The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 83 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Etstur shines .
roommaster shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Mobile optimized/responsive and Urgency messaging.
Side-by-side ratings based on 83 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 83 |
After analyzing 83 verified reviews, Etstur users most value its , while roommaster users highlight user-friendly design, secure automated transactions, ai chatbox for web booking. Click any theme to see what reviewers say.
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User-friendly Design
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Secure Automated Transactions
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AI Chatbox for Web Booking
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Processing Fees
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Etstur |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #16 29 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #14 33 reviews |
| Large (75-199 rooms) ▾ | — | #21 6 reviews |
| X-Large (200+ rooms) | — | #26 1 reviews |
By Property Type
| Segment | Etstur |
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| Boutique ▾ | — | #16 33 reviews |
| Luxury ▾ | — | #34 8 reviews |
| Branded / Chain ▾ | — | #20 14 reviews |
| Extended Stay ▾ | — | #22 4 reviews |
By Region
| Segment | Etstur |
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| North America ▾ | — | #4 61 reviews |
| Europe | — | #32 3 reviews |
| Middle East | — | #24 0 reviews |
Choosing the right booking engine for your hotel hinges on a clear understanding of what each platform offers and how well it fits your property's specific needs. Etstur, despite its low ratings and absence of recent reviews, aims to be a comprehensive travel management platform, but it currently lacks user feedback, integrations, or regional presence. In contrast, RoomMaster's booking engine boasts a high user rating, active user base, and a suite of additional features, making it a more proven choice for most hoteliers.
Your decision should focus on whether you prioritize a globally proven, feature-rich platform or an untested, less established solution. Which one aligns better with your operational goals and guest experience expectations?
Etstur presents itself as a broad travel management platform, combining multiple services like flights, hotels, and vacation packages. However, it has zero reviews, a score of zero, and no recent feedback, making its reliability and user satisfaction impossible to gauge. RoomMaster, on the other hand, has 70 reviews with a 4.31/5 overall rating and recent feedback from 16 reviews in the last six months, demonstrating ongoing user engagement.
RoomMaster's platform is designed specifically for hotels, offering a flexible booking engine with a strong track record of simplifying reservations and increasing direct bookings. Meanwhile, Etstur’s broader scope might appeal to travel agencies or comprehensive travel platforms but offers no concrete evidence of success within hotel-specific booking functions. Are you comfortable choosing a platform with no visible user feedback?
If your hotel needs a reliable, feature-rich booking engine backed by active user reviews, RoomMaster is the clear choice. Its high ratings, recent reviews, and extensive integrations make it suitable for hotels seeking to improve operational efficiency and direct bookings. Conversely, if you are looking for an all-in-one travel platform that handles various travel services beyond hotel reservations, Etstur might intrigue you—but with no reviews, its proven effectiveness remains uncertain.
For hotels focused on direct reservations, RoomMaster's proven track record and feature set deliver immediate value. If your strategy involves broader travel management beyond hotel bookings, more investigation into Etstur's capabilities is necessary before making a commitment.
RoomMaster scores a high 4.43/5 for ease of use based on detailed reviews praising its simple, intuitive interface and quick onboarding process. Users highlight how easy it is for staff to learn and operate, with many noting minimal hardware requirements and straightforward troubleshooting. Etstur's UI and onboarding experience are unreviewed, leaving its usability in question. The lack of feedback makes it impossible to assess whether it offers a smooth experience for hotel staff.
Given the clear, recent positive feedback for RoomMaster, it is the easier platform to adopt and integrate into your hotel operations. Edge: RoomMaster.
RoomMaster offers 32 features exclusive to its platform, including mobile responsiveness, wedding and corporate modules, loyalty program integration, multi-currency and multi-lingual support, AI-based optimization, and real-time rate comparison. These features address a wide array of hotel needs, from marketing to guest engagement, and are actively reviewed by users.
Etstur, on the other hand, provides no distinct features or detailed functionality info, suggesting it may lack the depth of a dedicated booking engine. Given the feature-rich nature of RoomMaster’s platform, it clearly has the edge.
Edge: RoomMaster.
RoomMaster’s support scores 4.16/5, with user reviews citing quick, helpful responses and effective troubleshooting. Many reviewers, like a hotel manager who praised the "support team’s responsiveness," highlight their satisfaction in resolving issues efficiently.
