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Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Smart CMS by Bookassist
4.8 (219 REVIEWS)
HT Score
79 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Smart CMS by Bookassist
Ranked 4 (out of 52) in Website Design
Purpose built CMS with extensive customizability by Bookassist.
95% recommended by 348 hotels
Bookassist is popular in Czech Republic, Ireland, Italy, Poland and Spain.
Bell - AI powered product analyst
I analyzed all of Bookassist’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Bookassist primarily for its ability to boost direct bookings and improve website visibility, significantly increasing revenue. Users appreciate the integrated system that combines booking engine, digital marketing, and CMS. The tool proves essential for managing offers, prices, and availability in a user-friendly manner. However, some reviews suggest improvements in the booking engine's interface and the speed of certain administrative updates could further benefit customers.
Partners say
Industry experts recommend Bookassist for its powerful integration of various hotel management tools, particularly for enabling direct booking strategies and high conversion rates. Experts highlight the mobile compatibility and dynamic discount features, which are pivotal in attracting mobile users. The booking engine's extensive customization options and niche functionality, like Alternative Accommodation, are also praised. However, some criticisms focus on occasional hidden fees and the complexity of certain features.
Jan, Benjamin, Marek and 27 others
Read their recommendationsWhat Types of Hotels Bookassist is Popular For
Size
14 | X-Small (1-9 room)
152 | Small (10-49 room)
120 | Mid-Sized (50-99 room)
169 | Large (100-499 room)
13 | X-Large (500+ room)
Country
107 | Czech Republic
71 | Spain
69 | Ireland
63 | Italy
48 | Poland
31 | Austria
23 | France
7 | Germany
5 | United Kingdom
5 | Mexico
4 | Canada
4 | United States
4 | Argentina
4 | Australia
3 | United Arab Emirates
3 | Portugal
3 | Liberia
3 | Slovakia
2 | Turkey
2 | Croatia
1 | Malaysia
1 | Uruguay
1 | Colombia
1 | Chile
1 | India
1 | Russian Federation
1 | Egypt
1 | Vietnam
1 | Monaco
1 | Estonia
Type
211 | Boutique Hotels
200 | City Center Hotels
166 | Bed & Breakfast & Inns
158 | Luxury Hotels
114 | Airport/Conference Hotels
111 | Branded Hotels
102 | Limited Service & Budget Hotels
87 | Resorts
64 | Extended Stay & Serviced Apartments
22 | Vacation Rentals & Villas
14 | Casinos
14 | Hostels
8 | Motels
7 | RV Parks & Campgrounds
Region
435 | Europe
13 | North America
7 | South America
6 | Middle East
4 | Oceania
3 | Asia Pacific
3 | Africa
Category
444 | Booking Engine
250 | Digital Marketing Agencies
219 | Website Design
207 | Hotel Metasearch Management Software
Didn’t find what you were looking for?
What is Bookassist?
Founded in 1999 | Headquarters in Ireland | 106 employees
Smart CMS by Bookassist is a Content Management System designed specifically for hoteliers to optimize direct bookings and website visibility. This user-friendly platform allows hotel operators to manage offers, pricing, and availability seamlessly without needing to know any HTML or CSS. Its drag-and-drop interface, combined with innovative visual page management, ensures easy editing and asset placement.
The mobile-first design supports 19 languages, making it highly customizable and responsive across all devices. Integrated tightly with Bookassist's booking engine, Smart CMS offers a frictionless booking experience, enhanced by live reviews and scalable group functionality. Its fast-loading, never-out-of-date structure is optimized for direct sales, making it a valuable tool for driving revenue and improving customer engagement.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Bookassist products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Bookassist Reviews Analyzed: 217
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Bookassist Expert Recommendations Analyzed: 30
Read expert recommendationsDescription provided by Bookassist
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Bookassist's Provided Description:
"No need to know HTML, CSS or any technical stuff. Easy editing, drag and drop image, document and asset placement. Innovative visual page management. Built-in video tutorials and how-to's. Mobile first. 19 languages. Highly customisable. Never out of date. Fast loading. Responsive. Scalable. Optimised for direct sales. Group functionality. Live reviews. Tightly integrated with Bookassist's booking engine for a frictionless booking experience"
FAQs
Smart CMS by Bookassist Alternatives
Not sure if Bookassist is right for your hotel? Here are similar Website Design vendors that could be a good fit for your hotel:
Features
Design & Content Management
4/5 features
Conversion
4/5 features
Internationalization
4/5 features
Analytics
4/5 features
SEO & Traffic
4/5 features
Security & Compliance
4/5 features
Upselling
4/5 features
Other
1/1 features
Q4 '26 Website Design Survey Insights
Is Bookassist a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#2
of 15
Small
91%
(115)
SiteMinder is the top alternative to Bookassist among small hotels on HotelTechReport. Users appreciate how SiteMinder's channel manager delivers quick updates and prevents overbookings, thus ensuring accurate inventory management, which is crucial for small properties with limited resources.
