The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 66 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Experience Hotel shines in ease of use and customer support , with exclusive features like Guest profiles and Guest Feedback Module (comment cards/reviews).
HubSpot CRM shines .
Side-by-side ratings based on 66 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $200/mo | Contact sales |
| Verified Reviews | 66 | 0 |
After analyzing 66 verified reviews, Experience Hotel users most value its support and responsiveness, pre-stay, mid-stay, and post-stay communication, personalized guest experience, while HubSpot CRM users highlight . Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Support and Responsiveness
▾
|
|
|
+
Pre-Stay, Mid-Stay, and Post-Stay Communication
▾
|
|
|
+
Personalized Guest Experience
▾
|
|
|
+
User Interface
▾
|
|
| Cons | |
|
−
System Integration Issues
▾
|
|
|
−
Language Support
▾
|
|
How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #3 43 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #17 12 reviews | — |
| Large (75-199 rooms) | #17 2 reviews | — |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #6 40 reviews | — |
| Luxury ▾ | #15 11 reviews | — |
| Branded / Chain ▾ | #13 14 reviews | — |
| Extended Stay ▾ | #6 7 reviews | — |
By Region
| Segment |
|
|
|---|---|---|
| North America | #15 3 reviews | — |
| Europe ▾ | #5 56 reviews | — |
| Asia Pacific | #11 1 reviews | — |
Choosing between Experience Hotel and HubSpot CRM hinges on your hotel’s specific needs, resources, and operational focus. Experience Hotel is a dedicated hotel CRM, built specifically for the hospitality industry, while HubSpot CRM is a broad-spectrum platform designed for diverse businesses. Both aim to improve guest engagement and streamline customer relationships, but their core functionalities, integrations, and user experiences differ markedly.
Experience Hotel’s strong focus on hotel-specific features, extensive reviews, and recent data make it the more reliable choice for hoteliers. Conversely, HubSpot’s lack of recent reviews and zero reviews in the last six months limit its current credibility for hotel-specific use cases. So, which platform best serves your hotel’s priorities today?
Experience Hotel has amassed 56 recent reviews with an overall rating of 4.78/5, demonstrating high satisfaction from hotel clients. HubSpot CRM, by contrast, has zero reviews—making it impossible to gauge current hotel industry user experiences. The recent feedback on Experience Hotel emphasizes its intuitive interface, automation capabilities, and guest communication tools that directly address hotel needs.
HubSpot CRM, despite its widespread popularity in other sectors, does not have recent hotel-specific reviews or features tailored to hospitality. While it offers robust marketing and sales tools for general business, it’s not designed for hotel operations, which may result in a disconnect for your team. Given the recent feedback, Experience Hotel’s proven track record makes it the safer, more targeted choice.
If your hotel needs a dedicated CRM tailored for hospitality—focusing on guest profiles, personalized communication, and integrated reputation management—Experience Hotel is the clear winner. Its suite of 30 hotel-specific features, including multi-hotel management, guest segmentation, and automation, makes it ideal for boutique hotels, resorts, or chains seeking direct guest engagement.
If, however, your hotel is part of a larger organization that requires broad marketing, sales, and customer service tools, and you already use HubSpot elsewhere, then HubSpot CRM might fit into your existing infrastructure. But since it has no current hotel-centric features or recent hotel reviews, it’s less suited for direct hotel operations. For most hoteliers, Experience Hotel’s tailored approach offers more immediate value.
Experience Hotel scores 4.72/5 for ease of use, with positive reviews highlighting its intuitive interface, straightforward onboarding, and user-friendly features. Clients praise the platform for its simplicity, including easy-to-navigate dashboards, quick setup, and minimal staff training. Reviewers also find it easy to incorporate into daily operations, thanks to its clean design and helpful customer support.
HubSpot CRM, despite its reputation as a user-friendly platform, has no recent hotel-specific reviews, making it difficult to assess its usability in this context. Its broader focus on marketing and sales features can introduce complexity for hotel teams unfamiliar with CRM platforms outside hospitality. Based on current data, Experience Hotel’s dedicated hotel interface provides a more reliable, easier onboarding experience.
Edge: Experience Hotel
Experience Hotel offers 30 hotel-specific features, including centralized multi-property management, guest profiles, personalized communication, segmentation, automation, reviews, and reputation tools. These features are designed explicitly for hoteliers to manage guest relationships efficiently and foster loyalty.
HubSpot CRM provides a broad range of marketing, sales, and customer service features, but it lacks the hotel-specific functionalities found in Experience Hotel. Its features are general-purpose, focused on lead management, content creation, and analytics, with no dedicated modules for guest profiles or reputation management. For hotel-specific needs, Experience Hotel’s feature set clearly outstrips HubSpot’s.
Edge: Experience Hotel
Experience Hotel’s support team is rated 4.67/5, with reviewers highlighting responsiveness, helpfulness, and proactive assistance. Users appreciate the dedicated onboarding process and ongoing support, which helps them maximize the platform’s capabilities.
