Automatic Pricing (by Dataria) vs. Revolution Plus: Which Is Right for You?

Updated May 16, 2026  ·  229 verified reviews analyzed

TLDR

We analyzed 229 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Dataria shines , with exclusive features like Market Insights Reporting.

Revolution Plus by Franco Grasso shines when it comes to dynamic pricing and revenue optimization — especially for brand properties (0.0/5) , with exclusive features like Group Pricing and Displacement Analysis.

See the full breakdown below ↓

How Does Automatic Pricing (by Dataria) Compare to Revolution Plus?

Side-by-side ratings based on 229 verified hotelier reviews on HTR.

HTScore
0
89
Likelihood to Recommend
100%
98%
Ease of Use
4.7/5
4.8/5
Customer Support
5.0/5
4.9/5
Value for Money
4.8/5
4.8/5
Starting Price From $400/mo From $400/mo
Verified Reviews 6 223

What Are the Pros and Cons of Automatic Pricing (by Dataria) vs Revolution Plus?

After analyzing 229 verified reviews, Dataria users most value its , while Revolution Plus by Franco Grasso users highlight dynamic pricing and revenue optimization, intuitive analytics and reporting, in-depth data analysis. Click any theme to see what reviewers say.

Dataria Dataria Revolution Plus by Franco Grasso Revolution Plus by Franco Grasso
Pros
+ Dynamic Pricing and Revenue Optimization
+ Intuitive Analytics and Reporting
+ In-Depth Data Analysis
+ Ease of Use and Interface
Cons

Dataria vs Revolution Plus by Franco Grasso: Rankings by Hotel Segment

How each product ranks among Revenue Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Dataria Dataria Revolution Plus by Franco Grasso Revolution Plus by Franco Grasso
Small (10-24 rooms) #34 2 reviews #2 130 reviews
Mid-Size (25-74 rooms) #43 2 reviews #9 54 reviews
Large (75-199 rooms) #17 5 reviews

By Property Type

Segment Dataria Dataria Revolution Plus by Franco Grasso Revolution Plus by Franco Grasso
Boutique #43 1 reviews #7 70 reviews
Luxury #12 31 reviews
Branded / Chain #43 1 reviews #10 28 reviews
Extended Stay #8 21 reviews

By Region

Segment Dataria Dataria Revolution Plus by Franco Grasso Revolution Plus by Franco Grasso
North America #26 1 reviews #16 7 reviews
Europe #30 3 reviews #6 199 reviews
Asia Pacific #12 3 reviews

The Decision

Choosing between Dataria's Automatic Pricing and Revolution Plus by Franco Grasso hinges on your hotel's specific revenue management needs. Both systems aim to optimize your room rates and maximize revenue but diverge significantly in approach, data sources, and target user profiles. While Dataria emphasizes automation and simplicity, Revolution Plus offers a more comprehensive, AI-driven platform with personalized support. What factors matter most to your team — automation or in-depth control?

Both products aim to improve your hotel's profitability through dynamic pricing. Dataria's focus is on automating the calculation of room prices based on competition and occupancy, making it ideal for hotels seeking minimal manual input. Revolution Plus, meanwhile, combines extensive historical data with real-time market insights, offering tailored recommendations. Which approach aligns better with your hotel's revenue strategy?

Is Dataria or Revolution Plus Better for Hotels?

Dataria's core strength lies in automating price adjustments based on occupancy, competitor prices, and demand, with an emphasis on simplicity and automation for smaller to mid-sized hotels. Revolution Plus, however, is built on a robust AI engine that uses a vast dataset from thousands of properties worldwide, making it more suitable for larger hotel chains and resorts seeking granular control.

Dataria has a limited review base—only 4 reviews in total, with no recent feedback—indicating a less proven track record. Conversely, Revolution Plus boasts 212 reviews, with 5 recent ones in the last six months, reflecting active user engagement and ongoing improvements. The recent reviews of Revolution Plus are overwhelmingly positive, giving it a stronger reputation for reliability and performance. Do you prefer a system backed by extensive recent feedback or a simpler, smaller-scale tool?

Dataria vs Revolution Plus: Which Should Your Hotel Choose?

If your hotel is a boutique property or a city center hotel that prefers automatic, straightforward rate adjustments, Dataria may be the right fit. Its user-friendly interface, high onboarding ratings (5/5), and strong value for money make it suitable for teams wanting quick results with minimal fuss.

If you operate a larger property, resort, or chain with complex revenue strategies, Revolution Plus is the clear choice. Its extensive features—such as detailed analytics, in-depth data analysis, and multiple integrations—coupled with a high ease-of-use rating (4.84/5), appeal to teams that want control and detailed insights. Hotels needing personalized, AI-driven solutions should prioritize Revolution Plus.

