Fornova vs. similarweb vs. Bookassist: Which is a Better Fit?

FornovaEC (E-Commerce Optimizer)

Services

E-commerce consulting
Metasearch Survelliance

Analytics on all prices shown for a specific hotels in all channels shown by a Metasearch in the next days, including position of appearances / Hotels understand how are they positioned against the different channels in the next days and who is investing at e-commerce on their hotel.
Metasearch connectivity
Meta search marketing

Reporting & Analytics

Marketing dashboard

Monitor results and manage campaigns

Other

similarweb

Services

E-commerce consulting
Metasearch Survelliance

Analytics on all prices shown for a specific hotels in all channels shown by a Metasearch in the next days, including position of appearances / Hotels understand how are they positioned against the different channels in the next days and who is investing at e-commerce on their hotel.
Metasearch connectivity
Meta search marketing

Reporting & Analytics

Marketing dashboard

Monitor results and manage campaigns

Other

Smart CMS by Bookassist

Design & Content Management

Drag and Drop Page Builder
Hotel Website Templates

Purpose built templates that save time and lower abandonment rates and ensures high conversions
Whitelabel Capability
Fully Customizable Themes
Blog Post Composer
Customizable Attractions Maps

Promote local activities, restaurants and points of interest to create an interactive map to sell guests on your hotel's location.
Website Personalization

The ability to serve personalized content and images to targeted website users based on attributes like language, country or customer segment to drive higher conversion rates.

Conversion

Google AMP Markup
Storefront/Voucher Functionality

Set up a voucher store directly onto their website—it's all in the same place, so no need for another piece of tech.
Mobile Optimized/Responsive

Mobile Optimisation/ Mobile responsiveness for all types of devices
Review Widgets
Booking Engine
Popups & Alerts

Create pop-ups and alerts to promote special offers, capture email addresses and boost conversion.
Customizable Attractions Maps

Promote local activities, restaurants and points of interest to create an interactive map to sell guests on your hotel's location.
Website Personalization

The ability to serve personalized content and images to targeted website users based on attributes like language, country or customer segment to drive higher conversion rates.

Internationalization

Multi-lingual

Analytics

Google Analytics Connection

It connects to Google Analytics profile to track performance of the website in real time

SEO & Traffic

Social Media Integrations

Integrates with social media sites
Google AMP Markup
Mobile Optimized/Responsive

Mobile Optimisation/ Mobile responsiveness for all types of devices
Multi-lingual
SEO Plugins
Customizable Attractions Maps

Promote local activities, restaurants and points of interest to create an interactive map to sell guests on your hotel's location.

Security & Compliance

Security Protocals (SSL/HTTPS)

Secure Hosting and HTTPS/ HTTPS to meet Googles security requirements and users' trust and confidence
ADA Compliant

Upselling

Storefront/Voucher Functionality

Set up a voucher store directly onto their website—it's all in the same place, so no need for another piece of tech.

Other

Conversion Widgets

Apps and Widgets Integration/ Integrates for conversion and trust validation widgets

What Customers Are Saying

Most Recent Review

Excellent

Executive OTA and Distribution

similarweb doesn’t have any clients that have vouched for the product

A Seamless and Intuitive Website Design Experience

Boss from Sungai Pelek (Malaysia)

Most Positive Review

Good system with great support

Revenue Manager

Bookassist Booking Engine

Most Critical

Excellent support and innovative solutions

Marketing Executive

References