SHR Customer Relationship Management (CRM)

4.8 (30 REVIEWS)

HTR Score icon
HT Score  
85 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

SHR Customer Relationship Management (CRM)

4.8 (30 REVIEWS)

Ranked 6 (out of 61) in Hotel CRM & Email Marketing

Maximize the relationship with your guests with smart engagement and recognition

More than 50% of SHR Group’s reviews come from Ireland.

Ratings Summary

Ease of Use
Customer Support

Recommended by


Trending Product

This vendor's trending score is rising, SHR Customer Relationship Management (CRM) is the #6 most trending product in the Hotel CRM & Email Marketing category (out of 61) and the #200 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

SHR Group’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
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85 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
About SHR Customer Relationship Management (CRM)
Founded in 1987 | Headquarters in Houston (United States) | 201 employees
The CRM is a powerful solution that combines two elements to enhance the relationship between hotels and guests, focusing on smart guest engagement and loyalty. In terms of guest engagement, it offers profile management, segmentation for personalized content, marketing automation, guest intelligence through reporting, upsell functionalities, and addressing cart abandonment. The additional loyalty aspect includes a guest portal for centralized information, customizable loyalty programs that may be based on points, stays, room nights, or tiers, and a range of reward options. The CRM aims to maximize guest satisfaction and strengthen hotel-guest relationships through comprehensive engagement and loyalty management features.


CRM Marketing and Profile Management

CRM Loyalty and Rewards Management


Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features


4/5 features

Privacy & Compliance

4/5 features


Pricing Available By Request

SHR Group has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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Popularity by Segment


3 | X-Small (1-9 room)

18 | Small (10-24 room)

163 | Medium (25-74 room)

309 | Large (75-199 room)

72 | X-Large (200+ room)


364 | Ireland

93 | United Kingdom

62 | United States of America

7 | Germany

7 | South Africa

4 | Canada

4 | Australia

4 | India

3 | China

3 | Saudi Arabia

3 | Nepal

1 | Mexico

1 | Oman

1 | Austria

1 | Hungary

1 | Denmark

1 | Belgium

1 | Philippines

1 | New Zealand

1 | Egypt

1 | Jersey

1 | Barbados

1 | Italy

1 | Norway

1 | Brazil

1 | Saint Lucia


303 | Luxury Hotels

219 | Boutiques

165 | Branded Hotels

156 | Bed & Breakfast & Inns

136 | City Center Hotels

132 | Resorts

107 | Airport/Conference Hotels

80 | Limited Service & Budget Hotels

38 | RV Parks & Campgrounds

32 | Extended Stay & Serviced Apartments

15 | Casinos

11 | Hostels

8 | Motels

4 | Vacation Rentals & Villas


471 | Europe

67 | North America

11 | Asia Pacific

7 | Africa

5 | Oceania

5 | Middle East

2 | Central America

1 | South America


512 | Booking Engine

262 | Website Design

223 | Hotel Metasearch Management Software

223 | Digital Marketing Agencies

56 | Hotel Reservations Systems

30 | Hotel CRM & Email Marketing

17 | Revenue Management Systems

Hotelier Rating

Very Good

Property Size

  • X-Small (3)
  • Small (18)
  • Medium (163)
  • Large (309)
  • X-Large (72)


  • Ireland
  • United Kingdom
    United Kingdom
  • United States of America
    United States of America
  • Germany
  • South Africa
    South Africa
  • Canada
  • Australia
  • India
  • China
  • Saudi Arabia
    Saudi Arabia
  • Nepal
  • Mexico
  • Oman
  • Austria
  • Hungary
  • Denmark
  • Belgium
  • Philippines
  • New Zealand
    New Zealand
  • Egypt
  • Jersey
  • Barbados
  • Italy
  • Norway
  • Brazil
  • Saint Lucia
    Saint Lucia


  • North America
    North America
  • Europe
  • Asia Pacific
    Asia Pacific
  • Oceania
  • Middle East
    Middle East
  • South America
    South America
  • Central America
    Central America
  • Africa

Hoteliers say

NEW AI Review summary

Hoteliers like SHR Group's comprehensive suite of capabilities, particularly its high impact on revenue management and operational efficiency. Key benefits include the intuitive and interconnected CRM, RMS, and CRS, leading to better decision making and higher ADR. Known for exceptional customer support, SHR Group's tools also facilitate booking and marketing strategies, though some have noted areas for user experience enhancements and developmental delays due to recent mergers.

