Maverick CRM (by SHR Group)
4.9 (19 REVIEWS)
Jennifer, Jason, Abir + 44 more experts recommend SHR Group
Read RecommendationsMaverick CRM (by SHR Group)
Unranked in Hotel CRM & Email Marketing
Maximize the relationship with your guests with smart engagement and recognition
96% recommended by 315 hotels
Faena, Cheval Collection, Elite Hotels & 312 others
Ratings Summary
Recommended by
Achievements
This vendor's trending score is rising, Maverick CRM (by SHR Group) is the #8 most trending product in the Hotel CRM & Email Marketing category (out of 60) and the #237 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSHR Group has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
Capabilities
CRM Marketing and Profile Management
CRM Marketing and Profile Management
Empower your marketing strategies by harnessing the power of guest insights. Optimize marketing and engagement programs by utilizing valuable guest profile and stay data in the CRM. Leverage this wealth of information to create impactful marketing campaigns that resonate with guests, ensuring long-lasting relationships and sustained business growth.
CRM Loyalty and Rewards Management
Features
Marketing Automation
Template Builder
Guest Profiles
Segmentation
Privacy & Compliance
Data Management
Feedback & Surveys
Pricing
Pricing Available By Request
SHR Group has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Success Stories
Winning back margin & managing a complex estate.
(United Kingdom)
The Cheval Collection Case Study - Increasing revenue by 82% through using SHR Group’s digital expertise.
(United Kingdom)
How working with SHR Group increased direct bookings and reduced cancellations
(Ireland)
How SHR Group helped Harvey’s Point grow revenue by 185%
Donegal (Ireland)
References
"Avvio has been our digital technology partner for over 8 years, a partnership which has been central to enabling Great National to become one of the UK and Ireland’s leading and fastest growing independent hotel brands."
"Avvio has been our digital technology partner for over 8 years, a partnership which has been central to enabling Great National to become one of the UK and Ireland’s leading and fastest growing independent hotel brands."
"Hastings Hotels thoroughly enjoy working alongside Avvio as our digital marketing partner, they are as passionate about our brand as we are which is imperative to us. Their in-depth knowledge and expertise of all things digital marketing is fantastic. The quality and quantity of traffic driven from our SEM campaigns has helped to reduce our overall cost of sale by driving direct bookings and increasing brand awareness. They work closely with our marketing team and keep us up to date on trends in an ever changing digital world."
"Avvio has been fundamental in helping us excel our direct online business at Great National Hotels. Avvio’s full online marketing services, including PPC and SEO management, web designs and reports, make it easy to manage our data and identify new opportunities for growth…We’re exceeding our targets and seeing significant growth year-on-year through this strategic collaboration."
"Avvio grew our direct bookings by €1 million within their first 12 months of partnering with us. They are the clear leaders in making hotels more competitive online.”"
"Until now we haven’t really reflected the unique Coco Palm brand across our digital channels, and I’m eager to maximize our core brand value, which is why I’ve chosen Avvio to help with that."
"Without having the expertize on site for SEO management, Avvio really helped when it came to our online strategy and creating brand awareness, starting almost from zero. In a short space of time we’ve seen results starting to emerge; evident in our room revenue for January this year to almost double versus previous January."
