Smart CMS by Bookassist

Ranked 2 (out of 29) in Website Design

Website Design

Purpose built CMS with extensive customizability by Bookassist.

Ratings Snapshot

Certificate of Excellence
Read 206 reviews
96%
Recommend
HTR Score icon
HT SCORE
99 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
Reviews Summary

Ranked #2 out of 29 in Website Design

Ease of Use
4.8/5
ROI
4.8/5
Implementation
4.8/5
Customer Support
4.9/5
Verified Customer Support

Bookassist has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more
Most popular for
  • Luxury Hotels 42 verified reviews
    98%
  • City Center Hotels 38 verified reviews
    96%
  • Boutiques 33 verified reviews
    95%
  • Bed & Breakfast & Inns 25 verified reviews
    96%
  • Resorts 12 verified reviews
    93%
  • Branded Hotels 11 verified reviews
    95%
  • Airport/Conference Hotels 6 verified reviews
    97%
  • Extended Stay & Serviced Apartments 5 verified reviews
    98%
  • Vacation Rentals & Villas 4 verified reviews
    100%
  • Hostels 3 verified reviews
    93%
  • Limited Service & Budget Hotels 2 verified reviews
    100%
  • Motels 2 verified reviews
    90%
  • Casinos 1 verified reviews
    100%

Smart CMS by Bookassist Overview

Smart CMS by Bookassist Overview

No need to know HTML, CSS or any technical stuff. Easy editing, drag and drop image, document and asset placement. Innovative visual page management. Built-in video tutorials and how-to's. Mobile first. 19 languages. Highly customisable. Never out of date. Fast loading. Responsive. Scalable. Optimised for direct sales. Group functionality. Live reviews. Tightly integrated with Bookassist's bookin...

About Bookassist View website

Founded in 1999 | Headquarters in Ireland | 106 employees

At Bookassist, we believe that direct business should be at the heart of your hotel's strategy.

Other Products by Bookassist

1/1

Integrates with

  • Revenue Management Systems
  • Booking Engine
  • Digital Marketing Agencies
Browse integrations (49 verified)

What customers love about Smart CMS by Bookassist

Like 96% recommend

Digital Marketing Manager from Boutiques

* Report variations in Hotel Administration; * Mobile Booking Engine; * Mohamad & Jitka's responsiveness; * Christmas Parties :)

Online Marketing

- Systems easy to learn and to use - Amazing support team - Constant Innovations - Quick access to statistics (WBE)

Sales and Marketing Director from Luxury Hotels

We are happy with the services in general. Bookassist is a professional company.

Revenue Manager from Branded Hotels

Great assistance. Always ready to help. The menage with success our digital marketing strategy.

Read Reviews

Expert Q&A and Partner Recommendations

Question:

What does this product or service do well?

Answer:

Bookassist is one of the best booking and web technology providers in Czechia. We also actively use their products in teaching at our Institute. The systems are very easy to use and user-friendly. We also use the data for our educational purposes. The reports help us to navigate our practice.

by Jan Hán (Institute of Hospitality Management in Prague) on December 13, 2021

See more answers (29)
Question:

What differentiates this product or service from the competition?

Answer:

Bookassist technology is very user-friendly and constantly updated. Compared to the competition, they offer perfect data handling and reports that we use in our practice. Bookassist colleagues actively visit our Institute and give lectures on current topics. We also recommend Bookassist to our busin...

by Jan Hán (Institute of Hospitality Management in Prague) on December 13, 2021

See more answers (29)
Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

I recommend to aplly the particular Bookassist systems together with the experiences and know-how of Bookassist staff to inovate not only the IT systems, but the complex marketing approach to be really succesfull on the modern dynamic markets.

by Jan Hán (Institute of Hospitality Management in Prague) on December 13, 2021

See more answers (29)
User avatar image User avatar image User avatar image
+ 27 recommend
Recommended by Show More (25)

Features

Design & Content Management

4/5 features

Conversion

4/5 features

Internationalization

4/5 features

Analytics

4/5 features

SEO & Traffic

4/5 features

Clients & references

References & testimonials

Testimonial avatar
We got our new Bookassist website and booking engine 2 years ago. Since then we have seen our turnover grow by 43%. Our mobile business in particular has really taken off, mobile revenue is up 60% and...
Jérôme Soubans Deputy Manager at the Château d'Augerville
Testimonial avatar
We chose Bookassist to develop our new website and implement an integrated Booking Engine. And so it was. Just after the first month of the new website launch, we recorded a +120% increase in the conv...
Ignazio Todaro Hotel Manager at the Hotel Ambassador Monaco

