Smart Communication for Hoteliers and Guests – Simple. Automated. Profitable.
SHR Customer Relationship Management (CRM)
4.8 (30 REVIEWS)
HT Score
84 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
SHR Customer Relationship Management (CRM)
Ranked 7 (out of 62) in Hotel CRM & Email Marketing
Maximize the relationship with your guests with smart engagement and recognition
95% recommended by 337 hotels
More than 50% of SHR Group’s reviews come from Ireland.
What is SHR Group?
Founded in 1987 | Headquarters in Houston (United States) | 201 employees
SHR Customer Relationship Management (CRM) is a powerful hospitality-focused software designed to enhance the relationship between hotels and their guests through intelligent guest engagement and loyalty management. This CRM offers features such as profile management, segmentation for delivering personalized content, marketing automation, and in-depth guest intelligence reporting. It also provides functionalities for upselling and addressing cart abandonment, ensuring a seamless booking experience.
The platform's loyalty aspect includes a guest portal for centralized information, customizable loyalty programs that can be configured by points, stays, room nights, or tiers, and a broad range of reward options. With these capabilities, SHR CRM aims to maximize guest satisfaction and foster stronger hotel-guest relationships, making it an invaluable tool for revenue management and operational efficiency in the hospitality industry.
SHR Customer Relationship Management (CRM) Alternatives
Not sure if SHR Group is right for your hotel? Here are similar Hotel CRM & Email Marketing vendors that could be a good fit for your hotel:
- 1. Profitroom — Best for driving repeat bookings with targeted campaigns
- 2. Smart Host GmbH — Best for automating guest communication with ease
- 3. dailypoint™ — Best for creating targeted marketing campaigns
- 4. Revinate — Best for automating guest communication to save time
- 5. Bookboost AB — Best for engaging guests through multiple communication channels
- 6. For-Sight — Best for automating marketing campaigns tailored to guest preferences
- 7. SHR Group — Best for automating customer follow-ups with precision
- 8. Hotel Cloud — Best for automating guest communication to save time and effort
- 9. BookingWhizz — Best for turning one-time guests into loyal customers
- 10. Hapi — Best for real-time insights into guest preferences
Capabilities
CRM Marketing and Profile Management
CRM Marketing and Profile Management
Empower your marketing strategies by harnessing the power of guest insights. Optimize marketing and engagement programs by utilizing valuable guest profile and stay data in the CRM. Leverage this wealth of information to create impactful marketing campaigns that resonate with guests, ensuring long-lasting relationships and sustained business growth.
CRM Loyalty and Rewards Management
CRM Loyalty and Rewards Management
Experience the satisfaction of delighted guests with a rewards program designed to complement the property or brand. Unlock new levels of prosperity, all while maintaining your desired pace and exceeding expectations every step of the way.
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
SHR Group Reviews Summary
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.8/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, SHR Customer Relationship Management (CRM) is the #11 most trending product in the Hotel CRM & Email Marketing category (out of 62) and the #343 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSHR Group’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
SHR Group Pricing
Pricing Available By Request
SHR Group has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Compare SHR Group to Top Alternatives
The right connections at the right time
dailypoint™ - the only #realCRM. dailypoint™ is the leading Data Management & CRM platform for demanding hotels and hotel groups.
Want to find out if SHR Group is the best fit for your hotel?
Tell us about your hotel’s location, room count, integrations and requirements and we’ll send a free custom list of recommended vendors.
Popularity by Segment
Size
11 | X-Small (1-9 room)
22 | Small (10-24 room)
166 | Medium (25-74 room)
306 | Large (75-199 room)
63 | X-Large (200+ room)
Country
362 | Ireland
91 | United Kingdom
63 | United States of America
7 | Germany
7 | South Africa
5 | India
4 | Australia
3 | Canada
3 | China
3 | Nepal
3 | Saudi Arabia
2 | Italy
2 | Philippines
1 | Oman
1 | Switzerland
1 | Austria
1 | Hungary
1 | Denmark
1 | Mexico
1 | Belgium
1 | New Zealand
1 | Egypt
1 | Jersey
1 | Norway
1 | Brazil
1 | Saint Lucia
Type
329 | Luxury Hotels
242 | Boutiques
196 | Bed & Breakfast & Inns
172 | Branded Hotels
154 | City Center Hotels
143 | Resorts
134 | Airport/Conference Hotels
103 | Limited Service & Budget Hotels
38 | RV Parks & Campgrounds
34 | Extended Stay & Serviced Apartments
17 | Casinos
12 | Hostels
10 | Motels
4 | Vacation Rentals & Villas
Region
469 | Europe
67 | North America
13 | Asia Pacific
7 | Africa
5 | Oceania
5 | Middle East
1 | South America
1 | Central America
Category
512 | Booking Engine
262 | Website Design
223 | Hotel Metasearch Management Software
223 | Digital Marketing Agencies
56 | Hotel Reservations Systems
30 | Hotel CRM & Email Marketing
17 | Revenue Management Systems
Hotelier Rating
Hoteliers say
NEW AI Review summary
Hoteliers like SHR Group's comprehensive suite of capabilities, particularly its high impact on revenue management and operational efficiency. Key benefits include the intuitive and interconnected CRM, RMS, and CRS, leading to better decision making and higher ADR. Known for exceptional customer support, SHR Group's tools also facilitate booking and marketing strategies, though some have noted areas for user experience enhancements and developmental delays due to recent mergers.
AI-generated from the text of customer reviews
Looking for specific info?
10
Amazing system.
Revenue and Reservations Manager from 75-99 room Bed & Breakfast & Inn in Stellenbosch (South Africa)
Verified
7 months ago
User friendly. Reporting is amazing and CRM capability is amazing as well. Love all the features the system has to offer. The customer support is phenominal. I would absolutely reccommend them to all.
South Africa
South Africa
Revenue and Reservations Manager
Large Hotel
10
New hotel set up booking engine and CRM.
Management Company Owner from 25-49 room Bed & Breakfast & Inn in Boise (United States of America)
Verified
9 months ago
Great customer service from our set up team, Caitlin, Kelly and others. Shanice is an exceptional account manager always responsive and goes above and beyond to help me to navigate issues. I really appreciate her.
United States of America
United States of America
Management Company Owner
Medium Hotel
10
Best customer service in the business!
General Manager from 50-74 room Boutique in Madison (United States of America)
Verified
9 months ago
SHR's services are like having another employee on our staff. The best customer service in the business by far . Thank you!
United States of America
United States of America
General Manager
Medium Hotel
10
Excellent Customer Success Manager
Guest Services Manager from 25-49 room Boutique in Pittsfield (United States of America)
Verified
10 months ago
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all of the difference in our experience. We have joked among ourselves that if had a representative like Gilly at all of services/vendors, our jobs would...
United States of America
United States of America
Guest Services Manager
Medium Hotel
10
Working with SHR has been such a pleasure
Senior Marketing Specialist from 50-74 room Boutique in Madison (United States of America)
Verified
10 months ago
Every person we have interacted with has been knowledgeable, responsive and friendly. I've been so impressed with their entire staff.
United States of America
United States of America
Senior Marketing Specialist
Medium Hotel
10
Successful Partnership
Director of Operations from 25-49 room Boutique in Pittsfield (United States of America)
Verified
10 months ago
Our Rep Gilly & the products he represents have been nothing but great for Hotel on North. Making a great impact on our revenue management on everything we can be on the look out for along with strategy and planning. All campaigns we have done have been a success. Gilly always has answered any questions we had, or if he did not know would a...
United States of America
United States of America
Director of Operations
Medium Hotel
10
Fantastic company to work with!
Chief Revenue Officer from 100 to 199 room Branded Hotel in Sioux City (United States of America)
Verified
10 months ago
We recently switched to SHR and the customer service has been fantastic. We don't feel like a statistic or a small fish in a big pond. Issues that arise are minimal and are resolved quickly and professionally. SHR treats us like a valued partner and not just a customer.
United States of America
United States of America
Chief Revenue Officer
Large Hotel
10
Impressive Suite of Solutions from SHR Group
Director of IT Development from 500+ room Limited Service & Budget Hotel in Riyadh (Saudi Arabia)
Verified
10 months ago
I've had the pleasure of using several products from SHR Group, including their CRM, RMS, Booking Engine, and CRS, and my overall experience has been nothing short of excellent. What sets SHR Group apart is not only the functionality of their products but also their commitment to customer support. The support team is responsive, knowledgeab...
Saudi Arabia
Saudi Arabia
Director of IT Development
X-Large Hotel
10
SHR It helps us work flexibly
Revenue Assistant from 200 to 499 room Boutique in Riyadh (Saudi Arabia)
Verified
10 months ago
All SHR products are great, and it helps us work easily, all programs are interconnected and facilitate our work, I wish them success
Saudi Arabia
Saudi Arabia
Revenue Assistant
X-Large Hotel
8
SHR's team members are as good as you could ask for in a vendor
Corporate Revenue Director from 100 to 199 room Boutique in Galveston (United States of America)
Verified
10 months ago
The team: Very personable & knowledgable with mostly good response times. Reliable CRS: compared to others, we experience fewer issues with guest-facing solutions and deliverables.
United States of America
United States of America
Corporate Revenue Director
Large Hotel
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