Maverick CRM

Ranked 7 (out of 47) in Hotel CRM & Email Marketing

Hotel CRM & Email Marketing

Removing channel barriers to connect hotels with all their guests.

Ratings Snapshot

Certificate of Excellence
Read 2 reviews
100%
Recommend
HTR Score icon
HT SCORE
74 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Maverick CRM has fewer than 10 reviews in the past 6-months.

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Reviews Summary

Ranked #7 out of 47 in Hotel CRM & Email Marketing

Ease of Use
4.5/5
ROI
4.2/5
Implementation
5.0/5
Customer Support
5.0/5
Verified Customer Support

SHR’s customer support processes haven’t yet been verified by Hotel Tech Report.

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Most popular for
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  • Boutique Leader: Revinate
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Maverick CRM Overview

Top Alternative: Profitroom CRM

Maverick CRM Overview

While other CRM systems only see limited information from third-party providers’ systems, Maverick helps you know, recognize, and reward your best guests—no matter how they booked. Hoteliers using Maverick know their OTA customers the same way they know their direct customers. The robust, powerful guest management software gathers all guests’ profile data from the Windsurfer CRS and aggregat...

About SHR

Founded in 1987 | Headquarters in Houston United States | 96 employees

Pros & Cons

Like 100% recommend

Director of Revenue Management from Boutique

Windsurfer booking engine is a very flexible product. They are also very good at releasing new features to adapt and capitalize on emerging industry trends. The CRS handles everything I need it to and seamlessly integrat...

Revenue and Sales from City Center

The developers of Windsurfer have built what many hoteliers do not even know they need: a centrally managed fully integrated platform for their distribution, revenue management and customer relationship management. B...

Revenue and Sales from City Center

The features are great but fees add up. Would recommend if a tiered fee structure is developed according to the volume of business and the size of each hotel

Director of Revenue Management from Boutique

The system has a few quirks related to UI that could be improved, but nothing out of the ordinary for a typical technology vendor in the hospitality space.

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Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

The SHR team works well at working with their partners and clients, making sure that all know that they are not just a number. Knowing that each account and partner is different and that not all are one size fits all. As a partner with them, they work with us to find solutions that work for both...

by Sean Kline (StayNTouch) on March 23, 2021

Question:

What differentiates this product or service from the competition?

Answer:

Their products meet what hoteliers are looking for. They have areas that meet the needs of larger chain groups that have larger staffs for areas like marketing and Revenue management. While still offering great products and features for smaller independent hotels.

by Sean Kline (StayNTouch) on March 23, 2021

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

I encourage teams to work with their onboarding teams to understand what data flows from one system to the other. Work with those items so that expectations are met. By working with the teams together it allows all the expectations to be met.

by Sean Kline (StayNTouch) on March 23, 2021

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GETTING STARTED

Download the 2021 Hotel CRM & Email Marketing buyer’s guide

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Features

  • Centralized multi-hotel/multi-brand solution
  • Centralized data warehouse
  • Guest profiles
  • Personalized one-to-communication
  • WYSIWYG - HTML Editor
  • Template Editor
  • A/B Testing
  • Segmentation
  • Marketing Automation
  • Guest Feedback Module (comment cards/reviews)
  • Open API

Active Markets

MARKETS SERVED
  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
VERIFIED MARKETS
  • United States

2 Verified SHR Reviews

Likelihood to Recommend
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Low review volume alert

This vendor is 98% below the category average..

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Declining share of voice

This vendor has fewer recent reviews than average compared to other top Hotel CRM & Email Marketing providers. It is advised that you ask for recent references before proceeding.

March 02, 2021

Maverick CRM Review: Very happy with the product and functionality

Director of Revenue Management from Boutique in Charleston (United States)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

Windsurfer booking engine is a very flexible product. They are also very good at releasing new features to adapt and capitalize on emerging industry trends. The CRS handles everything I need it to and sea...

What do you dislike or think could be improved?

The system has a few quirks related to UI that could be improved, but nothing out of the ordinary for a typical technology vendor in the hospitality space.

Customer Support
5
Ease of Use
4
Value for money
5
Implementation
5

October 08, 2020

Maverick CRM Review: Very robust and capable CRS

Revenue and Sales from City Center in New York (United States)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

The developers of Windsurfer have built what many hoteliers do not even know they need: a centrally managed fully integrated platform for their distribution, revenue management and customer relationship m...

What do you dislike or think could be improved?

The features are great but fees add up. Would recommend if a tiered fee structure is developed according to the volume of business and the size of each hotel

Customer Support
5
Ease of Use
5
Value for money
3.5
Implementation
5

Pricing

Profile empty

SHR hasn’t disclosed their pricing plans. It is advised that you ask for a reference to ensure competitive pricing

Recent News & Content

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Popular Maverick CRM Integrations

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