SHR Customer Relationship Management (CRM)

4.8 (30 REVIEWS)

HTR Score icon
HT Score  
82 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

SHR Customer Relationship Management (CRM)

4.8 (30 REVIEWS)

Ranked 7 (out of 68) in Hotel CRM & Email Marketing

Maximize the relationship with your guests with smart engagement and recognition

More than 50% of SHR Group’s reviews come from Ireland.

Bell avatar Bell - AI powered product analyst

I analyzed all of SHR Group’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like SHR Group's comprehensive suite of capabilities, particularly its high impact on revenue management and operational efficiency. Key benefits include the intuitive and interconnected CRM, RMS, and CRS, leading to better decision making and higher ADR. Known for exceptional customer support, SHR Group's tools also facilitate booking and marketing strategies, though some have noted areas for user experience enhancements and developmental delays due to recent mergers.

What Types of Hotels SHR Group is Popular For

Size

10 | X-Small (1-9 room)

22 | Small (10-24 room)

165 | Mid-Sized (25-74 room)

306 | Large (75-199 room)

65 | X-Large (200+ room)

Country

362 | Ireland

91 | United Kingdom

63 | United States of America

7 | South Africa

7 | Germany

5 | India

4 | Australia

3 | Canada

3 | Saudi Arabia

3 | China

3 | Nepal

2 | Italy

2 | Philippines

1 | Oman

1 | Switzerland

1 | Hungary

1 | Denmark

1 | Belgium

1 | Mexico

1 | New Zealand

1 | Egypt

1 | Jersey

1 | Austria

1 | Turkey

1 | Norway

1 | Brazil

1 | Saint Lucia

Type

322 | Luxury Hotels

246 | Boutiques

195 | Bed & Breakfast & Inns

173 | Branded Hotels

157 | City Center Hotels

143 | Resorts

139 | Airport/Conference Hotels

104 | Limited Service & Budget Hotels

38 | RV Parks & Campgrounds

34 | Extended Stay & Serviced Apartments

17 | Casinos

12 | Hostels

10 | Motels

4 | Vacation Rentals & Villas

Region

469 | Europe

67 | North America

13 | Asia Pacific

7 | Africa

6 | Middle East

5 | Oceania

1 | South America

1 | Central America

Category

512 | Booking Engine

262 | Website Design

223 | Hotel Metasearch Management Software

223 | Digital Marketing Agencies

56 | Hotel Reservations Software

30 | Hotel CRM & Email Marketing

17 | Revenue Management Systems

What is SHR Group?

Founded in 1987 | Headquarters in Houston (United States) | 201 employees
SHR Customer Relationship Management (CRM) is a powerful hospitality-focused software designed to enhance the relationship between hotels and their guests through intelligent guest engagement and loyalty management. This CRM offers features such as profile management, segmentation for delivering personalized content, marketing automation, and in-depth guest intelligence reporting. It also provides functionalities for upselling and addressing cart abandonment, ensuring a seamless booking experience. The platform's loyalty aspect includes a guest portal for centralized information, customizable loyalty programs that can be configured by points, stays, room nights, or tiers, and a broad range of reward options. With these capabilities, SHR CRM aims to maximize guest satisfaction and foster stronger hotel-guest relationships, making it an invaluable tool for revenue management and operational efficiency in the hospitality industry.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of SHR Group products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by SHR Group

FAQs

SHR Customer Relationship Management (CRM) Alternatives

Not sure if SHR Group is right for your hotel? Here are similar Hotel CRM & Email Marketing vendors that could be a good fit for your hotel:

Capabilities

CRM Marketing and Profile Management

CRM Loyalty and Rewards Management

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

SHR Group Reviews Summary

4.8
Excellent
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.8/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, SHR Customer Relationship Management (CRM) is the #23 most trending product in the Hotel CRM & Email Marketing category (out of 68) and the #984 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

SHR Group’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
82 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

SHR Group Pricing

Pricing Available By Request

SHR Group has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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SHR Group Reviews

Hotelier Rating

Excellent
506
Very Good
53
Average
17
Poor
0
Terrible
0

Property Size

  • X-Small (10)
  • Small (22)
  • Mid-Sized (165)
  • Large (306)
  • X-Large (65)

Country

  • Ireland
    Ireland
    (362)
  • United Kingdom
    United Kingdom
    (91)
  • United States of America
    United States of America
    (63)
  • South Africa
    South Africa
    (7)
  • Germany
    Germany
    (7)
  • India
    India
    (5)
  • Australia
    Australia
    (4)
  • Canada
    Canada
    (3)
  • Saudi Arabia
    Saudi Arabia
    (3)
  • China
    China
    (3)
  • Nepal
    Nepal
    (3)
  • Italy
    Italy
    (2)
  • Philippines
    Philippines
    (2)
  • Oman
    Oman
    (1)
  • Switzerland
    Switzerland
    (1)
  • Hungary
    Hungary
    (1)
  • Denmark
    Denmark
    (1)
  • Belgium
    Belgium
    (1)
  • Mexico
    Mexico
    (1)
  • New Zealand
    New Zealand
    (1)
  • Egypt
    Egypt
    (1)
  • Jersey
    Jersey
    (1)
  • Austria
    Austria
    (1)
  • Turkey
    Turkey
    (1)
  • Norway
    Norway
    (1)
  • Brazil
    Brazil
    (1)
  • Saint Lucia
    Saint Lucia
    (1)

Region

  • North America
    North America
    (67)
  • Europe
    Europe
    (469)
  • Asia Pacific
    Asia Pacific
    (13)
  • Oceania
    Oceania
    (5)
  • Middle East
    Middle East
    (6)
  • South America
    South America
    (1)
  • Central America
    Central America
    (1)
  • Africa
    Africa
    (7)
10

Amazing system.

