Maverick CRM (by SHR Group)

4.9 (19 REVIEWS)

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Jennifer, Jason, Abir + 44 more experts recommend SHR Group

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Maverick CRM (by SHR Group)

4.9 (19 REVIEWS)

Unranked in Hotel CRM & Email Marketing

Maximize the relationship with your guests with smart engagement and recognition

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More than 50% of SHR Group’s reviews come from Ireland.

Ratings Summary

4.9
Excellent
Ease of Use
4.9/5
Customer Support
4.9/5
ROI
4.8/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Maverick CRM (by SHR Group) is the #8 most trending product in the Hotel CRM & Email Marketing category (out of 60) and the #237 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

SHR Group has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
About Maverick CRM (by SHR Group)
Founded in 1987 | Headquarters in Houston (United States) | 201 employees
The CRM is a powerful solution that combines two elements to enhance the relationship between hotels and guests, focusing on smart guest engagement and loyalty. In terms of guest engagement, it offers profile management, segmentation for personalized content, marketing automation, guest intelligence through reporting, upsell functionalities, and addressing cart abandonment. The additional loyalty aspect includes a guest portal for centralized information, customizable loyalty programs that may be based on points, stays, room nights, or tiers, and a range of reward options. The CRM aims to maximize guest satisfaction and strengthen hotel-guest relationships through comprehensive engagement and loyalty management features.

Capabilities

CRM Marketing and Profile Management

CRM Loyalty and Rewards Management

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Pricing

Pricing Available By Request

SHR Group has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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4

Success Stories

7

References

36

Featured Customers

Popularity by Segment

Size

3 | X-Small (1-9 room)

11 | Small (10-24 room)

135 | Medium (25-74 room)

260 | Large (75-199 room)

68 | X-Large (200+ room)

Country

371 | Ireland

96 | United Kingdom

42 | United States of America

7 | Germany

4 | Australia

4 | South Africa

3 | Canada

3 | Saint Lucia

1 | Saudi Arabia

1 | Philippines

1 | Singapore

1 | Belgium

1 | New Zealand

1 | Egypt

1 | Jersey

1 | Barbados

1 | Austria

1 | Spain

1 | Turkey

Type

245 | Luxury Hotels

134 | Boutiques

109 | Branded Hotels

94 | Resorts

89 | City Center Hotels

38 | Bed & Breakfast & Inns

37 | RV Parks & Campgrounds

23 | Extended Stay & Serviced Apartments

15 | Limited Service & Budget Hotels

11 | Airport/Conference Hotels

7 | Hostels

7 | Motels

3 | Vacation Rentals & Villas

2 | Casinos

Region

478 | Europe

45 | North America

5 | Oceania

4 | Central America

4 | Africa

3 | Middle East

2 | Asia Pacific

Category

481 | Booking Engine

257 | Website Design

225 | Metasearch & Ad Tech

221 | Digital Marketing Agencies

47 | Hotel Reservations Systems

19 | Hotel CRM & Email Marketing

14 | Revenue Management Systems

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Hotelier Rating

Excellent
479
Very Good
48
Average
16
Poor
0
Terrible
0

Property Size

  • X-Small (3)
  • Small (11)
  • Medium (135)
  • Large (260)
  • X-Large (68)

Country

  • Ireland
    Ireland
    (371)
  • United Kingdom
    United Kingdom
    (96)
  • United States of America
    United States of America
    (42)
  • Germany
    Germany
    (7)
  • Australia
    Australia
    (4)
  • South Africa
    South Africa
    (4)
  • Canada
    Canada
    (3)
  • Saint Lucia
    Saint Lucia
    (3)
  • Saudi Arabia
    Saudi Arabia
    (1)
  • Philippines
    Philippines
    (1)
  • Singapore
    Singapore
    (1)
  • Belgium
    Belgium
    (1)
  • New Zealand
    New Zealand
    (1)
  • Egypt
    Egypt
    (1)
  • Jersey
    Jersey
    (1)
  • Barbados
    Barbados
    (1)
  • Austria
    Austria
    (1)
  • Spain
    Spain
    (1)
  • Turkey
    Turkey
    (1)

Region

  • North America
    North America
    (45)
  • Europe
    Europe
    (478)
  • Asia Pacific
    Asia Pacific
    (2)
  • Oceania
    Oceania
    (5)
  • Middle East
    Middle East
    (3)
  • Central America
    Central America
    (4)
  • Africa
    Africa
    (4)
10

Industry leading professionals

VP of Operations from 500+ room Bed & Breakfast & Inn in El Segundo (United States of America)

Verified
2 days ago
When you team up with SHR, you know you will work with people who know the hotel business. This allows you to start taking advantage of their know-how from day 1.
Country United States of America
VP of Operations
X-Large Hotel
9

User friendly system. Supportive account manager.

Revenue Manager from 100 to 199 room Luxury Hotel in Fota Island Resort (Ireland)

Verified
2 days ago
- Using event rates to allow guests to book online, easy to load rates. Integrates well with Opera. Upsells for different packages works well.
Country Ireland
Revenue Manager
Large Hotel
10

Amazing system.

