Maverick CRM (by SHR Group)
4.9 (19 REVIEWS)
HT Score
unranked
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Jennifer, Jason, Abir + 44 more experts recommend SHR Group
Read RecommendationsMaverick CRM (by SHR Group)
Unranked in Hotel CRM & Email Marketing
Maximize the relationship with your guests with smart engagement and recognition
96% recommended by 315 hotels
Faena, Cheval Collection, Elite Hotels & 312 others
More than 50% of SHR Group’s reviews come from Ireland.
Ratings Summary
Ease of Use
4.9/5
Customer Support
4.9/5
ROI
4.8/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, Maverick CRM (by SHR Group) is the #8 most trending product in the Hotel CRM & Email Marketing category (out of 60) and the #237 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSHR Group has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
About Maverick CRM (by SHR Group)
Founded in 1987 | Headquarters in Houston (United States) | 201 employees
The CRM is a powerful solution that combines two elements to enhance the relationship between hotels and guests, focusing on smart guest engagement and loyalty. In terms of guest engagement, it offers profile management, segmentation for personalized content, marketing automation, guest intelligence through reporting, upsell functionalities, and addressing cart abandonment. The additional loyalty aspect includes a guest portal for centralized information, customizable loyalty programs that may be based on points, stays, room nights, or tiers, and a range of reward options. The CRM aims to maximize guest satisfaction and strengthen hotel-guest relationships through comprehensive engagement and loyalty management features.
Capabilities
CRM Marketing and Profile Management
CRM Marketing and Profile Management
Empower your marketing strategies by harnessing the power of guest insights. Optimize marketing and engagement programs by utilizing valuable guest profile and stay data in the CRM. Leverage this wealth of information to create impactful marketing campaigns that resonate with guests, ensuring long-lasting relationships and sustained business growth.
CRM Loyalty and Rewards Management
CRM Loyalty and Rewards Management
Experience the satisfaction of delighted guests with a rewards program designed to complement the property or brand. Unlock new levels of prosperity, all while maintaining your desired pace and exceeding expectations every step of the way.
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
Pricing
Pricing Available By Request
SHR Group has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Success Stories
Winning back margin & managing a complex estate.
(United Kingdom)
The Cheval Collection Case Study - Increasing revenue by 82% through using SHR Group’s digital expertise.
(United Kingdom)
How working with SHR Group increased direct bookings and reduced cancellations
(Ireland)
How SHR Group helped Harvey’s Point grow revenue by 185%
Donegal (Ireland)
References
"Avvio has been our digital technology partner for over 8 years, a partnership which has been central to enabling Great National to become one of the UK and Ireland’s leading and fastest growing independent hotel brands."
David Collins
Chief Commercial Officer @
Great National Hotels & Resorts
"Avvio has been our digital technology partner for over 8 years, a partnership which has been central to enabling Great National to become one of the UK and Ireland’s leading and fastest growing independent hotel brands."
David Collins
Chief Operating Officer @
Great National Hotels & Resorts
"Hastings Hotels thoroughly enjoy working alongside Avvio as our digital marketing partner, they are as passionate about our brand as we are which is imperative to us. Their in-depth knowledge and expertise of all things digital marketing is fantastic. The quality and quantity of traffic driven from our SEM campaigns has helped to reduce our overall cost of sale by driving direct bookings and increasing brand awareness. They work closely with our marketing team and keep us up to date on trends in an ever changing digital world."
Hannah Corbett
Digital Marketing Manager @
Hastings Hotels
"Avvio has been fundamental in helping us excel our direct online business at Great National Hotels. Avvio’s full online marketing services, including PPC and SEO management, web designs and reports, make it easy to manage our data and identify new opportunities for growth…We’re exceeding our targets and seeing significant growth year-on-year through this strategic collaboration."
Shona Cleary
Head of Digital @
Great National Hotels & Resorts
"Avvio grew our direct bookings by €1 million within their first 12 months of partnering with us. They are the clear leaders in making hotels more competitive online.”"
Patrick Coyle
CEO @
Windward Management
"Until now we haven’t really reflected the unique Coco Palm brand across our digital channels, and I’m eager to maximize our core brand value, which is why I’ve chosen Avvio to help with that."
Mark Ferguson
Managing Director @
Coco Palm Resort
"Without having the expertize on site for SEO management, Avvio really helped when it came to our online strategy and creating brand awareness, starting almost from zero. In a short space of time we’ve seen results starting to emerge; evident in our room revenue for January this year to almost double versus previous January."
Aidan Cotter
General Manager @
Crover House Hotel & Golf Club
Featured Customers
Popularity by Segment
Size
3 | X-Small (1-9 room)
11 | Small (10-24 room)
135 | Medium (25-74 room)
260 | Large (75-199 room)
68 | X-Large (200+ room)
Country
371 | Ireland
96 | United Kingdom
42 | United States of America
7 | Germany
4 | Australia
4 | South Africa
3 | Canada
3 | Saint Lucia
1 | Saudi Arabia
1 | Philippines
1 | Singapore
1 | Belgium
1 | New Zealand
1 | Egypt
1 | Jersey
1 | Barbados
1 | Austria
1 | Spain
1 | Turkey
Type
245 | Luxury Hotels
134 | Boutiques
109 | Branded Hotels
94 | Resorts
89 | City Center Hotels
38 | Bed & Breakfast & Inns
37 | RV Parks & Campgrounds
23 | Extended Stay & Serviced Apartments
15 | Limited Service & Budget Hotels
11 | Airport/Conference Hotels
7 | Hostels
7 | Motels
3 | Vacation Rentals & Villas
2 | Casinos
Region
478 | Europe
45 | North America
5 | Oceania
4 | Central America
4 | Africa
3 | Middle East
2 | Asia Pacific
Category
481 | Booking Engine
257 | Website Design
225 | Metasearch & Ad Tech
221 | Digital Marketing Agencies
47 | Hotel Reservations Systems
19 | Hotel CRM & Email Marketing
14 | Revenue Management Systems
More Products by SHR Group
Hotelier Rating
10
Industry leading professionals
VP of Operations from 500+ room Bed & Breakfast & Inn in El Segundo (United States of America)
Verified
2 days ago
When you team up with SHR, you know you will work with people who know the hotel business. This allows you to start taking advantage of their know-how from day 1.
United States of America
United States of America
VP of Operations
X-Large Hotel
9
User friendly system. Supportive account manager.
Revenue Manager from 100 to 199 room Luxury Hotel in Fota Island Resort (Ireland)
Verified
2 days ago
- Using event rates to allow guests to book online, easy to load rates. Integrates well with Opera. Upsells for different packages works well.
Ireland
Ireland
Revenue Manager
Large Hotel
10
Amazing system.
Revenue and Reservations Manager from 75-99 room Resort in Stellenbosch (South Africa)
Verified
14 days ago
User friendly. Reporting is amazing and CRM capability is amazing well. Love all the features the system has to offer.
South Africa
South Africa
Revenue and Reservations Manager
Large Hotel
10
Amy is an asset to your company
Marketing & Social Media from 100 to 199 room Branded Hotel in Killarney (Ireland)
Verified
19 days ago
I find it very easy to work with SHR group they know exactly what we are looking from them. They also guide us in the right direction regarding how to bring up site score etc. Amy is absolutely fantastic to deal with. If I need to ask her any question I can any time.
Ireland
Ireland
Marketing & Social Media
Large Hotel
9
Windsurfer, Wave and Maverick User
CEO from 100 to 199 room City Center Hotel in Wellsboro (United States of America)
Verified
1 months ago
All of the onboarding teams were knowledgeable and made conversion from old systems seamless. Appreciate having our email marketing synched to our reservations database. SHR has a large population of friendly, helpful employees.
United States of America
United States of America
CEO
Large Hotel
10
SHR not only focuses on revenue optimization but also on guest satisfaction. They took the time to understand our unique guest preferences and provided recommendations on how to enhance our offering. Their strategic insights helped us improve our guest experience, resulting in higher guest satisfaction scores and increased repeat bookings.
VP, Hotel and Retail Operations from 50-74 room Boutique in Dallas (United States of America)
Verified
1 months ago
Communication with the team is always prompt, professional, and insightful. They keep us informed of performance updates, strategy adjustments,&market insights.
United States of America
United States of America
VP, Hotel and Retail Operations
Medium Hotel
10
Janice is just amazing
General Manager from 75-99 room Boutique in (United Kingdom)
Verified
1 months ago
Working with Avvio has been an incredibly rewarding experience, full of innovation and growth. Janice has brought a wealth of expeience to the table.
United Kingdom
United Kingdom
General Manager
Large Hotel
10
I would like to recommend SHR to everyone
Assistant Group General Manager from 500+ room Boutique in (Saudi Arabia)
Verified
1 months ago
I would like to recommend their RMS system to everyone. Once we implemented RMS in our group, we experienced an increase in ADR of 10 to 15%. Additionally, the channel manager helped us improve our occupancy rates. I highly recommend this software for all hotel chains.
Saudi Arabia
Saudi Arabia
Assistant Group General Manager
X-Large Hotel
9
Easy, understanding, proactive
Group Revenue and Marketing Manager from 75-99 room Luxury Hotel in Ballyfarnon (Ireland)
Verified
1 months ago
I like the ideas and suggestions, improvements comparisons to other properties in the business. I like that if something doesn't look right or is recording correctly the investigation into it to make sure we are performing at the best level. we have turned to avvio to run our digital side thanks to our account manager, hopefully it will be...
Ireland
Ireland
Group Revenue and Marketing Manager
Large Hotel
10
Seamless communication and excellent user experience resources
Group Reservations/Sales & Marketing from 75-99 room City Center Hotel in Clifden (Ireland)
Verified
1 months ago
Staff responsiveness, professionalism and amicability contributes significantly to my overall positive impression of Avvio. The repository of help articles is a really valuable resource that have substantially improved my user experience.
