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Revolution Plus vs. Smartpricing:
Which Is Right for You?
TLDR
We analyzed 449 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Revolution Plus by Franco Grasso shines in ROI — especially for brand properties (0.0/5) , with exclusive features like Manage Restrictions and Business Mix Optimization.
Smartness shines when it comes to time efficiency , with exclusive features like Market Insights Reporting.
How Does Revolution Plus Compare to Smartpricing?
Side-by-side ratings based on 449 verified hotelier reviews on HTR.
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| Starting Price | From $400/mo | From $300/mo |
| Verified Reviews | 223 | 226 |
What Are the Pros and Cons of Revolution Plus vs Smartpricing?
After analyzing 449 verified reviews, Revolution Plus by Franco Grasso users most value its dynamic pricing and revenue optimization, intuitive analytics and reporting, in-depth data analysis, while Smartness users highlight time efficiency, ease of use, customer support. Click any theme to see what reviewers say.
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Dynamic Pricing and Revenue Optimization
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Time Efficiency
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Intuitive Analytics and Reporting
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Ease of Use
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In-Depth Data Analysis
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Customer Support
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Ease of Use and Interface
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Dynamic Pricing Automation
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Customizable Reporting
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Insight Transparency
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Integration with PMS
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Revolution Plus by Franco Grasso vs Smartness: Rankings by Hotel Segment
How each product ranks among Revenue Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #2 130 reviews | #4 93 reviews |
| Mid-Size (25-74 rooms) ▾ | #9 54 reviews | #12 32 reviews |
| Large (75-199 rooms) ▾ | #17 5 reviews | #16 5 reviews |
| X-Large (200+ rooms) | — | #20 1 reviews |
By Property Type
| Segment |
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| Boutique ▾ | #7 70 reviews | #8 62 reviews |
| Luxury ▾ | #12 31 reviews | #10 33 reviews |
| Branded / Chain ▾ | #10 28 reviews | #12 24 reviews |
| Extended Stay ▾ | #8 21 reviews | #6 29 reviews |
By Region
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| North America ▾ | #16 7 reviews | #15 7 reviews |
| Europe ▾ | #6 199 reviews | #5 199 reviews |
| Asia Pacific | #12 3 reviews | — |
| Middle East | — | #11 3 reviews |
The Decision
When choosing a revenue management system (RMS), your hotel needs a tool that increases profitability without adding complexity. Both Revolution Plus by Franco Grasso and Smartpricing by Smartness aim to optimize your room rates through data analysis and automation, but they differ in approach, features, and maturity. Revolution Plus offers a comprehensive, AI-driven platform with a long track record and extensive integrations, while Smartpricing emphasizes simplicity and ease of use with automated, real-time pricing updates. Which one aligns better with your hotel’s needs?
Is Revolution Plus or Smartpricing Better for Hotels?
Both products target revenue growth via dynamic pricing—Revolution Plus relies on AI learned from 20 years of European data, while Smartpricing automates adjustments based on booking history and market trends. Revolution Plus offers more advanced features like Business Intelligence and Displacement Analysis, whereas Smartpricing simplifies the process with a user-friendly interface. Their core function is similar, but the depth and sophistication of tools differ. Are you seeking a full-featured, enterprise-grade system or an intuitive solution that’s easy to implement?
Revolution Plus vs Smartpricing: Which Should Your Hotel Choose?
If your hotel needs a mature, highly customizable RMS with a proven European dataset and extensive integrations, go with Revolution Plus. It’s ideal for mid-sized to large hotels and chains that require detailed analytics, business intelligence, and personalized support. If your hotel values straightforward automation, quick onboarding, and a lower price point, Smartpricing suits smaller property portfolios or hotels seeking ease of use and rapid deployment. The decision hinges on your complexity needs and budget.
Is Revolution Plus or Smartpricing Easier to Use?
Revolution Plus boasts a high ease-of-use rating of 4.84/5, supported by positive reviews highlighting its intuitive interface and comprehensive onboarding. Users find its setup straightforward, though recent feature updates require some familiarization. Conversely, Smartpricing’s interface scores slightly lower at 4.77/5 but is praised for its simplicity, making it accessible even for non-revenue managers. Both products excel in usability, but Revolution Plus’s richer feature set demands a steeper learning curve.
Edge: Revolution Plus
Which Has Better Features: Revolution Plus or Smartpricing?
