Powerful. Intuitive. Unified. One platform to run your property.

Smart CMS by Bookassist

4.8 (217 REVIEWS)

HTR Score icon
HT Score  
84 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Smart CMS by Bookassist

4.8 (217 REVIEWS)

Ranked 4 (out of 46) in Website Design

Purpose built CMS with extensive customizability by Bookassist.

Bell avatar Bell - AI powered product analyst

I analyzed all of Bookassist’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like Bookassist primarily for its ability to boost direct bookings and improve website visibility, significantly increasing revenue. Users appreciate the integrated system that combines booking engine, digital marketing, and CMS. The tool proves essential for managing offers, prices, and availability in a user-friendly manner. However, some reviews suggest improvements in the booking engine's interface and the speed of certain administrative updates could further benefit customers.

Partners say

Industry experts recommend Bookassist for its powerful integration of various hotel management tools, particularly for enabling direct booking strategies and high conversion rates. Experts highlight the mobile compatibility and dynamic discount features, which are pivotal in attracting mobile users. The booking engine's extensive customization options and niche functionality, like Alternative Accommodation, are also praised. However, some criticisms focus on occasional hidden fees and the complexity of certain features.

RecommendationAvatar RecommendationAvatar RecommendationAvatar

Ziemek, Jan, Piotr and 57 others

Read their recommendations
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Hoteliers Most Frequently Mention

Professional and Responsive Support
Customization and Flexibility
User-Friendly CMS and Booking Engine
Direct Bookings and Revenue Increase
Technical Innovation and Updates
Technical and Administrative Issues
Data Analysis and Reporting
Website and Booking Engine Integration
Cost-Effectiveness and ROI

Partners Most Frequently Mention

Booking Engine
Ease of Use
Direct Bookings
Revenue Optimization
Support and Training
Mobile Compatibility
Customization
Integration
Pricing

What Types of Hotels Bookassist is Popular For

Size

15 | X-Small (1-9 room)

49 | Small (10-24 room)

162 | Medium (25-74 room)

168 | Large (75-199 room)

75 | X-Large (200+ room)

Country

107 | Czech Republic

71 | Spain

69 | Ireland

63 | Italy

48 | Poland

31 | Austria

23 | France

7 | Germany

5 | United Kingdom

4 | Canada

4 | United States of America

4 | Argentina

4 | Mexico

4 | Australia

3 | Portugal

3 | United Arab Emirates

3 | Liberia

3 | Slovakia

2 | Croatia

1 | Colombia

1 | Chile

1 | India

1 | Russian Federation

1 | Egypt

1 | Vietnam

1 | Monaco

1 | Estonia

1 | Uruguay

Type

193 | Boutiques

185 | City Center Hotels

154 | Bed & Breakfast & Inns

151 | Luxury Hotels

105 | Branded Hotels

98 | Airport/Conference Hotels

96 | Limited Service & Budget Hotels

83 | Resorts

59 | Extended Stay & Serviced Apartments

20 | Vacation Rentals & Villas

14 | Casinos

14 | Hostels

8 | Motels

7 | RV Parks & Campgrounds

Region

435 | Europe

12 | North America

7 | South America

4 | Oceania

4 | Middle East

3 | Africa

2 | Asia Pacific

Category

444 | Booking Engine

248 | Digital Marketing Agencies

217 | Website Design

205 | Hotel Metasearch Management Software

What is Bookassist?

Founded in 1999 | Headquarters in Ireland | 106 employees
Smart CMS by Bookassist is a Content Management System designed specifically for hoteliers to optimize direct bookings and website visibility. This user-friendly platform allows hotel operators to manage offers, pricing, and availability seamlessly without needing to know any HTML or CSS. Its drag-and-drop interface, combined with innovative visual page management, ensures easy editing and asset placement. The mobile-first design supports 19 languages, making it highly customizable and responsive across all devices. Integrated tightly with Bookassist's booking engine, Smart CMS offers a frictionless booking experience, enhanced by live reviews and scalable group functionality. Its fast-loading, never-out-of-date structure is optimized for direct sales, making it a valuable tool for driving revenue and improving customer engagement.

Smart CMS by Bookassist Alternatives

Not sure if Bookassist is right for your hotel? Here are similar Website Design vendors that could be a good fit for your hotel:

Capabilities

profile-empty-state.svg

Bookassist doesn’t have any benefits or use cases available

Features

Design & Content Management

4/5 features

Conversion

4/5 features

Internationalization

4/5 features

Analytics

4/5 features

SEO & Traffic

4/5 features

Bookassist Reviews Summary

4.8
Excellent
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.7/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Smart CMS by Bookassist is the #21 most trending product in the Website Design category (out of 46) and the #703 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Bookassist has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
84 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Bookassist Pricing

Pricing Available By Request

Bookassist has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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Bookassist Reviews

Hotelier Rating

Excellent
407
Very Good
56
Average
13
Poor
5
Terrible
0

Property Size

  • X-Small (15)
  • Small (49)
  • Medium (162)
  • Large (168)
  • X-Large (75)