Ireland
Ireland
Group Reservations/Sales & Marketing
Large Hotel
- 1
- 2
Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
From the moment we reached out to Avvio SHR to request a new look website with updated functionality, they were attentive, helpful and provided us with options, functionality, focussing on CRO, increasing guest experience and in turn increasing bookings, revenue and engagement. The design was unique to the hotel and really speaks to the brand look and feel and guidelines.
Showing all answers to: "What does this product or service do well?"
From the moment we reached out to Avvio SHR to request a new look website with updated functionality, they were attentive, helpful and provided us with options, functionality, focussing on CRO, increasing guest experience and in turn increasing bookings, revenue and engagement. The design was unique to the hotel and really speaks to the brand look and feel and guidelines.
One of the most professional companies I ever have had the pleasure of dealing with, always looking at ways to improve and grow their services.
To hear some of the future plans that Avvio has is extremely interesting and we can't wait to be a part of it.
With a robust user-focused booking system with beautifully designed websites to utilize the full potential of the system, which provides a great user experience and sense of personalization, no wonder that are one of the market leaders. And their customer experience team is really quick to come up with solutions.
The booking engine and web design are really user friendly and very quick and easy to navigate and update. The support team are absolutely fantastic, they are always prompt to respond and provide solutions.
Avvio's hospitality website with AI booking engine are GDPR compliant with highly effective mechanisms to boost profits for their customers using strategies to draw in website traffic, avoid basket cart abandonments, target discounting and boost direct booking conversions.
Question:
What differentiates this product or service from the competition?
Answer:
Our experience with Avvio SHR was all a positive one with special note to Alisdair, Ailbhe and Tracey as well as the wider support team who have made the transition and overall website development process seamless, on time and on budget.
Showing all answers to: "What differentiates this product or service from the competition?"
Our experience with Avvio SHR was all a positive one with special note to Alisdair, Ailbhe and Tracey as well as the wider support team who have made the transition and overall website development process seamless, on time and on budget.
Avvio is always open to collaboration and looks to constantly improve its products and offerings, one of the best if not the best Digital Marketing agencies,
I look forward to continuing our working relationship.
Being here in the industry for such a long time they know what to do, how to do and when to do and when they execute, it's on point. The Avvio Booking Engine is a fully integrated end-to-end service and the level of personalization provides the clients with an amazingbooking experience.
They are absolutely brilliant at what they do and they know the hospitality industry inside out. Avvio's services have hugely benefited our client's websites from growing revenue and improving user experience.
Websites by Avvio are visually appealing and their customers benefit from the power and success of Avvio's focus on user website experience & personalisation opportunities. Avvio’s mastery in the area of Google Search, SEO, PPC, along with its unique Allora AI algorithm and integrated partner network data maximize Avvio's customer's hotel revenue and provide Avvio's customers with invaluable insights and trends on booker types, booker behaviour and hotel product performance.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Give the team in Avvio SHR a clear brief as to what you want to get from your new website and meet with them to run through peer websites you like, what elements etc and what websites and elements you don't like. Share brand guidelines, meet deadlines and be attentive. Work with them as part of your team.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Give the team in Avvio SHR a clear brief as to what you want to get from your new website and meet with them to run through peer websites you like, what elements etc and what websites and elements you don't like. Share brand guidelines, meet deadlines and be attentive. Work with them as part of your team.
I truly believe this product is the future of hotelier sites and it will be a game changer, once this is launched I have no doubts I will be using this service on a constant basis and look forward to the feedback from other groups.
Since Avvio team has a tremendous amount of experience and expertise in the field, so listen to their suggestion and never hesitate to ask for "Help" whenever you need it. They are always happy to help. And their API is really easy to integrate which they update regularly, so that is a plus.
Go for it - I cannot recommend Avvio highly enough. I have worked with other website designs and booking engines and Avvio's are definitely the most user-friendly, modern and effective that I have experienced.
I would highly recommend Avvio and appreciate very much the long standing commitment Avvio to deliver in-depth interactive guest lectures to our undergraduate and postgraduate students learning in the area of hotel and hospitality websites.
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Are you a consultant or vendor that recommends SHR Group?
Leave a recommendation
Posts
SHR Group
1 month ago
Winning back margin & managing a complex estate.
SHR Group
1 month ago
The Cheval Collection Case Study - Increasing revenue by 82% through using SHR Group’s digital expertise.
SHR Group
1 month ago
How working with SHR Group increased direct bookings and reduced cancellations
SHR Group
1 month ago
How SHR Group helped Harvey’s Point grow revenue by 185%
SHR Group
5 months ago
AI Creates Happier Guests and Increases Hotel Profitability, Says AI Pioneer
SHR Group
1 year ago
Irish Hotel Tech Pioneer Joins Forces with US Private Equity Backed Sceptre Hospitality Resources (SHR)
SHR Group
2 years ago
Lets reduce booking cancellations!
SHR Group
3 years ago
A Clean Start to Hotel Distribution Post COVID-19
SHR Group
3 years ago
Digital Strategy Secrets 2020
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Support
Verified Support
SHR Group has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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