Revenue and Reservations Manager from 75-99 room Bed & Breakfast & Inn in Stellenbosch (South Africa)

Verified
14 months ago
User friendly. Reporting is amazing and CRM capability is amazing as well. Love all the features the system has to offer. The customer support is phenominal. I would absolutely reccommend them to all.
Country South Africa
Revenue and Reservations Manager
Large Hotel
10

New hotel set up booking engine and CRM.

Management Company Owner from 25-49 room Bed & Breakfast & Inn in Boise (United States of America)

Verified
17 months ago
Great customer service from our set up team, Caitlin, Kelly and others. Shanice is an exceptional account manager always responsive and goes above and beyond to help me to navigate issues. I really appreciate her.
Country United States of America
Management Company Owner
Mid-Sized Hotel
10

Best customer service in the business!

General Manager from 50-74 room Boutique in Madison (United States of America)

Verified
17 months ago
SHR's services are like having another employee on our staff. The best customer service in the business by far . Thank you!
Country United States of America
General Manager
Mid-Sized Hotel
10

Excellent Customer Success Manager

Guest Services Manager from 25-49 room Boutique in Pittsfield (United States of America)

Verified
17 months ago
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all of the difference in our experience. We have joked among ourselves that if had a representative like Gilly at all of services/vendors, our jobs would...
Country United States of America
Guest Services Manager
Mid-Sized Hotel
10

Working with SHR has been such a pleasure

Senior Marketing Specialist from 50-74 room Boutique in Madison (United States of America)

Verified
17 months ago
Every person we have interacted with has been knowledgeable, responsive and friendly. I've been so impressed with their entire staff.
Country United States of America
Senior Marketing Specialist
Mid-Sized Hotel
10

Successful Partnership

Director of Operations from 25-49 room Boutique in Pittsfield (United States of America)

Verified
17 months ago
Our Rep Gilly & the products he represents have been nothing but great for Hotel on North. Making a great impact on our revenue management on everything we can be on the look out for along with strategy and planning. All campaigns we have done have been a success. Gilly always has answered any questions we had, or if he did not know would a...
Country United States of America
Director of Operations
Mid-Sized Hotel
10

Fantastic company to work with!

Chief Revenue Officer from 100 to 199 room Branded Hotel in Sioux City (United States of America)

Verified
18 months ago
We recently switched to SHR and the customer service has been fantastic. We don't feel like a statistic or a small fish in a big pond. Issues that arise are minimal and are resolved quickly and professionally. SHR treats us like a valued partner and not just a customer.
Country United States of America
Chief Revenue Officer
Large Hotel
10

Impressive Suite of Solutions from SHR Group

Director of IT Development from 500+ room Limited Service & Budget Hotel in Riyadh (Saudi Arabia)

Verified
18 months ago
I've had the pleasure of using several products from SHR Group, including their CRM, RMS, Booking Engine, and CRS, and my overall experience has been nothing short of excellent. What sets SHR Group apart is not only the functionality of their products but also their commitment to customer support. The support team is responsive, knowledgeab...
Country Saudi Arabia
Director of IT Development
X-Large Hotel
10

SHR It helps us work flexibly

Revenue Assistant from 200 to 499 room Boutique in Riyadh (Saudi Arabia)

Verified
18 months ago
All SHR products are great, and it helps us work easily, all programs are interconnected and facilitate our work, I wish them success
Country Saudi Arabia
Revenue Assistant
X-Large Hotel
8

SHR's team members are as good as you could ask for in a vendor

Corporate Revenue Director from 100 to 199 room Boutique in Galveston (United States of America)

Verified
18 months ago
The team: Very personable & knowledgable with mostly good response times. Reliable CRS: compared to others, we experience fewer issues with guest-facing solutions and deliverables.
Country United States of America
Corporate Revenue Director
Large Hotel
  • 1
  • 2
  • 3

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

SHR is a global leader on this market segment and provides strong capabilities, great integration possibilities and is recognized as a strong leader within the Distribution and hospitality tech scene.

Question:

What differentiates this product or service from the competition?

Answer:

Long standing partnership, broad portfolio, great collaboration over the years with Oracle Hospitality and fast adoption of our next generation APIs made this product well positions to serve our joint customers.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

When looking for solutions in the Distribution tech scene that work together with the Oracle Hospitality portfolio and connects with OPERA Cloud Platform the SHR portfolio is well positioned and strongly integrated hence should always be on your shortlist.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 0 recommend
Recommended by
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Fabricio Titiro Director of Patnerships - Global Strategy @ Oracle Hospitality
RecommendationAvatar
John Lingos-Webb Global Partnerships & Alliances @ Duetto
RecommendationAvatar
Sean Kline Product Manager - Integrations @ StayNTouch
Are you a consultant or vendor that recommends SHR Group? Leave a recommendation

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Business Intelligence

Support

Unverified

SHR Group has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates
Suppo Info Image Green check icon

2025

Learn more about the GCSC Certification

Request a Quote

Response Time

Less than a day

Recommended

95%

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