Country

  • Czech Republic
    Czech Republic
    (107)
  • Spain
    Spain
    (71)
  • Ireland
    Ireland
    (69)
  • Italy
    Italy
    (63)
  • Poland
    Poland
    (48)
  • Austria
    Austria
    (31)
  • France
    France
    (23)
  • Germany
    Germany
    (7)
  • United Kingdom
    United Kingdom
    (5)
  • Canada
    Canada
    (4)
  • United States of America
    United States of America
    (4)
  • Argentina
    Argentina
    (4)
  • Mexico
    Mexico
    (4)
  • Australia
    Australia
    (4)
  • Portugal
    Portugal
    (3)
  • United Arab Emirates
    United Arab Emirates
    (3)
  • Liberia
    Liberia
    (3)
  • Slovakia
    Slovakia
    (3)
  • Croatia
    Croatia
    (2)
  • Colombia
    Colombia
    (1)
  • Chile
    Chile
    (1)
  • India
    India
    (1)
  • Russian Federation
    Russian Federation
    (1)
  • Egypt
    Egypt
    (1)
  • Vietnam
    Vietnam
    (1)
  • Monaco
    Monaco
    (1)
  • Estonia
    Estonia
    (1)
  • Uruguay
    Uruguay
    (1)

Region

  • North America
    North America
    (12)
  • Europe
    Europe
    (435)
  • Asia Pacific
    Asia Pacific
    (2)
  • Oceania
    Oceania
    (4)
  • Middle East
    Middle East
    (4)
  • South America
    South America
    (7)
  • Africa
    Africa
    (3)

Hoteliers say

Hoteliers like Bookassist primarily for its ability to boost direct bookings and improve website visibility, significantly increasing revenue. Users appreciate the integrated system that combines booking engine, digital marketing, and CMS. The tool proves essential for managing offers, prices, and availability in a user-friendly manner. However, some reviews suggest improvements in the booking engine's interface and the speed of certain administrative updates could further benefit customers.

AI-generated from the text of customer reviews

Professional and Responsive Support
Customization and Flexibility
User-Friendly CMS and Booking Engine
Direct Bookings and Revenue Increase
Technical Innovation and Updates
Technical and Administrative Issues
Data Analysis and Reporting
Website and Booking Engine Integration
Cost-Effectiveness and ROI
10

VERY GOOD SERVICE AND GREAT PROFESSIONALS

CYESALOU from 100 to 199 room City Center Hotel in Salou (Spain)

Verified
17 months ago
Since we worked with bookassist our direct sales have increased abysmally, making them an essential channel. Their professionals are a great asset. Especially Carmen and Gema, who work tirelessly.
Country Spain
CYESALOU
Large Hotel
9

All in one

Sales & Reservation Manager from 200 to 499 room Bed & Breakfast & Inn in Karlovy Vary (Czech Republic)

Verified
17 months ago
Complexity and the possibility of having everything from one supplier, modern look template and option to choose, very helpful support in the Czech Republic (Jindřiška Mašková)
Country Czech Republic
Sales & Reservation Manager
X-Large Hotel
10

Complete and totally reliable tool

Gerente from 10 to 24 room Bed & Breakfast & Inn in Broto (Spain)

Verified
17 months ago
The configuration possibilities are perfectly adapted to our needs. Ease of use for both the establishment and the customer. System stability and reliability.
Country Spain
Gerente
Small Hotel
10

Everything is improvements

Manager from 100 to 199 room City Center Hotel in Santander (Spain)

Verified
17 months ago
The work of the entire Bookassist team has helped us to improve in many points and this has given us a better web positioning and a significant increase in our direct sales. Always pending of any improvement or incident that they detect to notify us. The negotiations with Luis, Flavia and more actively with Arancha, make our work very comfo...
Country Spain
Manager
Large Hotel
10

High level of efficency in all the staff.

Property Manager from 50-74 room City Center Hotel in Madrid (Spain)

Verified
17 months ago
High level of efficency in all the staff, our confidence in their skills allow us to be focused in other aspects of our business
Country Spain
Property Manager
Medium Hotel
9

Bookassist experience: the Bookassist team is made up of particularly motivated people, the team always proves to be prepared and attentive, I can only say that they are true professionals.

Revenue Manager from 25-49 room City Center Hotel in Roma (Italy)

Verified
18 months ago
The timeliness in solving problems, the immediacy in responding, the preparation they have in general, above all they are always up to date with market changes.
Country Italy
Revenue Manager
Medium Hotel
10

Great product, great results!

Sales & Revenue & Marketing from 25-49 room Boutique in (Czech Republic)

Verified
18 months ago
Best solution for the direct reservations. It brings constantly great result for our properties and it is very easy to set up and user friendly for our final guests.
Country Czech Republic
Sales & Revenue & Marketing
Medium Hotel
10

Outstanding customer service along with a highly effective booking engine and superb website design

Marketing Manager from 50-74 room Bed & Breakfast & Inn in Macroom (Ireland)

Verified
18 months ago
Our account manager has always given us an excellent professional service with a huge base of knowledge and expertise. This leads to high conversion rates and revenue which has grown year on year.
Country Ireland
Marketing Manager
Medium Hotel
10

The Best Partner

Director of Sales and Marketing from 100 to 199 room Bed & Breakfast & Inn in Roma (Italy)

Verified
18 months ago
The partnership with Bookassist is simply excellent, the staff is certainly one of the strengths! There never was any technology without people.
Country Italy
Director of Sales and Marketing
Large Hotel
8

Great Team Professional and reactive !

Sales Manager from 25-49 room Casino in Monte-Carlo (Monaco)

Verified
18 months ago
The design of the website is very professional, and appealing, very easy to use and clear to navigate, consistent throughout all of the pages, visitor's can easely discover the website even it they are new at it, other partners have congratulate us for the new layout of our website. The guest can easily complete and extra services,...
Country Monaco
Sales Manager
Medium Hotel
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