The CDP for CRM & Loyalty
Operations
![]()
![]()
Popular in Operations
POPULAR SEARCHES
Best Property Management Systems of 2026
Your hotel's core operating system to effortlessly manage bookings, guest experiences, and operations.
Best Staff Collaboration Tools of 2026
Enhance team collaboration with real-time messaging, task sharing, and centralized updates across departments.
Best Hotel Accounting Software of 2026
Tools to manage your hotel's accounting, budgeting and financial planning.
FEATURED APPS
Revenue Management
![]()
![]()
Popular in Revenue Management
POPULAR SEARCHES
Best Revenue Management Systems of 2026
Maximize revenue with dynamic pricing, demand forecasting, and automated data insights.
Best Channel Managers of 2026
Hotel distribution software that syncs rates, availability and inventory across 3rd party channels
Best Business Intelligence of 2026
Say goodbye to spreadsheets and leverage modern BI tools to visualize your data and uncover hidden insights.
FEATURED APPS
Marketing
![]()
![]()
Popular in Marketing
POPULAR SEARCHES
Best Hotel CRM & Email Marketing of 2026
Turn guest data into action with personalized offers, targeted communication, and automated workflows.
Best Booking Engine of 2026
The eCommerce shopping cart for your hotel's website.
Best Hotel Metasearch Management Software of 2026
Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
FEATURED APPS
Guest Experience
![]()
![]()
Popular in Guest Experience
POPULAR SEARCHES
Best Hotel Guest Apps of 2026
Enhance stays with a guest app offering amenities info, messaging, mobile ordering, and upsell opportunities.
Best Contactless Check-in of 2026
Empower guests with easy online check-in, digital authorizations, and seamless upsells.
Best Guest Messaging Software of 2026
Connect with guests instantly through real-time messaging, automated responses, and seamless communication.
FEATURED APPS
Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
SHR Customer Relationship Management (CRM)
4.8 (30 REVIEWS)
HT Score
33 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
SHR Customer Relationship Management (CRM)
Ranked 12 (out of 74) in Hotel CRM & Email Marketing
Maximize the relationship with your guests with smart engagement and recognition
95% recommended by 317 hotels
SHR Group is popular in United States with 13 hoteliers leaving an average rating of 96%.
Bell - AI powered product analyst
I analyzed all of SHR Group’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like SHR Group's comprehensive suite of capabilities, particularly its high impact on revenue management and operational efficiency. Key benefits include the intuitive and interconnected CRM, RMS, and CRS, leading to better decision making and higher ADR. Known for exceptional customer support, SHR Group's tools also facilitate booking and marketing strategies, though some have noted areas for user experience enhancements and developmental delays due to recent mergers.
What Types of Hotels SHR Group is Popular For
Size
8 | X-Small (1-9 room)
82 | Small (10-49 room)
198 | Mid-Sized (50-99 room)
263 | Large (100-499 room)
14 | X-Large (500+ room)
Country
362 | Ireland
91 | United Kingdom
63 | United States
7 | South Africa
7 | Germany
5 | India
4 | Australia
3 | Canada
3 | Saudi Arabia
3 | China
3 | Nepal
2 | Italy
2 | Philippines
1 | Oman
1 | Switzerland
1 | Hungary
1 | Denmark
1 | Belgium
1 | Mexico
1 | New Zealand
1 | Egypt
1 | Jersey
1 | Austria
1 | Turkey
1 | Norway
1 | Brazil
1 | Saint Lucia
Type
346 | Luxury Hotels
263 | Boutique Hotels
199 | Bed & Breakfast & Inns
187 | Airport/Conference Hotels
185 | Branded Hotels
176 | City Center Hotels
153 | Resorts
124 | Limited Service & Budget Hotels
41 | RV Parks & Campgrounds
40 | Extended Stay & Serviced Apartments
17 | Casinos
14 | Hostels
11 | Motels
4 | Vacation Rentals & Villas
Region
469 | Europe
67 | North America
13 | Asia Pacific
7 | Africa
6 | Middle East
5 | Oceania
1 | South America
1 | Central America
Category
512 | Booking Engine
262 | Website Design
223 | Hotel Metasearch Management Software
223 | Digital Marketing Agencies
56 | Hotel Reservations Software
30 | Hotel CRM & Email Marketing
17 | Revenue Management Systems
Didn’t find what you were looking for?