Revolution Plus offers 7 features exclusive to its platform, including Manage Restrictions, Business Mix Optimization, Customizable Notifications & Alerts, Financial Forecast Builder, Group Pricing & Evaluation, Displacement Analysis, and Business Intelligence. Smartpricing, on the other hand, provides 4 unique features like Market Insights Reporting, Five-Year Forecasting, Enterprise Business Guidelines, and STR Data. Both platforms share 38 features, but Revolution Plus has a broader suite of specialized tools for advanced revenue management.
Edge: Revolution Plus
Which Has Better Customer Support: Revolution Plus or Smartpricing?
Revolution Plus’s support is highly rated at 4.92/5, with reviews emphasizing the responsiveness and professionalism of Franco Grasso’s team. Clients appreciate the personalized attention, rapid responses, and expert guidance, often citing their satisfaction with strategic advice alongside the software. Smartpricing’s support, rated at 4.83/5, is also praised for its efficiency but is noted to be more automated and less personalized. For hotels seeking dedicated, expert support, Revolution Plus holds an advantage.
Edge: Revolution Plus
Which Has More Integrations: Revolution Plus or Smartpricing?
Smartpricing’s integration count is nearly double that of Revolution Plus, with 30 verified partners versus 15. Shared integrations include popular platforms like WuBook, Vertical Booking, RoomCloud, and Cloudbeds. Revolution Plus’s unique integrations include protel, Planet, and Scidoo, catering to specific enterprise needs. For hotels with complex or diverse PMS/channel manager setups, Smartpricing’s broader partnership network offers more flexibility.
Edge: Smartpricing
Which Do Hoteliers Rate Higher: Revolution Plus or Smartpricing?
Revolution Plus has a slightly higher overall rating of 89.93 compared to Smartpricing’s 89.78, but the more recent reviews are concentrated on Smartpricing, providing fresher insights. Hotels of all sizes, especially those with more complex needs, rate Revolution Plus higher based on detailed features and support. Smaller properties and vacation rentals tend to favor Smartpricing’s simplicity and quick results. The most recent reviews favor Smartpricing slightly, but Revolution Plus’s longer track record and broader feature set earn it the edge overall.
Edge: Revolution Plus
How Much Do Revolution Plus and Smartpricing Cost?
Revolution Plus charges a base price of $400 per month without a free trial, with a performance-based model that charges only if it generates additional revenue. Smartpricing is priced at $300 per month, also without a trial, and emphasizes affordability alongside automation. Both pricing structures are competitive, but Revolution Plus’s no-gain-no-pay model can be more attractive for hotels wary of upfront costs.
What Type of Hotel Should Use Revolution Plus?
- Hotels that require detailed revenue management features, including Business Intelligence and Displacement Analysis.
- Hotels with a sizable portfolio needing extensive integrations with PMS and channel managers.
- Teams that want personalized support and strategic guidance from revenue experts.
- Properties that operate across multiple regions or segments, needing advanced forecasting tools.
- Not ideal if your hotel is small, with simple needs, or seeking a low-cost, plug-and-play solution.
What Type of Hotel Should Use Smartpricing?
- Small to mid-sized hotels or vacation rentals seeking an easy-to-use platform.
- Teams that prefer automation to reduce manual rate adjustments.
- Hotels with limited revenue management resources but desire data-driven pricing.
- Properties needing quick onboarding and rapid results without extensive customization.
- Not ideal if your hotel requires advanced analytics, BI tools, or complex segmentation.
Revolution Plus vs Smartpricing: The Bottom Line for Hotels
Revolution Plus is a comprehensive, AI-powered revenue management system that offers a broad set of features, tailored support, and extensive integrations. It’s best suited for hotels that need detailed analytics, customized strategies, and have the resources to manage a sophisticated system. Its long-standing presence and rich data history give it an edge for larger or multi-property operations.
Smartpricing, however, simplifies revenue management into an accessible, automated platform that delivers quick wins with minimal setup. Its lower price point, ease of use, and growing user base make it attractive for smaller hotels and vacation rentals that want to boost revenue without the complexity.
If your hotel prioritizes depth, customization, and support, Revolution Plus is the clear choice. But if you need a straightforward, automated solution that’s easy to implement, Smartpricing will serve you well. Ultimately, your decision should reflect your hotel’s size, complexity, and revenue management goals.
How Much Do Revolution Plus and Smartpricing Cost?
Revenue Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | From $300/mo |
Which Features Does Revolution Plus Have That Smartpricing Doesn't (and Vice Versa)?
