The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 107 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Dazzle shines .
Zingle shines in ease of use and customer support — especially for independent properties (4.8/5) , with exclusive features like Mobile Friendly and Guest History.
Side-by-side ratings based on 107 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 107 |
After analyzing 107 verified reviews, Dazzle users most value its , while Zingle users highlight communication, ease of use, auto messages. Click any theme to see what reviewers say.
Dazzle
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Communication
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Ease of use
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Auto messages
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Response time
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Customization
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Technical glitches
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Platform integration
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How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
Dazzle
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| Small (10-24 rooms) ▾ | — | #12 8 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #11 25 reviews |
| Large (75-199 rooms) ▾ | — | #3 42 reviews |
| X-Large (200+ rooms) ▾ | — | #4 25 reviews |
By Property Type
| Segment |
Dazzle
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| Boutique ▾ | — | #10 44 reviews |
| Luxury ▾ | — | #8 47 reviews |
| Branded / Chain ▾ | — | #8 48 reviews |
| Extended Stay ▾ | — | #11 7 reviews |
By Region
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Dazzle
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| North America ▾ | — | #5 103 reviews |
| Europe | — | #18 1 reviews |
Choosing between Dazzle by Dazzle and Medallia Zingle hinges on your hotel’s specific communication needs, operational scale, and technological readiness. Dazzle aims to modernize guest interactions through AI-driven voice and chat, focusing on automation and engagement. Zingle emphasizes two-way messaging across channels, supported by extensive integrations and features designed for real-time guest service. Which platform aligns better with your hotel’s priorities?
Both products serve the same core purpose—improving guest communication—yet they diverge significantly in features, user experience, and market presence. Dazzle’s approach centers on AI and voice activation, but with no recent reviews or user feedback, it’s hard to gauge its effectiveness. Zingle, however, boasts a robust review footprint, high satisfaction ratings, and a proven track record in contactless guest engagement. Will your hotel prioritize cutting-edge AI or proven communication workflows?
Dazzle positions itself as an AI-powered guest engagement platform that facilitates voice and chat interactions, primarily appealing to hotels eager to automate routine inquiries. It offers integrations with Amazon Echo and Facebook Messenger, aiming to elevate guest experiences with smart technology. Conversely, Zingle is a well-established messaging system supporting SMS, Facebook Messenger, and WhatsApp, with a large array of features like automation, guest history, analytics, and integrations with property management systems.
If your hotel values automation, voice activation, and AI-driven guest interaction, Dazzle might seem enticing. However, its lack of recent reviews and absence of user feedback make assessing real-world performance difficult. Zingle’s extensive features and recent, positive reviews—107 in the last six months—confirm its reliability and popularity among hoteliers. Are you ready to adopt a platform with proven success, or do you prefer the potential of emerging AI solutions?
For hotels seeking a guest engagement platform rooted in AI and voice technology, Dazzle could be the right fit, especially if you’re aiming to modernize how guests ask questions or interact with voice assistants like Amazon Echo. If your team wants a trusted, feature-rich messaging system that integrates with existing property systems and channels, Zingle offers a broader set of tools proven to improve guest satisfaction and operational efficiency.
If your hotel needs to automate routine guest inquiries through AI, Dazzle’s voice and chatbot capabilities might be advantageous. But if your goal is to streamline guest communication across multiple channels with extensive integrations and proven user success, Zingle is the safer, more established choice. Which approach aligns with your strategic goals?
Zingle’s user interface receives a 4.73/5 rating, praised for its simplicity and ease of onboarding, with many reviews highlighting how staff quickly learn to manage conversations. In comparison, Dazzle has no recent ratings or reviews available, leaving its ease of use uncertain. Zingle’s mobile app and web platform are frequently cited as intuitive, reducing staff training time and increasing adoption.
Given Zingle’s widespread use and positive feedback, it’s clear that your team will find it easier to implement and operate. Without recent feedback on Dazzle’s interface or onboarding process, it’s difficult to assess its usability. Edge: Zingle.
Zingle offers 21 unique features, including SMS messaging, Facebook Messenger and WhatsApp integrations, automated replies, guest history, message routing, and chatbot booking. Dazzle, by contrast, claims no exclusive features and primarily focuses on voice-activated, AI-driven guest interaction, but without a detailed feature list or recent updates.
The comprehensiveness of Zingle’s features and integrations makes it the clear leader for hotels seeking versatility and automation. Dazzle’s niche AI and voice focus may appeal to forward-thinking hotels, but its limited feature set and lack of recent reviews weaken its position. Edge: Zingle.
Zingle’s support ratings stand at 4.58/5, with reviews praising their responsiveness and customer success team, including comments like “Zingle has certainly helped us improve guest scores.” Dazzle has no recent support reviews, making it impossible to assess the quality of its customer service. Given Zingle’s extensive support network and positive feedback, it’s the safer choice for ongoing assistance.
