D-Edge vs. SHR Group vs. Bookassist: Which is a Better Fit?

D-EDGE AGENCY

Website Development

Wordpress development
Custom CMS
Graphic design
Interactive Content
Copywriting
Conversion Rate Optimization
Tag Management & Tracking Configuration
Web Development
Web Design

SEO & Content

Interactive Content
Content Audit
SEO Content Strategy
Copywriting
SEO

Paid Search & Digital Advertising

Social media advertising
Influencer marketing
Copywriting
3rd party ad buys
Meta search marketing
PPC

E-commerce

E-commerce consulting
Conversion Rate Optimization
Tag Management & Tracking Configuration

Reporting & Analytics

Tag Management & Tracking Configuration
Data Analysis & Reporting

Email Marketing

Marketing Automation

Lead nurturing systems that build a wider funnel and manages leads through to close. Similar systems include HubSpot, Act-on and SharpSpring.
Email Marketing

Consulting Services

E-commerce consulting
Yield Management (Service/Consulting)

Revenue Management / Revenue Optimization / Yield Management
Content Audit
Copywriting

Social Media Management

Social Media Photography
Social Media Analytics
Reputation & Community Management
Graphic design
Social media management
Social media advertising
Influencer marketing

SHR Customer Relationship Management (CRM)

Marketing Automation

Personalized one-to-communication
A/B Testing
Event Based Automations

Track website, email and brand engagement to use to trigger event based personalized communications to engage individual guests or segments.
Email Newsletters

Build and manage your email newsletter to re-engage past guests as well as prospects on your email lists.
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.

Template Builder

Template Editor
WYSIWYG - HTML Editor
Campaign Templates

Design templates that can be reused throughout email campaigns to save time.
Transactional Templates

Build reusable templates for transactional booking emails.
Template Importing

Import existing HTML templates to save time and go live quicker.

Guest Profiles

Guest profiles

Build rich unified guest profiles to understand guest engagement, spend and preferences to leverage in your marketing automation and communications.
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.
GDPR Compliant
CCPA Compliant
Automatic De-Duping

Automatically detect, merge and de-dupe profiles and contacts to keep your database clean and ensure that you don't bombard customers.

Segmentation

Segmentation

Making sure guests only see relevant offers / Increases conversion and relevance for the guests meaning happier guests and more revenue for the properties.
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.
Tagging

Apply custom tags to contacts either manually or based on rules to more easily be able to group customers to create custom segments that allow you to run more targeted and effective campaigns.
Loyalty Segmentation

Segment by lifetime spend or total nights stayed to identify your best, most loyal guests.
Attribute Based Segmentation

Segment by attributes such as gender, birthday, travels with family, couple, etc to more effectively market relevant offers, amenities and outlets to personalize your communications and drive more upsell revenue.
Geographic Based Segmentation

Segment your database by local, domestic or international travelers.
Channel/Market Based Segmentation

Segment by preferred booking channel, such as direct, OTA or corporate clients.
Lead Time Based Segmentation

Segment guests is by lead time to send promotions based on arrival date to send targeted campaigns (ie. last minute stays, holidays, etc).
Room Type Based Segmentation

Segment by room type to send campaigns to generate upgrade revenue.

Privacy & Compliance

GDPR Compliant
CCPA Compliant
PCI Complaint

Data Management

Centralized data warehouse
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.
Open API

The ability for other systems to access the loyalty platform to issue, transfer, redeem, or exchange loyalty points/miles - this is not a fundamental requirement of a loyalty program, but increasingly desirable.
Centralized multi-hotel/multi-brand solution

Feedback & Surveys

Guest Feedback Module (comment cards/reviews)

Ability to leave feedback for the hotel.
Trip Advisor Connectivity Partner

Seamlessly connect surveys to turn them into reviews on Trip Advisor to boost your online reputation.

Bookassist Digital Marketing and Web Design

Website Development

Wordpress development
Custom CMS
Graphic design
Interactive Content
Copywriting
Conversion Rate Optimization
Tag Management & Tracking Configuration
Web Development
Web Design

SEO & Content

Interactive Content
Content Audit
SEO Content Strategy
Copywriting
SEO

Paid Search & Digital Advertising

Social media advertising
Influencer marketing
Copywriting
3rd party ad buys
Meta search marketing
PPC

E-commerce

E-commerce consulting
Conversion Rate Optimization
Tag Management & Tracking Configuration

Reporting & Analytics

Tag Management & Tracking Configuration
Data Analysis & Reporting

Email Marketing

Marketing Automation

Lead nurturing systems that build a wider funnel and manages leads through to close. Similar systems include HubSpot, Act-on and SharpSpring.
Email Marketing

Consulting Services

E-commerce consulting
Yield Management (Service/Consulting)

Revenue Management / Revenue Optimization / Yield Management
Content Audit
Copywriting

Social Media Management

Social Media Photography
Social Media Analytics
Reputation & Community Management
Graphic design
Social media management
Social media advertising
Influencer marketing

What Customers Are Saying

Most Recent Review

Trustful and constantly improving assistant for each hotelier.

Sales Manager

Amazing system.

Revenue and Reservations Manager from Stellenbosch (South Africa)

Reliable and competent partner.

Sales & Revenue Managment from Firenze (Italy)

Most Positive Review

Simply the best hospitality solution company

Director of Operations

SHR It helps us work flexibly

Revenue Assistant from Riyadh (Saudi Arabia)

The Best Partner

Director of Sales and Marketing from

Most Critical

Sales Manager from

Individual approach

Dyrektor

References