Featured Customers
Popularity by Segment
Size
3 | X-Small (1-9 room)
11 | Small (10-24 room)
135 | Medium (25-74 room)
260 | Large (75-199 room)
68 | X-Large (200+ room)
Country
371 | Ireland
96 | United Kingdom
42 | United States of America
7 | Germany
4 | Australia
4 | South Africa
3 | Canada
3 | Saint Lucia
1 | Saudi Arabia
1 | Philippines
1 | Singapore
1 | Belgium
1 | New Zealand
1 | Egypt
1 | Jersey
1 | Barbados
1 | Austria
1 | Spain
1 | Turkey
Type
245 | Luxury Hotels
134 | Boutiques
109 | Branded Hotels
94 | Resorts
89 | City Center Hotels
38 | Bed & Breakfast & Inns
37 | RV Parks & Campgrounds
23 | Extended Stay & Serviced Apartments
15 | Limited Service & Budget Hotels
11 | Airport/Conference Hotels
7 | Hostels
7 | Motels
3 | Vacation Rentals & Villas
2 | Casinos
Region
478 | Europe
45 | North America
5 | Oceania
4 | Central America
4 | Africa
3 | Middle East
2 | Asia Pacific
Category
481 | Booking Engine
257 | Website Design
225 | Metasearch & Ad Tech
221 | Digital Marketing Agencies
47 | Hotel Reservations Systems
19 | Hotel CRM & Email Marketing
14 | Revenue Management Systems
More Products by SHR Group
Hotelier Rating
Industry leading professionals
VP of Operations from 500+ room Bed & Breakfast & Inn in El Segundo (United States of America)
User friendly system. Supportive account manager.
Revenue Manager from 100 to 199 room Luxury Hotel in Fota Island Resort (Ireland)
Amazing system.
Revenue and Reservations Manager from 75-99 room Resort in Stellenbosch (South Africa)
Amy is an asset to your company
Marketing & Social Media from 100 to 199 room Branded Hotel in Killarney (Ireland)
Windsurfer, Wave and Maverick User
CEO from 100 to 199 room City Center Hotel in Wellsboro (United States of America)
SHR not only focuses on revenue optimization but also on guest satisfaction. They took the time to understand our unique guest preferences and provided recommendations on how to enhance our offering. Their strategic insights helped us improve our guest experience, resulting in higher guest satisfaction scores and increased repeat bookings.
VP, Hotel and Retail Operations from 50-74 room Boutique in Dallas (United States of America)
Janice is just amazing
General Manager from 75-99 room Boutique in (United Kingdom)
I would like to recommend SHR to everyone
Assistant Group General Manager from 500+ room Boutique in (Saudi Arabia)
Easy, understanding, proactive
Group Revenue and Marketing Manager from 75-99 room Luxury Hotel in Ballyfarnon (Ireland)
Seamless communication and excellent user experience resources
Group Reservations/Sales & Marketing from 75-99 room City Center Hotel in Clifden (Ireland)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
From the moment we reached out to Avvio SHR to request a new look website with updated functionality, they were attentive, helpful and provided us with options, functionality, focussing on CRO, increasing guest experience and in turn increasing bookings, revenue and engagement. The design was unique to the hotel and really speaks to the brand look and feel and guidelines.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
Our experience with Avvio SHR was all a positive one with special note to Alisdair, Ailbhe and Tracey as well as the wider support team who have made the transition and overall website development process seamless, on time and on budget.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Give the team in Avvio SHR a clear brief as to what you want to get from your new website and meet with them to run through peer websites you like, what elements etc and what websites and elements you don't like. Share brand guidelines, meet deadlines and be attentive. Work with them as part of your team.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Posts
SHR Group
1 month ago
Winning back margin & managing a complex estate.
SHR Group
1 month ago
The Cheval Collection Case Study - Increasing revenue by 82% through using SHR Group’s digital expertise.
SHR Group
1 month ago
How working with SHR Group increased direct bookings and reduced cancellations
SHR Group
1 month ago
How SHR Group helped Harvey’s Point grow revenue by 185%
SHR Group
5 months ago
AI Creates Happier Guests and Increases Hotel Profitability, Says AI Pioneer
SHR Group
1 year ago
Irish Hotel Tech Pioneer Joins Forces with US Private Equity Backed Sceptre Hospitality Resources (SHR)
SHR Group
2 years ago
Lets reduce booking cancellations!
SHR Group
3 years ago
A Clean Start to Hotel Distribution Post COVID-19
SHR Group
3 years ago
Digital Strategy Secrets 2020
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SHR Group has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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