#2
of 15
Mid-sized
92%
(130)
SiteMinder is the top alternative to Bookassist among mid-sized hotels on HotelTechReport. Hoteliers highlight SiteMinder’s channel manager for enabling real-time updates across all OTAs, significantly reducing overbooking risks and enhancing inventory control. This efficiency allows properties to focus more on providing quality guest experiences while managing their reservations effectively.
#1
of 8
Large
88%
(42)
SiteMinder is the top alternative to Bookassist among large hotels on HotelTechReport. Reviewers highlight SiteMinder's channel manager for its flexibility and ease of use, noting it significantly reduces booking issues and saves time in managing rates and availability across multiple platforms.
Small
91%
(115)
#2
of 15
SiteMinder is the top alternative to Bookassist among small hotels on HotelTechReport. Users appreciate how SiteMinder's channel manager delivers quick updates and prevents overbookings, thus ensuring accurate inventory management, which is crucial for small properties with limited resources.
Mid-sized
92%
(130)
#2
of 15
SiteMinder is the top alternative to Bookassist among mid-sized hotels on HotelTechReport. Hoteliers highlight SiteMinder’s channel manager for enabling real-time updates across all OTAs, significantly reducing overbooking risks and enhancing inventory control. This efficiency allows properties to focus more on providing quality guest experiences while managing their reservations effectively.
Large
88%
(42)
#1
of 8
SiteMinder is the top alternative to Bookassist among large hotels on HotelTechReport. Reviewers highlight SiteMinder's channel manager for its flexibility and ease of use, noting it significantly reduces booking issues and saves time in managing rates and availability across multiple platforms.
Rank
Hotel type
Popular alternatives
#3
of 15
Luxury Hotels
91%
(106)
SiteMinder is the top alternative to Bookassist among luxury hotels on HotelTechReport. Reviewers highlight its ability to synchronize OTA listings in real time, which "helps reduce overbookings" and simplifies rate management. The platform effectively integrates functionality like a user-friendly booking engine, enhancing direct revenue opportunities for properties in this competitive market.
#1
of 6
Vacation Rentals & Villas
95%
(29)
SiteMinder is the top alternative to Bookassist among vacation rentals and villas on HotelTechReport. Hoteliers highlight SiteMinder's flexible channel manager, which allows them to "manage different restrictions even by room type," helping to avoid overbookings and efficiently handle inventory across multiple platforms.
#1
of 7
Extended Stay & Serviced Apartments
90%
(47)
SiteMinder is the top alternative to Bookassist among extended-stay serviced apartments on HotelTechReport. Hoteliers appreciate that SiteMinder's channel manager provides "real-time updates across all platforms," ensuring effective inventory management to prevent overbookings and enhance direct bookings through their website.
Luxury Hotels
91%
(106)
#3
of 15
SiteMinder is the top alternative to Bookassist among luxury hotels on HotelTechReport. Reviewers highlight its ability to synchronize OTA listings in real time, which "helps reduce overbookings" and simplifies rate management. The platform effectively integrates functionality like a user-friendly booking engine, enhancing direct revenue opportunities for properties in this competitive market.
Vacation Rentals & Villas
95%
(29)
#1
of 6
SiteMinder is the top alternative to Bookassist among vacation rentals and villas on HotelTechReport. Hoteliers highlight SiteMinder's flexible channel manager, which allows them to "manage different restrictions even by room type," helping to avoid overbookings and efficiently handle inventory across multiple platforms.