According to HTR's product database, Revolution Plus and Smartpricing share 38 features. Here are the key differences — features one has that the other lacks.
| Feature |
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| Business Mix Optimization | ||
| Customizable Notifications & Alerts | ||
| Displacement Analysis | ||
| Enterprise Business Guidelines | ||
| Financial Forecast Builder | ||
| Five-Year Forecasting | ||
| Group Pricing & Evaluation | ||
| Manage Restrictions | ||
| Market Insights Reporting | ||
| STR Data |
Real-World Results: Revolution Plus by Franco Grasso vs Smartness by Business Goal
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Human skills, supported by their excellent Revolution Plus software, have helped us to achieve outstanding pricing, occupancy, brand reputation and, therefore, ultimately economic..."
"In the past, I used to sit down every day and rack my brains over the prices. It was a burden. Because I knew if I made a mistake, I could lose €50,000. With Smartpricing, I have t..."
Revolution Plus by Franco Grasso vs Smartness: The Bottom Line
What hoteliers love
Users commend Revolution Plus for its effective dynamic pricing and revenue optimization capabilities, allowing for real-time adjustments based on mar... Users commend Revolution Plus for its effective dynamic pricing and revenue optimization capabilities, allowing for real-time adjustments based on market conditions. This feature helps hotels maximize revenue by optimizing room rates strategically.
The product's intuitive analytics and reporting tools provide users with an easy-to-understand overview of property performance. Users value how well-... The product's intuitive analytics and reporting tools provide users with an easy-to-understand overview of property performance. Users value how well-organized data aids in quick decision-making processes, benefiting overall business strategies.
Revolution Plus receives praise for its comprehensive data analysis capabilities, which prove essential for effective forecasting and demand modeling.... Revolution Plus receives praise for its comprehensive data analysis capabilities, which prove essential for effective forecasting and demand modeling. Users appreciate the presentation of complex data in a user-friendly manner.
Ranks higher for
Unique capabilities
What hoteliers love
Many reviews highlight the platform's ability to save time by automating repetitive tasks such as pricing updates and inventory management. Users appr... Many reviews highlight the platform's ability to save time by automating repetitive tasks such as pricing updates and inventory management. Users appreciate the substantial time savings allowing focus on strategic tasks. However, some reviews suggest that real-time support could further enhance efficiency in handling quick queries.
The software is celebrated for its intuitive design, making complex processes like dynamic pricing and data analysis easy to manage, even for non-expe... The software is celebrated for its intuitive design, making complex processes like dynamic pricing and data analysis easy to manage, even for non-experts. This reduces the learning curve significantly. A smoother onboarding process is suggested by some users to further enhance initial user experience.
While support is generally considered excellent and responsive, some users suggested that real-time chat support could enhance customer satisfaction b... While support is generally considered excellent and responsive, some users suggested that real-time chat support could enhance customer satisfaction by allowing quick resolution of issues, particularly for minor queries that need immediate attention.
Where hoteliers push back
There is a call for more customizable reporting features that would allow better analysis and tailored insights for hotel management. Users believe th... There is a call for more customizable reporting features that would allow better analysis and tailored insights for hotel management. Users believe this would enhance strategic planning and operational adjustments based on detailed reports.
A few users expressed the need for more transparent explanations of the recommendations provided by the software. Clearer rationales would increase tr... A few users expressed the need for more transparent explanations of the recommendations provided by the software. Clearer rationales would increase trust in the system’s suggestions and enhance learning for users not familiar with complex pricing algorithms.
Ranks higher for
Unique capabilities
Where the ratings diverge most
Frequently Asked Questions About Revolution Plus vs Smartpricing
Can Revolution Plus replace Smartpricing?
It depends on your requirements. Revolution Plus and Smartpricing share many core Revenue Management Systems features, but each has unique capabilities. Revolution Plus offers 15 verified integration partners, while Smartpricing offers 35. Review the feature comparison above to see where they differ before switching.
Which is better for small or independent hotels?
Small hotels should prioritize ease of use and fast onboarding. Revolution Plus leads in ease of use at 4.8/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Do Revolution Plus or Smartpricing offer a free plan?
Revolution Plus: No. Smartpricing: No. Neither product currently offers a free tier. Most Revenue Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
How Does HTR Evaluate and Rank Revolution Plus and Smartpricing?
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Revolution Plus by Franco Grasso has an HT Score of 89 and Smartness has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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