easy to use and you have the opportunity to communicate with guests in an appealing and targeted manner, even with little time ...
See full reviewHotelassistentin
8 months ago
Verified
... There are not many suggestions for improvement yet, because it is still in its infancy. The only thing: automatic transfer of motifs to the hotel program would be desirable (as is already the case ...
See full reviewGeschaftsfuhrerin
8 months ago
Verified
... Everything was great! From onboarding to signing the contract, everything was superbly organized. Always available, great support and reliable cooperation! I would especially like to highlight Lena - she is simply brilliant! She knows her stuff and is a wonderful ...
See full reviewHotelsekretarin
8 months ago
Verified
... Smart Host enables us to tailor our newsletters even more specifically to the needs of our customers, which has significantly increased the effectiveness of our newsletter campaigns. We are very happy with this new option and can only recommend it. If you have any questions, someone ...
See full reviewCEO
8 months ago
Verified
... - Good connection to the hotel program - Great marketing tool - If you have any questions, someone is always available and any problems can be solved quickly and easily. ...
See full reviewHotelierin
8 months ago
Verified
... Since we have only been using Smart Host for this year, we don't have any significant suggestions for improvement. We will see what the future brings. ...
See full reviewBack Office Managerin
8 months ago
Verified
... What I like best is that it is uncomplicated and very simple. Everything is very clear and easy to understand. The guests understand it very quickly too. ...
See full reviewHotelsekretarin
10 months ago
Verified
... With the help of Smart Host, we can contact our newsletter recipients at the right time through targeted segmentation. Smart Host also creates the content of the campaigns for us and takes our wishes ...
See full reviewRezeptionsleitung
11 months ago
Verified
... With the help of Smart Host, communication with our guests has improved a lot and makes everyday life easier because you can send offers/confirmations and campaigns easily, quickly and with a ...
See full reviewMarketing
11 months ago
Verified
... While occasional disparities may arise between your crafted newsletter and its final appearance, SmartHost's robust support system ensures swift resolution. These moments serve as opportunities for growth, fostering adaptability and enhancing your skills. With SmartHost's user-friendly interface and responsive assistance ...
See full reviewMarketing
11 months ago
Verified
... Install automatic tracking - Translations with suggestions in Deepl - Adjust image height for 2 offers (has already been discussed with the team) ...
See full reviewReservierungsleiterin
14 months ago
Verified
... Fastest response, competent employees, ...
See full reviewSelbststandig
14 months ago
Verified
... We are very happy with Smart Host, it is constantly being developed and improved. Any potential problems will be resolved quickly. We currently have no improvements. ...
See full reviewHotellerie
14 months ago
Verified
... Fast, easy and intuitive handling, automatic translations, look & feel, good, helpful and easily accessible support, and responsiveness to special customer requests ...
See full reviewAssistenz der Geschaftsleitung
14 months ago
Verified
... We particularly like that our concerns and wishes are implemented very quickly! The employees are available to answer any questions you may have and will immediately help with implementation. ...
See full reviewGeneral Manager
14 months ago
Verified
... The cooperation with the SmartHost team is great, they are always available quickly and take care of any challenges conscientiously. Unfortunately, this is not self-evident. In addition, the ...
See full reviewMarketing & Sales
14 months ago
Verified
... Good support from Laura Kuffner, easy to reach, and if there are any problems, help is provided quickly. Easy to use when everything works as it should. ...
See full reviewHotelier
14 months ago
Verified
... You should be able to freely decide that the campaign emails can be sent in shorter periods of time. The images for the newsletter could be stored in a separate media library. ...
See full reviewSales & Marketing
14 months ago
Verified
... Great charging speed from the tool. We keep track of the guest data jungle and all data is brought together centrally in one place. We were able to increase direct bookings. ...
See full reviewAutomation
Effortless
21 reviews mentions in "Automation""
17 positive
4 negative
Hoteliers often express a strong satisfaction with the automation aspects of Smart Host GmbH's Hotel CRM & Email Marketing product, Smart Host CRM. They value how automation allows for significant data storage without manual input, which enhances the impression left on guests or inquirers. However, hoteliers note that the interface currently operates only in a one-way direction, as any updates such as newsletter unsubscribes or selected motifs cannot be automatically synchronized with the hotel's PMS. An automatic feedback loop for such data into the hotel program would increase workflow efficiency, enabling real-time updates in their PMS.
Assistenz
2 months ago
Verified
... I find it practical that an AI can be activated directly when creating a newsletter, which helps me to write the texts better. Saves time. ...
See full reviewHotelrezeption
2 months ago
Verified
... We are very satisfied with the product, a lot of data can be stored automatically and leaves a very nice impression on the guest or inquirer #email #marketing, #campaign ...
See full reviewHotelbetreiber
2 months ago
Verified
... Integration of additional fonts/font types or adoption of our house font for creating advertising emails. If necessary, also additional templates and simple tutorials for creating mailings. ...
See full reviewManagement
2 months ago
Verified
... The stability of the interface to Fidelio, as failures occur from time to time. When offers are made and the partner writes back, an error message appears because they do not know the email address. When merging file ...
See full reviewHoteldirektor
2 months ago
Verified
... We are happy with the system, but unfortunately I cannot currently recommend anything that could be improved. The only thing is the translations (AI), which definitely need to be checked. I am ...
See full reviewDeputy Hotel Manager
3 months ago
Verified
... Everything we wanted to improve, e.g. time of sending or special requirements in the editor, has now been implemented. :) ...
See full review