What is SHR Group?
Founded in 1987 | Headquarters in Houston (United States) | 201 employees
SHR Customer Relationship Management (CRM) is a powerful hospitality-focused software designed to enhance the relationship between hotels and their guests through intelligent guest engagement and loyalty management. This CRM offers features such as profile management, segmentation for delivering personalized content, marketing automation, and in-depth guest intelligence reporting. It also provides functionalities for upselling and addressing cart abandonment, ensuring a seamless booking experience.
The platform's loyalty aspect includes a guest portal for centralized information, customizable loyalty programs that can be configured by points, stays, room nights, or tiers, and a broad range of reward options. With these capabilities, SHR CRM aims to maximize guest satisfaction and foster stronger hotel-guest relationships, making it an invaluable tool for revenue management and operational efficiency in the hospitality industry.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of SHR Group products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
SHR Group Reviews Analyzed: 30
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
SHR Group Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by SHR Group
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
SHR Group's Provided Description:
"The CRM is a powerful solution that combines two elements to enhance the relationship between hotels and guests, focusing on smart guest engagement and loyalty. In terms of guest engagement, it offers profile management, segmentation for personalized content, marketing automation, guest intelligence through reporting, upsell functionalities, and addressing cart abandonment. The additional loyalty aspect includes a guest portal for centralized information, customizable loyalty programs that may be based on points, stays, room nights, or tiers, and a range of reward options. The CRM aims to maximize guest satisfaction and strengthen hotel-guest relationships through comprehensive engagement and loyalty management features."
FAQs
SHR Customer Relationship Management (CRM) Alternatives
Not sure if SHR Group is right for your hotel? Here are similar Hotel CRM & Email Marketing vendors that could be a good fit for your hotel:
Capabilities
CRM Marketing and Profile Management
CRM Marketing and Profile Management
Empower your marketing strategies by harnessing the power of guest insights. Optimize marketing and engagement programs by utilizing valuable guest profile and stay data in the CRM. Leverage this wealth of information to create impactful marketing campaigns that resonate with guests, ensuring long-lasting relationships and sustained business growth.
CRM Loyalty and Rewards Management
CRM Loyalty and Rewards Management
Experience the satisfaction of delighted guests with a rewards program designed to complement the property or brand. Unlock new levels of prosperity, all while maintaining your desired pace and exceeding expectations every step of the way.
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
Q1 '26 Hotel CRM & Email Marketing Survey Insights
Is SHR Group a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#1
of 12
Small
93%
(98)
Small hotels say that Smart Host GmbH's Hotel CRM & Email Marketing stands out on verified HotelTechReport reviews for its ease of use, time-saving automation features, and responsive customer support. These strengths are valued by Small hotels for efficient guest communication and streamlined operations.
#1
of 21
Mid-sized
95%
(166)
Medium hotels say that Profitroom's Hotel CRM & Email Marketing ranks highly in verified HotelTechReport reviews for its ease of use, strong customer support, and effective sales automation. Profitroom's solutions are particularly valued for enhancing direct bookings and managing guest relationships efficiently in Medium contexts.
Small
93%
(98)
#1
of 12
Small hotels say that Smart Host GmbH's Hotel CRM & Email Marketing stands out on verified HotelTechReport reviews for its ease of use, time-saving automation features, and responsive customer support. These strengths are valued by Small hotels for efficient guest communication and streamlined operations.
Mid-sized
95%
(166)
#1
of 21
Medium hotels say that Profitroom's Hotel CRM & Email Marketing ranks highly in verified HotelTechReport reviews for its ease of use, strong customer support, and effective sales automation. Profitroom's solutions are particularly valued for enhancing direct bookings and managing guest relationships efficiently in Medium contexts.
Rank
Hotel type
Popular alternatives
#1
of 20
Luxury Hotels
88%
(134)
Luxury hotels say that dailypoint™'s Hotel CRM & Email Marketing ranks highly, according to verified HotelTechReport reviews, due to its strong guest communication capabilities, effective data management, and robust support. These strengths help improve personalized experiences crucial for luxury hospitality.
#1
of 14
Limited Service & Budget Hotels
95%
(59)
Limited-Service-Budget hotels say that Bookboost's Hotel CRM & Email Marketing system, based on verified HotelTechReport reviews, effectively centralizes guest communications, streamlining operational efficiency. It's praised for being user-friendly and allowing seamless multi-channel management, essential for budget-conscious operations.