Etstur's support is unreviewed, and with no recent feedback, its quality remains unknown. Based on available data, RoomMaster's support is more reliable and established. Edge: RoomMaster.
RoomMaster boasts 56 verified integrations, including major PMS, channel managers, and online travel agencies like Sage, Volo, GuestCentric, and Otelier. These integrations facilitate seamless operations and data flow across hotel systems. Etstur offers no verified integrations, limiting its compatibility and flexibility.
For hotels seeking a scalable, connected platform with numerous partners, RoomMaster is the clear choice. Edge: RoomMaster.
With 70 reviews and a 4.31/5 rating, RoomMaster enjoys solid praise from hoteliers across segments like boutique hotels, resorts, and motels. Recent reviews reinforce its usability and support, with users emphasizing how it simplifies reservations and increases direct bookings.
Etstur has no reviews or ratings, meaning its satisfaction level is unknown. For proven user satisfaction, RoomMaster takes the lead. Edge: RoomMaster.
Etstur’s pricing details are not publicly available, with no mention of fees, subscription models, or trial options. RoomMaster charges a base fee of $500, with no ongoing monthly or per-room charges, and no implementation fee.
The transparency and straightforward pricing of RoomMaster make it easier to evaluate value. The lack of pricing info for Etstur suggests it may not be a competitive or transparent solution. Edge: RoomMaster.
Not ideal if you require a proven, feature-rich booking engine or active user support. If you prioritize hotel-specific booking tools, Etstur may not meet your needs.
Not ideal if your hotel is small and needs only basic booking functions or has a very tight budget, as the platform's features and support are geared toward mid-to-large hotels.
RoomMaster's booking engine is a proven, feature-packed solution with active reviews, recent positive feedback, and a comprehensive set of integrations. Its ease of use and support quality are backed by ongoing user engagement, making it an appealing choice for hotels focused on direct reservations and operational efficiency.
Etstur, despite its broad travel management ambitions, currently lacks the user feedback, detailed features, and regional presence necessary to recommend confidently. Its untested platform is risky for hotels seeking a reliable booking engine.
If your hotel prioritizes a dependable, well-supported solution with a proven track record, RoomMaster is the clear choice. If you are exploring broader travel management and are willing to experiment, Etstur might warrant further investigation—but be cautious of its unverified status.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| Etstur |
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| Starting Price | — | From $500/mo |
According to HTR's product database, Etstur and roommaster booking engine share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Etstur |
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| A/B testing & optimization | ||
| Mobile optimized/responsive | ||
| Pooled inventory | ||
| Tariffs | ||
| Urgency messaging | ||
| Wedding & corporate booking modules |
Showing top differences. 20 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"We’re an independent hotel surrounded by giants, but roomMaster gave us the tools we needed to stand tall alongside them."
What hoteliers love
The booking engine's interface is praised for its simplicity, allowing hotel staff to learn and navigate the system efficiently. The intuitive layout... The booking engine's interface is praised for its simplicity, allowing hotel staff to learn and navigate the system efficiently. The intuitive layout enhances overall user experience, contributing to increased adoption and satisfaction among users.
Secure transactions are highlighted as a key strength, supporting seamless bookings and safeguarding guest data. This feature minimizes reliance on th... Secure transactions are highlighted as a key strength, supporting seamless bookings and safeguarding guest data. This feature minimizes reliance on third-party booking platforms, thereby increasing direct revenue streams.
There's an optimistic expectation regarding the integration of AI chat capabilities in the booking engine. This feature is expected to enhance guest e... There's an optimistic expectation regarding the integration of AI chat capabilities in the booking engine. This feature is expected to enhance guest experience by providing instant, intelligent interactions during the booking process.
Where hoteliers push back
While the secure automation of transactions is appreciated, the costs associated with processing fees are identified as a concern. Users suggest the n... While the secure automation of transactions is appreciated, the costs associated with processing fees are identified as a concern. Users suggest the need for cost reduction to enhance the engine's value proposition.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Etstur and roommaster booking engine share many core Booking Engine features, but each has unique capabilities. Etstur offers 0 verified integration partners, while roommaster booking engine offers 56. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. roommaster booking engine leads in ease of use at 4.4/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Etstur: No. roommaster booking engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Etstur has an HT Score of 0 and roommaster has 81. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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