Smart CMS by Bookassist
4.8 (217 REVIEWS)
HT Score
96 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Ziemek, Jan, Piotr + 59 more experts recommend Bookassist
Read RecommendationsSmart CMS by Bookassist
4.8 (217 REVIEWS)
Ranked 5 (out of 37) in Website Design
Purpose built CMS with extensive customizability by Bookassist.
94% recommended by 357 hotels
Hotel Forum, Ambassador Hotel, Gleneagle Hotel Group & 354 others
Ratings Summary
4.8
Excellent
217 reviews
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.7/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, Smart CMS by Bookassist is the #5 most trending product in the Website Design category (out of 37) and the #140 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreBookassist has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
About Smart CMS by Bookassist
Founded in 1999 | Headquarters in Ireland | 106 employees
<p>No need to know HTML, CSS or any technical stuff. Easy editing, drag and drop image, document and asset placement. Innovative visual page management. Built-in video tutorials and how-to's.</p>
Mobile first. 19 languages. Highly customisable. Never out of date. Fast loading. Responsive. Scalable. Optimised for direct sales. Group functionality. Live reviews. Tightly integrated with Bookassist's booking engine for a frictionless booking experience
Capabilities
Bookassist doesn’t have any benefits or use cases available
Features
Design & Content Management
4/5 features
Conversion
4/5 features
Internationalization
4/5 features
Analytics
4/5 features
SEO & Traffic
4/5 features
Security & Compliance
4/5 features
Upselling
4/5 features
Other
1/1 features
Pricing
Pricing Available By Request
Bookassist has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Success Stories
Bookassist doesn’t have any case studies available
References
"We chose Bookassist to develop our new website and implement an integrated Booking Engine. And so it was. Just after the first month of the new website launch, we recorded a +120% increase in the conversion rate, with a consequent increase in bookings of more than 150%. We didn’t expect that level of immediate success, and it was interesting to hear that the Mobile Booking Engine reached 1/4 of our total bookings! We believe that there are still many opportunities for even greater success for Ambassador Hotel based on this partnership."
Ignazio Todaro
Hotel Manager @
Hotel Ambassador Monaco
"We got our new Bookassist website and booking engine 2 years ago. Since then we have seen our turnover grow by 43%. Our mobile business in particular has really taken off, mobile revenue is up 60% and now accounts for over 54% of all our traffic. Bookassist has given us the confidence to shift more of our online business from OTAs to our own website. The Bookassist team is always ready to listen and the results speak for themselves. Our online direct business now accounts for over 60% of all online sales and it’s growing! Mobile bookers love our new website and we are benefiting from the closer relationship we now have with the majority of our online guests who chose to book direct."
Jérôme Soubans
Deputy Manager @
Château d'Augerville
"We are lucky that we can count on Bookassist professionals to manage our Metasearch cost-per-click campaigns, achieving a cost of acquisition of less than 2%, which is spectacular! In the beginning, we were dubious about the success of Metasearch campaigns. Having seen the excellent results month after month, we have increased the budget and the number of channels to show rates from our official website, starting with Google Hotel Ads, then Trivago and finally Tripadvisor. The fight to decrease dependence on OTAs is very challenging however, thanks to the strategies agreed with Bookassist and a proper pricing policy, we have managed to reduce this dependency by 4%. There is still work to be done, but we are on the right road. These results are acheived based on mutual trust along with continuous monitoring by our account manager. In conclusion: It’s a winner."
Francisco Sanchez
Sales manager @
"The decision to integrate Bookassist metasearch into the marketing plan of Prim Hotels, a group of 3 properties, has proved to be extraordinarily effective. In just a short space of time, this has led to an increase in direct sales and decrease in OTA dependence. Through Bookassist’s meticulous management of cost-per-click campaigns, we have achieved results that have exceeded our expectations. Now, over 40% of reservations come from metasearch, with a cost of acquisition decisively lower than other sales channels. I recommend Bookassist for all hotels that are not yet active on metasearch."
Marco Piattoni
General Manager @
The K Boutique Hotel
"A very successful relationship! Buswells Hotel will pass the million mark of direct business this year through our Bookassist-built website and booking engine! That's what you call a very successful relationship!"
Paul Gallagher
General Manager @
Buswells Hotel
"More bookings! From the moment we moved onto Bookassist’s V10 Mobile booking engine we noticed an immediate uplift on our mobile conversion figures. We’ve seen a remarkable increase in the number of bookings on this new platform compared to what we traditionally received via our mobile channel. We now offer our mobile customers more functionality than ever before such as room add-ons and multiple room reservations. The mobile journey for the booker is shorter than ever and the feedback has been really positive. Our customers are clearly happy!"
Valerie Steinbeck
Group Revenue and Ecommerce Manager @
The Gleneagle Hotel & Apartments
"Probably The Best Booking Engine Out There I am very satisfied with Bookassist Booking engine which is in place for our group of two hotels. It is an excellent tool for shifting revenue to our direct website and it's increasing our direct bookings. Easy to use and intuitive, if integrates perfectly with our website with the same look and feel. The official hotel url stays in place for the entire booking process with the exception of the credit card step where it redirects to the PCI compliant Bookassist website, which securely manages the sensitive credit card data. The system allows bookers to view flexible dates by room type, and shows a grid with the best available rate on each single date. It's perfectly integrated with our Channel Manager and with all the top Metasearch channels. This tool also allows me to analyse our marketing activity via a full integration with Google Analytics. The extranet platform allows access to multiple properties from a single account, a very useful function for the daily management of multiple properties. it also allows us to self-manage the creation of new special offers and dynamic discounts. The new Mobile version is very clear and fast offering the customer a super easy booking process. Finally I must add that I am very satisfied with the product and the fast and professional assistance. I highly recommend Bookassist booking engine to anyone who wants to equip themselves with a powerful and modern tool. Probably the top booking engine in the market."
Fabrizio Trifoglio
General Manager @
Hotel Teatro Pace
Featured Customers
Popularity by Segment
Size
155 | Large (75-199 room)
121 | Medium (25-74 room)
74 | X-Large (200+ room)
35 | Small (10-24 room)
4 | X-Small (1-9 room)
Type
112 | City Center Hotels
107 | Boutiques
93 | Luxury Hotels
61 | Bed & Breakfast & Inns
55 | Resorts
47 | Branded Hotels
24 | Airport/Conference Hotels
17 | Vacation Rentals & Villas
11 | Extended Stay & Serviced Apartments
11 | Hostels
8 | Limited Service & Budget Hotels
7 | RV Parks & Campgrounds
6 | Casinos
2 | Motels
Region
455 | Europe
9 | South America
7 | North America
4 | Central America
2 | Middle East
Category
444 | Booking Engine
247 | Digital Marketing Agencies
217 | Website Design
204 | Metasearch & Ad Tech
More Products by Bookassist
217
Reviews
31
Expert Recommendations
Hotelier Rating
10
VERY GOOD SERVICE AND GREAT PROFESSIONALS
CYESALOU from 100 to 199 room Resort in Salou (Spain)
Verified
10 days ago
9
All in one
Sales & Reservation Manager from 75-99 room Luxury Hotel in Karlovy Vary (Czech Republic)
Verified
16 days ago
10
Complete and totally reliable tool
Gerente from 10 to 24 room Bed & Breakfast & Inn in Broto (Spain)
Verified
29 days ago
10
Everything is improvements
Manager from 100 to 199 room City Center Hotel in Santander (Spain)
Verified
30 days ago
10
High level of efficency in all the staff.
Property Manager from 50-74 room City Center Hotel in Madrid (Spain)
Verified
30 days ago
9
Bookassist experience: the Bookassist team is made up of particularly motivated people, the team always proves to be prepared and attentive, I can only say that they are true professionals.
Revenue Manager from 25-49 room City Center Hotel in Roma (Italy)
Verified
1 months ago
10
Great product, great results!
Sales & Revenue & Marketing from 25-49 room Boutique in (Czech Republic)
Verified
1 months ago
10
Outstanding customer service along with a highly effective booking engine and superb website design
Marketing Manager from 50-74 room Boutique in Macroom (Ireland)
Verified
2 months ago
10
The Best Partner
Director of Sales and Marketing from 100 to 199 room City Center Hotel in Roma (Italy)
Verified
2 months ago
8
Great Team Professional and reactive !
Sales Manager from Hostel in Monaco (France)
Verified
2 months ago
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Newsfeed
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10 years and 1200% growth
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Support
Verified Support
Bookassist has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
This vendor is missing critical support info
This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
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