EXTouch Room-package Counter vs. Google My Business:
Which Is Right for You?

The Decision

Choosing between EXTouch Room-package Counter by Extouch International Co., Limited and Google My Business for your hotel hinges on your operational needs. While both aim to enhance your hotel's visibility or service management, they target vastly different functions. Extouch specifically supports in-hotel package management and POS tracking, whereas Google primarily boosts your online presence and reputation. Understanding their core strengths and limitations will help you determine the right fit.

Is EXTouch or Google Better for Hotels?

EXTouch and Google serve different purposes, yet both impact hotel operations. EXTouch is a specialized, hotel-focused solution designed to manage guest packages, streamline in-room service verification, and improve operational efficiency. Google, on the other hand, is a marketing and reputation management platform, helping your hotel be found online and engaging with prospective guests. Do you need a tool for in-hotel management or online visibility?

Given the review data, EXTouch boasts a high user rating (77.88/100) and 32 recent reviews, indicating active adoption and recent feedback. Google’s lack of reviews and ratings suggests limited hotel-specific feedback, emphasizing that it’s not a hotel operations tool but a broader online platform. Would your team benefit more from operational tools or online reputation management?

EXTouch vs Google: Which Should Your Hotel Choose?

If your hotel needs a dedicated system to manage guest packages, track service redemption, and integrate with POS terminals, go with EXTouch. Its features are tailored for in-hotel operations, especially in properties that handle multiple service points like restaurants and spas. Conversely, Google is better suited for hotels prioritizing online visibility, review management, and local search presence — ideal for properties aiming to attract new guests through search and maps.

Hoteliers seeking to digitize package management, improve in-room service verification, and automate reporting should opt for EXTouch. It’s proven in the field with a 97% likelihood to recommend and strong customer support (4.59/5). Meanwhile, if your focus is on enhancing your online reputation, ensuring accurate Google listing info, or engaging with reviews, Google is the go-to, despite limited hotel-specific review data.

Is EXTouch or Google Easier to Use?

Ease of use is pivotal for staff adoption and onboarding. EXTouch scores 4.63/5, reflecting a user-friendly interface, straightforward onboarding, and positive staff experiences. Reviewers mention its stability and ease of operation, despite a slight initial learning curve, highlighting that new users may benefit from brief training sessions.

Google’s platform is largely intuitive for general users, but its complexity increases when managing multiple locations or detailed online listings, which can be less straightforward for hotel staff unfamiliar with local SEO or review management. Since Google’s reviews lack specific hotel context, the perceived ease of use remains ambiguous.

Edge: EXTouch, with its high usability ratings and tailored onboarding process, makes it easier for your team to adopt quickly.

Which Has Better Features: EXTouch or Google?

EXTouch offers four unique features: Payment Log Reports, Sales Reporting, Mobile Analytics, and Report Exporting—functions specifically designed for hotel package and service tracking. These features support detailed operational oversight, making in-hotel management more precise and efficient.

Google’s feature set is centered on online reputation and local search management, including review monitoring, updates, and analytics for visibility, but it lacks hotel-specific operational features. Given the distinct feature sets, EXTouch provides more relevant tools for day-to-day hotel management.

Edge: EXTouch, with its targeted operational features that directly impact your hotel’s guest service processes.

Which Has Better Customer Support: EXTouch or Google?

EXTouch scores 4.59/5 for customer support, with reviews praising its responsiveness and assistance during onboarding. One reviewer notes, “Support was quick to resolve issues, and the onboarding process was smooth,” indicating a reliable support system.

Google’s support, especially for hotel-specific needs, is less clear due to the absence of specific reviews from hotels. Its support generally pertains to platform updates and business listing management, which may not be as personalized or responsive for hotel operations.

Edge: EXTouch, with its high support ratings and positive review feedback, offers more dependable assistance for hotel teams.

Which Has More Integrations: EXTouch or Google?

EXTouch currently has no verified integrations, limiting its ability to connect with other hotel systems. Google offers one verified integration through Myma.ai, enabling some data synchronization with external platforms, but its scope for hotels is limited.

For hotel-specific operational workflows, integration capability is critical. While EXTouch’s lack of integrations could be a drawback, its focus on core package management often reduces its reliance on multiple system integrations.

Edge: Google, with at least one verified partner, though neither platform excels in extensive integrations.

Which Do Hoteliers Rate Higher: EXTouch or Google?

Since Google has no hotel-specific reviews or ratings, all data points to EXTouch as the more trusted option within the hotel industry. EXTouch’s 32 reviews in the past six months and 97% likelihood of recommendation show high satisfaction among its users.

In contrast, Google’s ratings are nonexistent from hoteliers, making it impossible to gauge hotel-specific satisfaction. This reinforces EXTouch’s position as a well-rated, hotel-focused solution.

Edge: EXTouch, with a strong current review base and high recommendation rate.

How Much Do EXTouch and Google Cost?

EXTouch is priced at $300.00 as a one-time setup fee, with no mention of ongoing subscription costs or trial options. Google My Business is free to use, with no charges for listing management or basic features.

While EXTouch’s cost is straightforward, the lack of detailed pricing for advanced features or support might be a consideration. Google’s free tier makes it accessible but limited to online reputation and local search functions.

What Type of Hotel Should Use EXTouch?

• Hotels that manage multiple guest services like packages, spa, or dining.
• Properties seeking to automate and digitize check-in/check-out package verification.
• Hotels with a focus on operational efficiency and real-time data tracking.
• Larger or branded hotels needing customizable modules for different departments.
• Hotels aiming to reduce manual reporting and improve package accuracy.

Not ideal if your hotel primarily needs online visibility or review management. Small boutique hotels with limited service points might find EXTouch too complex or resource-intensive.

What Type of Hotel Should Use Google?

• Hotels that want to increase local visibility and attract new guests through search and maps.
• Properties looking to actively manage and respond to reviews.
• Hotels aiming for a free, easy-to-implement online presence enhancement.
• Hotels in competitive markets where online reputation influences bookings.
• Hotels with limited operational focus on in-hotel management systems.

Not ideal if your primary goal is operational management, package tracking, or in-room service automation. Hotels seeking detailed guest service solutions should look elsewhere.

EXTouch vs Google: The Bottom Line for Hotels

Core difference: EXTouch is a dedicated in-hotel management system optimized for package and service tracking, while Google improves your hotel’s online discoverability and reputation. Both serve distinct needs, with EXTouch focusing on internal operations and Google on external visibility.

When to choose EXTouch: If your hotel needs to digitize package management, automate service verification, and enhance operational accuracy, EXTouch’s tailored functionalities and high support ratings make it the better choice. Its recent reviews and high recommendation rate underline its reliability in hotel environments.

When to choose Google: If your priority is attracting local guests, managing online reviews, and maintaining an accurate Google My Business profile, Google’s free platform can help. However, it lacks hotel-specific operational features and reviews, limiting its usefulness beyond online reputation.

In conclusion, for operational excellence and guest service management, EXTouch offers a more comprehensive, hotel-focused solution. For online visibility and reputation control, Google remains a valuable tool, but it isn’t a substitute for dedicated management software. Choose based on your hotel’s immediate priorities and operational complexity.