The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 332 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
feratel media technologies AG shines , with exclusive features like Meal plans.
Simplotel shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Urgency messaging and Automated reporting.
Side-by-side ratings based on 332 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $100/mo | From $500/mo |
| Verified Reviews | 0 | 332 |
After analyzing 332 verified reviews, feratel media technologies AG users most value its , while Simplotel users highlight service and support, user-friendly interface and design, customer experience enhancement. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Service and Support
▾
|
|
|
+
User-friendly interface and design
▾
|
|
|
+
Customer experience enhancement
▾
|
|
|
+
Integration and Optimization
▾
|
|
| Cons | |
|
−
Customization and Flexibility
▾
|
|
|
−
Analytics and Reporting
▾
|
|
How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | — | #5 127 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #6 163 reviews |
| Large (75-199 rooms) ▾ | — | #9 20 reviews |
| X-Large (200+ rooms) | — | #14 3 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | — | #6 139 reviews |
| Luxury ▾ | — | #4 187 reviews |
| Branded / Chain ▾ | — | #4 101 reviews |
| Extended Stay ▾ | — | #9 15 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | — | #13 11 reviews |
| Europe | — | #35 2 reviews |
| Asia Pacific ▾ | — | #2 307 reviews |
| Middle East | — | #15 3 reviews |
Choosing a booking engine for your hotel involves comparing features, ease of use, support, and cost. While feratel's Booking Engine (IBE) is a much older, less reviewed product with limited recent feedback, Simplotel’s platform boasts strong, up-to-date reviews and a broad feature set. Your decision hinges on whether you prioritize proven popularity and recent user satisfaction or specific feature offerings and regional presence.
Both products aim to simplify direct bookings and reduce reliance on OTAs, but their market reach and support differ significantly. Which platform aligns better with your operational needs and growth plans?
feratel's Booking Engine, part of a longstanding European company founded in 1978, offers a straightforward widget designed mainly for partner hotels within feratel’s tourism ecosystem. Its core features focus on a responsive display, automatic price calculations, and multilingual support, making it suitable for hotels that need a simple, reliable direct booking solution.
In contrast, Simplotel, founded in 2013 and serving over 3,000 hotels across 26 countries, combines an easy-to-customize website interface with a rich suite of features aimed at boosting direct bookings. It supports a wide array of marketing and analytics tools, appealing to hotels seeking a more comprehensive online presence. Do you need a simple widget or an integrated web and booking platform?
feratel's product lacks extensive recent reviews, and its overall rating stands at zero, indicating limited recent customer feedback. Simplotel, with nearly 300 reviews and a high average rating of 4.75/5, demonstrates active user engagement and a track record of recent positive experiences. Which of these reputations more confidently supports your decision?
If your hotel needs an embedded, straightforward booking widget integrated into a tourism-focused ecosystem, feratel could be enough—especially if your operations are already tied to feratel’s Destination Management System (Deskline 3.0). Its basic offering is suitable for small to mid-sized hotels that want minimal complexity.
However, if your hotel aims to increase direct bookings with a flexible, feature-rich platform, Simplotel’s extensive capabilities make it the clear choice. Its support for multi-currency, loyalty integrations, abandoned cart recovery, and detailed analytics cater to hotels looking for growth and data-driven insights.
For properties seeking a simple integration within a European tourism network, feratel’s IBE might suffice. But for hotels aiming to scale globally with advanced marketing tools, Simplotel offers a more comprehensive solution worth the higher investment.
Based on recent reviews, Simplotel enjoys an average ease-of-use rating of 4.65/5, with many users praising its intuitive interface, customization options, and straightforward setup process. Customers mention that staff adoption is quick, and onboarding is smooth, with some noting that the platform feels modern and user-friendly.
In contrast, feratel’s platform has no recent reviews or ratings, making it hard to assess its usability today. Given its age and limited recent feedback, it’s reasonable to assume it doesn’t match Simplotel’s modern, streamlined design.
Edge: Simplotel.
Simplotel significantly outpaces feratel in features, offering 28 unique capabilities such as tariffs, urgency messaging, pooled inventory, automated reporting, pre- and post-stay emails, loyalty program integration, multi-currency support, gift vouchers, ADA and PCI compliance, social media integration, room substitutions, wedding and corporate modules, A/B testing, and detailed analytics.
feratel has only one exclusive feature—meal plans—and shares nine features with Simplotel, including multi-language support and availability calendars. For hotels looking for a broad, modern feature set to maximize conversions and marketing, Simplotel is the clear winner.
Edge: Simplotel.