Revenue and Reservations Manager from 75-99 room Resort in Stellenbosch (South Africa)

Verified
14 days ago
User friendly. Reporting is amazing and CRM capability is amazing well. Love all the features the system has to offer.
Country South Africa
Revenue and Reservations Manager
Large Hotel
Ines from SHR Group replied
Hi Maghmoed, thank you your feedback is very important to us. I look forward to continuing supporting you. Regards, Ines
10

Amy is an asset to your company

Marketing & Social Media from 100 to 199 room Branded Hotel in Killarney (Ireland)

Verified
19 days ago
I find it very easy to work with SHR group they know exactly what we are looking from them. They also guide us in the right direction regarding how to bring up site score etc. Amy is absolutely fantastic to deal with. If I need to ask her any question I can any time.
Country Ireland
Marketing & Social Media
Large Hotel
Amy from SHR Group replied
Hi Louise, many thanks for taking the time to leave a review and for your kind words. It is a pleasure to work with you and all the team in Killarney. Kind regards, Amy
9

Windsurfer, Wave and Maverick User

CEO from 100 to 199 room City Center Hotel in Wellsboro (United States of America)

Verified
1 months ago
All of the onboarding teams were knowledgeable and made conversion from old systems seamless. Appreciate having our email marketing synched to our reservations database. SHR has a large population of friendly, helpful employees.
Country United States of America
CEO
Large Hotel
Shanice from SHR Group replied
Thank you, Shawn, for your recent review. I appreciate your feedback on our Wave product and look forward to working on those strategies with you. I look forward to our continued partnership. Shanice Floore
10

SHR not only focuses on revenue optimization but also on guest satisfaction. They took the time to understand our unique guest preferences and provided recommendations on how to enhance our offering. Their strategic insights helped us improve our guest experience, resulting in higher guest satisfaction scores and increased repeat bookings.

VP, Hotel and Retail Operations from 50-74 room Boutique in Dallas (United States of America)

Verified
1 months ago
Communication with the team is always prompt, professional, and insightful. They keep us informed of performance updates, strategy adjustments,&market insights.
Country United States of America
VP, Hotel and Retail Operations
Medium Hotel
Shanice from SHR Group replied
Thank you Gabriella for your review. We are thrilled that you are satisfied with our services, and we are excited about the opportunity to continue working with you. I love working with you and the Drey Hotel team! Shanice Floore Customer Account Manager
10

Janice is just amazing

General Manager from 75-99 room Boutique in (United Kingdom)

Verified
1 months ago
Working with Avvio has been an incredibly rewarding experience, full of innovation and growth. Janice has brought a wealth of expeience to the table.
Country United Kingdom
General Manager
Large Hotel
Janice from SHR Group replied
Thank you Dean for taking the time to review your experience with Avvio/SHR Group. Its fantastic to hear such positive feedback. I look forward to continuing to work with you and the team to keep growing your direct revenue. Kind regards, Janice Healy
10

I would like to recommend SHR to everyone

Assistant Group General Manager from 500+ room Boutique in (Saudi Arabia)

Verified
1 months ago
I would like to recommend their RMS system to everyone. Once we implemented RMS in our group, we experienced an increase in ADR of 10 to 15%. Additionally, the channel manager helped us improve our occupancy rates. I highly recommend this software for all hotel chains.
Country Saudi Arabia
Assistant Group General Manager
X-Large Hotel
9

Easy, understanding, proactive

Group Revenue and Marketing Manager from 75-99 room Luxury Hotel in Ballyfarnon (Ireland)

Verified
1 months ago
I like the ideas and suggestions, improvements comparisons to other properties in the business. I like that if something doesn't look right or is recording correctly the investigation into it to make sure we are performing at the best level. we have turned to avvio to run our digital side thanks to our account manager, hopefully it will be...
Country Ireland
Group Revenue and Marketing Manager
Large Hotel
Catriona from SHR Group replied
Thank you Samantha for your great review, I am thrilled that you have decided to add digital to your strategy and look forward to working with you on both for the coming year. Warm Regards Catriona
10

Seamless communication and excellent user experience resources

Group Reservations/Sales & Marketing from 75-99 room City Center Hotel in Clifden (Ireland)

Verified
1 months ago
Staff responsiveness, professionalism and amicability contributes significantly to my overall positive impression of Avvio. The repository of help articles is a really valuable resource that have substantially improved my user experience.
Country Ireland
Group Reservations/Sales & Marketing
Large Hotel
Janice from SHR Group replied
Thank you Hannah for taking the time to write a review. Its fantastic to hear such positive feedback. I look forward to continuing to work with you & the rest of the team. Kind regards, Janice
  • 1
  • 2

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

From the moment we reached out to Avvio SHR to request a new look website with updated functionality, they were attentive, helpful and provided us with options, functionality, focussing on CRO, increasing guest experience and in turn increasing bookings, revenue and engagement. The design was unique to the hotel and really speaks to the brand look and feel and guidelines.

Question:

What differentiates this product or service from the competition?

Answer:

Our experience with Avvio SHR was all a positive one with special note to Alisdair, Ailbhe and Tracey as well as the wider support team who have made the transition and overall website development process seamless, on time and on budget.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Give the team in Avvio SHR a clear brief as to what you want to get from your new website and meet with them to run through peer websites you like, what elements etc and what websites and elements you don't like. Share brand guidelines, meet deadlines and be attentive. Work with them as part of your team.

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Support

Verified Support

SHR Group has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

2 days

Recommended

96%

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