Extended Stay & Serviced Apartments
90%
(47)
#1
of 7
SiteMinder is the top alternative to Bookassist among extended-stay serviced apartments on HotelTechReport. Hoteliers appreciate that SiteMinder's channel manager provides "real-time updates across all platforms," ensuring effective inventory management to prevent overbookings and enhance direct bookings through their website.
Rank
Region
Popular alternatives
#3
of 13
North America
88%
(37)
SiteMinder is the top alternative to Bookassist among mid-sized hotels on HotelTechReport. Hoteliers highlight its channel manager for delivering real-time information across connected platforms, which "greatly speeds up the reservation process" and improves inventory sales.
#1
of 14
Europe
95%
(241)
Profitroom is the top alternative to Bookassist among mid-sized hotels on HotelTechReport. Hoteliers highlight Profitroom's effective tools for increasing direct bookings, with one stating the integration, "helps us generate revenue which is constantly growing," making it a strong choice for enhancing online presence.
North America
88%
(37)
#3
of 13
SiteMinder is the top alternative to Bookassist among mid-sized hotels on HotelTechReport. Hoteliers highlight its channel manager for delivering real-time information across connected platforms, which "greatly speeds up the reservation process" and improves inventory sales.
Europe
95%
(241)
#1
of 14
Profitroom is the top alternative to Bookassist among mid-sized hotels on HotelTechReport. Hoteliers highlight Profitroom's effective tools for increasing direct bookings, with one stating the integration, "helps us generate revenue which is constantly growing," making it a strong choice for enhancing online presence.
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Bookassist Reviews Summary
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.7/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, Smart CMS by Bookassist is the #7 most trending product in the Website Design category (out of 52) and the #284 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreBookassist has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Bookassist Pricing
Pricing Available By Request
Bookassist has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Hotelier Rating
Looking for specific info?
10
A Seamless and Intuitive Website Design Experience
Boss from 200 to 499 room Airport/Conference Hotel in Sungai Pelek (Malaysia)
Verified
15 months ago
The vendor delivered a website design that is clean, user-friendly, and perfectly aligned with our hotel’s branding. Navigation is intuitive, and the layout adapts beautifully to mobile and desktop devices. Since launch, we’ve noticed increased user engagement and better conversion rates. The ability to customize features easily without nee...
Malaysia
Malaysia
Boss
Large Hotel
10
A Seamless and Intuitive Website Design Experience
It from 500+ room Bed & Breakfast & Inn in Playa del Carmen (Mexico)
Verified
15 months ago
The vendor delivered a website design that is clean, user-friendly, and perfectly aligned with our hotel’s branding. Navigation is intuitive, and the layout adapts beautifully to mobile and desktop devices. Since launch, we’ve noticed increased user engagement and better conversion rates. The ability to customize features easily without nee...
Mexico
Mexico
It
X-Large Hotel
10
VERY GOOD SERVICE AND GREAT PROFESSIONALS
CYESALOU from 100 to 199 room City Center Hotel in Salou (Spain)
Verified
3 years ago
Since we worked with bookassist our direct sales have increased abysmally, making them an essential channel. Their professionals are a great asset. Especially Carmen and Gema, who work tirelessly.
Spain
Spain
CYESALOU
Large Hotel
9
All in one
Sales & Reservation Manager from 100 to 199 room Bed & Breakfast & Inn in Karlovy Vary (Czech Republic)
Verified
3 years ago
Complexity and the possibility of having everything from one supplier, modern look template and option to choose, very helpful support in the Czech Republic (Jindřiška Mašková)
Czech Republic
Czech Republic
Sales & Reservation Manager
Large Hotel
10
Complete and totally reliable tool
Gerente from 10 to 24 room Bed & Breakfast & Inn in Broto (Spain)
Verified
3 years ago
The configuration possibilities are perfectly adapted to our needs. Ease of use for both the establishment and the customer. System stability and reliability.
Spain
Spain
Gerente
Small Hotel
10
Everything is improvements
Manager from 100 to 199 room City Center Hotel in Santander (Spain)
Verified
3 years ago
The work of the entire Bookassist team has helped us to improve in many points and this has given us a better web positioning and a significant increase in our direct sales. Always pending of any improvement or incident that they detect to notify us. The negotiations with Luis, Flavia and more actively with Arancha, make our work very comfo...
Spain
Spain
Manager
Large Hotel
10
High level of efficency in all the staff.
Property Manager from 50-74 room Bed & Breakfast & Inn in Madrid (Spain)
Verified
3 years ago
High level of efficency in all the staff, our confidence in their skills allow us to be focused in other aspects of our business
Spain
Spain
Property Manager
Mid-Sized Hotel
9
Bookassist experience: the Bookassist team is made up of particularly motivated people, the team always proves to be prepared and attentive, I can only say that they are true professionals.
Revenue Manager from 25-49 room Bed & Breakfast & Inn in Rome (Italy)
Verified
3 years ago
The timeliness in solving problems, the immediacy in responding, the preparation they have in general, above all they are always up to date with market changes.
Italy
Italy
Revenue Manager
Small Hotel
10
Great product, great results!
Sales & Revenue & Marketing from 25-49 room Boutique in (Czech Republic)
Verified
3 years ago
Best solution for the direct reservations. It brings constantly great result for our properties and it is very easy to set up and user friendly for our final guests.
Czech Republic
Czech Republic
Sales & Revenue & Marketing
Small Hotel
10
Outstanding customer service along with a highly effective booking engine and superb website design
Marketing Manager from 50-74 room Bed & Breakfast & Inn in Macroom (Ireland)
Verified
3 years ago
Our account manager has always given us an excellent professional service with a huge base of knowledge and expertise. This leads to high conversion rates and revenue which has grown year on year.
Ireland
Ireland
Marketing Manager
Mid-Sized Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Bookassist is one of the best booking and web technology providers in Czechia. We also actively use their products in teaching at our Institute. The systems are very easy to use and user-friendly. We also use the data for our educational purposes. The reports help us to navigate our practice.
Showing all answers to: "What does this product or service do well?"
Bookassist is one of the best booking and web technology providers in Czechia. We also actively use their products in teaching at our Institute. The systems are very easy to use and user-friendly. We also use the data for our educational purposes. The reports help us to navigate our practice.
Bookassist is a one-stop-shop for online direct sales. Bookassist handles Metasearch, Website and Booking engine which enables their hotel customers to have a consistent direct sales strategy instead of having many providers steering them in different directions.
Excellent support from their staff. Excellent training and recommendations for new trends for hotels. Lectures at various conferences are always thematically focused and professionally prepared. Quality booking engine.
Great, easy to use products that are well designed for a great user experience on both the back and front end.
Bookassist is a well-established technology provider that holistically supports hoteliers in growing the share of direct bookings.
As YieldPlanet we also highly value our cooperation with Bookassist. We have taken part in numerous events together and we are serving many common clients around the world. They are smart, easy-going and tech-savvy.
Question:
What differentiates this product or service from the competition?
Answer:
Bookassist technology is very user-friendly and constantly updated. Compared to the competition, they offer perfect data handling and reports that we use in our practice. Bookassist colleagues actively visit our Institute and give lectures on current topics. We also recommend Bookassist to our business partners/hotels.
Showing all answers to: "What differentiates this product or service from the competition?"
Bookassist technology is very user-friendly and constantly updated. Compared to the competition, they offer perfect data handling and reports that we use in our practice. Bookassist colleagues actively visit our Institute and give lectures on current topics. We also recommend Bookassist to our business partners/hotels.
One of the great assets of Bookassist is their ability to deliver expert direct sales strategy advice to their hotel clients. E-commerce evolves very fast and having an expert by your side is a ley success factor.
Better access for clients. Helpful and decent staff. Hospitality news. Regular sending of innovations and news. Wide portfolio of products from booking engine through metasearch and PPC campaigns to hotel e-commerce.
-Cost effective
-Complete control from customer side
-Easy addons
-Great selection of themes and designs
-Easily compatible with other software
Their booking engine supports distinctive sales strategies for potential guests that are visiting the hotel website on mobile devices. Thanks to this, hoteliers can successfully compete with OTAs that are targeting mobile users.