#1
of 18
Airport/Conference Hotels
91%
(77)
Conference hotels say that dailypoint™'s Hotel CRM & Email Marketing excels in data management, guest profiling, and personalized communication campaigns, as highlighted in verified HotelTechReport reviews. These strengths enhance operations critical to Conference hotels' success.
Luxury Hotels
88%
(134)
#1
of 20
Luxury hotels say that dailypoint™'s Hotel CRM & Email Marketing ranks highly, according to verified HotelTechReport reviews, due to its strong guest communication capabilities, effective data management, and robust support. These strengths help improve personalized experiences crucial for luxury hospitality.
Limited Service & Budget Hotels
95%
(59)
#1
of 14
Limited-Service-Budget hotels say that Bookboost's Hotel CRM & Email Marketing system, based on verified HotelTechReport reviews, effectively centralizes guest communications, streamlining operational efficiency. It's praised for being user-friendly and allowing seamless multi-channel management, essential for budget-conscious operations.
Airport/Conference Hotels
91%
(77)
#1
of 18
Conference hotels say that dailypoint™'s Hotel CRM & Email Marketing excels in data management, guest profiling, and personalized communication campaigns, as highlighted in verified HotelTechReport reviews. These strengths enhance operations critical to Conference hotels' success.
Rank
Region
Popular alternatives
#3
of 12
North America
95%
(11)
Na hotels say that Cendyn's Hotel CRM & Email Marketing effectively centralizes guest data, automates communications, and enables personalization, according to verified HotelTechReport reviews. These strengths help Na hotels improve guest experience, drive direct bookings, and enhance marketing efficiency.
#1
of 17
Europe
95%
(256)
Europe hotels say that Profitroom's Hotel CRM & Email Marketing supports direct bookings, enhances guest communication, and improves sales efficiency, according to verified HotelTechReport reviews. Its ease of use, comprehensive support, and personalization features are consistently praised, important for Europe's diverse hotel market.
North America
95%
(11)
#3
of 12
Na hotels say that Cendyn's Hotel CRM & Email Marketing effectively centralizes guest data, automates communications, and enables personalization, according to verified HotelTechReport reviews. These strengths help Na hotels improve guest experience, drive direct bookings, and enhance marketing efficiency.
Europe
95%
(256)
#1
of 17
Europe hotels say that Profitroom's Hotel CRM & Email Marketing supports direct bookings, enhances guest communication, and improves sales efficiency, according to verified HotelTechReport reviews. Its ease of use, comprehensive support, and personalization features are consistently praised, important for Europe's diverse hotel market.
Rank
Country
Popular alternatives
#3
of 10
United States
95%
(10)
Us hotels say that Cendyn's Hotel CRM & Email Marketing is highly ranked in verified HotelTechReport reviews for its user friendliness, efficient guest data integration, and effective automation of communications. These strengths are particularly valued by Us hotels seeking streamlined operations and improved client relationships.
United States
95%
(10)
#3
of 10
Us hotels say that Cendyn's Hotel CRM & Email Marketing is highly ranked in verified HotelTechReport reviews for its user friendliness, efficient guest data integration, and effective automation of communications. These strengths are particularly valued by Us hotels seeking streamlined operations and improved client relationships.
Create Free Account
Join 1.5M+ hoteliers making data-driven decisions
OR
Already have an account?
Log in
By proceeding you agree to our Terms of Service and Privacy Policy
What you'll get
Full rankings
Access complete rankings based on verified reviews from real hoteliers to make informed decisions.
AI summaries and insights
Get AI-powered summaries of reviews and key differences to save hours of research time.
Price quote comparisons
Collect personalized quotes from multiple vendors and compare them side-by-side in a single click.
Free tech stack audit
Analyze your current hotel tech stack to identify gaps, redundancies, and optimization opportunities.
SHR Group Reviews Summary
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.8/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, SHR Customer Relationship Management (CRM) is the #39 most trending product in the Hotel CRM & Email Marketing category (out of 74) and the #1549 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSHR Group’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
SHR Group Pricing
Pricing Available By Request
SHR Group has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
How many rooms does your hotel have?
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
No matching results
Compare SHR Group to Top Alternatives
Smart Communication for Hoteliers and Guests! Smart Host - from Data to Regulars
Save time in your guest communication with a CRM designed for hospitality
Want to find out if SHR Group is the best fit for your hotel?