Simplotel’s recent review scores (4.69/5) reflect strong support, with many users citing prompt, helpful responses and proactive onboarding assistance. Customers appreciate the ongoing training materials, although some suggest more regular check-ins could improve experience.
feratel’s support ratings are unavailable, and with no recent reviews, it’s difficult to gauge current customer service quality. Given the active user feedback for Simplotel, it’s reasonable to conclude it provides better support today.
Edge: Simplotel.
Simplotel integrates with 22 verified partners, including prominent PMS systems like Cloudbeds, STAAH, and RateGain, along with social media, payment gateways, and analytics tools. This broad ecosystem supports advanced functionality and flexibility.
feratel offers only 13 verified integrations, primarily focused on European tourism and booking platforms, with some notable exclusions like Cloudbeds. For hotels seeking extensive system connectivity, Simplotel’s partner network is superior.
Edge: Simplotel.
Simplotel’s user feedback consistently highlights satisfaction with its ease of use, support, and feature set, contributing to a high NPS score of 9.24/10. Hotels across diverse segments—from boutique to resort properties—commend its flexibility and performance.
There are no recent reviews for feratel to gauge current hotel sentiment. Its older reputation and lack of recent feedback suggest a lower confidence level compared to Simplotel.
Edge: Simplotel.
feratel’s pricing is listed at a fixed $100 per month, with no free plan, trial, or detailed tier options. This simplicity might attract smaller hotels with limited budgets but offers limited flexibility.
Simplotel charges $500 per month, with no free tier or trial, positioning itself as a premium solution. Its higher price reflects its broader feature set and capabilities, which are suited to hotels investing in growth.
Not ideal if your hotel seeks advanced marketing, automation, or integrations with global PMS systems.
Not ideal if your hotel prefers a minimal, no-frills booking widget or has a very tight budget.
The core difference is that Simplotel offers a comprehensive, feature-packed platform backed by active customer reviews, while feratel provides a simple widget with limited recent feedback. For hotels seeking growth and modern tools, Simplotel stands out as the more capable choice.
Choose feratel if you need a low-cost, straightforward booking widget embedded within a European tourism system, and your operational needs are minimal. Its limited features and lack of recent reviews make it less suitable for hotels aiming for aggressive growth or advanced marketing.
Opt for Simplotel if your hotel values a scalable, versatile platform that enhances direct bookings, integrates with multiple systems, and offers detailed analytics. Its broad support, high user ratings, and active support make it the better long-term investment for most hotels looking to modernize their online booking experience.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | From $100/mo | From $500/mo |
According to HTR's product database, Feratel Booking Engine (IBE) and Simplotel Booking Engine share 9 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Automated reporting | ||
| Meal plans | ||
| Pooled inventory | ||
| Post-stay emails | ||
| Pre-stay emails | ||
| Tariffs | ||
| Urgency messaging |
Showing top differences. 17 more features differ between these products.
Unique capabilities
What hoteliers love
Although customer support is generally rated as responsive and helpful, there are calls for more proactive communication. Monthly check-ins and traini... Although customer support is generally rated as responsive and helpful, there are calls for more proactive communication. Monthly check-ins and training materials are suggested for enhanced service.
Simplotel's booking engine stands out for its intuitive and user-friendly design, simplifying navigation for guests and hoteliers. Reviews consistentl... Simplotel's booking engine stands out for its intuitive and user-friendly design, simplifying navigation for guests and hoteliers. Reviews consistently mention improved booking experience and engagement, translating to increased bookings and customer satisfaction.
The platform enhances guest experiences by streamlining booking processes and supporting upselling and cross-selling services. This feature is cited f... The platform enhances guest experiences by streamlining booking processes and supporting upselling and cross-selling services. This feature is cited for adding value and contributing to increased revenue.
Where hoteliers push back
Many users appreciate the potential for customizing brand-specific templates and designs but express a demand for more flexibility. There is feedback... Many users appreciate the potential for customizing brand-specific templates and designs but express a demand for more flexibility. There is feedback on limited options for personalizing website layouts and dynamic content.
Simplotel provides robust analytics and reporting features aiding in data-driven decision-making and marketing strategies. Users find these insights b... Simplotel provides robust analytics and reporting features aiding in data-driven decision-making and marketing strategies. Users find these insights beneficial for optimizing bookings, although some suggest further advancements in analytics tools.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Feratel Booking Engine (IBE) and Simplotel Booking Engine share many core Booking Engine features, but each has unique capabilities. Feratel Booking Engine (IBE) offers 13 verified integration partners, while Simplotel Booking Engine offers 22. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Simplotel Booking Engine leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Feratel Booking Engine (IBE): No. Simplotel Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. feratel media technologies AG has an HT Score of 0 and Simplotel has 90. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor