Smart CMS by Bookassist

4.8 (217 REVIEWS)

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HT Score  
96 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Ziemek, Jan, Piotr + 59 more experts recommend Bookassist

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Smart CMS by Bookassist

4.8 (217 REVIEWS)

Ranked 5 (out of 37) in Website Design

Purpose built CMS with extensive customizability by Bookassist.

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Ratings Summary

217 reviews
Ease of Use
Customer Support

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Trending Product

This vendor's trending score is rising, Smart CMS by Bookassist is the #5 most trending product in the Website Design category (out of 37) and the #140 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

Bookassist has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

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96 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
About Smart CMS by Bookassist
Founded in 1999 | Headquarters in Ireland | 106 employees
<p>No need to know HTML, CSS or any technical stuff. Easy editing, drag and drop image, document and asset placement. Innovative visual page management. Built-in video tutorials and how-to's.</p> Mobile first. 19 languages. Highly customisable. Never out of date. Fast loading. Responsive. Scalable. Optimised for direct sales. Group functionality. Live reviews. Tightly integrated with Bookassist's booking engine for a frictionless booking experience



Bookassist doesn’t have any benefits or use cases available


Design & Content Management

4/5 features


4/5 features


4/5 features


4/5 features

SEO & Traffic

4/5 features


Pricing Available By Request

Bookassist has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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Success Stories




Featured Customers

Success Stories


Bookassist doesn’t have any case studies available

Popularity by Segment


155 | Large (75-199 room)

121 | Medium (25-74 room)

74 | X-Large (200+ room)

35 | Small (10-24 room)

4 | X-Small (1-9 room)


112 | City Center Hotels

107 | Boutiques

93 | Luxury Hotels

61 | Bed & Breakfast & Inns

55 | Resorts

47 | Branded Hotels

24 | Airport/Conference Hotels

17 | Vacation Rentals & Villas

11 | Extended Stay & Serviced Apartments

11 | Hostels

8 | Limited Service & Budget Hotels

7 | RV Parks & Campgrounds

6 | Casinos

2 | Motels


455 | Europe

9 | South America

7 | North America

4 | Central America

2 | Middle East


444 | Booking Engine

247 | Digital Marketing Agencies

217 | Website Design

204 | Metasearch & Ad Tech

More Products by Bookassist




Expert Recommendations

Hotelier Rating

Very Good

By Product

  • Booking Engine
    Booking Engine
  • Digital Marketing Agencies
    Digital Marketing Agencies
  • Website Design
    Website Design
  • Metasearch & Ad Tech
    Metasearch & Ad Tech

Property Size

  • X-Small
  • Small
  • Medium
  • Large
  • X-Large


  • North America
    North America
  • Europe
  • Middle East
    Middle East
  • South America
    South America
  • Central America
    Central America


CYESALOU from 100 to 199 room Resort in Salou (Spain)

10 days ago
Since we worked with bookassist our direct sales have increased abysmally, making them an essential channel. Their professionals are a great asset. Especially Carmen and Gema, who work tirelessly.

All in one

Sales & Reservation Manager from 75-99 room Luxury Hotel in Karlovy Vary (Czech Republic)

16 days ago
Complexity and the possibility of having everything from one supplier, modern look template and option to choose, very helpful support in the Czech Republic (Jindřiška Mašková)

Complete and totally reliable tool

Gerente from 10 to 24 room Bed & Breakfast & Inn in Broto (Spain)

29 days ago
The configuration possibilities are perfectly adapted to our needs. Ease of use for both the establishment and the customer. System stability and reliability.

Everything is improvements

Manager from 100 to 199 room City Center Hotel in Santander (Spain)

30 days ago
The work of the entire Bookassist team has helped us to improve in many points and this has given us a better web positioning and a significant increase in our direct sales. Always pending of any improvement or incident that they detect to notify us. The negotiations with Luis, Flavia and more actively with Arancha, make our work very comfo...

High level of efficency in all the staff.

Property Manager from 50-74 room City Center Hotel in Madrid (Spain)

30 days ago
High level of efficency in all the staff, our confidence in their skills allow us to be focused in other aspects of our business

Bookassist experience: the Bookassist team is made up of particularly motivated people, the team always proves to be prepared and attentive, I can only say that they are true professionals.

Revenue Manager from 25-49 room City Center Hotel in Roma (Italy)

1 months ago
The timeliness in solving problems, the immediacy in responding, the preparation they have in general, above all they are always up to date with market changes.

Great product, great results!

Sales & Revenue & Marketing from 25-49 room Boutique in (Czech Republic)

1 months ago
Best solution for the direct reservations. It brings constantly great result for our properties and it is very easy to set up and user friendly for our final guests.

Outstanding customer service along with a highly effective booking engine and superb website design

Marketing Manager from 50-74 room Boutique in Macroom (Ireland)

2 months ago
Our account manager has always given us an excellent professional service with a huge base of knowledge and expertise. This leads to high conversion rates and revenue which has grown year on year.

The Best Partner

Director of Sales and Marketing from 100 to 199 room City Center Hotel in Roma (Italy)

2 months ago
The partnership with Bookassist is simply excellent, the staff is certainly one of the strengths! There never was any technology without people.

Great Team Professional and reactive !

Sales Manager from Hostel in Monaco (France)

2 months ago
The design of the website is very professional, and appealing, very easy to use and clear to navigate, consistent throughout all of the pages, visitor's can easely discover the website even it they are new at it, other partners have congratulate us for the new layout of our website. The guest can easily complete and extra services,...
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Verified Support

Bookassist has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

This vendor is missing critical support info

This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.

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Response Time

Less than a day



Optimized for quick response

This vendor has enabled Instant Connect to deliver fast follow-up to your request and same day price quotes.

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