Is Dataria or Revolution Plus Easier to Use?

Dataria scores 4.5/5 for ease of use, with a very intuitive interface and a flawless onboarding process rated 5/5. Its limited feature set simplifies implementation, making it ideal for teams new to revenue management or those seeking quick deployment.

Revolution Plus earns a near-perfect 4.84/5, with many reviews praising its user-friendly design. Despite being feature-rich, its interface is straightforward, and support from Franco Grasso’s team ensures smooth onboarding. The recent user reviews highlight ease of adoption at every level. Edge: Revolution Plus.

Which Has Better Features: Dataria or Revolution Plus?

Dataria offers 11 features exclusive to its platform, including advanced tools like enterprise business guidelines, five-year forecasting, and flexible competitor data—features tailored for strategic long-term planning. Revolution Plus, with 3 unique features such as group pricing and displacement analysis, provides robust real-time adjustments and market insights.

In total, Dataria has 42 shared features with Revolution Plus, but its niche focus on automation and tailored algorithms makes it a solid choice for specific needs. Revolution Plus excels in dynamic analytics, reporting, and handling complex property types. For feature depth and variety, Revolution Plus holds a slight edge.

Which Has Better Customer Support: Dataria or Revolution Plus?

Dataria’s customer support is rated a perfect 5/5, with reviews emphasizing their personalized, supportive onboarding and ongoing assistance. Users appreciate their responsiveness and understanding of hotel operations, which fosters trust and confidence.

Revolution Plus scores 4.92/5, with recent reviews describing Franco Grasso’s team as attentive, responsive, and providing excellent ongoing support. Users mention the value of dedicated revenue managers who help interpret data and optimize strategies. Edge: Dataria.

Which Has More Integrations: Dataria or Revolution Plus?

Revolution Plus boasts 15 verified partners, including industry giants like WuBook, Oracle Hospitality, and Octorate, giving it broader integration options. Dataria's 3 partners include Mews and Neobookings, with fewer options for seamless system connections.

While Dataria’s integrations cover essential channels, Revolution Plus’s extensive partner network offers more flexibility and scalability, especially for larger properties or those with complex tech stacks. Edge: Revolution Plus.

Which Do Hoteliers Rate Higher: Dataria or Revolution Plus?

Revolution Plus’s 212 reviews show a high rating, with recent feedback praising its ability to increase revenue, ease of use, and analytical depth. Hotels across segments—including resorts, B&Bs, and city hotels—rate it favorably, with many citing improvements in RevPAR and occupancy.

Dataria, with only 4 reviews, has a perfect 5/5 rating, but the small sample size and lack of recent data make it less reliable for judging overall satisfaction. The recent, detailed reviews of Revolution Plus suggest it is more trusted among active users. Edge: Revolution Plus.

How Much Do Dataria and Revolution Plus Cost?

Both products are priced at a base rate of $400 per month, with no additional implementation or trial fees. Neither offers a freemium model, and pricing is straightforward—making it easier to compare value.

However, the greater feature set and user reviews favor Revolution Plus, indicating it may deliver more ROI given its broader capabilities and larger user base.

What Type of Hotel Should Use Dataria?

  • Hotels that prefer automation and minimal manual control over pricing.
  • Properties looking for a quick-to-deploy system with high onboarding satisfaction.
  • Small to medium-sized city hotels seeking a straightforward revenue management tool.
  • Teams that want to avoid complex configurations and focus on easy automation.
  • Not ideal if your hotel requires detailed control, extensive analytics, or long-term strategic planning.

What Type of Hotel Should Use Revolution Plus?

  • Large hotels, resorts, and chains with complex revenue strategies.
  • Hotels that need in-depth analytics, detailed forecasting, and market insights.
  • Properties with multiple room types and segments requiring granular rate management.
  • Teams seeking a flexible, customizable system with extensive integrations.
  • Not ideal if your hotel prefers a simple, low-maintenance tool or has limited tech support resources.

Revolution Plus vs Dataria: The Bottom Line for Hotels

Revolution Plus is a comprehensive, AI-powered revenue management system with a proven track record, extensive features, and a strong user community. Its large number of recent reviews and high ratings suggest it’s well-supported and trusted by hotels worldwide.

Dataria offers a streamlined, automation-focused platform ideal for smaller properties or those new to revenue management. Its simplicity and high onboarding score make it suitable for hotels seeking quick, reliable results without complex features.

If your hotel needs in-depth control, analytics, and a proven track record, Revolution Plus is the better choice. If automation, ease of use, and quick deployment are your priorities, then Dataria could suffice—though it has fewer recent reviews and less widespread adoption.