HubSpot CRM, despite its large enterprise presence, has no recent hotel-focused reviews, making it impossible to assess support quality in the hospitality context. Its support is generally rated well in broader sectors, but without recent hotel-specific feedback, Experience Hotel’s dedicated support remains more credible and relevant for hoteliers.
Edge: Experience Hotel
Experience Hotel offers 40 verified partners, including major hotel technology providers like RoomRaccoon, Wubook, and Lighthouse, facilitating seamless integration with PMS, channel managers, and review platforms. These integrations streamline hotel operations and guest engagement workflows.
HubSpot CRM, with zero verified integrations specifically for hotels, relies on its general API ecosystem suited for diverse industries, not tailored hospitality systems. This limits its ability to connect with hotel management tools out-of-the-box. For hotel operations, Experience Hotel’s targeted integrations give it a significant advantage.
Edge: Experience Hotel
Experience Hotel has a total of 56 reviews, all within the last six months, giving it a current rating of 4.78/5. Hoteliers praise its intuitive interface, automation, and guest communication capabilities, with a 96% likelihood to recommend.
HubSpot CRM has no recent hotel reviews or ratings, making it impossible to gauge hotel industry satisfaction. Its widespread use in other sectors doesn’t translate directly to hospitality, limiting its perceived value among hoteliers. The current hotel-specific feedback clearly favors Experience Hotel.
Edge: Experience Hotel
Experience Hotel charges a flat $200 monthly fee, with no free tier or trial, offering an all-in-one, transparent pricing model. The cost reflects its tailored features and dedicated hotel support.
HubSpot CRM’s pricing is not publicly disclosed for hotel use, as it’s primarily marketed for general business. Its tiered plans vary widely based on modules and usage, but without a specific hotel-focused price, it’s difficult to compare value directly. Based on current data, Experience Hotel provides a predictable, hotel-centric pricing structure.
Not ideal if:
Hotels that should consider Experience Hotel are those prioritizing guest engagement, automation, and property management within a hotel-specific ecosystem.
Not ideal if:
Hotels that should consider HubSpot CRM are those seeking a scalable, marketing-driven platform, not necessarily tailored to hotel-specific guest engagement.
Experience Hotel is a specialized hotel CRM that scores high across usability, features, and recent reviews. It is built explicitly for hoteliers to manage guest relationships, reputation, and multi-property operations efficiently.
Choose Experience Hotel if you want a platform designed solely for hospitality, offering a proven track record, dedicated integrations, and hotel-specific features. Its recent reviews and high ratings demonstrate its relevance and effectiveness for hoteliers.
Opt for HubSpot CRM only if your hotel is part of a larger enterprise that already leverages HubSpot’s marketing and sales tools, and your focus is on broad customer management rather than hotel-specific guest engagement.
In conclusion, for most hoteliers seeking a reliable, ready-to-use hotel CRM with recent positive feedback, Experience Hotel stands out as the superior choice. Its dedicated features, integrations, and current user satisfaction make it the preferred solution for elevating your guest experience and operational efficiency.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | From $200/mo | — |
According to HTR's product database, Experience Hotel and HubSpot share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Centralized data warehouse | ||
| Centralized multi-hotel/multi-brand solution | ||
| Guest profiles | ||
| Personalized one-to-communication | ||
| Segmentation | ||
| WYSIWYG - HTML Editor |
Showing top differences. 18 more features differ between these products.
What hoteliers love
While the support team is generally praised for their responsiveness and helpfulness, there are some concerns about the accessibility of support as we... While the support team is generally praised for their responsiveness and helpfulness, there are some concerns about the accessibility of support as well as the delayed responses after initial interactions.
Users frequently praise Experience for its ability to streamline communication with guests at key stages – before, during, and after their stay. This... Users frequently praise Experience for its ability to streamline communication with guests at key stages – before, during, and after their stay. This functionality allows hotels to customize guest experiences, provide assistance, and manage expectations efficiently.
Many reviews highlight the ability of Experience to gather guest information and preferences, enabling hotels to offer tailored services and create a... Many reviews highlight the ability of Experience to gather guest information and preferences, enabling hotels to offer tailored services and create a remarkable hospitality experience. This aspect significantly enhances guest satisfaction and loyalty.
Where hoteliers push back
Some users have mentioned issues with system integration, specifically with the PMS and other hotel management systems. This can cause delays and dupl... Some users have mentioned issues with system integration, specifically with the PMS and other hotel management systems. This can cause delays and duplication of work, leading to inefficiencies and user frustration.
A notable grievance is the limited language support within the Experience tool. Users have expressed a need for more languages in automated emails and... A notable grievance is the limited language support within the Experience tool. Users have expressed a need for more languages in automated emails and certain parts of the interface to cater to a broader guest demographic.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Experience Hotel and HubSpot share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Experience Hotel offers 40 verified integration partners, while HubSpot offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Experience Hotel leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Experience Hotel: No. HubSpot: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Experience Hotel has an HT Score of 76 and HubSpot CRM has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor