Smart CMS by Bookassist

4.8 (217 REVIEWS)

HTR Score icon
HT Score  
87 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Ranked 6 (out of 40) in Website Design

Purpose built CMS with extensive customizability by Bookassist.

Ratings Summary

4.8
Excellent
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.7/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Smart CMS by Bookassist is the #13 most trending product in the Website Design category (out of 40) and the #413 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

Bookassist has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
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87 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
About Smart CMS by Bookassist
Founded in 1999 | Headquarters in Ireland | 106 employees
No need to know HTML, CSS or any technical stuff. Easy editing, drag and drop image, document and asset placement. Innovative visual page management. Built-in video tutorials and how-to's. Mobile first. 19 languages. Highly customisable. Never out of date. Fast loading. Responsive. Scalable. Optimised for direct sales. Group functionality. Live reviews. Tightly integrated with Bookassist's booking engine for a frictionless booking experience

Capabilities

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Bookassist doesn’t have any benefits or use cases available

Features

Design & Content Management

4/5 features

Conversion

4/5 features

Internationalization

4/5 features

Analytics

4/5 features

SEO & Traffic

4/5 features

Pricing

Pricing Available By Request

Bookassist has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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Popularity by Segment

Size

6 | X-Small (1-9 room)

42 | Small (10-24 room)

129 | Medium (25-74 room)

153 | Large (75-199 room)

72 | X-Large (200+ room)

Country

119 | Czech Republic

76 | Spain

69 | Ireland

62 | Italy

48 | Poland

33 | Austria

22 | France

8 | Germany

6 | Argentina

5 | United Kingdom

4 | Slovakia

4 | Australia

3 | Canada

2 | Croatia

2 | Mexico

2 | United Arab Emirates

2 | United States of America

2 | Uruguay

2 | Portugal

1 | Russian Federation

1 | Estonia

1 | Colombia

1 | Dominican Republic

Type

126 | Boutiques

125 | City Center Hotels

113 | Luxury Hotels

83 | Bed & Breakfast & Inns

57 | Resorts

55 | Branded Hotels

31 | Airport/Conference Hotels

26 | Extended Stay & Serviced Apartments

26 | Limited Service & Budget Hotels

20 | Vacation Rentals & Villas

11 | Hostels

10 | Casinos

8 | Motels

7 | RV Parks & Campgrounds

Region

452 | Europe

9 | South America

7 | North America

4 | Oceania

2 | Middle East

1 | Central America

Category

444 | Booking Engine

248 | Digital Marketing Agencies

217 | Website Design

205 | Hotel Metasearch Management Software

Hotelier Rating

Excellent
407
Very Good
56
Average
13
Poor
5
Terrible
0

Property Size

  • X-Small (6)
  • Small (42)
  • Medium (129)
  • Large (153)
  • X-Large (72)

Country

  • Czech Republic
    Czech Republic
    (119)
  • Spain
    Spain
    (76)
  • Ireland
    Ireland
    (69)
  • Italy
    Italy
    (62)
  • Poland
    Poland
    (48)
  • Austria
    Austria
    (33)
  • France
    France
    (22)
  • Germany
    Germany
    (8)
  • Argentina
    Argentina
    (6)
  • United Kingdom
    United Kingdom
    (5)
  • Slovakia
    Slovakia
    (4)
  • Australia
    Australia
    (4)
  • Canada
    Canada
    (3)
  • Croatia
    Croatia
    (2)
  • Mexico
    Mexico
    (2)
  • United Arab Emirates
    United Arab Emirates
    (2)
  • United States of America
    United States of America
    (2)
  • Uruguay
    Uruguay
    (2)
  • Portugal
    Portugal
    (2)
  • Russian Federation
    Russian Federation
    (1)
  • Estonia
    Estonia
    (1)
  • Colombia
    Colombia
    (1)
  • Dominican Republic
    Dominican Republic
    (1)

Region

  • North America
    North America
    (7)
  • Europe
    Europe
    (452)
  • Oceania
    Oceania
    (4)
  • Middle East
    Middle East
    (2)
  • South America
    South America
    (9)
  • Central America
    Central America
    (1)

Hoteliers say

NEW AI Review summary

Hoteliers like Bookassist primarily for its ability to boost direct bookings and improve website visibility, significantly increasing revenue. Users appreciate the integrated system that combines booking engine, digital marketing, and CMS. The tool proves essential for managing offers, prices, and availability in a user-friendly manner. However, some reviews suggest improvements in the booking engine's interface and the speed of certain administrative updates could further benefit customers.

AI-generated from the text of customer reviews

Professional and Responsive Support
Customization and Flexibility
User-Friendly CMS and Booking Engine
Direct Bookings and Revenue Increase
Technical Innovation and Updates
Technical and Administrative Issues
Data Analysis and Reporting
Website and Booking Engine Integration
Cost-Effectiveness and ROI
10

VERY GOOD SERVICE AND GREAT PROFESSIONALS

CYESALOU from 100 to 199 room Resort in Salou (Spain)

Verified
9 months ago
Since we worked with bookassist our direct sales have increased abysmally, making them an essential channel. Their professionals are a great asset. Especially Carmen and Gema, who work tirelessly.
Country Spain
CYESALOU
Large Hotel
9

All in one

Sales & Reservation Manager from 75-99 room Luxury Hotel in Karlovy Vary (Czech Republic)

Verified
10 months ago
Complexity and the possibility of having everything from one supplier, modern look template and option to choose, very helpful support in the Czech Republic (Jindřiška Mašková)
Country Czech Republic
Sales & Reservation Manager
Large Hotel
10

Complete and totally reliable tool

Gerente from 10 to 24 room Bed & Breakfast & Inn in Broto (Spain)

Verified
10 months ago
The configuration possibilities are perfectly adapted to our needs. Ease of use for both the establishment and the customer. System stability and reliability.
Country Spain
Gerente
Small Hotel
10

Everything is improvements

Manager from 100 to 199 room City Center Hotel in Santander (Spain)

Verified
10 months ago
The work of the entire Bookassist team has helped us to improve in many points and this has given us a better web positioning and a significant increase in our direct sales. Always pending of any improvement or incident that they detect to notify us. The negotiations with Luis, Flavia and more actively with Arancha, make our work very comfo...
Country Spain
Manager
Large Hotel
10

High level of efficency in all the staff.

Property Manager from 50-74 room City Center Hotel in Madrid (Spain)

Verified
10 months ago
High level of efficency in all the staff, our confidence in their skills allow us to be focused in other aspects of our business
Country Spain
Property Manager
Medium Hotel
9

Bookassist experience: the Bookassist team is made up of particularly motivated people, the team always proves to be prepared and attentive, I can only say that they are true professionals.

Revenue Manager from 25-49 room City Center Hotel in Roma (Italy)

Verified
10 months ago
The timeliness in solving problems, the immediacy in responding, the preparation they have in general, above all they are always up to date with market changes.
Country Italy
Revenue Manager
Medium Hotel
10

Great product, great results!

Sales & Revenue & Marketing from 25-49 room Boutique in (Czech Republic)

Verified
11 months ago
Best solution for the direct reservations. It brings constantly great result for our properties and it is very easy to set up and user friendly for our final guests.
Country Czech Republic
Sales & Revenue & Marketing
Medium Hotel
10

Outstanding customer service along with a highly effective booking engine and superb website design

Marketing Manager from 50-74 room Boutique in Macroom (Ireland)

Verified
11 months ago
Our account manager has always given us an excellent professional service with a huge base of knowledge and expertise. This leads to high conversion rates and revenue which has grown year on year.
Country Ireland
Marketing Manager
Medium Hotel
10

The Best Partner

Director of Sales and Marketing from 100 to 199 room Bed & Breakfast & Inn in Roma (Italy)

Verified
11 months ago
The partnership with Bookassist is simply excellent, the staff is certainly one of the strengths! There never was any technology without people.
Country Italy
Director of Sales and Marketing
Large Hotel
8

Great Team Professional and reactive !

Sales Manager from Hostel in Monaco (France)

Verified
11 months ago
The design of the website is very professional, and appealing, very easy to use and clear to navigate, consistent throughout all of the pages, visitor's can easely discover the website even it they are new at it, other partners have congratulate us for the new layout of our website. The guest can easily complete and extra services,...
Country France
Sales Manager
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Expert Q&A and Partner Recommendations

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Partners say

NEW AI Review summary

Industry experts recommend Bookassist for its seamless integration of multiple tools that maximize hotel direct bookings, including cutting-edge mobile compatibility and intelligent pricing strategies. The product stands out for its robust booking engine, dynamic reporting features, and customizable options, which analysts find particularly valuable for independent hotels and smaller chains. Critical feedback highlights occasional slowdowns, high pricing, and complexity in setup for some users.

AI-generated from the text of customer reviews

Booking Engine
Ease of Use
Direct Bookings
Revenue Optimization
Support and Training
Mobile Compatibility
Customization
Integration
Pricing
Question:

What does this product or service do well?

Answer:

Booking engine which is very convenient and intuitive. It allows user to create many pro-sales opportunities and options.

Question:

What differentiates this product or service from the competition?

Answer:

Very competent and experienced support team, with great knowledge and a lots of revenue optimization ideas. They provide very quick reactivity period, which is valuable. They are flexible in terms of adjusting the service to the profile of your hotel.