Tell us about your hotel’s location, room count, integrations and requirements and we’ll send a free custom list of recommended vendors.
Hotelier Rating
Looking for specific info?
10
Amazing system.
Revenue and Reservations Manager from 75-99 room Bed & Breakfast & Inn in Stellenbosch (South Africa)
Verified
2 years ago
User friendly. Reporting is amazing and CRM capability is amazing as well. Love all the features the system has to offer. The customer support is phenominal. I would absolutely reccommend them to all.
South Africa
South Africa
Revenue and Reservations Manager
Mid-Sized Hotel
10
New hotel set up booking engine and CRM.
Management Company Owner from 25-49 room Bed & Breakfast & Inn in Boise (United States)
Verified
2 years ago
Great customer service from our set up team, Caitlin, Kelly and others. Shanice is an exceptional account manager always responsive and goes above and beyond to help me to navigate issues. I really appreciate her.
United States
United States
Management Company Owner
Small Hotel
10
Best customer service in the business!
General Manager from 50-74 room Boutique in Madison (United States)
Verified
2 years ago
SHR's services are like having another employee on our staff. The best customer service in the business by far . Thank you!
United States
United States
General Manager
Mid-Sized Hotel
10
Excellent Customer Success Manager
Guest Services Manager from 25-49 room Boutique in Pittsfield (United States)
Verified
2 years ago
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all of the difference in our experience. We have joked among ourselves that if had a representative like Gilly at all of services/vendors, our jobs would...
United States
United States
Guest Services Manager
Small Hotel
10
Working with SHR has been such a pleasure
Senior Marketing Specialist from 50-74 room Boutique in Madison (United States)
Verified
2 years ago
Every person we have interacted with has been knowledgeable, responsive and friendly. I've been so impressed with their entire staff.
United States
United States
Senior Marketing Specialist
Mid-Sized Hotel
10
Successful Partnership
Director of Operations from 25-49 room Boutique in Pittsfield (United States)
Verified
2 years ago
Our Rep Gilly & the products he represents have been nothing but great for Hotel on North. Making a great impact on our revenue management on everything we can be on the look out for along with strategy and planning. All campaigns we have done have been a success. Gilly always has answered any questions we had, or if he did not know would a...
United States
United States
Director of Operations
Small Hotel
10
Fantastic company to work with!
Chief Revenue Officer from 100 to 199 room Branded Hotel in Sioux City (United States)
Verified
2 years ago
We recently switched to SHR and the customer service has been fantastic. We don't feel like a statistic or a small fish in a big pond. Issues that arise are minimal and are resolved quickly and professionally. SHR treats us like a valued partner and not just a customer.
United States
United States
Chief Revenue Officer
Large Hotel
10
Impressive Suite of Solutions from SHR Group
Director of IT Development from 500+ room Limited Service & Budget Hotel in Riyadh (Saudi Arabia)
Verified
2 years ago
I've had the pleasure of using several products from SHR Group, including their CRM, RMS, Booking Engine, and CRS, and my overall experience has been nothing short of excellent. What sets SHR Group apart is not only the functionality of their products but also their commitment to customer support. The support team is responsive, knowledgeab...
Saudi Arabia
Saudi Arabia
Director of IT Development
X-Large Hotel
10
SHR It helps us work flexibly
Revenue Assistant from 200 to 499 room Boutique in Riyadh (Saudi Arabia)
Verified
2 years ago
All SHR products are great, and it helps us work easily, all programs are interconnected and facilitate our work, I wish them success
Saudi Arabia
Saudi Arabia
Revenue Assistant
Large Hotel
8
SHR's team members are as good as you could ask for in a vendor
Corporate Revenue Director from 100 to 199 room Boutique in Galveston (United States)
Verified
3 years ago
The team: Very personable & knowledgable with mostly good response times. Reliable CRS: compared to others, we experience fewer issues with guest-facing solutions and deliverables.
United States
United States
Corporate Revenue Director
Large Hotel
- 1
- 2
- 3
Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
SHR is a global leader on this market segment and provides strong capabilities, great integration possibilities and is recognized as a strong leader within the Distribution and hospitality tech scene.
Showing all answers to: "What does this product or service do well?"