Featured partners

Brand image

Case studies

Profile empty image

Bookassist doesn’t have any case studies available

Awards & Certifications

techAwards empty image

Bookassist doesn’t have any awards or certifications

Active Markets

MARKETS SERVED
  • Antarctica
  • Africa
  • Oceania
  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East
VERIFIED MARKETS
  • Czech Republic
  • Ireland
  • Italy
  • Spain
  • Poland
  • Austria
  • France
  • Germany
  • Argentina

206 Verified Bookassist Reviews

Likelihood to Recommend
Filter by property type
Filter by geography

January 04, 2022

Smart CMS by Bookassist Review: We find working with Bookassist excellent

marketing manager from Boutiques in Cork (Ireland)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

The system is easy to use, an account manager is very helpful, workarounds are found when needed. We are looking forward to QuickTime in January

What do you dislike or think could be improved?

Developmental changes can take time to deliver and are at additional cost, which is understandable. Details on the reports can be improved

Customer Support
5
Ease of Use
5
Value for money
4.5
Implementation
4

December 15, 2021

Smart CMS by Bookassist Review: Professional, capable and technically brilliant website management team!

Sales & Marketing from Luxury Hotels in Dublin (Ireland)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

I have worked with BookAssist over the last 5 years on a number of different hotel properties and have always found the team to be brilliant to work with. Their account management is very responsive with ...

What do you dislike or think could be improved?

Genuinely can't think of anything that could be improved at this point - we are currently working with them on their new HERA technology which we are very excited about.

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

December 15, 2021

Smart CMS by Bookassist Review: Bookassist Client

GM from Luxury Hotels in Dublin (Ireland)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

Our hotel has worked with Bookassist for more than 5 years and are happy to recommend. The BA Team are always on hand to deal with queries and keep us fully up to date on new tech and opportunities to gro...

What do you dislike or think could be improved?

N/A - we are happy with the level if service provided and have no current comments for improvement of service.

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

December 15, 2021

Smart CMS by Bookassist Review: Works Great!

Revenue and Marketing from City Center Hotels in Atlanta (United States of America)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

Helped the hotels with website built and design. Takes care of all marketing and advertising. Sends monthly revenue reports. Keeps in communication with your hotel rep.

What do you dislike or think could be improved?

They are great with everything but when you need to set up certain things such as your coding or billing it’s difficult. At least for me since I have never done the back log of a website and it’s mark...

Customer Support
5
Ease of Use
5
Value for money
5
Implementation
5

December 14, 2021

Smart CMS by Bookassist Review: A great tool. Very efficient

Director from Bed & Breakfast & Inns in Los Delfines (Spain)

Recommend 10/10
Full blue star
Full blue star
Full blue star
Full blue star
Full blue star

What do you like most?

Bookassist has an exceptional marketing team. The support team is fantastic. Excellent customer service. A great human and professional team.

What do you dislike or think could be improved?

Right now everything is working perfectly for us. Nothing to object for now. The collaboration is very rewarding. It is a pleasure for us to work with the bookassist support

Customer Support
5
Ease of Use
5
Value for money
4.5
Implementation
4.5

December 14, 2021

Smart CMS by Bookassist Review: Quick Support

Comercial from Bed & Breakfast & Inns in Punta Cana (Dominican Republic)

Recommend 9/10
Full blue star
Full blue star
Full blue star
Full blue star
Half blue star

What do you like most?

Responses to inquiries are responded to in less than 24 hours. The CMS is easy to operate. They offer proven marketing solutions that work.

What do you dislike or think could be improved?

Some options in the extranet for managing the information and photos of the rooms could be simplified so that they can be carried out more quickly.

Customer Support
5
Ease of Use
4
Value for money
5
Implementation
4

Pricing

Profile empty

Bookassist hasn’t disclosed their pricing plans. It is advised that you ask for a reference to ensure competitive pricing

Popular Smart CMS by Bookassist Integrations

View all (49 Bookassist Integrations)