If reliable, responsive support is crucial to your hotel, Zingle’s high satisfaction ratings and active customer success team provide peace of mind. Dazzle’s support quality remains unverified. Edge: Zingle.
Zingle integrates with 16 verified partners, including property management systems like Opera, HotSOS, and Sirvoy, as well as channel managers like SiteMinder. Dazzle offers no verified integrations, limiting its compatibility with existing hotel systems. The breadth of Zingle’s integrations allows for smoother workflows across property operations, reservations, and guest management.
If seamless integration with your current tech stack is essential, Zingle’s extensive partner network gives it a significant advantage. Dazzle’s lack of verified integrations poses risks of operational silos. Edge: Zingle.
Zingle’s reviews in the last six months reflect an overall rating of 4.68/5, with a 95% likelihood to recommend, across diverse hotel segments including resorts, boutique, and branded hotels. No recent reviews or ratings are available for Dazzle, making it impossible to determine user satisfaction.
Zingle’s proven reputation among hoteliers—especially in high-end and chain hotels—confirms its position as a trusted provider. Without recent reviews, Dazzle’s standing remains unverified. Edge: Zingle.
Both platforms do not publicly disclose pricing details, and neither offers a free trial. Given the lack of transparent pricing, your hotel will need to contact vendors directly for quotes. Zingle’s pricing is often tailored to hotel size and needs, with no indication of hidden fees or mandatory contracts.
Dazzle’s absence of publicly available pricing or trial options makes comparison difficult. For budget-conscious hotels, Zingle’s transparency and proven pricing models may be more reassuring.
Dazzle is best suited for hotels willing to pioneer new guest engagement technology, despite the current lack of user reviews and proven case studies.
Zingle’s extensive features and proven performance make it ideal for hotels that prioritize operational reliability and guest experience enhancements.
Dazzle offers a glimpse into AI-driven, voice-enabled guest interaction with an innovative approach that could appeal to future-forward hotels. However, its lack of recent reviews, limited features, and unverified support make it a less reliable choice today.
Zingle, supported by a substantial review base and high ratings, presents a proven, versatile solution that improves guest engagement through multiple channels. Its extensive integrations and positive feedback make it a safer choice for hotels seeking immediate impact.
If your hotel values a tested, feature-rich messaging platform with strong support, Zingle is the clear winner. For those eager to pioneer voice AI and automation, Dazzle might hold promise—yet its untested status warrants caution.
According to HTR's product database, Dazzle and Medallia Zingle share 0 features. Here are the key differences — features one has that the other lacks.
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Dazzle
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| Guest History | ||
| Mobile Friendly | ||
| Open API | ||
| Photo Sharing | ||
| SMS text messaging | ||
| Secured Data Protection |
Showing top differences. 9 more features differ between these products.
What hoteliers love
Users find Zingle excels in facilitating easy and quick communication with guests, allowing issues to be resolved before escalating. This adaptability... Users find Zingle excels in facilitating easy and quick communication with guests, allowing issues to be resolved before escalating. This adaptability has led to elevated guest satisfaction and lessened workload on staff. The ability to handle multiple guest inquiries simultaneously and send mass messages is viewed as a significant strength.
Zingle's user-friendly interface is frequently praised, making it easy for hotel staff to learn and efficiently handle guest messages. This ease of us... Zingle's user-friendly interface is frequently praised, making it easy for hotel staff to learn and efficiently handle guest messages. This ease of use extends to both the web platform and mobile application.
Auto messaging is appreciated for handling routine communications and improving response times. However, there were critiques about auto responses not... Auto messaging is appreciated for handling routine communications and improving response times. However, there were critiques about auto responses not always reflecting the current status accurately, which could lead to guest confusion.
Where hoteliers push back
Users generally appreciate Zingle's customization options for both messages and the platform itself. However, some new users found it challenging to c... Users generally appreciate Zingle's customization options for both messages and the platform itself. However, some new users found it challenging to customize certain features to fit their specific needs, suggesting room for improvement in flexibility.
Although most users are satisfied with Zingle, some have pointed out technical issues such as system crashes, message delays, and synchronization prob... Although most users are satisfied with Zingle, some have pointed out technical issues such as system crashes, message delays, and synchronization problems with PMS, affecting overall efficiency and user experience.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Dazzle and Medallia Zingle share many core Guest Messaging Software features, but each has unique capabilities. Dazzle offers 0 verified integration partners, while Medallia Zingle offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Medallia Zingle leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Dazzle: No. Medallia Zingle: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Dazzle has an HT Score of 0 and Zingle has 19. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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