SHR is a global leader on this market segment and provides strong capabilities, great integration possibilities and is recognized as a strong leader within the Distribution and hospitality tech scene.
SHR has a great bundle of products. Our clients rave about Windsurfer CRS and the capabilities it has. It is a stable system with robust functionality. They SHR team continues to support and improve their products. Maverick CRM is only getting started, IMO. It will continue to be adopted across the industry more and more.
The SHR team works well at working with their partners and clients, making sure that all know that they are not just a number. Knowing that each account and partner is different and that not all are one size fits all.
As a partner with them, they work with us to find solutions that work for both teams, knowing we can't always change to meet them and that can not always meet our system set up and constraints. Working to find a common solution is a big part of their DNA
Question:
What differentiates this product or service from the competition?
Answer:
Long standing partnership, broad portfolio, great collaboration over the years with Oracle Hospitality and fast adoption of our next generation APIs made this product well positions to serve our joint customers.
Showing all answers to: "What differentiates this product or service from the competition?"
Long standing partnership, broad portfolio, great collaboration over the years with Oracle Hospitality and fast adoption of our next generation APIs made this product well positions to serve our joint customers.
What differentiates SHRs products is the reliability, great service and support, and the teams unwavering drive to continue to improve their product offering. I would say that the collection of products SHR has assembled is one of the best in the industry.
Their products meet what hoteliers are looking for. They have areas that meet the needs of larger chain groups that have larger staffs for areas like marketing and Revenue management. While still offering great products and features for smaller independent hotels.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
When looking for solutions in the Distribution tech scene that work together with the Oracle Hospitality portfolio and connects with OPERA Cloud Platform the SHR portfolio is well positioned and strongly integrated hence should always be on your shortlist.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
When looking for solutions in the Distribution tech scene that work together with the Oracle Hospitality portfolio and connects with OPERA Cloud Platform the SHR portfolio is well positioned and strongly integrated hence should always be on your shortlist.
A lot of people only know SHR for one of their products. For example, they may use Windsurfer or Maverick but not both. I think SHR has a great suite of products that people need to expand their usage of. If you are only using one product from SHR, you should ask about their others.
I encourage teams to work with their onboarding teams to understand what data flows from one system to the other. Work with those items so that expectations are met. By working with the teams together it allows all the expectations to be met.
Recommended by
Fabricio Titiro
Director of Patnerships - Global Strategy
@
Oracle Hospitality
John Lingos-Webb
Global Partnerships & Alliances
@
Duetto
Sean Kline
Product Manager - Integrations
@
StayNTouch
Fabricio Titiro
Director of Patnerships - Global Strategy
@
Oracle Hospitality
John Lingos-Webb
Global Partnerships & Alliances
@
Duetto
Sean Kline
Product Manager - Integrations
@
StayNTouch
Are you a consultant or vendor that recommends SHR Group?
Leave a recommendation
SHR Group Integrations
Find Great Pairing Apps
No matching results
No matching results
| Company | Functionality | |
|---|---|---|
SiteMinder
93% recommended by 2758 hotels |
Rate Shopping
+4 more |
|
This integration hasn’t been verified by SHR Group yet.
Cloudbeds
91% recommended by 1846 hotels |
|
|
Actabl
92% recommended by 1786 hotels |
|
|
This integration hasn’t been verified by SHR Group yet.
Little Hotelier
93% recommended by 1507 hotels |
|
|
Lighthouse
95% recommended by 1456 hotels |
Rate Shopping
+2 more |
|
Yanolja Cloud Solution
96% recommended by 1401 hotels |
Channel Managers
|
|
|
Asksuite
98% recommended by 783 hotels |
Hotel Chatbots
|
|
Mews
93% recommended by 777 hotels |
Property Management Systems
|
|
Oracle Hospitality
92% recommended by 615 hotels |
Property Management Systems
|
|
IDeaS
92% recommended by 594 hotels |
Revenue Management Systems
+2 more |
Support
Unverified
SHR Group has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
Still gathering info?
Schedule a free 30-minute product demo consultation
Schedule free demo
Verified
0 seconds ago
Products Reviewed
What do you like most?
What do you dislike or think could be improved?
0.0
Ease of Use
0.0/5
Customer Support
0.0/5
ROI
0.0/5
Implementation
0.0/5
Download the Free Guide
Your guide was sent!
Your guide was successfully sent to .
Get personalized product recommendations
Product recommendations advisor