Bookassist is also deeply integrated with channel managers (including YieldPlanet's Channel Manager), which helps to control the distribution to the very last detail.
Last but not least, clients value the individual approach that Bookassist is mastering. Assigned account managers are actively helping hoteliers to optimize their strategies, try new features and at the end of the day increase their revenue.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
I recommend to aplly the particular Bookassist systems together with the experiences and know-how of Bookassist staff to inovate not only the IT systems, but the complex marketing approach to be really succesfull on the modern dynamic markets.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
I recommend to aplly the particular Bookassist systems together with the experiences and know-how of Bookassist staff to inovate not only the IT systems, but the complex marketing approach to be really succesfull on the modern dynamic markets.
Make sure you use Bookassist expert team to refine your direct booking strategy. Their experts are here to help but no one is extra-sensorial so make sure to sek their assistance as much as you need! They are here for you.
If you want professional cooperation, do not hesitate and use the services of Bookassist and their service teams, which are almost all over Europe. They will help you set up online distribution of your hotel services.
Great product for hoteliers that have high quality content that they are looking to show the world. Think twice before contracting with a high priced agency, when tools like this are available at a much more affordable cost point.
Every booking engine provider is different and each of them provides different USPs.
Give Bookassist a try, judge the complete experience (from the initial contact up to the daily support after the implementation) and compare the numbers.
+ 27
recommend
Recommended by
Jan Hán
vice-rector
@
Institute of Hospitality Management in Prague
Benjamin Devisme
Co founder
@
Quicktext
Marek Brabec
CEO
@
VIRTUAL ZOOM
David Sgroi
Vice President of Sales
@
Leonardo Worldwide
Piotr Olesiński
CCO
@
YieldPlanet
Jan Hán
vice-rector
@
Institute of Hospitality Management in Prague
Benjamin Devisme
Co founder
@
Quicktext
Marek Brabec
CEO
@
VIRTUAL ZOOM
David Sgroi
Vice President of Sales
@
Leonardo Worldwide
Piotr Olesiński
CCO
@
YieldPlanet
Jeremy Greant
Partnerships Management
@
OTA Insight
Vaclav Vitek
Director of Sales and Marketing
@
Amazing Places
Andrea Kadlecová
Senior Account Manager
@
Amazing Places
Jan Hán
Hospitality Instructor
@
Institute of Hospitality Management in Prague
Adéla Holušová
Operations Manager
@
virtual-zoom s.r.o.
Jindřich Horák
Web Design Manager
@
virtual-zoom
Dagmar Trefilkova
Head of Sales
@
HORES PLUS
Marek Krutý
Executive
@
AppSisto
Marek Brabec
CEO
@
virtual-zoom s.r.o.
Christoph Irving
Partnerships
@
RoomPriceGenie
Umar Khan
Project Coordinator
@
Technogency
Pavlina Zychova
CEO
@
MyStay
Katrina Fowler
Content Specialist
@
Leonardo
Tomas Broucek
Director of Partnerships
@
MyStay
Manuel Moualek
Product Implementation Manager
@
Tritpease
Jasser Amri
Account Manager
@
Quicktext
Benjamin Devisme
VP Sales
@
Quicktext
Nikolas Proch
Revenue Management Consultant
@
yieldscout Hospitality Consulting
Roshan McPartland
Director, Partner Development
@
ADARA
Bettina Haas
CEO
@
HMC - die Boutiqueagentur für Tourismus & Freizeit
Irina Chernykh
Implementation Specialist
@
MyMediabox
David Paylor
Commercial Director
@
CRB Cunninghams
Adrià Morera
Digital Marketing Manager
@
Ona Corporation
Gianluca Laterza
Territory Manager
@
Tripadvisor
Mark Loyd
President
@
Jonas Chorum
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Support
Verified Support
Bookassist has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
This vendor is missing critical support info
This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
Verified
0 seconds ago
Products Reviewed
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What do you dislike or think could be improved?
0.0
Ease of Use
0.0/5
Customer Support
0.0/5
ROI
0.0/5
Implementation
0.0/5
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