AI-generated from the text of customer reviews

Customer Service
Marketing Tools
CRM Capabilities
Booking Engine
Revenue Management
Development Issues
User Interface
System Integration

Amazing system.

Revenue and Reservations Manager from 75-99 room Bed & Breakfast & Inn in Stellenbosch (South Africa)

4 months ago
User friendly. Reporting is amazing and CRM capability is amazing as well. Love all the features the system has to offer. The customer support is phenominal. I would absolutely reccommend them to all.
Country South Africa
Revenue and Reservations Manager
Large Hotel

New hotel set up booking engine and CRM.

Management Company Owner from 25-49 room Boutique in Boise (United States of America)

7 months ago
Great customer service from our set up team, Caitlin, Kelly and others. Shanice is an exceptional account manager always responsive and goes above and beyond to help me to navigate issues. I really appreciate her.
Country United States of America
Management Company Owner
Medium Hotel

Best customer service in the business!

General Manager from 50-74 room Boutique in Madison (United States of America)

7 months ago
SHR's services are like having another employee on our staff. The best customer service in the business by far . Thank you!
Country United States of America
General Manager
Medium Hotel

Excellent Customer Success Manager

Guest Services Manager from 25-49 room Boutique in Pittsfield (United States of America)

7 months ago
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all of the difference in our experience. We have joked among ourselves that if had a representative like Gilly at all of services/vendors, our jobs would...
Country United States of America
Guest Services Manager
Medium Hotel

Working with SHR has been such a pleasure

Senior Marketing Specialist from 50-74 room Boutique in Madison (United States of America)

7 months ago
Every person we have interacted with has been knowledgeable, responsive and friendly. I've been so impressed with their entire staff.
Country United States of America
Senior Marketing Specialist
Medium Hotel

Successful Partnership

Director of Operations from 25-49 room Boutique in Pittsfield (United States of America)

7 months ago
Our Rep Gilly & the products he represents have been nothing but great for Hotel on North. Making a great impact on our revenue management on everything we can be on the look out for along with strategy and planning. All campaigns we have done have been a success. Gilly always has answered any questions we had, or if he did not know would a...
Country United States of America
Director of Operations
Medium Hotel

Fantastic company to work with!

Chief Revenue Officer from 100 to 199 room Branded Hotel in Sioux City (United States of America)

7 months ago
We recently switched to SHR and the customer service has been fantastic. We don't feel like a statistic or a small fish in a big pond. Issues that arise are minimal and are resolved quickly and professionally. SHR treats us like a valued partner and not just a customer.
Country United States of America
Chief Revenue Officer
Large Hotel

Impressive Suite of Solutions from SHR Group

Director of IT Development from 500+ room Limited Service & Budget Hotel in Riyadh (Saudi Arabia)

7 months ago
I've had the pleasure of using several products from SHR Group, including their CRM, RMS, Booking Engine, and CRS, and my overall experience has been nothing short of excellent. What sets SHR Group apart is not only the functionality of their products but also their commitment to customer support. The support team is responsive, knowledgeab...
Country Saudi Arabia
Director of IT Development
X-Large Hotel

SHR It helps us work flexibly

Revenue Assistant from 500+ room Luxury Hotel in Riyadh (Saudi Arabia)

7 months ago
All SHR products are great, and it helps us work easily, all programs are interconnected and facilitate our work, I wish them success
Country Saudi Arabia
Revenue Assistant
X-Large Hotel

SHR's team members are as good as you could ask for in a vendor

Corporate Revenue Director from 500+ room Boutique in Galveston (United States of America)

7 months ago
The team: Very personable & knowledgable with mostly good response times. Reliable CRS: compared to others, we experience fewer issues with guest-facing solutions and deliverables.
Country United States of America
Corporate Revenue Director
X-Large Hotel
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