This comparison is based on the latest available reviews, feature data, and industry insights. For a tailored recommendation, consider testing both systems in your operational context.

How Much Do Automatic Pricing (by Dataria) and Revolution Plus Cost?

Revenue Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Dataria Dataria Revolution Plus by Franco Grasso Revolution Plus by Franco Grasso
Starting Price From $400/mo From $400/mo

Which Features Does Automatic Pricing (by Dataria) Have That Revolution Plus Doesn't (and Vice Versa)?

According to HTR's product database, Automatic Pricing (by Dataria) and Revolution Plus share 42 features. Here are the key differences — features one has that the other lacks.

Feature Dataria Dataria Revolution Plus by Franco Grasso Revolution Plus by Franco Grasso
Displacement Analysis
Enterprise Business Guidelines
Event Data
Extended stay pricing
Five-Year Forecasting
Group Pricing
Lost Business Data
Market Insights Reporting
Scheduled Reports

Showing top differences. 2 more features differ between these products.

Real-World Results: Dataria vs Revolution Plus by Franco Grasso by Business Goal

We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Dataria Dataria

No published case study for this goal yet.

Revolution Plus by Franco Grasso Lancaster Hotel Mid-Size
+ 100% increase in revenue and Gross Operating Profit in a couple of years (2017-2019), 15% increase in revenue in 2022 vs 2019, yearly ADR jumped over time from 106 to 163 euros with occupancy consistently above 90%
+ 95% of direct corporate customers switched from static negotiated rates to dynamic rates
+ Achieved the top 10 in Tripadvisor and jumped from 8.6 to 9+ on Booking.com in 6 months with a 3x increase in reviews volume

"Human skills, supported by their excellent Revolution Plus software, have helped us to achieve outstanding pricing, occupancy, brand reputation and, therefore, ultimately economic..."

Filippo Bua
Filippo Bua
Owner

Dataria vs Revolution Plus by Franco Grasso: The Bottom Line

Dataria
Dataria
5.0/5 from 6 reviews

Ranks higher for

ES #10 vs #13

Unique capabilities

Enterprise Business Guidelines Scheduled Reports Lost Business Data Market Insights Reporting Five-Year Forecasting
4.7/5 ease of use 5.0/5 support 3 integrations
Visit Profile
Revolution Plus by Franco Grasso
Revolution Plus by Franco Grasso
4.9/5 from 223 reviews

What hoteliers love

Dynamic Pricing and Revenue Optimization 100% positive

Users commend Revolution Plus for its effective dynamic pricing and revenue optimization capabilities, allowing for real-time adjustments based on mar... Users commend Revolution Plus for its effective dynamic pricing and revenue optimization capabilities, allowing for real-time adjustments based on market conditions. This feature helps hotels maximize revenue by optimizing room rates strategically.

Intuitive Analytics and Reporting 100% positive

The product's intuitive analytics and reporting tools provide users with an easy-to-understand overview of property performance. Users value how well-... The product's intuitive analytics and reporting tools provide users with an easy-to-understand overview of property performance. Users value how well-organized data aids in quick decision-making processes, benefiting overall business strategies.

In-Depth Data Analysis 100% positive

Revolution Plus receives praise for its comprehensive data analysis capabilities, which prove essential for effective forecasting and demand modeling.... Revolution Plus receives praise for its comprehensive data analysis capabilities, which prove essential for effective forecasting and demand modeling. Users appreciate the presentation of complex data in a user-friendly manner.

Ranks higher for

Mid-Size (25-74 rooms) #9 vs #43
Small (10-24 rooms) #2 vs #34
Boutique #7 vs #43
Branded / Chain #10 vs #43

Unique capabilities

Group Pricing Displacement Analysis Event Data
4.8/5 ease of use 4.9/5 support 15 integrations
Visit Website

Frequently Asked Questions About Automatic Pricing (by Dataria) vs Revolution Plus

Can Automatic Pricing (by Dataria) replace Revolution Plus?

It depends on your requirements. Automatic Pricing (by Dataria) and Revolution Plus share many core Revenue Management Systems features, but each has unique capabilities. Automatic Pricing (by Dataria) offers 3 verified integration partners, while Revolution Plus offers 15. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Revolution Plus leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Automatic Pricing (by Dataria) or Revolution Plus offer a free plan?

Automatic Pricing (by Dataria): No. Revolution Plus: No. Neither product currently offers a free tier. Most Revenue Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Automatic Pricing (by Dataria) and Revolution Plus?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Dataria has an HT Score of 0 and Revolution Plus by Franco Grasso has 89. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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