The right connections at the right time
Popular in Operations
Popular in Revenue Management
Popular in Marketing
Popular in Guest Experience
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
SHR Customer Relationship Management (CRM)
4.8 (30 REVIEWS)
Ranked 7 (out of 68) in Hotel CRM & Email Marketing
Maximize the relationship with your guests with smart engagement and recognition
95% recommended by 337 hotels
Bell - AI powered product analyst
I analyzed all of SHR Group’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like SHR Group's comprehensive suite of capabilities, particularly its high impact on revenue management and operational efficiency. Key benefits include the intuitive and interconnected CRM, RMS, and CRS, leading to better decision making and higher ADR. Known for exceptional customer support, SHR Group's tools also facilitate booking and marketing strategies, though some have noted areas for user experience enhancements and developmental delays due to recent mergers.
What Types of Hotels SHR Group is Popular For
Size
10 | X-Small (1-9 room)
22 | Small (10-24 room)
165 | Mid-Sized (25-74 room)
306 | Large (75-199 room)
65 | X-Large (200+ room)
Country
362 | Ireland
91 | United Kingdom
63 | United States of America
7 | South Africa
7 | Germany
5 | India
4 | Australia
3 | Canada
3 | Saudi Arabia
3 | China
3 | Nepal
2 | Italy
2 | Philippines
1 | Oman
1 | Switzerland
1 | Hungary
1 | Denmark
1 | Belgium
1 | Mexico
1 | New Zealand
1 | Egypt
1 | Jersey
1 | Austria
1 | Turkey
1 | Norway
1 | Brazil
1 | Saint Lucia
Type
322 | Luxury Hotels
246 | Boutiques
195 | Bed & Breakfast & Inns
173 | Branded Hotels
157 | City Center Hotels
143 | Resorts
139 | Airport/Conference Hotels
104 | Limited Service & Budget Hotels
38 | RV Parks & Campgrounds
34 | Extended Stay & Serviced Apartments
17 | Casinos
12 | Hostels
10 | Motels
4 | Vacation Rentals & Villas
Region
469 | Europe
67 | North America
13 | Asia Pacific
7 | Africa
6 | Middle East
5 | Oceania
1 | South America
1 | Central America
Category
512 | Booking Engine
262 | Website Design
223 | Hotel Metasearch Management Software
223 | Digital Marketing Agencies
56 | Hotel Reservations Software
30 | Hotel CRM & Email Marketing
17 | Revenue Management Systems
Didn’t find what you were looking for?
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of SHR Group products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
SHR Group Reviews Analyzed: 30
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
SHR Group Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by SHR Group
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
SHR Group's Provided Description:
"The CRM is a powerful solution that combines two elements to enhance the relationship between hotels and guests, focusing on smart guest engagement and loyalty. In terms of guest engagement, it offers profile management, segmentation for personalized content, marketing automation, guest intelligence through reporting, upsell functionalities, and addressing cart abandonment. The additional loyalty aspect includes a guest portal for centralized information, customizable loyalty programs that may be based on points, stays, room nights, or tiers, and a range of reward options. The CRM aims to maximize guest satisfaction and strengthen hotel-guest relationships through comprehensive engagement and loyalty management features."
SHR Customer Relationship Management (CRM) Alternatives
Not sure if SHR Group is right for your hotel? Here are similar Hotel CRM & Email Marketing vendors that could be a good fit for your hotel:
Capabilities
CRM Marketing and Profile Management
CRM Marketing and Profile Management
Empower your marketing strategies by harnessing the power of guest insights. Optimize marketing and engagement programs by utilizing valuable guest profile and stay data in the CRM. Leverage this wealth of information to create impactful marketing campaigns that resonate with guests, ensuring long-lasting relationships and sustained business growth.
CRM Loyalty and Rewards Management
Features
Marketing Automation
Template Builder
Guest Profiles
Segmentation
Privacy & Compliance
Data Management
Feedback & Surveys
Recommended by
Achievements
This vendor's trending score is rising, SHR Customer Relationship Management (CRM) is the #23 most trending product in the Hotel CRM & Email Marketing category (out of 68) and the #984 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSHR Group’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Pricing Available By Request
SHR Group has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Hotelier Rating
Looking for specific info?
Amazing system.
Revenue and Reservations Manager from 75-99 room Bed & Breakfast & Inn in Stellenbosch (South Africa)
New hotel set up booking engine and CRM.
Management Company Owner from 25-49 room Bed & Breakfast & Inn in Boise (United States of America)
Best customer service in the business!
General Manager from 50-74 room Boutique in Madison (United States of America)
Excellent Customer Success Manager
Guest Services Manager from 25-49 room Boutique in Pittsfield (United States of America)
Working with SHR has been such a pleasure
Senior Marketing Specialist from 50-74 room Boutique in Madison (United States of America)
Successful Partnership
Director of Operations from 25-49 room Boutique in Pittsfield (United States of America)
Fantastic company to work with!
Chief Revenue Officer from 100 to 199 room Branded Hotel in Sioux City (United States of America)
Impressive Suite of Solutions from SHR Group
Director of IT Development from 500+ room Limited Service & Budget Hotel in Riyadh (Saudi Arabia)
SHR It helps us work flexibly
Revenue Assistant from 200 to 499 room Boutique in Riyadh (Saudi Arabia)
SHR's team members are as good as you could ask for in a vendor
Corporate Revenue Director from 100 to 199 room Boutique in Galveston (United States of America)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
SHR is a global leader on this market segment and provides strong capabilities, great integration possibilities and is recognized as a strong leader within the Distribution and hospitality tech scene.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
Long standing partnership, broad portfolio, great collaboration over the years with Oracle Hospitality and fast adoption of our next generation APIs made this product well positions to serve our joint customers.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
When looking for solutions in the Distribution tech scene that work together with the Oracle Hospitality portfolio and connects with OPERA Cloud Platform the SHR portfolio is well positioned and strongly integrated hence should always be on your shortlist.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
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SHR Group has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
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